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Michael Jenkins
Digital Strategist
In the very beginning, our experts will sit with your team to understand your KPIs, budget and objectives for video marketing. This ensures we’re able to effectively meet your brief and still remain within your financial limitations as well. It’s crucial that we highlight all of the finer details to flesh out a brief that works to your expectations.
We pride ourselves on our strategic approach to digital marketing, and when we create videos, this is no exception. During this step, we will map out all the resources, locations and equipment we need to create a powerful video ads, complete with the tools you need to amplify the finished product.
The most exciting step of them all; welcome to the phase where we get filming and make stunning content out of your concepts. From brand awareness campaigns to promotional launches and more – we will put your business under the spotlight and from all the right angles.
Modern content needs highly refined editing skills to make sure it does what it’s intended to do: impress. We’ll tweak and modify your material to make sure it’s market-ready, giving your brand the best possible image in every second of it. From there, it’s all about getting it out in front of the most influential audiences.
Engagement slowed down? Sales stopped? Our digital marketing agency knows all the tricks to get people watching, sharing and playing right into your hands.
Highly shareable videos. Far reaching sales. Shout is the video advertising agency that brings your business to life – in pictures, and numbers.
People share videos. They especially share them on mobiles. By optimising for mobile consumption, Shout helps get your content seen by more people, driving more potential customers to your site. Videos shouldn't just be made to watch. By carefull selection of hosting sites, they can be used to drive links back to your site, increasing vists and engagement and improvingconversion rates. Optimise your video summary and you optimise your SEO. Shout knows how to make sure your video is the sort Google bots will be prepared to line up around the block to see.
Great footage goes viral – that’s a fact. At Shout, we optimise your video creation process to suit mobile devices, so your content is seen and shared far and wide.
The real value of a video marketing strategy is not in how well it tells a story, but how well it powers up lead generation for your sales funnel. We amplify your clips using social media to drive consideration and leads like no other part of your content strategy.
At the end of the day, great video solutions and more leads are all designed to lead to one thing: a bigger, better business. Our team are not just your video marketing experts – we’re your partners in growth.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We answer a few of the more common questions around brand videos. Learn how to use promotional videos to reach your biggest target audiences, complete with insights on how to run this form of marketing campaign.
Data shows people are spending more time in front of their screens, scrolling feeds and watching videos. According to Wyzowl, people watch an average of 18 hours of online video per week. Whilst various data from the UK and the US shows the average adult spends approximately 3-4 hours a day on their phone. Successful digital brands are making sure they’re a part of this change in consumer behaviour, consistently offering quality video content to be consumed by wandering eyes and scrolling fingertips.
It also turns out, people like watching videos; it’s the majority of people’s preferred content. In a study from HubSpot, more than 50% of consumers said they wanted to see videos from brands. This is more than any other type of content. Whilst another study showed 69% of people prefer to watch a short video, in comparison to only 18% of people who said they’d read text-based content and 2% who said they’d like a sales call or demo.
According to HubSpot: “nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.” Plus, people are twice as likely to share a piece of video content with their friends than any other type of media content.
Utilising a campaign like this on social media takes planning, strategy and working towards goals, which is why many people seek out an agency for guidance and their expertise. Connecting with your users is often successful through thoughtful storytelling that has an emotional response and needs to be directed towards your targeted audience.
Got no creative skills but want to market to your target audience through videos? As an agency geared towards successful marketing choices, we know how to make clips that effortlessly captivates your targeted audience. Making video content requires using strategies to explain your business in an entertaining way that creates value.
Video marketing costs can vary greatly. In some cases, all you need is a smartphone and an internet connection. Whereas other video advertising might require a professional animator or studio and full production crew. It depends on what kind of video you’re creating, what you want the video to achieve, and where you plan to publish your video.
For the inexperienced creator, costs can blow out quickly; things can happen you didn’t plan for, acquiring new equipment is expensive, and mistakes can be made that need time and money to rectify.
On the surface, video marketing might seem like just a nice piece of content to look at. But the data around it tells a very convincing story.
By adopting and executing video campaigns, you can:
grow revenue
influence buying decisions
offer helpful and relevant content that people want
rank higher in search
increase traffic
get more backlinks
bump up conversions
reach decision makers
optimise email send outs
experience increased shares
stay visible on for longer on social feeds
increase your exposure and engagement
stand out more
increase the understanding of your product
provide a personal way to engage with your audience.
There are various types of video styles and video formats you could create for your business. Some of these include:
These enable you to show how your business, product, and/or service works. Think behind the scenes tours, ‘meet the team’ videos, instructions for a product, a walk-through of your processes and services, an unboxing of an item, or even someone wearing or using the product.
This type of content is about showcasing your company’s culture, vision, mission, values, team, and/or story. These types of videos can help increase your brand’s likeability and consideration, attracting new customers as well as maintaining connections with past customers.
Interviewing experts, professionals, thought leaders, and specialists is a great way to demonstrate your brand’s trust, credibility, and authority. It shows you have your finger on the pulse and that you’re proactively tapping in the latest news and developments
These can also be referred to as a how to video, educational, and explainer video. Their intention is to create how to videos that helps consumers better understand your product and/or services, and learn how it can benefit them.
Word-of-mouth and peer reviews have a big impact when it comes to purchasing decisions. So it makes sense for brands to build them into videos, where we can let client testimonials, customer reviews, and past case studies advocate for us.
This video content format allows you to create and run a seminar, presentation, or talk online. The benefit of running a digital webinar means people around the world can participate and engage with you.
Looking at data across multiple brands and platforms, it’s easy to see why video marketing can be your brand’s best friend.
According to data from Wyzowl, 83% of marketers say video has helped increase the average time their visitors spend on their page and 84% of marketers say it has helped them generate leads. Whilst 94% of marketers report their content has increased users’ understanding of their product and/or service.
HupSpot insights show 87% of marketers report that content gives them a positive return on investment (ROI) and 93% of businesses reported getting a new customer on social media thanks to video.
In fact, nearly eight out of ten marketers feel has a direct and positive impact on their sales, whilst 78% of marketers report that this type of marketing strategy has improved their company’s bottom line, whether that be sales and sessions times or engagement and views.
On the consumer experience end, data shows 94% of people report watching an explainer to learn more about a product. With 84% of people saying they’ve been convinced to buy a product or service after watching a brand’s video, says HubSpot. Meanwhile your EDM strategy is benefiting too: the mere mention of the word in your email subject increases open rates by 19%.
Video advertising is the practice of using visual content to promote your brand online. The messages in your clips could be educational, interesting, inspiring, delighting, or surprising.
Your video could live in a variety of places, like on your own channels, such as embedded on your website or shared on your social media pages, or it could be designed to live elsewhere, like news sites or third-party publications.
Your video could be 3 seconds or 30 minutes. It could be a standalone piece or published as a series of visual content. You can create them on your smartphone, in a studio with a film crew, or using computer animation. It could harness 360-degree cameras or explore virtual reality and augmented reality (AR). It could be streamed live or edited and uploaded later.
Either way, one thing is clear: video is an important piece in your overall content marketing plan. As people spend more time on screens, with decreasing attention spans and increasing demands for quality content, creating great material is a non-negotiable when crafting digital strategies and marketing campaigns for business.
When a business wants to engage with their customers, drive sales or raise awareness, videos are the best form of marketing because of how their audiences interact with information. This is not just using social media, but a clip on the main page of your website landing page can increase conversions.
When deciding to embark on this technique, there are several ways to create successful content. This includes educating your customers, use SEO for optimisation, use story not sales as your pitch and add a little humour. Want to know more? Our expert team can take you through making video marketing strategies for optimisation.
On the surface, visual content’s power is significant because it is easily accessible to anyone with internet access. On a deeper level, Google loves videos, which means you are more likely to show up in search results if you utilise it (and especially if you include optimised, catchy titles, tags, links and well-written SEO text).
As an agency, we understand that a video marketing strategy is the creation, curation and utilisation of videos to engage audiences with information about their services and products. It is information that is easy to digest and develops a sense of trust with your consumers that turns engagement into sales.
Our agency sees the success of this type of marketing daily and knows how to make it work for your business. It is highly effective because of the rise in social media and people consuming content for entertainment through platforms including YouTube – which is the second-largest search engine in the world.
Whether you’re thinking about this digital marketing strategy, or you’re unsure of the benefits to your business, talk to the experts at Shout. We won’t just play glamorous showreels to seduce you to create videos. We’ll give you real, hard figures on where it will take your business, guaranteed. It’s all in your free X-Chart.
The digital environment is always evolving. With globally popular platforms serving up images on Instagram, music on Spotify and video on YouTube, there’s an audience for everything. But is every platform right for you?
We know this type of digital marketing isn’t the best investment for every company. But also, that sometimes it’s a powerful part of the promotional mix for businesses that don’t appear to be an obvious fit.
There is no obvious approach at Shout. We invest our time into understanding what you do and who you want to reach to determine which channels, tools or strategies will suit you.
It may be one or some or all of these services. Or none on this list. Sure, we specialise in all the above as a professional digital video marketing agency. But we do a whole lot more so we can find every client the right fit.
When the right option is video marketing, we’ll show you the value this method has to drive leads and retarget audiences.
Perhaps you’re a curtain manufacturer. Like in fashion, the draping, movement and opacity in your fabric can be key features that engage prospects. Showcasing these attributes in visual formats can provide a clear advantage over static imagery.
Maybe you run an aged care facility. Using footage of staff interactions with residents, private gardens or entertainment offerings, you’ll do more to create a feeling for viewers, than a brochure ever would.
These are just a few examples of why you shouldn’t exclude video marketing as an option for your industry. So call us for a chat to see what our digital video marketing services can do for your business. We’ll show you that value, in black and white, on your tailored X-Chart.
As a business, a video marketing strategy should deliver so much more than just ‘likes’ and shares. Without generating leads, it’s a beautiful waste of your budget.
At Shout, we amplify video on social media to drive consideration and leads harder than other types of content. Viewers soak up video – but both the viewers and the video have to be planned well.
Google loves video too, meaning it will prioritise such content in their search results when people are looking for businesses like yours. Combine this with effective SEO and you’ll top everyone’s consideration list. Plus, add our suite of creative services including SEO content writing and you’ll have the full video marketing package.
We want you to come back to us, refer us, and grow with us. Because we’re more than just a video marketing agency. We’re your dedicated business partners in growth. So let’s get started with a 30 minute consultation, and your free, tailored X-Chart to see where the power of video could take you.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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