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    Shout's video marketing puts your brand in the picture.

    When amplified on social, and used for remarketing in pre-rolls, video can drive consideration and leads.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Get visual with our four-step process to video marketing

    Our proven process works and continues to work for businesses of all sizes & industries.


    Getting down to it

    In the very beginning, our experts will sit with your team to understand your KPIs, budget and objectives for video marketing. This ensures we’re able to effectively meet your brief and still remain within your financial limitations as well. As all projects differ from one to the next, it’s crucial that we highlight all of the finer details to flesh out a brief that works to your expectations, and ours.


    Onto the strategy

    We pride ourselves on our strategic approach to digital marketing, and video is no exception. During this step, we will map out all the resources, locations and equipment we need to create a powerful video marketing campaign, complete with the tools you need to amplify the finished product.


    Lights, camera, action!

    The most exciting step of them all; welcome to the phase where we get filming and make stunning content out of your concepts. From brand awareness campaigns to promotional launches and more – we will put your business under the spotlight and from all the right angles.


    It’s all in the editing

    Modern video content needs highly refined editing skills to make sure it does what it’s intended to do: impress. During this step, we’ll tweak and modify your content to make sure it’s market-ready, giving your brand the best possible image in every second of it. From there, it’s all about getting it out in front of the most influential audiences, of which we will have already highlighted in our strategy session!

    Take your video marketing strategy off pause.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Fast forward your sales growth.

    The real value of video is not in how well it tells a story but how well it generates leads. When amplified on social, and used for remarketing in pre-rolls and youtube, it can drive consideration and leads like no other content.Video marketing starts with SEO. Using smart tags and clever links, Shout's video marketing experts know how to set up your video to drive visitors to your site and put your site on the front page of Google. One reason some video content doesn't work is because it doesn't work on the platform your customer wants to view it on. And with Google's bots paying more attention to rich snippets, it pays to optimise.

    People share videos. They especially share them on mobiles. By optimising for mobile consumption, Shout helps get your content seen by more people, driving more potential customers to your site. Videos shouldn't just be made to watch. By carefull selection of hosting sites, they can be used to drive links back to your site, increasing vists and engagement and improvingconversion rates. Optimise your video summary and you optimise your SEO. Shout knows how to make sure your video is the sort Google bots will be prepared to line up around the block to see.

    We’re ready to help you achieve what other channels can't.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Get started with your local video advertising experts.

    Use video to reach business goals

    Let Shout show you how video can improve your SEO, drive more visitation, significantly reduce bounce rates, encourage 8x longer dwell times, generate higher levels of organic traffic, and drive sales.

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    Socially boosting video SEO with Shout

    The one thing people love more than a good video is being able to share a good video. Shout uses social channels to expand the effectiveness of your video and improve your SEO.

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    Let Shout's Video Marketing experts help

    Video isn’t just a great way to get content out there, it’s a fantastic way to get traffic in there. Shout knows how to make video do SEO tricks other content can’t.

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    Results worth shouting about

    Looking for a results-focused digital video marketing agency?

    Video advertising & marketing FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    Video marketing in 2020 gets results because it captures the attention of consumers quickly by being highly engaging to their relevant audiences.  With the rise of stories on social media platforms – including Instagram and Facebook – people are spending more time watching to consume information, which personalises the relationship between business and customer.

    As a professional agency, we see how video marketing is attractive to the consumer as an easily digestible and shareable medium. It allows businesses to share their values and gives consumers a real-life picture in a world that craves a connection with people in the context of real life.

    Utilising a campaign like this on social media takes planning, strategy and working towards goals, which is why many people seek out an agency for guidance and their expertise. Connecting with your users is often successful through thoughtful storytelling that has an emotional response and needs to be directed towards your targeted audience.

    Got no creative skills but want to market to your target audience through videos? As an agency geared towards successful marketing choices, we know how to make clips that effortlessly captivates your targeted audience. Making video content requires using strategies to explain your business in an entertaining way that creates value.

    The cost of this form of marketing will depend on whether you use amateur free tools or engage with a professional agency like us. The positive results gained from successful marketing far outweigh any costs associated with making content like this. Working out how much you can afford will determine how much it costs for you.

    This type of advertising is a tool that increases engagement with your consumers and potential customers. Engaging with your audience through content that promotes your business and products in a way that is more than just entertainment. It is also a way to invite your audience into your world authentically.

    With the rise in social media, video marketing has become increasingly popular and continues to move forward. Content like this also boosts sales and build trust between your business and the consumer. One of the most powerful components of this form of marketing is that it builds trust and creates long-term relationships.

    When a business wants to engage with their customers, drive sales or raise awareness, videos are the best form of marketing because of how their audiences interact with information. This is not just using social media, but a clip on the main page of your website landing page can increase conversions.

    When deciding to embark on this technique, there are several ways to create successful content. This includes educating your customers, use SEO for optimisation, use story not sales as your pitch and add a little humour. Want to know more? Our expert team can take you through making video marketing strategies for optimisation.

    On the surface, visual content’s power is significant because it is easily accessible to anyone with internet access. On a deeper level, Google loves videos, which means you are more likely to show up in search results if you utilise it (and especially if you include optimised, catchy titles, tags, links and well-written SEO text). 

    As an agency, we understand that a video marketing strategy is the creation, curation and utilisation of videos to engage audiences with information about their services and products. It is information that is easy to digest and develops a sense of trust with your consumers that turns engagement into sales.

    Our agency sees the success of this type of marketing daily and knows how to make it work for your business. It is highly effective because of the rise in social media and people consuming content for entertainment through platforms including YouTube – which is the second-largest search  engine in the world.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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