Get more bang for your buck with our Bing advertising agency

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    These happy clients demand the best agency in Australia to advertise Bing Ads


    Bing Ads. Less competition. More power keywords. More value.

    Bing advertising gives you more options to be seen by more people, using the same tactics, for less.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our process to get more bang for your buck with Bing Ads

    With less competition for the good keywords, Bing Ads are a cost effective way to get customers onto your business pages. Here’s our process on how we can help you get the most out of a Bing ad strategy.


    Let’s consult

    You’d be surprised how much Bing Ads work. You get more options to be seen by more customers without the noise and competition you get on Google. Whether you’re a business looking to grow, you’re needing a monthly boost, the SEO experts at Shout will meet with you to find out how a Bing Ads campaign will work best for your business while keeping costs down.


    Create strategy

    This is where we come into our own. Plan well, go well. We show you what your competitors are doing and the best ways to get Bing Ads working for your business. Together, we’ll formulate a tailored strategy that takes in Shout’s SEO experts’ experience with Bing and what is working now in an always changing advertising environment  – all while keeping tightly inside your marketing budget.


    Launch the campaign

    Bang! Your Bing ads are on! Now we get to watch how they go. How are they performing? Are they working as well as your previous campaigns? Is there anything that needs to be changed? If you think that your campaign needs a tweak, we’ll all jump on and get the work done. It’s all about getting the best results – getting people to your site for as little spend per click as possible. And because your campaign is on 24/7, we’re available 24/7, to help your business when you need us.


    Time to test

    Testing and learning is one of the most important stages in any Bing Ads campaign. It’s the essential part of working out which strategies work, and what doesn’t work. Indeed, it’s an investment to the future of your business. We test your ads to deliver response strategies to keep your site on top and your costs down. This means your campaign and future campaigns excel and you’re spending less on each sale you make. 

    Does your Bing paid search advertising agency guarantee growth? We do.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Grow your customer base for less with Bing Ads.

    Bing is the second biggest dedicated search engine in the world. The more good news? Bing searches cost less. Figures show the more places you're seen, the more effective your marketing campaign is.

    Bing gets you seen by shoppers who don't use google. High-value customers. People looking to try something new. And you can reach them for far less than you'd expect to normally spend. Whether you choose to only use Bing or use a strategic mix of both Bing and Google, Shout can lay out a plan for you that works - from campaign management to real-time, data-led evolution to reports. Discover the benefits of Bing and Shout! Today.

    With the right approach, and as part of a balanced search strategy, Microsoft advertising can bring enormous benefits to smart marketers. It costs less to get onto the front of a search page and allows you to trial more interesting search terms for less.

    Shout's team of search professionals understand how to maximise your search budget to give you provable and accountable results. Bing spreads your digital marketing budget further while providing all the usability you need for a successful search campaign.


    Just like Google Ads, Microsoft Advertising (formerly Bing Ads) is a pay-per-click marketing channel that puts you on top of search results. Despite the fact that Google carries much of the online real estate, Bing advertising is still a powerful way to ramp up your reach and exposure, especially to those using Microsoft Edge as their default browser. 

    This platform links you with your biggest prospects, helping you overcome the online noise and mixed sales messages. Get the best possible chance at maximising revenue by taking advantage of the Microsoft Search Network, allowing you to reach new target audiences far and wide. Best of all, you only pay for clicks received. 

    Enjoy lower cost-per-clicks (CPC) and a better ROI that drives profits right into your hip pocket. Experience an extension to your marketing team with our Microsoft Bing advertising experts who are ready to dive head-first into your campaign, complete with paid media specialists and Bing Ads managers who know how to get the best possible result.

    The missing piece of your puzzle

    No matter what your role is in your company, the biggest challenge is trying to get in front of your target audience in a competitive online landscape that continues to evolve. Microsoft Advertising lets you tap into this potential, allowing you to expand your reach without wasting any of your budgets. 

    Trust our Bing Ads managers to broaden your exposure through a holistic, multi-channel campaign or run a solo strategy for specific offers – the choice is yours. All of our campaigns are designed to be competitive, cost-effective and high-performing for any goals you have in place. Tie in your other marketing efforts, enjoy compelling ad copy, landing pages and digital campaigns that power your brand up in more ways than ever before.

    Controlled by our eagle-eyed specialists, your strategy will be optimised in real-time, complete with data and analytics constantly collected. This then becomes a crucial part of your campaign’s refinement, consistently tweaking your strategy for success. See us work our magic with analyses that then pave the path for more advanced outcomes. 

    Level up with a Microsoft Bing pay-per-click advantage 

    Choosing to work with Shout means you get a team of specialists who are dedicated to powering up your growth. With years of experience n the trade, we know how to optimise, tweak and evolve Bing advertising campaigns into end-to-end success stories. Access instant leads, conversions and sales that change the way you do business for the better.

    Let us become an extension of your team and see the difference first-hand. Enjoy strategies tailored for your needs, not everyone else’s, so you get the very best bang for your bucket. It all starts with a no-obligation discussion with our friendly consultants. 

    More than just another agency

    Collaborate with our Bing Ads managers to experience:

    • Tailored audits: See where the gaps in your strategy lie and how to fill them effectively. Know how your PPC campaign ties into the rest of your marketing suite.
    • Holistic strategies: No cookie-cutter process here. Enjoy highly targeted campaigns that are designed specifically for your brand and its prospects.
    • Transparent reporting: Know how your numbers are working for your objectives and when they need refinement.

    Sound like a good option for you? Get in touch with Shout’s experts now for a no-obligation, friendly chat around your goals and budget. Take the first step towards a more cost-effective, instant marketing channel. It all starts here with a trusted agency based in Australia.

    We're ready to make your Bing Ads sing.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our experts know Bing inside and out. They can’t wait to get started on your campaign.

    Discover the cost benefits of Bing Advertising with Bing Ads Agency

    Using Bing Pay Per Click advertising – either on its own or complemented with a search campaign on Google allows you to cost-effectively drive visitation. Shout’s Bing ads experts can show you how.

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    Shout's targeting expertise drives ROI with bing advertising

    By understanding your goals, your strategy and your budgets, Shout can help you use the world’s second biggest search engine to drive serious returns for you.

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    Reduce your cost per click and your cost per lead with bing ads agency

    Second biggest doesn’t mean second rate. Using Bing search and ppc advertising gives you a louder voice for less. So you can spread your message further for less.

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    Results worth shouting about

    Your on-call Bing Ads services expert.

    Bing advertising FAQs

    We’ve compiled a list of the most commonly asked questions about microsoft advertising & bing ads to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    This is an auction-based system where businesses bid for ad placement in Bing searches. When users run a search in the Microsoft Search Network, relevant ads will appear beside the search results. These ads direct users to your website or to make an action like purchasing your goods. The more competitive your industry is, the higher the cost per click (CPC) charge will be to ensure that you appear before your competition does.

    Microsoft Advertising is extremely effective and Report Garden research has shown that advertisers will spend less money on Microsoft Advertising while enjoying a better click-through rate and a cheaper cost-per-click. While the overall audience is much smaller than the pool available in Google Ads, Microsoft Advertising presents better value for money.

    It is very easy to get started as all you have to do is set up a Microsoft Advertising account and get going. You can choose your settings, your target demographics and input your keywords and phrases before you write your ad(s). You also have the option of importing your Google Ads as well if you would like the same ads to run across both platforms.

    The common question is ‘why advertise on Bing when Google’s network is so much bigger?’. Microsoft Advertising has an enormous reach that extends beyond just Bing and you have access to an audience of 63 million people that can’t be reached with Google Ads. Microsoft Ads are also more effective and will cost you less money so it is an advertising platform that definitely works and has a proven track record.

    The Microsoft Search Network is expansive and includes other search engines like Yahoo and AOL, partner websites and platforms around the world as well as on sites like Microsoft Outlook, Microsoft Edge, MSN and other syndicated partners. While Google may be larger than Bing, the overall Microsoft Search Network is massive and has millions of active users.

    You can set targeting options at both the campaign and ad group levels and you can target a range of audience behaviours including geographic location,

    days and times of the week that they are active, gender and age and the types of device they are using. This targeting is available on both search and display ad campaigns.

    While Google Ads has a higher search volume, there is also more competition which means it is more expensive and harder to reach the prime advertising spots. Microsoft Advertising cost considerably less and is more effective in terms of CPC and click-through rates. Each has its own independent search networks and targeting methods as well.

    Keywords and audience target are highly important here, but there is a range of other ways you can optimise your Microsoft Ads. Use negative keywords to reduce the number of irrelevant users that are seeing your ads, break your ads into separate ad groups and make use of ad extensions to place easy calls to action in front of your audiences like your phone number or email.

    Yes. Bing ads offer search and display options across display, mobile, video and native channels throughout its network. You can create ads tailored for a range of devices and preview how they will appear on desktop, mobile and tablet devices. These will then appear on relevant third-party websites as banners, ads etc.

    Yes. Bing ads offer search and display options across display, mobile, video and native channels throughout its network. You can create ads tailored for a range of devices and preview how they will appear on desktop, mobile and tablet devices. These will then appear on relevant third-party websites as banners, ads etc.

    Yes, there is. Advertising campaigns on Microsoft Advertising have 36 per cent less competition on average compared to similar Google Ads campaigns. This has a large impact on the cost per click that you will be paying in your advertising campaign, with one report finding that the average CPC on Bing is $7.99 USD compared to $20.08 on Google.

    This is where Microsoft Advertising really differs from Google Ads. Google has around 90 per cent of the market share when it comes to searches which means that its advertising network has a much higher search volume. Microsoft matches Google by including their advertising across large partner networks, like Xbox which has a much wider reach than the Google Stadia gaming platform.

    While they are two rival companies, for users the best approach is to spread your advertising budget across both platforms to maximise the reach of your ads and ensure you are reaching the widest possible audience.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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