BING HELPS YOU SAVE MORE MONEY REACHING THE SAME AUDIENCE

Audiences are clicking with Bing

Let the search experts at Shout show you how Bing ads can widen your search, for less money per term.

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      X-GROWTH. GUARANTEED.

      Less competition for more powerful keywords costs you less

      Bing advertising gives you more options to be seen by more people, using the same tactics, for less.

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR BING SPECIALISTS TO WORK FOR YOU

      Discover the cost benefits of Bing Advertising

      Using Bing Pay Per Click advertising – either on its own or complemented with a search campaign on Google allows you to cost-effectively drive visitation. Shout’s Bing experts can show you how.

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      Shout's targeting expertise drives ROI

      By understanding your goals, your strategy and your budgets, Shout can help you use the world’s second biggest search engine to drive serious returns for you.

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      Reduce your cost per click and your cost per lead

      Second biggest doesn’t mean second rate. Using Bing search and ppc advertising gives you a louder voice for less. So you can spread your message further for less.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Grasp more opportunities from the whole web

        Bing is the second biggest dedicated search engine in the world. More good news? Bing searches cost less. Figures show the more places you’re seen, the more effective your marketing campaign is. Bing gets you seen by shoppers who don’t use google. High value customers. People looking to try something new. And you can reach them for far less than you’d expect to normally spend. Whether you choose to only use Bing, or use a strategic mix of both Bing and Google, Shout can lay out a plan for you which works – from campaign management to real-time, data-led evolution to reports. Discover the benefits of Bing and Shout! Today.

        With the right approach, and as part of a balanced search strategy, Bing can bring enormous benefits to smart marketers. It costs less to get onto the front of a search page, and allows you to trial more interesting search terms for less. Shout’s team of search professionals understand how to maximise your search budget to give you provable and accountable resultys. Bing spreads your digital marketing budget further, while providing all the usability you need for a successful search campaign.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          This is an auction-based system where businesses bid for ad placement in Bing searches. When users run a search in the Microsoft Search Network, relevant ads will appear beside the search results. These ads direct users to your website or to make an action like purchasing your goods. The more competitive your industry is, the higher the cost per click (CPC) charge will be to ensure that you appear before your competition does.

          Microsoft Advertising is extremely effective and Report Garden research has shown that advertisers will spend less money on Microsoft Advertising while enjoying a better click-through rate and a cheaper cost-per-click. While the overall audience is much smaller than the pool available in Google Ads, Microsoft Advertising presents better value for money.

          It is very easy to get started as all you have to do is set up a Microsoft Advertising account and get going. You can choose your settings, your target demographics and input your keywords and phrases before you write your ad(s). You also have the option of importing your Google Ads as well if you would like the same ads to run across both platforms.

          The common question is ‘why advertise on Bing when Google’s network is so much bigger?’. Microsoft Advertising has an enormous reach that extends beyond just Bing and you have access to an audience of 63 million people that can’t be reached with Google Ads. Microsoft Ads are also more effective and will cost you less money so it is an advertising platform that definitely works and has a proven track record.

          The Microsoft Search Network is expansive and includes other search engines like Yahoo and AOL, partner websites and platforms around the world as well as on sites like Microsoft Outlook, Microsoft Edge, MSN and other syndicated partners. While Google may be larger than Bing, the overall Microsoft Search Network is massive and has millions of active users.

          You can set targeting options at both the campaign and ad group levels and you can target a range of audience behaviours including geographic location,

          days and times of the week that they are active, gender and age and the types of device they are using. This targeting is available on both search and display ad campaigns.

          While Google Ads has a higher search volume, there is also more competition which means it is more expensive and harder to reach the prime advertising spots. Microsoft Advertising cost considerably less and is more effective in terms of CPC and click-through rates. Each has its own independent search networks and targeting methods as well.

          Keywords and audience target are highly important here, but there is a range of other ways you can optimise your Microsoft Ads. Use negative keywords to reduce the number of irrelevant users that are seeing your ads, break your ads into separate ad groups and make use of ad extensions to place easy calls to action in front of your audiences like your phone number or email.

          Yes. Bing ads offer search and display options across display, mobile, video and native channels throughout its network. You can create ads tailored for a range of devices and preview how they will appear on desktop, mobile and tablet devices. These will then appear on relevant third-party websites as banners, ads etc.

          Yes. Bing ads offer search and display options across display, mobile, video and native channels throughout its network. You can create ads tailored for a range of devices and preview how they will appear on desktop, mobile and tablet devices. These will then appear on relevant third-party websites as banners, ads etc.

          Yes, there is. Advertising campaigns on Microsoft Advertising have 36 per cent less competition on average compared to similar Google Ads campaigns. This has a large impact on the cost per click that you will be paying in your advertising campaign, with one report finding that the average CPC on Bing is $7.99 USD compared to $20.08 on Google.

          This is where Microsoft Advertising really differs from Google Ads. Google has around 90 per cent of the market share when it comes to searches which means that its advertising network has a much higher search volume. Microsoft matches Google by including their advertising across large partner networks, like Xbox which has a much wider reach than the Google Stadia gaming platform.

          While they are two rival companies, for users the best approach is to spread your advertising budget across both platforms to maximise the reach of your ads and ensure you are reaching the widest possible audience.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

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