Instagram advertising: Don’t follow. Lead.

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    Picture real growth with a specialist Instagram marketing agency.

    Instagram offers you one of the most powerful advertising platforms you can find, all through a highly engaged audience that checks their feed multiple times a day. With over 9 million monthly users, that’s a huge opportunity to profit from your posts, so put yourself in the picture with Shout.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    An influential process for Instagram advertising.

    The process is focused on conversion, so you can expect the best possible outcome.


    Create a tailored strategy

    We start by understanding your business, your industry, and your competitors. This important research phase is where we analyse how brands like yours are putting their strategies to work, so we can create a bespoke plan to outsmart your rivals. 


    Plan for success

    From budget to execution, everything we do is based on careful planning. Driven by data, your campaign is mapped out to meet your business goals, yet flexible enough to adjust to changing goalposts. And our expert consultants will keep you on top of the plan the whole way.


    Employ proven tactics

    Creating ads your audience will not just like, but act on is critical. That’s why we combine Instagram marketing with creative effective hashtags and proven methods like geotagging to increase audience engagement and ensure your profits look as good as your posts.


    Chart your progress

    At Shout, we’ll monitor the ongoing performance of your campaign and fine-tune tactics as we go. We’ll hold quarterly strategy sessions and deliver monthly progress reports to ensure your Instagram advertising has a powerful influence on your audience and your bottom line.

    Want to work with experts in marketing for manufacturers?

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Instagram advertising – a beautiful way to build your customer base.

    If a picture paints a thousand words, what’s your Instagram account saying about your business? But it’s more than a visual platform. It’s a powerful money-making platform if you know how it works, and Shout is your expert in all things IG.

    More than 1 billion active users jump onto Instagram to influence their purchase decision or engage with brands. If you’re not utilising this platform, you’re missing out on tremendous opportunities that your competitors could be snatching up.

    To get a profitable Instagram marketing strategy going, you need to employ a solid paid advertising campaign. Using our digital marketing specialists, we’ll put you on track to get a results-focused, ROI-based outcome that lets you scale your business. While the Likes roll in, we’ll still be focused on the most important numbers, keeping tabs on your bottom line from start to finish.

    Feed off Instagram.

    It's one of the most reached-for social platforms and, with the increased effectiveness of imagery, video and sound for marketers, it's no wonder more and more marketers are turning to Instagram to better engage customers. With striking photos, footage, formats, and features, it reflects the usage demands of customers and drives them to engage faster. It's no wonder so many marketers are plugging into the power of pictures with Instagram.

    Rising to the ranks of one of the most popular social media platforms, Insta is no longer just an option; it’s a must. The problem is, getting started can be the biggest hurdle of all. At Shout, we know all the steps to get you on the path to social success, and we’re ready to help you take the first one.

    Follow the proven Instagram marketing agency.

    Anyone can lay big claims to success but, at Shout, we deliver on those promises. Get access to powerful campaigns and assets that give you the power you need to be seen on one of the world’s most active social media networks.

    Experience unparalleled support through an Instagram marketing agency and strategist that’s by your side at all times – no mixed messages or grey areas. We’ll create a tailored Instagram advertising campaign, build it for you and keep you in the loop at every stage. It’s that simple. Best of all, we do all this with a tailored, customised approach. No cookie-cutter shortcuts here. You’ll get the Instagram marketing your brand needs to excel, and nothing less.

    Need guidance through all the Instagram features? Just Shout. We know filters look nice, but they don’t land you ROI. We know that most people use Instagram on their mobiles and, combining that with geotagging, many users will go from Instagram to the website to your store. And we know while hashtags might seem cliché, they're effective – and the right attention from the right words can increase engagement in an ad by over 10%. Hashtags are simple and they're free, so if you’re wondering if your business should use them, you do the math.

    This is how our Instagram ad process works:

    • A decreased cost on your ads, but greater returns

    • An increase in your brand exposure

    • Improved credibility for your business

    • Increased sales and conversions

    • Engaged audiences that convert

    • Experts by your side at all times

    • Strategic campaigns that are driven by data

    • Consistent and transparent reporting

    • More time on your hands to do what you need and want to do

    • Less stress on planning or forecasting

    • The power of paid advertising on a huge platform.

    And all this is guaranteed with our Instagram advertising agency Melbourne experts. What do you have to lose? Jump on board with Shout’s social media consultants, and we’ll show you what it’s like to be in the hands of a team that cares about your business and your outcomes.

    We’re ready to maximise your Instagram advertising investment.

    Likes don’t translate to sales. At Shout, we’ll create an Instagram advertising strategy that connects your brand with more customers. Get ready for an increase in purchases and growth for your business.

    Book your free consultation with our advertising agency for Instagram

    Our Instagram advertising experts are worth a double-tap.

    ROI-driven Instagram marketing agency.

    Go beyond having just a social presence. With Instagram’s expansive reach and Shout’s expert Instagram marketing team, we’ll create a powerful social strategy to attract, engage and convert genuine buyers.

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    Global reach and local power.

    You don’t have to go far to get results. At Shout, we combine social media marketing with geotagging using the platform’s story option and our account management. This brings local shoppers in the area into your store – online or in person.

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    Call them to action on mobile.

    Unlike other Instagram marketing agencies in Melbourne, we know how your audience behaves and we can make sure all your touchpoints, from website to social media channels, are optimised for mobile.

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    Results worth shouting about

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    Instagram advertising FAQs

    We answer a few of the more common questions around Instagram advertising. Anything you want to know that we haven’t covered, feel free to send us a message.


    When used correctly, Instagram advertising is a powerful tool, just like Facebook. Ads done correctly through a Melbourne Instagram management agency will engage users and boost brand awareness for your business. These are best formatted as high-quality photos and stunning visuals, including stories, with targeted hashtags to connect with customers. As one of the best ad agencies on Instagram, we know how to make the platform work for your business.

    Here are some reasons to consider running ads on your Instagram account:
    They can inspire new audiences

    Decide on the customers you want and target them with highly personalised ads that speak to their needs and desires in beautiful technicolour.

    They’re easy and cost-effective

    The amount you spend on your Instagram ads is up to you, and if something isn’t working, you can always adjust to ensure no money is wasted.

    They’re simple to track and analyse

    Ads Manager offers a range of ways to help you access deep and meaningful insights about your customers and how your ads are performing.

    When comparing advertising between Instagram and Facebook, it very much depends on your individual audience. There are advantages to both. Running the same ad campaign on each of them at the same time will yield different results and will depend on content, audience and business goals. Our gurus are equipped to help you find the right choice. Our top Instagram marketing agency team in Melbourne will help determine the best strategy for you.

    Using an advertising agency on Instagram, or for any type of advertising, is ideal because it saves you valuable time. Most small businesses don’t have the energy to give social advertising the ongoing attention it needs. That’s why it is best left to the expertise of people like us who develop successful advertising campaigns every day. 

    It is also important to remember that Instagram is an extremely competitive space, with many businesses vying for the attention of their customers. Having an agency like Shout takes charge of your campaigns will ensure they are delivered with thumb-stopping creativity and intricate planning. We can also handle the grunt work of analysing trends, tracking your data, and recommending changes. Essentially, advertising on this channel is an art and a science in itself, so let our Instagram marketing agency put our finely tuned skills to good use for the success of your business.

    There are many benefits to including this platform in your digital strategy. Here are Shout’s top three reasons for jumping on board this aspect of digital marketing:

    Instagram ads are extremely affordable

    When it comes to defining your ad budget, you can go as low or as high as you want, depending on how extensive your campaign is. What’s more, if something isn’t working, you can change it in real-time, so no campaign spend is ever wasted.

    You can target specific people

    For better or worse, Instagram has a huge amount of data about its users, from their age, sex, and location to their education level, job title, and interests. We can help you capitalise on this information to help you target broad and specific audiences, increasing your brand identity.

    Advertising on Instagram is so easy

    Ads Manager makes it easy to create, track, and monitor your campaigns in real-time. The platform is highly intuitive and customisable, and you can even track your campaigns on the go with its Android or iOS app.

    With Instagram, you’re in control of your budget, and you will never spend more than your allocated amount. With targeted cost per thousand impressions, you are paying around $5. Cost per click is anywhere from 20c to $2. It doesn’t have to be complicated. Our agency can break down what option is best for your business and can take specific action for your ad campaign. Here’s a quick rundown of the different ways to pay for ads.

    Pay per click:

    You’ll only pay Instagram if a user clicks on your ad.

    Cost per like:

    This quantifies how many ad dollars you need to spend to get an Instagram user to follow your account.

    Cost per action

    This quantifies the ad spend required to get users to take an action, such as clicking, liking, buying, or sharing.

    Cost per 1000 impressions

    Also known as cost per mile (CPM), this quantifies the spend required to get 1000 impressions, i.e., if you spend $50 and get 10,000 impressions, your CPM is $5.

    At our creative digital agency, we’ve long been considered a leader in the field, and we work to deliver business growth within your budget.

    Posting on your business account, showing off your products in the grid, tagging your posts, doing posts about your employees, announcing new products, and going live is always popular. While this is only a shortlist of post ideas, Instagram marketing agencies Melbourne, like Shout, generate concepts daily that will propel your business towards success.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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      Michael Jenkins

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