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    Land more visitors, land more sales.

    At Shout we focus on data and design, creating landing pages that convert browsers into buyers.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Shout’s landing page process

    A good landing page is crafted with these four simple steps. When done right, it will nudge your visitors down the funnel towards conversion.

    1

    What are we landing?

    Before anything else, the Shout team of landing page marketing experts will work with you to define the reason for your landing page. How long will it live for, who is it aimed at, what will it drive to and what is its main purpose? Once we’ve gathered all this information we are then prepared with the suitable knowledge to start phase two.

    2

    Page strategy development

    Here we put all our research knowledge into practise. Knowing all the background enables us to then strategise how to activate our audience. We map out a customer journey and ensure we’re predicting exactly what their next move will be and nurturing those generated leads through every touchpoint. We’ll incorporate data and design to map out exactly what it is that will motivate a user to continue their path to purchase.

    3

    Building your page

    Starting the landing page build includes more than just pretty design. The user interface and user experience are also kept in mind, to ensure our strategy is being lived out in practise, not just theory. This form of lead nurturing turns your sales leads that drove to your landing page, into prospects, and qualified leads into future customers. Again, nudging them ever closer to a conversion.

    4

    Review to ensure our landing page is landing

    The final stage in our landing page development is to review, optimise and refine all the previous steps. This is particularly important for landing pages as they generally have a shorter life cycle to websites. So ensuring they’re kept relevant and functioning at their best, is important in such a time sensitive environment. If they’re housing creative content, is it still relevant? If they’re used for lead management, are they working? If the landing page is generating B2B leads with a longer life cycle, are they generating leads? This is where we find out and take action when the answer is ‘no’.

    With Shout, landing page optimisation is guaranteed.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Watch sales take off with our landing pages.

    If your landing page works more efficiently, you can put more money back into marketing. Keeping your money where its most needed e.g. filling up the sales funnel, keeps you ahead of the rest. And it can't just work in one channel. With more than half of all Australians web browsing on their smart phones daily, you need a site that works just as well in mobile. If your landing page isn’t responsive, your customers just won’t respond as effectively. Great design is customer-centric and we have the data to prove what works and what doesn’t. On every media platform. User Interface and User Experience that’s based on real results, ensures your site has the edge over your competition.

    We have the data to prove what works and what doesn’t. User Interface and User Experience that’s based on real results, ensures your site has the edge over your competition. At Shout we focus on the results by converting browsers into buyers. So if you’re spending money attracting visitation via SEO, PPCFacebook Ads or any other performance marketing methods, an acquisition landing page will maximise your ROI. Whether you’re collecting email leads, converting sales, or retailing products and services, you’ll get better results if you get us involved.

    We're ready to design a high converting landing page strategy.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Meet your creative landing page consultants.

    It’s about how well it works

    Great design alone isn’t your best weapon. Great landing page design looks at navigation, behavioural cues and content to drive visitors through the funnel.

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    Mapping your customer journey

    With a Path to Purchase, we map customer flow and interaction, always aware of pain points and roadblocks. With thousands of hours experience in landing page optimisation, we ensure visitors won’t waste a second

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    Seamless integration for provable growth

    The digital landscape is constantly changing. By staying on top of what’s going on, from tech to consumer trends, we keep your landing pages working, helping you grow your business, faster.

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    Results worth shouting about
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    Looking for acquisition landing page expertise?

    Landing pages FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    A landing page is a URL housed on your website that is specifically designed to convert visitors into leads. These are then used as links in advertising and marketing collateral, as well as on social media platforms and more that encourage visitors to make an action. This could be to make a purchase, leave their contact details or something else. The design of your landing pages is important to help encourage them to make these actions.

    These marketing tools are different from your normal website, blog, social media accounts and the like, mostly because they serve a singular purpose. They engage your customer on an individual and personal level, all in a bid to get them to take action resulting in a lead or a purchase. Because of their simple design and single purpose, they are highly effective at achieving this goal.

    You want to keep your landing pages very simple. Some of the elements you should include on these URLs are a clear headline and subheading with reinforcing statements; a strong hero image; benefits and social proof. This should be concluded with a clear call to action.

    To create designs that convert, you need to go beyond the simple aesthetics of looking good and deliver something that your potential customers actually want. By keeping the layout simple and the message clear, you will get better conversion rates because consumers will already be interested in what you have to offer and be more likely to take action.

    Aside from leads and conversions, landing pages are really good SEO tools and can help you boost your website’s ranking in Google searches. They are ideal for promoting sales or new items or services you are offering as well. These landing pages also create a clear funnel which makes the buying experience simple for your customers.

    These URLs are used by your competition every day to capture leads and make sales and if you do not have them, you are going to be left behind. This also means you are going to miss out on the SEO benefits and fall down the Google rankings which can make you totally invisible to your potential customers.

    Optimising the design of your landing pages is vital for success. Ensure your headlines clearly introduce visitors to your offer and offer value to them. Ensure your hero message is clean and clear and reinforces your product or service offering. Also, double-check these landing pages are aligned with the original advertising and marketing material that people are clicking on to reach them.

    PPC stands for pay-per-click and these landing pages are specifically designed to be used in tandem with Google Ads. When people click on your Google Ads they will be taken to these PPC landing pages so you need to ensure the messaging and branding is aligned so you are being clear and that people are more likely to take action.

    Directing visitors to your website can be confusing and is less likely to get them to make an action. Your website contains lots of information and they may need to click several times to reach a point where they become a conversion which means you will have people drop out. Linking landing pages to PPC ads makes it much clearer and easier for your visitors to act.

    They are neat and simple, delivering the message clearly and presenting a clear call to action to encourage conversions. They should look similar to the source ad that visitors click on while also being in line with your branding and website aesthetics. They should be short, sharp and to the point and the images should be engaging and relevant.

    A web design agency is going to take the hard work out of your landing pages. Because they are creating your advertising and marketing collateral, they can easily use these materials for your landing pages to ensure they are aligned. It will save your hours and deliver better results than if you try and do it yourself without the correct expertise and resources.

    Your call to action is the hero of your landing page and you need to ensure it is front and centre, not hidden off to the side or squashed down the bottom. You want to use strong words like subscribe, sign up, buy or join to make it clear what the product offering is. And simplicity is the name of the game, keeping things simple will reap more rewards than a cluttered and confusing landing page.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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