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By understanding key customers and their needs, we ensured the customers who did visit were the right ones
Moula is a lending provider to small businesses. Founded by a director of Credit Swisse, Moula provides instant cash flow loans to small businesses using an algorithm that views and analyses bank statements and Xero files. The lending market is a competitive game, and Moula’s direct competitors are banks. With a unique USP, Moula engaged Shout to create a digital marketing strategy and become executive on the strategy.
Shout developed an SEO, SEM and paid social strategy to lift number of online loan applications, by tailoring all campaign & SEO targeting to ‘online’ specific phrases that pre-qualified traffic and users before they reached the Moula website.”
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