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    X-GROWTH. GUARANTEED

    Watch your business grow.

    LinkedIn advertising lets you slice your market anyway you like – by industry, by size, by interest or by title. That’s a lot of angles to amplifying business growth. For access to all these strategies, just Shout.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A unique view on the YouTube advertising process

    Our YouTube advertising agency engages the power of Google targeting, SEO and over a decade of social media expertise to drive business growth on the small screen.

    1

    Smart targeting

    While 50% of people online are on YouTube, we won’t promise they’ll all be looking at you. At Shout, our campaigns are highly targeted to those most likely to engage, convert and return, so your investment in every person is an opportunity to gain revenue.

    2

    Tailored strateg

    A YouTube marketing strategy doesn’t involve uploading footage and crossing your fingers for the best. The team at Shout plan for results – setting up your dashboard to guarantee your videos are performing effectively to drive actual leads and conversions.

    3

    SEO integration

    Search engine optimisation (SEO) is critical with video Tube, too. Our advertising team understands how to optimise the content on your channel using keywords, hashtags, captions, tagging and descriptions to help your brand rank at the top of the YouTube charts.

    4

    Shrewd measuring

    To grow is to know how your sales are performing. But not all metrics make a radical difference to your results. That’s why, through tried and tested approaches, we define those most likely to make an impact, track that data and ensure it delivers the growth we forecast.

    We'll screen the best YouTube prospects for your business.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    YouTube advertising: Small screen, big business.

    With over 11 million members in Australia (and 774 million worldwide), there are a lot of connections to be made on LinkedIn. It’s simple – if you’re in business, your business needs to be on LinkedIn, and Shout is the expert in building brands on this professional platform.

    LinkedIn advertising is one of the most effective B2B marketing and advertising channels. Shout knows how to use LinkedIn advertising to grow awareness of your product or business, to use content and timely placements to improve engagement, and build brand awareness through consistent and coherent campaigns.

    By identifying relevant data, we capture the knowledge you need to finetune LinkedIn campaigns, enhance cross-channel activity, and evolve marketing messages to drive more effective campaigns. Shout's LinkedIn experts can help you use your campaign to build lists to drive more opportunities in the future. Linking list-based activity helps fill your funnel with potential business.

    LinkedIn has a reputation for being the business channel because everyone in business is on it. A well-crafted LinkedIn campaign will help you:

    • Increase business traffic
    • Increase visibility with prime B2B audiences
    • Boost long-term and short-term results
    • Build brand recognition on LinkedIn

    Your best reference for LinkedIn marketing
    With years of experience in crafting holistic LinkedIn campaigns to generate more quality leads for businesses worldwide, we craft and implement targeted ads campaigns to deliver your message to influential audiences who are ready to convert. 

    At Shout, we take care to ensure your campaign is consistent across all of your marketing efforts, touching base with your customers through a seamless journey that expands your brand awareness and sparks action. 

    Get the conversation going through a LinkedIn ads agency that knows all the ins and outs to this agile, powerful marketing outlet.

    More ROI for B2B
    We deliver leads that give you return on investment, not wasted time and resources. As a critical tool for your marketing suite, this platform is one of the biggest ways to communicate with a B2B audience. At Shout, we help you tap into that community using our LinkedIn management agency secrets.

    More than 770 million professionals use the platform daily. If you’re not turning that into action, you’re missing out.

    With our help, we’ll build you an ads campaign (paid or earned) that gives you:

    • Better relationships with your audience
    • Credibility through thought leadership
    • A platform to showcase your products and services
    • Leads for the long-term
    • Engaged and relevant audiences
    • Crucial market and industry insights

    Leading the way in lead generation
    Our LinkedIn management Melbourne team utilise a range of tried and tested strategies to generate more quality leads across the board. Complete with compelling copy and targeted planning, your campaign will give you the best possible results and bang for your buck.

    As experts in our field, we have the necessary experience to ensure this B2B network becomes a powerhouse of opportunity for your business, from initial concepts through to the go-live stages of your campaign. 

    Let us accelerate your growth using a bullet-proof process that looks a bit like this:

    Market listening and research

    The most important part of every social campaign is to make sure you have the clarity and information to take advantage of it. We gain crucial data and insights that let us create solid strategies that deliver results. We never go in blind, carefully accumulating everything we need to pack a punch. 

    Consistent brand awareness and messaging

    As we continue your campaign, we’ll make sure your message stays on brand and in line with all of your existing marketing efforts. As your USP (unique selling proposition) continues to be amplified on the network, your audience will know who you are and what you offer, and come to you when they need your help most. 

    Thought leadership

    There’s a lot of noise online, and LinkedIn is no exception. We create credibility for your brand through copy and content that positions you as a leader in your niche. This, in turn, gives you the authenticity and trust you need to win over prospects. 

    Lead acquisition and prospects

    We’ll utilise the power of Sponsored InMail to generate hard-hitting leads that drive your ROI upwards. Watch as your engagement turns into tangible conversions, creating a consistent strategy that adds to your bottom line for the future. 

    Reporting and budget tracking

    At all stages of your campaign, you’ll know where your spending is at, and where your dollars are going. You’ll never feel in the dark about your strategy with our consistent and transparent reporting, from start to finish.

    No matter where you’re at with your presence on this platform, our LinkedIn advertising Melbourne team can revolutionise the way you reel in business. Get in touch for a no-obligation discussion with Shout now.

    We’re ready to stretch your YouTube advertising budget.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Engage with our YouTube stars.

    Your LinkedIn marketing is in great company.

    Using proven LinkedIn advertising tactics like sponsored content, sponsored InMail and text ads in combination with other social and digital channels, Shout creates effective, profitable campaigns for businesses like yours.

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    A LinkedIn marketing agency, Melbourne with powerful connections.

    With our contacts, experience and strategies, the Shout team works to understand your specific business challenge, if LinkedIn marketing might help and where in the funnel it should be, plus we manage the campaign to help you meet critical goals.

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    LinkedIn management with business sense.

    Shout gives you accountable digital marketing. For every LinkedIn campaign we create, we determine goals and KPIs and provide reports on performance, providing attribution figures and relevant data on specific activity.

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    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    Looking for guaranteed growth from your YouTube agency?

    YouTube marketing FAQs

    We answer a few of the more common questions around LinkedIn marketing. Anything you want to know that we haven’t covered here? Just give us a shout.

    YouTube advertising is run through the powerful and expansive Google Ads platform. This includes video advertising that could appear at the beginning, middle or end of relevant content but it also includes banner and other static ads (overlaid across the footage). This technique allows advertisers to potentially reach a relevant audience all across the globe.

    While advertising is the primary means of revenue for the platform, it is also a way for content creators to get paid as well. A portion of all advertising is paid back to content creators, which helps them grow and improve their channel. It also means YouTube is able to improve their own features regularly – and that’s a win-win. 

    The sheer scale of YouTube means you are reaching an audience of two billion, logged-in users every single month. Using video marketing is also highly effective as more than 80 per cent of all consumers are likely to purchase a product from a brand after seeing their video advertising.

    Because advertising campaigns are run through Google ads, it is an extremely versatile process and you can set your own objectives and tailor your audience (even by creating matching or lookalike audiences from your website traffic). That makes this platform extremely effective for both B2B and B2C campaigns.

    YouTube is one of the best channels for marketing because it is a pure video platform. Video presents a number of opportunities for advertising as it helps you engage with your audience, build your personality and also create rapport and relationships with your potential clients. Having real people from your company and the community in your content helps engender trust and your audience is more likely to take action. It is also an extremely strong remarketing tool to constantly have your brand in the minds of your potential customers.

    YouTube has had the full support of Google Ads since 2017 which means you can easily create content and have it reach a wider audience, including mobile users. There are four different kinds of ads on YouTube:

    1. TrueView ads: The standard video ads that are embedded before, during or after content. You only pay if a viewer watches it entirely or clicks on the ad.
    2. Video discovery ads: Related videos that appear on the YouTube homepage and search results pages
    3. TrueView in-stream ads: These allow you to have clickable calls to action on the screen as well and;
    4. Display advertising: Clickable overlays that appear over the top of the video content.

    Google statistics show that viewers that watch YouTube ads to completion are 23 times more likely to take action. This could include subscribing to your channel, visit your channel or site, watch more videos or make a purchase. Even those that don’t watch the videos to completion are 10 times more likely to take action, so it is highly effective.

    You will need two things to get started: a YouTube account and a Google Ads account (and the two need to be linked). Then you can upload video content to your YouTube account and configure your marketing campaigns in Google Ads, quickly and simply. The trick is knowing how to implement a strategy – something we can help you get the ball rolling on.

    Everything is housed in Google Ads which is simple to use and intuitive. Simply click “create a campaign” on the dashboard and you will be guided through the process, allowing you to choose your goals and objectives to get the best possible results for your business.

    You can get started for around $10 a day and you only pay when people actually choose to watch your ad or click on the call to action. This can be scaled up as you know they are effective to get wider reach and more results.

    While clicks and sales are important, what you are mostly going to achieve through YouTube is brand awareness. This is your platform to give your brand a personality and highlight the people in your company which is going to make consumers more likely to trust and like your brand.

    There are four key benefits to advertising with YouTube including:

    1. Connecting with your audience: Be unique, memorable and create a brand personality
    2. The right reach: You can target your audience by topics, keywords and demographics to ensure you are reaching the right people
    3. Speed: It is an extremely fast and easy process to get started and;
    4. Metrics: Google provides you with all of the tools and data you need to measure your success and make changes as you need to.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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