Youtube marketing. All the attention a growing business needs

15,000,000 reasons to use a Youtube marketing

Be heard where it matters most. And grow your business. With Shout. And Youtube marketing agency

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      Youtube marketing. The proven weapon of mass engagement.

      Ask for a free X-Chart and discover if YouTube and Shout can multiply your growth ambitions

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      OUR TEAM OF YOUTUBE marketing EXPERTS ARE READY

      Use Youtube marketing agency to grow your SEO results

      Youtube advertising is one of the most effective SEO options available, as long as you have the right data-driven foundations. Shout knows how to match your data to your strategy to drive engagement and growth.

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      Hit awareness through Youtube keywords

      Keywords are the key to Youtube success. Shout agency understands how to use the metadata in your videos to drive awareness and improve paid search results for more effective Youtube marketing.

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      Shout for Youtube marketing effectiveness

      Shout can show how a YouTube channel makes a great marketing option for greater effectiveness. Use your channel as a base for marketing, send videos to other social channels, drive responses and increase leads.

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      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        How to use Youtube's growing audience to grow business

        Video is at least 20 times more effective at engaging audiences. Youtube takes the title of the second largest search engine on the planet. If a shopper’s first search takes them to Youtube, they’re more likely to stay on Youtube for their second search. And their third. No wonder more and more marketers are looking to Youtube for advertising success. Shout can help you leverage the power of Youtube advertising to drive engagement, increase warm leads and re-target audiences.

        Shout a youtube marketing agency that works to understand your business goals, define the metrics which make a difference and track that data, create a strategy and set up your dashboard to ensure the performance of your videos drives leads and conversions.

        Youtube is perfect for reaching the most profitable market possible – again and again. Youtube makes re-marketing easy. By targeting both lapsed and interested customers, re-marketing via a Youtube pre-roll is proven, effective, simple way to engage and re-engage interested purchasers.
        YouTube as a marketing tool is a smart choice. A very smart choice Shout makes smart TVs smart buys for marketers. We can boost your reach by using Youtube (and pre-roll messages), adwords and SEO to target Connected TVs (smart, internet-of-things TVs) and the people watching them.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions about youtube marketing agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          YouTube advertising is run through the powerful and expansive Google Ads platform. This includes video advertising that could appear at the beginning, middle or end of relevant content but it also includes banner and other static ads (overlaid across the footage). This technique allows advertisers to potentially reach a relevant audience all across the globe.

          While advertising is the primary means of revenue for the platform, it is also a way for content creators to get paid as well. A portion of all advertising is paid back to content creators, which helps them grow and improve their channel. It also means YouTube is able to improve their own features regularly – and that’s a win-win. 

          The sheer scale of YouTube means you are reaching an audience of two billion, logged-in users every single month. Using video marketing is also highly effective as more than 80 per cent of all consumers are likely to purchase a product from a brand after seeing their video advertising.

          Because advertising campaigns are run through Google ads, it is an extremely versatile process and you can set your own objectives and tailor your audience (even by creating matching or lookalike audiences from your website traffic). That makes this platform extremely effective for both B2B and B2C campaigns.

          YouTube is one of the best channels for marketing because it is a pure video platform. Video presents a number of opportunities for advertising as it helps you engage with your audience, build your personality and also create rapport and relationships with your potential clients. Having real people from your company and the community in your content helps engender trust and your audience is more likely to take action. It is also an extremely strong remarketing tool to constantly have your brand in the minds of your potential customers.

          YouTube has had the full support of Google Ads since 2017 which means you can easily create content and have it reach a wider audience, including mobile users. There are four different kinds of ads on YouTube:

          1. TrueView ads: The standard video ads that are embedded before, during or after content. You only pay if a viewer watches it entirely or clicks on the ad.
          2. Video discovery ads: Related videos that appear on the YouTube homepage and search results pages
          3. TrueView in-stream ads: These allow you to have clickable calls to action on the screen as well and;
          4. Display advertising: Clickable overlays that appear over the top of the video content.

          Google statistics show that viewers that watch YouTube ads to completion are 23 times more likely to take action. This could include subscribing to your channel, visit your channel or site, watch more videos or make a purchase. Even those that don’t watch the videos to completion are 10 times more likely to take action, so it is highly effective.

          You will need two things to get started: a YouTube account and a Google Ads account (and the two need to be linked). Then you can upload video content to your YouTube account and configure your marketing campaigns in Google Ads, quickly and simply. The trick is knowing how to implement a strategy – something we can help you get the ball rolling on.

          Everything is housed in Google Ads which is simple to use and intuitive. Simply click “create a campaign” on the dashboard and you will be guided through the process, allowing you to choose your goals and objectives to get the best possible results for your business.

          You can get started for around $10 a day and you only pay when people actually choose to watch your ad or click on the call to action. This can be scaled up as you know they are effective to get wider reach and more results.

          While clicks and sales are important, what you are mostly going to achieve through YouTube is brand awareness. This is your platform to give your brand a personality and highlight the people in your company which is going to make consumers more likely to trust and like your brand.

          There are four key benefits to advertising with YouTube including:

          1. Connecting with your audience: Be unique, memorable and create a brand personality
          2. The right reach: You can target your audience by topics, keywords and demographics to ensure you are reaching the right people
          3. Speed: It is an extremely fast and easy process to get started and;
          4. Metrics: Google provides you with all of the tools and data you need to measure your success and make changes as you need to.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

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