email marketing. the simple, proven way to outperform the competition.
Email marketing, multiplied by the power of data
Over 70% of all brands do not include email as part of their marketing mix. Which says two things. The opposition is ripe for disruption. And you can stand out where they’re invisible.
Personalised emails work. A study by Experian shows you can create emails that appeal to the individual, driving as much as six times more transactions (per marketing dollar spent) and 41% higher click throughs.
Set up a consultation to forecast the growth we can guarantee for your business.
Email data marketing works. A working online marketing database makes it possible to create highly personalized communications, delivered by highly personal media. And it starts with asking. Make sure you ask permission.
Make sure you get the right information - you can start your email database with three simple questions. What's your name? What's your email? Would you like to receive emails about our special offers? And once you have that information, start segmenting your customer base.
Use extra analytics like drop-off rates, abandoned carts (seriously, a polite reminder of something they almost bought can be a highly effective retargeting strategy), and the times they were active on the site.
Once you start growing your database, you can include questions that reveal their location, their age, their gender and their preferences (using data on which pages they dwelled on longer). So when you contact them, it's with something they're more likely to be more interested in.
It's information like this that gives email its unique strength. The more you can learn about customer preferences, the more you can tailor your email database and your offers. And the best news? It works for B2C and B2B.
Email marketing companies like us provide brands from all walks of life a powerful tool for reaching customers from all walks of life. This technique is the most cost-effective way to nurture audiences, gain loyalty and increase conversions.
Connect with your audience in a way that sticks for the future. Promote your products and services in a format that only continues to grow, complete with the ability to drive traffic back through to your site or platform. No matter how you envision your email marketing campaigns to function, we’ll ensure they’re backed by a strategy destined to win.
Gain access to an unlimited number of potential customers through the power of an engaging channel that provides value and engagement. With our digital marketing agency email campaigns, you’ll turn your words into ones that pack a punch.
It's not just about sending emails anymore – it's about creating engaging content that will get people excited about what you have to offer. You can use email marketing as an effective tool for customer retention, lead generation, event promotion or any other business goal.
With personalised messages, you can create a more meaningful experience for your shoppers by sending them content they'll find interesting and engaging. You'll also be able to offer them products or services they may not have seen before – all while keeping in touch with what they want to hear from your brand most.
Not enough to entice you? Here are five other ways a strategy like this can be hugely profitable for your business:
Personalised marketing is the perfect way to connect with your audience. This allows you to send relevant and timely messages, which can lead to increased engagement and satisfaction.
A data-driven CRM is the future. It's about understanding who your audience is so you can serve them better. It's not just about knowing how they behave today – it's also about predicting how they will behave tomorrow based on past behaviours and trends.
Create personalised experiences that resonate with each user – no matter where or when they interact with your brand. We’re here to help you grow your business through smarter communication. Engage our B2B email marketing agency now.
Email marketing is the most effective way to reach and engage with your audience, but it's not easy. It takes a lot of time and effort to build a successful list of subscribers interested in your products or services. That's why you need an experienced team that can help you manage this process so you can focus on what matters most – growing your business.
Shout has a team of database experts who know how to use emails to gain analytics and use this to reel in an audience via email. In addition, our agency experts work with you one-on-one to create strategies that fit your needs and budget, so there's no guesswork involved.
Get in touch with our digital marketing specialists now. We’re ready to take your campaign and kick it into top gear.
Set up a consultation to forecast the growth we can guarantee for your business.
We’ve compiled a list of the most commonly asked questions about email marketing agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Data-driven email marketing is the most effective way to optimise subscriber engagement and drive conversions because you are using data to determine the right content to send your audience. It is using data to create user personas, understand your audience’s demographics and personalities and also discovering where they sit on the sales funnels and their intent so you can tailor content that is more likely to get them to take action.
When it is done correctly, email marketing strategies and deliver a much higher return on investment compared to Google Ads and social media campaigns. One of the major benefits of email marketing is the ability to automate most of the process to save on labour. By using data effectively and delivering the right content you can expect a high level of success from marketing emails.
You want to get to know your audience and their behaviour so start with the basics, how many are opening the emails? At what time of day? Which links are getting the most clicks? How many people are unsubscribing? Then you can start drilling down into the real analytics including how many people purchase your products? What is the average ROI? How many recipients convert into leads?
Key performance indicators (KPIs) are metrics that you need to set to ensure that your email marketing campaigns are successful and not costing you money. This is about monitoring the behaviour of your recipients and analysing these behaviours to ensure they meet KPIs. For example, you might have a KPI set that you want at least half of recipients to open these emails and click a link. If this not happening, you know that you need to re-strategise your email marketing campaigns.
There are two ways to use data. The first is to use data to determine your audience’s behaviours, demographics and intent. It is ideal if you can discover their preferences as well and their transactional data so that you know if they will be more likely to purchase your products. The other kind of data is to determine if your campaign has been successful. Set goals and KPIs and analyse your email marketing data to see if you are achieving those goals.
This is your list of actual and potential customers that you will be emailing as part of your marketing campaigns. Large lists obviously mean you are reaching more people, but it is more important to be reaching the right people. Using data to determine if people are more likely to take actions like converting or purchasing helps you to assemble an email database that is going to be more effective.
To build an email database the correct (and legal) way there are a number of ways you can harvest emails. You can use sign-on sheets to great effect while also ensure you are storing every email address from business cards. Events are a great way to get a lot of email addresses as are exclusive mailing lists clubs or giveaways.
There are many platforms out there that allow you to automate the emailing process to your database and these deliver detailed metrics for you as well. These include on-mail metrics which involve their actions with the email itself and off-mail metrics that measure what they do beyond the email, like click on links, leave their details or make a purchase.
Email marketing campaigns aren’t just effective when it comes to marketing to customers, business-to-business (B2B) email marketing campaigns are also highly effective. Almost 80 per cent of all companies and agencies are using email marketing newsletters which means that if you are not using email to reach other businesses, you are at a significant disadvantage.
While email marketing is a great way to generate leads and drum up sales, it is about much more than that. It is a great way to build up your brand and develop a relationship with your actual and potential customers while also developing your own personality. This is your opportunity to develop your style, tone and voice and share it with your customers to make them feel more engaged.
There are many great email campaign software options out there that can automate processes and deliver data and analytics. Check their capabilities to ensure they match up with your needs and also ensure they have a strong customer support department that you can actually reach. Customer reviews can help you gauge their satisfaction while their plans need to align with your budget. Many of these software options offer trial versions so you can try before you die.
This will remain highly effective but it is also set to become more competitive. COVID-19 sent many businesses into behind the scenes, work from home models which forced them to develop strong digital marketing campaigns and they will continue on this path when they return to brick and mortar offices so there will be more competition out there. Artificial intelligence and machine learning will continue to improve the automation process.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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