email. the simple, proven way to outperform the competition.

Email, multiplied by the power of data

Want to outperform the competition, for less? Choose the channel that has better ROI than any other. Email

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      X-GROWTH. GUARANTEED.

      It may not be the most fashionable channel, but it works harder.

      Email has the power to personalise your marketing, and reach people where other channels can't.

      Michael Jenkins

      Digital Strategist

      PUT OUR EMAIL EXPERTS TO WORK

      Be seen where your competition isn't

      Over 70% of all brands do not include email as part of their marketing mix. Which says two things. The opposition is ripe for disruption. And you can stand out where they’re invisible.

      6x more returns per customer

      Personalised emails work. A study by Experian shows you can create emails that appeal to the individual, driving as much as six times more transactions (per marketing dollar spent) and 41% higher click throughs.

      Manage the data for greater success

      Shout’s email marketing database experts know how to use customer emails to gain data, and use the data to gain customers. Ask us how we can set up a data-fed CRM system that drives revenue for you.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Data leads to personalisation which leads to sales

        Email data marketing works. A working online marketing database makes it possible to create highly personal communications, delivered by a highly personal media. And it starts with asking. Make sure you ask permission. Make sure you get the right information – you can start your email database with three simple questions. What’s your name? What’s your email? Would you like to receive emails about our special offers? And once you have that information, start segmenting your customer base. Use extra analytics like drop-off rates, abandoned carts (seriously, a polite reminder of something they almost bought can be a highly-effective retargeting strategy), and the times they were active on the site.

        Once you start growing your data-base, you can include questions which reveal their location, their age, their gender and their preferences (using data on which pages they dwelled on longer). So when you contact them, it’s with something their more likely to be more interested in. It’s information like this which gives email it’s unique strength. The more you can learn about customer preferences, the more you can tailor your email database and your offers. And the best news? It works for B2C and B2B.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          Data-driven email marketing is the most effective way to optimise subscriber engagement and drive conversions because you are using data to determine the right content to send your audience. It is using data to create user personas, understand your audience’s demographics and personalities and also discovering where they sit on the sales funnels and their intent so you can tailor content that is more likely to get them to take action.

          When it is done correctly, email marketing strategies and deliver a much higher return on investment compared to Google Ads and social media campaigns. One of the major benefits of email marketing is the ability to automate most of the process to save on labour. By using data effectively and delivering the right content you can expect a high level of success from marketing emails.

          You want to get to know your audience and their behaviour so start with the basics, how many are opening the emails? At what time of day? Which links are getting the most clicks? How many people are unsubscribing? Then you can start drilling down into the real analytics including how many people purchase your products? What is the average ROI? How many recipients convert into leads?

          Key performance indicators (KPIs) are metrics that you need to set to ensure that your email marketing campaigns are successful and not costing you money. This is about monitoring the behaviour of your recipients and analysing these behaviours to ensure they meet KPIs. For example, you might have a KPI set that you want at least half of recipients to open these emails and click a link. If this not happening, you know that you need to re-strategise your email marketing campaigns.

          There are two ways to use data. The first is to use data to determine your audience’s behaviours, demographics and intent. It is ideal if you can discover their preferences as well and their transactional data so that you know if they will be more likely to purchase your products. The other kind of data is to determine if your campaign has been successful. Set goals and KPIs and analyse your email marketing data to see if you are achieving those goals.

          This is your list of actual and potential customers that you will be emailing as part of your marketing campaigns. Large lists obviously mean you are reaching more people, but it is more important to be reaching the right people. Using data to determine if people are more likely to take actions like converting or purchasing helps you to assemble an email database that is going to be more effective.

          To build an email database the correct (and legal) way there are a number of ways you can harvest emails. You can use sign-on sheets to great effect while also ensure you are storing every email address from business cards. Events are a great way to get a lot of email addresses as are exclusive mailing lists clubs or giveaways.

          There are many platforms out there that allow you to automate the emailing process to your database and these deliver detailed metrics for you as well. These include on-mail metrics which involve their actions with the email itself and off-mail metrics that measure what they do beyond the email, like click on links, leave their details or make a purchase.

          Email marketing campaigns aren’t just effective when it comes to marketing to customers, business-to-business (B2B) email marketing campaigns are also highly effective. Almost 80 per cent of all companies and agencies are using email marketing newsletters which means that if you are not using email to reach other businesses, you are at a significant disadvantage.

          While email marketing is a great way to generate leads and drum up sales, it is about much more than that. It is a great way to build up your brand and develop a relationship with your actual and potential customers while also developing your own personality. This is your opportunity to develop your style, tone and voice and share it with your customers to make them feel more engaged.

          There are many great email campaign software options out there that can automate processes and deliver data and analytics. Check their capabilities to ensure they match up with your needs and also ensure they have a strong customer support department that you can actually reach. Customer reviews can help you gauge their satisfaction while their plans need to align with your budget. Many of these software options offer trial versions so you can try before you die.

          This will remain highly effective but it is also set to become more competitive. COVID-19 sent many businesses into behind the scenes, work from home models which forced them to develop strong digital marketing campaigns and they will continue on this path when they return to brick and mortar offices so there will be more competition out there. Artificial intelligence and machine learning will continue to improve the automation process.

          Insights

          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

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            Michael Jenkins

            Digital Strategist

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