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Now's the time to put social to work.

Let’s give it to you straight. Most “experts” are measuring social media marketing strategy the wrong way, or their targeting is misaligned with the objective. It’s time to ditch the vanity metrics and focus on what really matters – your ROI.

As a premier social media agency, we know how to turn thumbs up into tangible conversions for your business. Through compelling ads and hard-hitting campaigns, we bite the bullet to create holistic strategies that do more than just deliver impressions. Reap the benefits of tailored social media advertising that goes above and beyond surface-level results, generating long-term success for your brand.

Michael Jenkins

Michael Jenkins
Digital Strategist

The cat’s out of the bag. Here’s our top-secret social media management process.

Gone are the days of throwing up an organic post on social and hoping for the best. As Zuckerberg continues to change the game for all of us – alongside platforms following behind the Metaverse-to-be – there is more than ever before to get your head around. When you’re a brand that’s never dabbled in the intricacies of social media advertising, this is a tricky thing to do. But it’s not impossible. It’s time to put the spotlight back on your business, allowing you to take centre stage on the world’s most widely used networks. If you’re ready to shout out loud, we’re ready to give you the voice through our social media services. And we do that through our highly refined process.


Define budget and campaign goals

Starting with your allocated budget, we’ll define the realistic touchpoints and scale of the campaign. It’s in this step that we may also look into a competitive analysis, giving us valuable insights around the best possible route to take. From there, we’ll agree on the expected commercial outcomes that this budget can deliver.


Identify social media marketing activity

At this point, Shout will determine the best activity, platforms and audience segments required to achieve the commercial outcomes defined in step one. 


Execute the plan

This is our time to shine and prove to you why we’re known as the best social media advertising agency in Melbourne and wider Australia. We’ll allocate the right people and technology required and execute the strategy from start to finish.


Evaluate, report and optimise

Here’s where we put our entrepreneurial minds to work, treating your campaign as if it were our own. The experts at our social media agency will determine if the activity and resourcing plan were effective and document all learnings for reporting. From these learnings, we re-attribute waste, if any, and optimise our efforts.

We’ll get your posts performing.

Ever experienced life in the fast-lane online? Let a Shout social media marketing strategy take those little thumbs-ups into massive $$$ powerhouses.

It’s time to get serious about social media.

For too long, these platforms have been used by businesses and their digital agencies as a place to show off. The problem is, creating this hype doesn’t make you hip when the results can’t be seen. Nothing is more frustrating than wasting time and effort on marketing tactics that don’t stick, and we see this common problem with social media ads all the time. There is more to being active on these networks, and it takes years of experience to know what those secrets are. 

At Shout, we see social media management as a profit centre, but that all comes with a highly strategic social media strategy that’s 100% tailored to your individual brand. From start to finish, we ensure your campaign drives traffic, leads and sales, giving you more than just basic ‘likes’. 

We get it, with so many channels making noise online, it’s hard to know where to put your investment for the best results when it comes to social media management Melbourne. But that’s where we come in with our acute understanding of user behaviour and how they differ from platform to platform. We know what to post and when and how to use powerful calls to action through social media ads to create a cult following. Drive action through your own campaigns that build brand awareness, not engagement you can’t measure.

Shout is considered one of Australia’s top social media agencies because we make campaigns work. We believe they should always evolve over time, taking trends and performance into consideration for a never-ending stream of results. We never sit stagnantly, and either will your social media strategy.

Think of us as the next Zuckerbergs. Okay, well – we can dream, right?

Build endless influence with your target audience

Keeping your audience engaged with your channels is one thing. Ensuring they take the action you want them to is another. At our social media agency, we know how to make an impact, turning initial interest into cold, hard influence.

Access an industry-leading social media marketing strategy

Our team of experts will create a custom social media marketing plan for your brand, building out creative and refining your calls to action where it matters most. 

From using the most agile social media management tool to understanding customer behaviours, data and programmatic activity, we fine-tune every message to deliver hard-hitting campaigns over time. If you’ve ever dreamed of having a brand awareness that’s about more than just a logo on a Facebook Business Page, it all starts with a Melbourne social media agency that’s willing to show you all the secrets of the trade. (That’s us.)

We’re ready to optimise your social media marketing.

Don’t leave social media strategy to chance. The social media experts at Shout will have you outperforming your competition in no time. Just tell us when to get growing.

You’re not going to like our Melbourne social media experts. You’re going to love them.

We can turn Facebook posts into funding.

Facebook has more eyeballs on it than any of the other social networks., meaning it doesn’t just reach audiences all across the globe, it turns that reach into explosive growth.

A social media strategy that turns thumbs into dollars

By understanding how people use these channels, our Melbourne social media agency can help you create ad campaigns that don’t just look good, they give the good stuff too. 

Don’t just post content, post a profit from your content.

Relevant messages and content on the right channels can generate leads, start conversations and give you a voice in the precise moment that your best customers are listening. Drive engagement and generate more demand with our social media management in Melbourne and beyond. Let’s get you growing. 


Looking for a one-stop-shop social media agency to kickstart your brand awareness?

Social media advertising ​​FAQs

Haven’t quite got your head around this whole social strategy thing? Let our team answer your biggest questions for you. We like talking.  

Initially, platforms like Facebook were launched so a group of college students could share, communicate and collaborate quicker, easier and in one place. Since then, the explosion of other platforms has grown to deliver convenience and communication for communities from all walks of life.

As a result, the user behaviour on each platform has become extremely specific, and in some cases, niche. While this means there’s an opportunity for every brand to utilise social media networks as ripe opportunities, there’s already a lot of online noise to compete with. Take Facebook for example –  the average brand posts 8 posts on average per day on this platform. If you’re not one of them, how are you being seen on this network?

In its very basic form, these channels give us social media experts in Melbourne – as a society – the ability to stay connected in ways we were never able to do before. But with that comes the abundance of marketing messages, with one ad campaign after another dominating news feeds. Lucky for you, we know exactly how to make use of these opportunities and ensure you’re heard among your competitors. 

If they can talk the big talk, they need to walk to, too. A good social media management agency Melbourne should be about using all the right social media listening tools, networks and data-backed strategies to get your brand heard and seen in the right space. There’s no use being active on every platform when your target audience isn’t active on it, for example. The typical social media marketing agency that offers a service like this usually specialises in:
  • Facebook ads campaigns, as well as Instagram, YouTube videos, and LinkedIn ads. They may also offer TikTok, Snapchat, Twitter and Pinterest ads.
  • Social media management, strategy and content strategy services also take into account dynamic ads, stories ads, video ads, photo ads, user-generated content, newsjacking and more.
  • End-to-end management from sharing a blog post on major social media platforms you use for your brand, to monitoring social media listening for the long-term.
  • Campaigns that target customers from all of your audience segments.
  • Reporting and social media analytics that prove your investment is working for your bottom line.
  • Finally, they will tie your efforts on these channels back into your other marketing methods, such as SEO Melbourne or PPC agency.
At Shout, we believe that the first sign of a great Melbourne social media management agency is the creation of a coherent visual language, tonality and approach across all platforms. At all times, your strategy should be executed with expertise, experience and awareness, complete with transparent reporting to top it off.

If you’re not optimising your social media channels to grow your business, chances are your competitors are. The sheer volume of people living their lives through platforms like Facebook and Instagram should be reason enough to promote your brand in these spaces. However, if you’re looking for something extra, here are five arguments that highlight the importance of agencies like us.

1. Save time, money and labour

By attempting to manage your advertising and marketing in-house, you are going to be diverting considerable resources towards the task that you will not be as knowledgeable and capable as dedicated media agencies. We understand every platform, all of the algorithms, your target audience and possess the skills, resources, platform relationships and technology to create better assets in a much shorter time.

2. We know how to communicate your brand across multiple platforms

Whether you’re a start-up or a well-established industry leader, it’s tempting to keep all your social media advertising campaigns in-house, no matter where in Australia you are located.  We know the importance of understanding a business’s culture, presenting a familiar tone to potential customers, and liaising with clients in a way that feels like a collaboration, rather than intrusion or delegation. But you need to trust that our social media management agency in Melbourne can help you get all the right followers using best-practice, industry-leading techniques.

3. We can help you keep your campaign costs to a minimum

Because we understand every platform – how they work, who uses them, and how to maximise ROI – we have expert knowledge of how to make every dollar you spend work harder. Gone are the days when you had to figure this stuff out on your own. We are here to help you structure and target campaigns quickly and easily, with tailored social media marketing packages that cut the fuss and increase returns.

4. Gain an extra set of eyes 

Sometimes, when you’re so focused on a product or brand, it’s all too easy to lose sight of the bigger picture and get caught up in the minutia. If this resonates with you on any level, it might be helpful to enlist the support of a social media marketing agency, like us. We have plenty of experience and perspective to offer, giving you an unbiased opinion on what’s working and what’s not.

5. Avoid those awkward moments

Because a social media marketing strategy often leads to a fast and direct two-way conversation between your business and your customers, the margin for error is small. We’ve all heard the cringe-worthy stories of campaigns gone wrong, and we’ve all seen the fallout that can occur when they’re handled poorly. So, maybe it’s time to enlist an established and experienced agency to navigate these choppy waters for you.

Trying to manage your own social media campaigns without the proper expertise is going to ultimately cost you. Not only will that result in a drain on time and money, but it could ultimately cost your brand’s reputation too, even if just one post is made erroneously. 

You are going to have to divert resources that will work much less efficiently than experts, your campaigns will not be as effective, and you run the risk of not getting your messaging and branding correct which might impact the entire online persona of your business.

Choosing to invest in a specialist social media management agency that knows how all of these platforms work means you’re also safeguarded from risks or inaccuracies. Because we’ve dabbled in the space for years on end, we know the best tools to use, the right data to collect and the most agile ways to target your audience. Without an agency by your side (particularly us), you’re leaving your campaigns vulnerable to misalignment or even redundancy. Don’t let your brand be drowned out in the endless noise on these channels; use them to your advantage now. 

Followers are good. Returns are better.

We have an experienced, dedicated team of gurus who are ready and able to apply their years of wisdom to your business. We’ll get your social media strategy, calendar and tactics humming, which will channel your efforts into a healthy revenue stream. Ready to make waves? We are.

Paid Search Services Agency Growth Multiplier

These platforms have transformed the digital marketing landscape by turning everyone with a smartphone or computer, into a publisher. Many years ago, marketers would’ve found it hard to believe that their own customers would be not only consuming, but creating content on their behalf. 

Today, that’s precisely what social media for advertising can provide: an online army of brand advocates who actively promote you and your products if you approach them right. To many consumers, keeping up to date with their favourite brands on these networks is just as enjoyable, addictive, engaging and interactive as keeping up with their closest friends and family. It can be like wearing a badge of pride. Are you ready to pin it on your biggest target audience?

As a business owner, you’ve already got a mountain of challenges to keep on top of. Your industry alone, especially at this moment in time, is already going through a massive transformation. Keeping abreast of online trends isn’t something you can do ‘on the side’. But that’s okay, because you’re best at what you do, and we’re the best at social media advertising.

The technique for optimising social media advertising campaigns is something we at Shout have mastered to a fine art. It’s what we live and breathe. We’ll help you create and post show-stopping content to your profiles. 

We’ll also help you start an engaging conversation with your followers, using social media listening tools to monitor their comments and concerns. From there, we help you build valuable relationships with your customers and develop a tone of voice for the digital world. We’ll even back you with vital data and connections so we can analyse your campaign performance and optimise it in a way that you can’t do so alone. 

If you’re new to social media, and have little or no followers, it can feel like standing at the foot of Everest. But here’s the thing, it doesn’t actually matter as much as you might think. The added benefit is that you’re able to reach a wider net of prospective leads than just those who actively follow your account. 

Social media marketing can even help you transcend borders. Segment your audience by demographics like age, income and gender through powerful Facebook ads campaigns, or take to Instagram to get visual. You can segment based on the most niche of interests, behaviours and more. This is where these networks can be more powerful than any other form of media. 

For years, there’s always been an accepted loss when it comes to your marketing spend; you’ve just learnt to acknowledge that part of your budget will go towards targeting the wrong people.

Not any longer.

With Shout, we only target your most influential audiences on the most influential platforms for your space. Stop wasting hard-earned money on strategies that aren’t tailored for you. It’s time to change the game. 

How we use these channels for our personal leisure differs from social media for business; they are like two separate worlds. Generally speaking, whenever a brand makes an online ‘faux pa’, it’s by stepping outside of their lane and weighing into a conversation they probably shouldn’t. That’s where knowing where the grey area sits is important.

Brands on social media who confuse business with pleasure end up alienating themselves from their audience altogether. It sends a mixed message and creates thin ice to skate on. At Shout, we know exactly how to create the perfect balance for your strategy, keeping things exciting for your compelling message and copy, but not too far over the line. 

How? We know how to read the room and are acutely aware of how your audience is feeling about a certain topic. We know this because we do all of the initial legwork to understand what makes them tick and how they behave. 

Using this foundation as the core of each social media marketing strategy we create always includes the perfect formula of:

  • Best hashtags and quantity of them
  • Ad formats -i.e. Messenger ads, social ads, Instagram stories ads, carousel ads, story ads and LinkedIn ads
  • Who to follow (and who not to)
  • Tone of voice and messaging in organic content
  • Nature of the content itself – i.e. thought leadership, engagement, information, sales-driven material. Or all of the above
  • Engagement with the target audience in an appropriate matter
  • Social media listening tools
  • Brand takeovers
  • Lead generation through sponsored content
  • Resharing user-generated content where suited
  • Developing a custom social media plan for your brand (with a content calendar)
  • Well-written ad copy and campaigns for paid advertising on these networks. 

At the end of the day, social media management – in Melbourne or wider Australia – is all about these details. Having done all of these things in advance, your campaign is always destined to end up at the doorstep of success. You just need to have the ‘right’ expert by your side. 

Get up and running with our social media packages and turn your brand into a powerhouse of leads. We’ve seen and done it all, from 100-year-old businesses to shiny new start-ups. So, no matter where you’re at in your journey – whether you are u’re digital natives or brick and mortar wholesalers – there’s never been a better time to dominate this online space.

At Shout, we’ve been the social media management agency of choice for many brands over the years. Being at the forefront of this field isn’t easy, it takes lots of hard work and plenty of patience. Not to mention that the goalposts move daily. 

When there are more than 3.6 billion people worldwide using these platforms, there’s suddenly a lot of pressure to account for. With a smaller budget to work with, it quickly becomes overwhelming. However, with Shout, we eliminate all of these hassles for you, ensuring you’re seen when it matters most, even if you’re a smaller fish in the sea.

It’s also why our approach to social media management is just as flexible and adaptable as these platforms themselves. We also pride ourselves on our exceptional customer service across all of our advertising options, complemented by economical social media packages built on bespoke campaigns. 

Need more convincing?

Iconic Australian brand, National Tiles, approached Shout to get their social media advertising on the ball. They had already hit the nail on the head with their TV and radio campaigns but were lagging behind online in these spaces. Starting with a tight content marketing strategy, we identified a few key areas that National Tiles could use to inject their brand into, particularly in the form of target market conversations. 

To carry this out, we created social activations and a number of very successful competitions for the brand. In turn, this all extended their reach, generated traffic to their site and their stores, and allowed them to have ongoing conversations with their customers. 

The numbers behind this?

National Tiles’ social pages saw an increase in traffic of 400% during the campaign period, leading to a reduction in the cost per sale by 45%. All of a sudden, they were the major player in their category in both traditional and digital media. How? Simply by overhauling their social media advertising with Shout.

Don’t just take our word for it. We are ready to show you how you can be another success story in our portfolio by giving you a transparent X-Chart. This forecast shows you the sales you can expect from our services, and the results you will get from your investment. How’s that for zero risk?

You might be thinking, yeah, sure, I’ve heard it all before. Those are some impressive results, but what makes you different from every other social media agency claiming to be the best? And you’d be right to ask.

We don’t claim to have a closely guarded secret or magic weapon. In fact, we do the opposite. We lay everything out for you to make sure you’re absolutely on board with our bespoke social media plans from the very beginning. Your dedicated account manager and strategists will show you the method of embracing your campaign to drive traffic, lead acquisition and, most importantly, sales. 

Synching your social with your SEO, CRO and content marketing strategies, Shout is a social media marketing agency that boosts the performance of your funnel at every level –  not just the pointy bit at the bottom. If all you’re hearing from your current agency is clicks and ROAS, you’re missing out on most of the process, and you’re building a sales shot glass, not a funnel. And guess where most of that ad spend is going? Down the drain.

Importantly, the social media plan that we put in place for you isn’t ‘static’. There’s no special sauce, or one-size-fits-all approach. We don’t ‘set and forget’ and we stay on our toes every second of every day. 

If we need to quickly pivot, tweak or change a component of your social media strategy to squeeze an extra lead from a dollar, we’ll do it. The great part about this for you is that we’ve gotten so good at this, you’ll often get an even greater result than we initially predicted. This is because we take the early learnings from your campaign and re-invest them down the track. You always come home with a wet sail.

If you’d like a genuinely open discussion about how social media marketing can provide you with a huge opportunity for your business, call today. We can provide you with step-by-step guides, custom packages and an X-Chart to show you exactly what to expect.

At Shout, we’re proud of our reputation as a premier expert in the field, and the way we’ve achieved that status is by treating each client the way we expect to be treated: with honesty, transparency, fairness and individual service. 

Given that every business is so unique, so are the social media packages that we put together. We don’t have a set standard ‘gold, silver, bronze’ system, for example.; we’d rather give everyone gold service.

Our social media management services are never built on an off-the-shelf solution. Each client we onboard is treated like our very first campaign. The only way to achieve significant growth for each and every brand we work with is to approach their social media advertising with fresh eyes and start with a clean slate. Rather than drop a template down, we take all of our years of learning, experience and success to build you a strategy from the ground up. That way, it’s uniquely yours from the get-go, and completely scalable to grow, evolve and expand in line with your business.

So, what are you waiting for? Get in touch with our social media management experts now to start taking your online presence to the next level.

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Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

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