If you're on Hybris, get the SEO you need to dominate search

Specialist help for Hybris SEO

Hybris is fantastic for eCommerce B2B and B2C businesses - but sometimes needs specialist support for maximum SEO results.

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      Helping your Hybris SEO dominate the search results

      Shout’s SEO experts know Hybris and the special tricks you can use to get to the first page

      Michael Jenkins

      Digital Strategist

      PUT OUR TEAM OF HYBRIS SEO CONSULTANTS TO WORK

      Perfect for engaging customers

      Hybris gives you omni-channel capability – so it’s gteat for customer engagement, content management, and all eCommerce needs. Match that with Shout’s proven SEO capabilities and you have a site that will attract and convert.

      Hybris SEO for B2B and B2C

      Shout’s SEO consultants know which Hybris SEO services you need to get the most from this versatile eCommerce platform, and can match your SEO strategy and tactics to specific business goals

      Campaign management for Hybris SEO

      Success for Hybris SEO campaigns, like any other paltform’s, need clear goals, sound analytics matched to those goals, and ongoing management to adjust the campaign as required and keep you top of search.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        A Hybris SEO agency you can rely on to get great results

        Hybris is an emerging platform with a lot going for it.

        A whole lot. While it may be seen as simply an e-commerce platform, it has a few extra gears that give you extra performance capabilities across all channels.

        So, you have the capability to unite your campaigns across online, in store, through your call centre and optimise for mobile.

        And, while this – and its database capabilities – does make Hybris an exciting opportunity for online selling (especially with the PCM module – the Product Content Management Module), so much functionality can make SEO a little more complex. However, with Hybris SEO expertise, and Shout, you can optimise your Hybris site for organic search success.

        SEO is more than simply putting in the right key words and hoping. By matching your key words, key phrases and search terms to specific elements within your sales funnel (which Hybris can be very, very good at), you’re able to maximise the impact of SEO campaigns. Then, when combined with a clearly structured CRO program, Hybris sites give you the capability of converting more of those visitors to paying customers. To know more, Shout!

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          SAP Hybris is content management software that uses three different strategies to improve your SEO. It uses product content management (PCM), order management system (OCM) and multi-strategy channel (MSC) technologies that assist in integrating across all channels – including built-in SEO – which can cut down enormous labour time and resources for businesses.

          There are many functions within SAP Hybris that will automate and improve your SEO strategies across e-commerce stores. Those include product catalogue management, provision of reviews and comments, dynamic optimisation of landing pages and a web content management system that will title and place images correctly which will boost your SEO.

          While there is built-in SEO functionality in SAP Hybris Commerce Cloud, it should not be viewed as definitive. SAP Hybris Commerce Cloud is primarily a platform where you can host all of your e-commerce sites and it is strongly recommended you enlist the services of an agency to improve your SEO across those sites as well. 

          It is possible to implement SEO into SAP Hybris in-house, but this is not recommended because these strategies tend to be bound by the SAP Hybris documentation which can be limiting. An external SEO agency or technical team is advised to implement SEO because they will take into account trends, updates and other changes that are occurring in the digital world that will not be covered in that documentation.

          SAP Hybris allows sales and marketing departments to integrate and operate off the same platform so they can have real-time visibility and context for all campaigns. This allows businesses to create personalised campaigns for individual customers and visitors which lead to better sales outcomes.

          The primary benefits of SAP Hybris are integration so it allows for eCommerce businesses to unify all of their online operations and create content for all channels through its built-in product content management system. This allows SEO strategies to be rolled out across all platforms as well.

          The out of the box SEO functionality of SAP Hybris is on par with most products on the market, which means it is functional but should not be viewed as a total solution. The built-in SEO will cover off on the basics and the image titling and placement function are highly effective, but you will still need to enlist an external SEO agency to cover off all SEO changes, trends and other factors that the out of the box solution will not cover off.

          The image titling and placement function of SAP Hybris is an extremely powerful tool that automates an important process that can be labour intensive. These images will have the correct metadata that Google needs to connect customers to your eCommerce platforms and they will have the intent to make a purchase. Other SEO strategies should be boosted by an external agency of SEO experts.

          SAP Hybris is going to take care of a wide range of your SEO including product titles, product descriptions, product attributes, image titles, integration with Google Analytics and keyword generation. This can be boosted and improved through an external SEO agency that can also assist with content strategies, technical SEO and matching your SEO with current Google trends and algorithm changes.

          Many of the SEO processes in SAP Hybris SEO are automated with features including the Product Catalogue Management for product titles, descriptions and attributes, setting up reviews and comments, optimisation of landing pages and the Web Content Management System which helps automate the placement of images and banners on your website. 

          While SAP Hybris has built-in SEO, you can take the wheel and drive your own SEO through your website’s content management system. It is also advised to enlist the services of an external SEO agency to assist with every aspect of SEO which will also relate to any current trends or changes.

          Artificial intelligence will continue to be a major trend in 2021 and you can expect the automation processes in platforms like SAP Hybris to improve. Outside of SAP Hybris, the user experience will continue to be a huge signal for Google rankings and also impress visitors that are coming to your site and SEO strategies to improve this experience will be vital.

          Insights

          Some interesting perspectives from our team. On SEO. On digital strategy. On growing your business online.

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