Gain bigger profits through our powerful PPC campaigns.

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PPC marketing is all about return on investment. And we know how to get it.

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    When you work with Shout, you know you're working with a Google Ads agency that puts your excellent results against an ever-changing set of rules at the top of our priority list. Because we know that getting to the top of search is your top priority. Let's Shout to the top together.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A process that keeps your PPC ads on top.

    Keep your paid ads on top with our four-step process towards PPC management services.


    Kick off consultation

    Our PPC management agency experts sit with you to find out what your business needs, the challenges you face and the goals you want to achieve. Then we work through different strategies to suit your business, fit in your budget and get your campaign the edge it needs. The good news is that we won’t swamp you with jargon and pressure to sell. We just want your campaigns to shine across Google search. And they will.


    Strategy development

    Shout’s PPC management services are simple and effective – we look at where customers search, how and why they search, to combine all the places they visit to drive people wanting to buy to your site. We’ll also combine all the platforms you use to get the word out to give you a digital and search marketing strategy that gets you an amazing ROI. 


    Campaign execution

    3…2…1… LIFT OFF! This is when we press the button and see how it all goes, and watch the buyers flock to your site. Our PPC ads experts will be there with you, every step of the way, and just as excited as you are to see your paid search campaign come to life. 


    Test and review

    You can never test and learn too much. We know that the search engine goalposts are always changing, click prices are always rising and consumer search habits are always evolving. What worked in your last campaign might not work in your next. That’s why at Shout, we’re dedicated to testing every piece of our PPC management services to know what works best and improves your ROI. 

    Does your PPC agency guarantee growth? We do.

    Set up a meeting with our experienced team of PPC experts to get your business better search results than you thought possible. It all starts with a free PPC audit.

    It’s time to get your paid
    search profits growing.

    Shout's pay per click advertising team looks at how customers really search, and combines multi-platform search behaviour analytics to drive buyers to your site. This puts your message where it can give you the edge you need, online.

    We are the agile PPC agency Australia trusts, and we live and breathe ROI. We can develop your digital strategy one key deliverable at a time, or provide a holistic approach to dominate the Google Display Network. Whether you need local, national or international pay per click management (PPC) platforms, Shout is a leading google Premier Partner that will work relentlessly to get you the results you need from your ad campaigns.

    If your digital marketing investment isn't giving you a competitive advantage, change your PPC agency. Then choose one that uses proven tactics and Google search processes to get you noticed online.

    The rules keep changing across every Google Ads platform, and you need to change to keep up. Great PPC management services ensure the success you enjoy at the start of a PPC campaign can be continued – so you get an edge on the competition and provable returns on your bottom line.

    Find more opportunities with the best PPC management company, Shout. We're well-versed in all of the current trends and tactics across pay per click services, and our experts ensure you get the best pay per click prices.

    Access a cost-effective model that allows you to keep in control of your spending, knowing how every cent is contributing to your ROI. From the outset, we’ll sit down to collaborate with you on your vision, extending it out to translate your objectives into a well-solidified strategy.

    Moving forward, your dedicated PPC management agency experts at Shout will keep tabs on every aspect of your campaign, tweaking it when necessary for best results and performance.

    Why investing in a PPC advertising agency is worth every cent.

    Like any digital marketing solution, there are so many cogs involved in the machine of this PPC platform.

    Just like social media platforms, SEO and Google Shopping, Google Ads (formerly Google AdWords PPC management) continues to shift and evolve, making it increasingly difficult to keep up to date with the latest optimisation techniques. Luckily, we’re constantly wired up and ready to go, learning the most innovative tactics to get our clients tangible results.

    Through a careful process that remains consistent and thorough, we build campaigns based on the fundamental elements that make up this PPC service:

    Ensuring keyword relevance

    Unlike other advertising agencies, we carefully conduct keyword research on your most competitive phrases, analysing competitor behaviour where necessary. We pinpoint these PPC keywords to then target them throughout your ads with the best possible cost per click.

    Ad groups

    We’ll create lists for your PPC strategy and keyword groups that translate into highly compelling ad text that persuades your audience to convert.

    Landing pages

    As your PPC management agency, we will build and optimise a landing page that’s designed to convert.

    Monitoring quality score

    This is Google’s rating of your campaign’s relevance and quality. We ensure your score is always where it should be.

    Designing creative

    Your ad copy is the most important part of your campaign. We use best practices and tools to ensure your text is set to persuade.

    When we build your campaigns, all of these aspects are monitored both at the beginning and throughout. As trends and user behaviour shift, so too will the nature of your campaign, making it even more crucial that you have a PPC agency monitoring all of these aspects. Luckily, we help brands across Australia – from the corners of Sydney through to the laneways of Melbourne and beyond – to keep their solutions on track and destined for success.

    Let the best PPC management agency do the hard work for you.

    Although you can launch a Google Ads account or Bing Ads campaign (through Microsoft Advertising) on your own, it’s not our first recommendation. Why? Because search giants are continually evolving in how they rank websites, bid for keywords, and penalise users for understanding – and abiding by – their preferred practices. As one of Australia’s top PPC companies, we hate seeing small businesses spend time and money on campaigns that don’t turn over real results, even if there are benefits to navigating the learning curve alone.

    Our recommendation? Speak with a professional like us to set up your first campaign. If you feel so inclined, you can learn the ropes and the ins and outs during this project, and take the reins for the next one. We will also work out the best PPC management cost for your needs, completely tailored to your budget.

    This solution is a great way to ensure the fundamentals of your online marketing efforts are set up effectively while helping you gain insights and hands-on experience to continue on your own in the future.

    Get the most bang for your buck.

    So why choose Shout? As the pay per click (PPC) agency Australia trusts, we cater to brands right across the country. Because of our wealth of experience, we’re ready to help you achieve your goals, no matter how big or small they are.

    How? We have a solid process in place that ensures all campaigns launch without a hitch:

    • Enjoy convenient packages

    We design our PPC management services to be simple and stress-free, so you don’t have to worry about being locked into anything.

    • Honest services

    Know where your money is going and when. There are no grey areas or confusion – only straight-up transparency and pure results.

    • See your numbers in action

    Our team works within your own account, allowing you to see the activity log at all times. This means you know what’s happening at all times and can take over when you desire.

    • No surprises

    What you set as your budget for this paid advertising model is what you end up paying for, plus a management fee that’s designed to be competitive. Nothing more. Keep in control of your spending as you go with no unexpected hiccups.

    We’re ready to take your PPC management higher.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our paid search experts know Google backwards. They can’t wait to see what they can do for you.

    Long term results matter.

    Our PPC management agency knows that results matter. That’s why we stand by this mode of advertising. It’s also why we keep pushing the boundaries for all our clients, every day. This means fantastic results, time and time again. Let’s get started

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    We work with you to keep those clicks coming.

    Find out how Shout’s PPC services seamlessly work with your own pre-existing digital media strategy. Everything we do, we do together. We leave no stone unturned.

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    Search engine marketing is all about knowing the customer.

    First, our PPC management agency looks at buyer and visitor behaviour so that we can create an online experience that effectively shortens the road from search to sale. This helps reduce your pay per click costs while increasing traffic. Win-win!

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    Results worth shouting about

    Ready to see your PPC ads explode? Talk to our experts now.


    We answer a few of the more common questions around this type of marketing. Anything you want to know that we haven’t covered here? Just give us a shout.

    PPC advertising means pay per click, and it’s a form of advertising where you would pay a fee every time someone clicks on your ads, which are usually placed at the top of a search engine results page (SERP). This type of marketing is all about return on investment (ROI), so the better the quality of your ads and keywords, the higher clicks and conversions you will be likely to see. Our PPC management agency helps you to define your goals, minimise your spending and ensure that your ads reach the consumers you’re reaching for, using the best-targeted keywords.

    There is a world of difference between knowing what PPC is and executing it well. If it were easy, everyone would be doing it without the need for expert help. When executed correctly, pay per click advertising on the Google Display Network expands further than relying on organic visits to your site. It can gain you fresh and new quality leads amongst your target audience, meaning that those clicks are more likely to turn into conversions. It’s about creating a seamless user journey and in turn, that ROI you’ve been looking for. 

    At Shout, we provide the best PPC campaign results by learning about your goals and budget, and then creating and running your company’s advertising for you. Using an agency means you can remove any time or knowledge-related worries because you’re entrusting the bulk of the maze to the experts. Our biggest focus is assisting you to reach your objectives, and we’ll do whatever we see fit to help you get there. Firstly, we assess the demographic you are trying to reach and then implement strategies that will ultimately drive that all-important traffic to your website. In order to gain conversions, you’ll need traffic and you’ll need clicks. Thankfully that’s our speciality. 

    Without any ad campaign services, you may be missing out on valuable traffic for your site. Good PPC management agencies will ensure your PPC is quick to set up, results are easy to track, and it works well in combination with your other marketing strategies. 

    Other benefits include:

    •  Performance is measurable – this means you can easily monitor your results to a high level, including impressions, clicks and eventual conversions from placing targeted ads.

    •  You’re in charge – ultimately you control every aspect of your marketing campaign, namely the budget, your keywords, bid management and the length of time you wish your ads to run for. Know how much your PPC management cost is working for your bottom line, and make informed decisions.

    •  It works well with other channels – PPC services are just one string to the bow in terms of your marketing strategies and can boost up your other efforts to make your brand seen and heard.

    •   Testing and targeting options – targeting the right audience for your brand is key, and you’ll find the best route for that through testing and updating your campaign regularly.

    •   Positive ROI – you only pay when a consumer actually clicks on your ads, so if your landing page is effective, you can easily boost conversions. With all of your marketing strategies, a high ROI is the goal, and it means you’re doing something right.

    •   Instant traffic – unlike your SEO marketing efforts, a PPC campaign doesn’t rely on organic growth, it places your company right where consumers are looking. For smaller brands trying to expand their reach, it is highly effective in giving instant results and increasing that all-important brand awareness.

    •   No algorithms – PPC services rely on bids, rather than the algorithms we see on social media and search engines. This means you can more easily judge how your campaign might perform based on historical data.

    We’re biased, but pay per click services are invaluable tools for increasing website traffic and eventually conversions. They also come in a variety of forms, meaning you can pick and choose the right strategies for you depending on your budget and aims. 

    The most commonly used and interchangeable examples are:

    •  Paid search advertising – like Google Ads, where your ads are shown to users who have searched for certain keywords. You would set these campaigns up by writing ad copy that aligns with your target audience, and then selecting a suitable page on your site for them to land on.

    •  Display advertising – these are the more traditional banner, image and text adverts that appear on different websites of the Google Display Network, linking back to your own landing page. In terms of click-through rates, a display campaign tends to yield lower results, however, it can build a more intangible brand awareness that can lead to a successful conversion when you apply another strategy like social media advertising.

    •  Social media advertising – online social platforms such as TikTok, Instagram and Facebook have millions of users globally who could be, or who knows your potential customers. Advertising on social media can be sponsored to specifically target certain demographics, and they can also be in collaboration with “influencers” who have engagement from the audience you are trying to communicate with.

    •  Remarketing – the cookies we accept on websites while we browse are collecting data about our online actions. Using a remarketing campaign through the Google Display Network allows a company to show users specific ads based on those online ads, so they are targeting interests that they already know the user is looking for. This is useful for attracting the customers you already know are searching for products or services similar to what you offer, but they may not have heard of you.


    We have an in-house team full of experts in all of the above and more, so really, Shout if you want some deeper explanations into how these can work for you. 

    PPC management pricing differs depending on a variety of factors, namely:

    • The quality of your ad copy

    • How relevant your ad is to the user on that SERP

    • Your landing page performance

    • The amount that your competitors are willing to pay

    • The overall results of your ad

    A search engine’s aims are to provide a smooth customer experience, and thus they want to ensure that the level of ad from advertisers is high quality. In essence, the better your pay per click PPC management, the more cost-effective your PPC management packages will be, which means a higher ROI. 

    How to calculate PPC ROI?

    ROI is a measure of the profit you’ve made from listing your PPC ads, compared to how much you spent placing them. Pay per click advertising is an important tool for companies to make use of, but the bottom-line impact is even greater. You’ll need to know that your PPC services are performing well and generating high-quality leads for your digital marketing strategy, but also that you are benefitting from some form of financial gain in the process. In other words, you’re making sure it’s worth it.

    You can calculate your ROI by taking the revenue gained from your search campaign ads, subtracting your total costs, and then dividing that number by your overall costs. As a formula, that looks like this:

    ROI = (revenue – cost of goods sold) / cost of goods sold.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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