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      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      Our Team of SEO Experts can help

      Do you need to improve your search engine rankings?

      Our SEO team has over 40 years combined experience, improving the rankings of brands across all industries. Email me, Sam, SEO Director at Shout today for a free consultation.

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      Or grow your online shop front?

      From leveraging platforms like Amazon, eBay, to building out your own store on Shopify, our expert team of ecommerce strategists can help find more customers and better customers. Email Sam, our eComm Director today for a free consultation.

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      Or simply create a holistic strategy to increase revenue?

      We will assess all your marketing activity and map out a plan to scale your revenue across all channels. Email me today, and start growing your business by a genuine X multiple.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Guaranteed SEO growth? Yes, we are serious.

        Our SEO Agency team has decades of Search Engine Optimisation experience

        We have dozens of proprietary tools that let us be so sure of the size of the prize for your organisation, we can guarantee it.

        In every industry, whether that is B2C sales, or B2B lead generation, we can get your growth fast, where every dollar invested gives you dollars back.

        From always-on strategies such as eCommerce SEO and SEM, to tactical campaigns across Instagram or Linkedin, we can craft a proposal that gives you the confidence to focus on other parts of the. business, now marketing is taken care of.

        Our SEO Agency quickly becomes a department of your business, working with your objectives, budgets and processes to transparently deliver real results, fast.

        The Shout SEO Agency Process

        Our proven process works and continues to work for businesses of all sizes & industries.

        SEO Consult

        We believe in the power of SEO. Properly applied, Search Engine Optimisation boosts your business. By boosting SEO leads. 

        We understand how it works. We work with you to understand your business challenges, keep up to date with the latest changes in technology and shape our solutions to match those changes to your business challenges. And we explain it in simple English.

        Search Engine Optimisation Strategy

        We look at where you are. And where you want your business to be. We’ll work out an SEO strategy that gets you there. 

        By being smarter. 

        By making your SEO a key part of an aligned strategy. 

        By looking for the one thing you can do differently that turns, “good enough” into “no more please, we have all the business we can handle.”

        Search Engine Optimisation Execution

        The best SEO campaign won’t get you anywhere if it’s poorly executed. We have some of Melbourne’s best SEO experts making sure what you’re promised is what you get. We’ll set up a plan that works, based on your business goals and your business plan. So you see consistent growth results. Every day. Every week. Every year.

        SEO Review and evolve

        Business is moving at the speed of digital. What works this week might not work next week. Your audience can change. Their tastes evolve. What gets their attention today might bore them tomorrow. We work hard to keep their attention, by making sure your SEO plan changes as the market changes.

        Let’s get started on your SEO Strategy

        It’s as easy as saying, “Hello”. Call us today. One of our SEO digital strategist can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

        Let's find out how big we can take your business.

        Set up an SEO consultation to forecast the growth we can guarantee for your business.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked search engine optimisation questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          Most of our clients are eCommerce clients. We understand how SEO can work at all stages of the sales funnel. Our team has expert knowledge of the most common eCommerce platforms including Magento, Shopify and BigCommerce as well as the plug-ins and various quirks of eCommerce platform.

          SEO and SEM differ in the sense that the first is organic in nature, while the latter is paid. When you naturally accumulate rankings in search engine results pages, without paying a cost per click, this is SEO. SEM, on the hand, includes PPC campaigns like Google Ads.

          By utilising a number of on-page and off-page technical efforts, your website is optimised in a way that gets a search engine’s – like Google – attention. This means that the bots from this engine will scan through your page and rank it on relevancy to the user, the keywords you’re targeting and the content you carry across your site. When Google deems you as credible nd worth the read, it will rank you higher up in results pages (SERPs). This whole process is known as SEO.

          There is no hard and fast number for how much SEO can cost, as it depends on the nature of your brand, the competitiveness of your industry and your budget. At Shout, we can tailor a package that suits your needs, so that it embraces your specific financial requirements and your digital objectives.

          Once we’ve understood your goals and determined the best way forward for you, we’ll provide a plan outlining the time you should commit to the campaign, the budget you’ll need to commit and what we’ll need from you throughout the execution of the plan.

          By understanding the audience. And understanding how your website answers the questions they’ll most probably ask. We’ll work with you to determine who you’re targeting, and where, and tailor our recommendations to your audience. We use a number of different tools to identify simple wins, and work with you to identify possible phrases you can own.

          You may not need to change it, yourself, at all. In most cases, you can keep the same site, the same design, the same navigation. If we can see any structural changes which will help your Search results, we’ll outline those changes and the expected results. We’ll take you through any code changes we need to make and, in most cases, can make those changes for you.

          A content strategy incorporates keyword research that targets your landing pages, niche terms, social media campaigns and blogging efforts. You can also choose to implement video marketing as part of your content strategy, and tie it all together to effectively nurture and educate users across various platforms. For SEO, keyword-driven, high-quality and engaging content is key for good rankings.

          There is a number of ways you can carry out keyword research for SEO, including using platforms such as:

          • Keyword Planner
          • Keywords.io
          • Ahrefs
          • SEMRush
          • Google suggested searches
          • People May Ask snippets
          • Social media trends
          • Google Analytics and more.

          By working on the value of your content and carefully weaving in the right keywords for your audience/brand, you’ll be able to see your site climb up Google search results. However, there is also a lot of technical work both on and off-site that needs to be done properly, which is why we always recommend getting an expert to do SEO for you. Even if it’s an accident, taking the wrong path can damage your brand permanently and may result in a penalty from Google.

          Absolutely. Search Engine Optimisation puts your business higher on search results. Most searchers will only look at the higher ranked businesses. The higher your business ranks, the more traffic you get. More traffic is the first step you need to take to increase sales and drive leads – which Shout can also help you with.

          It all depends what your needs are. And who your customers are. Where those customers can best be reached online. And how many channels will help you get the best bang for your bucks. Shout will look at niche strategies and mass strategies. We’ll find ways to boost your brand’s authority. The only strategy that matters is the one that works.

          An SEO agency will recommend SEO. An SEM agency will recommend SEM. Shout will look at your goals, and your current needs, and determine which will work best. It might be SEO. Or SEM. Or a mixture of both. Or neither. The important step is identifying where your best traffic is most likely to come from and target that.

          We start with understanding where your business is now – both in terms of searchability and the processes you have in place to convert the traffic you get – what your business goals are and how much traffic you can handle. We develop a plan. Then, throughout the campaign, we constantly monitor and tweak to ensure you maintain the traffic flow you need to drive your sales funnel.

          The simple answer is, ‘It depends”. And, while this is true, it’s not very helpful. Good SEO can only be measured on the returns you get. If you get the traffic you need to increase sales without losing margin, $50,000 can be a bargain. If you don’t get the traffic you need, $5,000 is too much. It’s why we only agree to take on SEO clients who we know we can realistically help.

          Usually, as soon as 2 weeks from your first payment. This gives us time to understand your business needs, identify the best audience to target and the optimal strategies for reaching those customers, to set goals we both agree on and map out a search plan which we can both be confident will work for you.

          Step by step by step. Once we’ve agreed your SEO plan, we set in place a number of clear and agreed KPIs and milestones. We set a calendar in place so you know what information you’ll be getting to help you understand

          We need a meeting. Once we’ve both decided Shout can help your business, we start looking at your target audience. Then we look at your previous traffic results (looking at your site analytics). Then consider a range of tools, including Google Adwords, Google Analytics, Merchant Centre, Facebook Ads Manager and Webmaster tools to start matching audience to traffic.

          Again, it depends. PPC is usually a faster way to get traffic, but can be a more costly choice. SEO is a more organic option, meaning you’ll get where you’re going slower, but should enjoy longer term results. You can do both, and give yourself a boost before your SEO traffic kicks in. It all depends on your appetite and your budget.

          Yes. We believe communication is key to ongoing success. You’ll have all sorts of questions. We’ll make sure you get the answers you need. You’ll have regular contact with someone you know, regular WIPs and regular reports. Your manager will be available to talk through campaign activity and ensure you’re happy set goals are being met.

          It’s not always easy. Let’s chat. Let’s first see what steps we can take to address your SEO needs. We’ll provide logical, expert advice and help you understand the business benefits of our approach. If you see benefits in what we’re offering, depending on what that is, we can then advise you on what next steps you can take.

          We’ll be very clear about your specific results before we launch your campaign. If we fail to meet those results (and it’s not something we’ve outlined or warned against in our terms and conditions) we will either provide a full refund, cancel the service or negotiate an extended period of service to make good on the shortfall.

          Yes. We’re so confident in the abilities and expertise of our team, we guarantee our search results. Because we don’t use generic plans and off-the-shelf solutions. Because we match your activity to your goals and needs. Because we analyse your current state and your competitor’s activity. Because we continually monitor activity to make sure your campaign stays on track. 

          You can have real-time updates of all your activity, your search engine rankings and the traffic you’re getting via your unique dashboard on our online SEO reporting portal. Shout will also provide customised monthly, quarterly and yearly reports, as well as weekly reports (if required) for live campaigns, setting out agreed metrics and KPIs.

          Yes. Any analytics you can provide – usually either Google Analytics or Adobe Analytics – helps us understand where your current traffic is coming from and gives us the information we need to make better decisions and improve the optimisation of your site. We can access these remotely with an access code you provide – which we can talk you through if you need.

          We’ll make it simple. And we can make it fast. The important thing is to keep your campaigns running and ensure a seamless shift. Our team have the experience onboard your account quickly and effectively. While they do that, we’ll also provide a background audit, map your keywords and current rankings and how well optimised your site is, and map out a plan to ensure your next SEO campaign is as effective as possible.

          Without SEO, it’s hard to get ahead of competitors in search results who may have a bigger brand presence of a well-known sense of authority. SEO lets you get ahead of even the toughest competition, granting smaller fish in the sea the ability to find exposure. If cost-per-click methods also haven’t proved effective for a brand, SEO may be the answer.

          No one can. Not even Google. The way search is rewarded is constantly changing. Google is constantly trying to make search fair and keep ahead of businesses trying to game the system. As a result, good SEO companies, like Shout, will constantly keep up-to-date with the changes Google makes. Which gives your business the best chance for SEO success.

          Judge your agency by the results they’re able to get for their clients – not just the immediate jumps in traffic they can provide but the long-term success they’re able to prove for existing clients. The old truth, “It’s easier to get on top than stay on top” is especially true of Search Engine Optimisation. Ask for proof of long term success.

          • Improve the user experience across your entire site
          • Optimise your website for voice search
          • Ensure your platform is optimised for mobile devices
          • Focus on relevant themes of content, instead of just keywords
          • Ensure you’re publishing fresh and engaging content regularly
          • Write longer and more engaging content
          • Build a healthy, authentic backlink portfolio
          • Ensure all technical SEO aspects are done properly
          • Assess competitor activity and identify gaps.

          Because digital marketing is growing at such a rapid pace, it’s more important than ever before to utilise SEO to get traction online. With more brands taking up room and noise online, it’s hard to get the attention of your target audience. SEO supports your journey to overtaking competitors and landing conversions in a competitive space.

          There are three primary categories to SEO and all are needed to create a powerful campaign. They are:

          1. Technical
          2. On-page
          3. Off-page.

          No campaign should ever exist without each of these, no matter what the intended result is.

          This depends on your target audience and how they like to consume content, but some effective formats include:

          • Blogs
          • Video marketing
          • Email marketing
          • eBooks and whitepapers
          • Infographics
          • Case studies
          • Interviews or commentary
          • Podcasts
          • Listicles

          It can happen almost immediately. It can take longer, depending on which industry you’re in, which keywords you use, your budget, if your site has ever been subject to a google or search engine penalty, what the current state of your optimisation is. We look at all these factors you start a new SEO campaign.

          Whatever works for you. We can organise a video conference. If you’re busy on other parts of your business or have more pressing marketing needs to attend to, we can work via email or on the phone or through one of your team. Obviously, we believe the more we can discover about what you need and what strategies and tactics might work best, the better.  

          We love partnering with other agencies to drive business for clients. While we can provide creative services, we absolutely respect your current agency’s position and will happily work with them to ensure the assets and messaging you use, in organic or paid campaigns, align with the brand you’ve established.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

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