Programmatic advertising. 
Win the customer attention battle.

Buy media at the speed of the internet

Let us show you how Account Based Marketing can transform the way you hunt, land sales and market to B2B clients

Union
Get your FREE X-Chart from Shout in just 2 minutes!

    GET YOUR X-CHART
    PPC Management
    SOME OF OUR PROUDEST MOMENTS.​
    Repco parts
    BabyBunting Baby Goods Store
    Porsche Australia
    Cocobella Coconut water
    JBL Headphones
    Tontine pillows
    Let's find out how big we can take your business.

    Set up a consultation to forecast the growth we can guarantee for your business.

      GET YOUR X-CHART
      form x-chart
      Get your FREE X-Chart from SHOUT in just 2 minutes!

      X-GROWTH. GUARANTEED.

      Quicker. More effective. Drive sales, and drive growth.

      Automatically target the shoppers you need to reach for provably effective digital marketing campaigns.

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR PROGRAMMATIC EXPERTS TO WORK FOR YOU

      Gets you seen in the right places

      More importantly, don’t be seen in the wrong places. Shout’s programatic management experts use proven systems to make sure your content won’t be seen in the wrong place at the wrong time.

      Arrow Sign

      Use Shout's channel-neutral thinking

      Your customer isn’t wedded to one platform. Neither are we. We create a programatic campaign based on your business and marketing goals, and ensure your content appears where it will have the most impact.

      Arrow Sign

      Effective real-time campaign management

      Instant data means instant insights means being able to make more informed decisions, faster. Our bespoke dashboards let you see what’s being bought, where, much it’s costing and what return you’re seeing.

      Arrow Sign
      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

        GET YOUR X-CHART
        form x-chart

        Get your FREE X-Chart from SHOUT in just 2 minutes!

        RESULTS THAT SPEAK FOR THEMSELVES.

        How programmatic supercharges search spend

        Shout can set up a programmatic campaign on your terms. Pay per impression. For a minimum number of impressions. For a set price up front. However it needs to work for you, we can make that happen. Programmatic is simply automated media buying. Shout’s experts ensure your progarammatic campaign automatically cross-references your target market, your marketing objectives and your inventory to bid for relevant space, effortlessly matching your content to your target audience, in a place where they’re more likely to pay attention to it, so you waste less money, and get results faster. Make programmatic work for you. Set up your campaign to suit your marketing needs. And your business goals.

        More and more media buying is programatic. As soon as they click on a page, before the page opens, a programatic market has taken place selling advertising space on that page to advertisers. The advertiser who pays the most for the page wins the auction (let’s say it’s you) and, as soon as the page opens, the viewer sees your ad. The effectiveness of your ads will vary depending on where the ads appear in your funnel We work to identify the right goals and KPIs to make your campaign more effective, wherever your ads appear in the funnel.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

          GET YOUR X-CHART
          form x-chart

          Get your FREE X-Chart from SHOUT in just 2 minutes!

          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          Programmatic marketing is a way for your product (or service) to reach your audience in a manner that resonates, using hi-tech tools. It allows for complete control over who you’re targeting, when and where your ads show up and give you far greater reach across the internet – a convenient thing!

          In a nutshell: you place your goals and data on the back-end of an ad platform, and AI algorithms work to match bids. Once a match between advertiser’s price and your budget is reached, the request goes through, and your ad goes up to where it’ll get the most engagement.

          Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential.  When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!

          We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.

          Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you.  Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!

          The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.

          A range of software exists where you can buy ads using programmatic. These are often called DSPs or Demand-Side Platforms. Adtech companies – like Somato and Google’s AdEx – fall into this category. There’s nothing stopping you from partnering with more than one DSP to attain your marketing goals.

          It can most certainly be. If your goals and strategy set out with crystal-clear precision, you’ll reap the rewards of reaching a specific target audience, wherever they are. That translates to leads that resonate, click-throughs, and ultimately sales – all ROIs that are worth your while.

          This cutting-edge style of advertising is responsible for at least 50% of online marketing – and growing. It’s projected to take up 85% of the online market in the coming years –  which is HUGE. You’ll want to have a good strategy down pat before then, so we suggest getting in the game now!

          As we outlined above, the effectiveness of programmatic advertising depends heavily on you doing the homework. If you’ve missed the mark on the people you’re marketing to – then it’s likely to be reflected in your results. One more thing we’d say is that technology has its limitations – like counting views rather than impressions for now – but as developments come along, so will improvements. Watch this space!

          Not quite; although Google Display Network is similar. Google Ads is a separate platform, whereas programmatic ads leverage a whole variety of resources in order to get results. That can mean websites, social media or apps – whatever the DSP offers.

          Ultimately, it depends on your overall strategy and what the DSPs can do for you. There’s a lot of positives to using this technology – as well as a few negatives, like banner blindness, which needs to be taken into account. Remember, a machine is only valuable if the human using it is thoughtful and skilled!

          Insights

          insight icon

          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

            GET YOUR X-CHART

            Michael Jenkins Image

            Michael Jenkins

            Digital Strategist
            Michael Jenkins Signature

            What you will learn from the chat

              Guaranteed Sales Starts With Locking in a Phone Call

              image

              Michael Jenkins

              Digital Strategist
              image
              In just 30 minutes I can map out an X-Chart, a guaranteed sales forecast for your business. Yep, that's right.....it's guaranteed
              Register for call

              Ready to Grow Your Business?
              We are.

              image

              Michael Jenkins

              Digital Strategist
              image

              You’re registering a call for
              .

              iconBack

              You’re registered!

              We’ll see you on January 7 at 11am AEST

              A confirmation has been sent to your email address.

              Click here to access your copy of Growth Tips For The Post Covid Economy.

              What you will learn from the chat

              Michael Jenkins Picture

              Michael Jenkins

              Digital Strategist
              Michael Jenkins Signature