Win the customer attention battle with programmatic advertising

Paid Search Digital Agency Services

We’ll help you own programmatic advertising and turn leads into conversions

Book a free consultation with our SEO specialists today.

    Book your free consult now.
    These happy clients demand the best programmatic management agency in Australia
    Repco Logo
    Baby Bunting Logo in White
    White Porsche Logo
    Cocobella Logo in White
    JBL Logo in White
    Tontine Logo

    Quicker. More effective. Drive sales with programmatic advertising.

    Automatically target the shoppers you need to reach for provably effective digital marketing campaigns.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    The best process to get the best out of programmatic advertising

    We’re all about giving you faster, more effective media placement – all in the right place for the right prices. Our process is your key to making that happen.


    See how it can work for you

    Programmatic advertising is an option seriously worth considering for you to get your business message out to customers everywhere. Our experts will sit with you to find out what you want to say, who you want to speak to, and where you want to say it. Then we get down to work, listening to what you expect from your campaign, from conversions to ROI.


    A strategy to get a great return on investment

    The next step is that we plan to place your content to appear at the right place at the right time, targeting the audience most likely to find out more about your business. It’s automated media buying, and Shout’s experts make sure bids for space are effective so you waste less money and get results faster.


    Launch your campaign

    Let’s go! Shout programmatic evolves over time. This means we measure results in real time, so you know your campaign is running at peak performance. And when you’re on a winner, don’t just stick with it, here’s your chance to double down on it. Shout will help you target your sweet spot and grow your business opportunities in an instant.


    Analyse and review

    Testing and learning is the important part. It’s where we open the hood on your campaign to see what drove it and see where we can perform even better the next time. Your budget and return on investment is taken into account too, because we want your next campaign to fire on all cylinders.

    Does your programmatic agency Melbourne guarantee growth? We do.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Grow fast with more eyes on your site.

    Shout can set up a programmatic campaign on your terms. Pay per impression. For a minimum number of impressions. For a set price upfront. However it needs to work for you, we can make that happen. Programmatic is simply automated media buying.

    Shout's experts ensure your programmatic campaign automatically cross-references your target market, your marketing objectives and your inventory to bid for relevant space, effortlessly matching your content to your target audience, in a place where they're more likely to pay attention to it, so you waste less money, and get results faster.

    Make programmatic ads work for you. Set up your campaign to suit your marketing needs. And your business goals.

    More and more media buying is programmatic. As soon as they click on a page before the page opens, a programmatic market has taken place selling advertising space on that page to advertisers.

    The advertiser who pays the most for the page wins the auction (let's say it's you) and, as soon as the page opens, the viewer sees your ad. The effectiveness of your ads will vary depending on where the ads appear in your funnel.

    We work to identify the right goals and KPIs to make your programmatic media buying campaign is more effective, wherever your ads appear in the funnel.

    Our programmatic agency offers a game-changing service

    This form of advertising is the most rapidly growing area in the media buying sphere. But the challenge with it is that it’s often misunderstood and can be widely complex.

    Because it deals directly with Google’s search algorithms, programmatic advertising can be hard to balance or find your success in. Luckily, our programmatic ad agency knows exactly how the field works, creating agile campaigns that remain on-budget and ROI-driven across the board.

    What’s all the buzz about?

    Just like PPC, this form of marketing involves bid technology to win over a space for brands to advertising. In particular, it uses real-time bidding (RTB) to do this, which carries a very sophisticated algorithm to operate the ads included in the system.

    To get traction with this technology, it’s best to use programmatic advertising companies that know exactly how to work their magic. Using the best tricks of the trade – without any shortcuts – experts like us can ensure you get the most bang for your buck, accessing bigger exposure through these ad placements.

    How it all works

    Programmatic marketing companies – like us – use this technology to help clients bid effectively on competitive spaces across the likes of Google. This all happens in real-time and needs careful, constant monitoring to work.

    When a user heads to a website, details are sent across to the ad exchange about their behaviour. The network then processes this information, putting it through an intricate algorithm that decides how to advertise best to that user.

    Because there is so much analytical data and information driving these functionalities, you must have a programmatic ad agency on hand to assess all aspects of your campaign.

    Target your most niche audiences

    Let’s assume you have a prospect in a certain age, gender and interest group. We can make sure your ads are shown to those who fit this criterion the best through our technology in this field. This ensures you don’t waste any of your marketing budgets on those who won’t convert and experience lead generation that’s designed to bring you ROI.

    Conversion at peak performance

    Once you reach your most influential prospects, getting them to drive action with your brand is the next big challenge. We ensure all of your ad messaging and targeting is on track to gain the attention of those who matter most – a traif that makes us one of the best dedicated programmatic advertising companies in Australia.

    Land more conversions for the long run, without sacrificing hard-earned revenue or resources.

    No more wasted opportunities

    A successful campaign needs plenty of tools in your belt. Luckily, we have all the knowledge, skills and insights to make this happened, effectively reducing bounce rates, abandoned carts and lost audiences. Ensure those who visit your site are more likely to convert without seeing them head over to a competitor instead. It all starts with a programmatic buying agency that can reflect the precise targeting your strategy needs.

    All of the magic, none of the shortcuts

    We’re proud that we can offer our clients the most innovative campaigns and strategies in digital marketing. But what we’re even more proud of is that we can do all this without cutting any corners. No matter your objectives, we can utilise this revolutionary marketing channel to ensure you generate more conversions for the future.

    Get in touch with Shout’s specialists now for a no-obligation discussion and tailored quote around our flexible packages.

    We're ready to generate real growth in real time.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our experts know all the programmatic advertising tricks. Are you ready to learn and grow?

    Gets you seen in the right places with programmatic advertising company

    More importantly, don’t be seen in the wrong places. Shout’s
    programmatic ads management experts use proven systems to make sure your content won’t be seen in the wrong place at the wrong time.

    Purple arrow icon

    Use Shout's channel-neutral thinking

    Your customer isn’t wedded to one platform. Neither are we. We create a programmatic display advertising campaign based on your business and marketing goals and ensure your content appears where it will have the most impact.

    Purple arrow icon

    Effective real-time campaign management

    Instant data means instant insights means being able to make more informed decisions, faster. Our bespoke dashboards let you see what’s being bought, where, much it’s costing and what return you’re seeing.

    Purple arrow icon
    Results worth shouting about

    The on-call programmatic agency Melbourne trusts.

    Programmatic advertising agency FAQs

    We’ve compiled a list of the most commonly asked questions about programmatic media buying & programmatic ads to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    Programmatic marketing is a way for your product (or service) to reach your audience in a manner that resonates, using hi-tech tools. It allows for complete control over who you’re targeting, when and where your ads show up and give you far greater reach across the internet – a convenient thing!

    In a nutshell: you place your goals and data on the back-end of an ad platform, and AI algorithms work to match bids. Once a match between advertiser’s price and your budget is reached, the request goes through, and your ad goes up to where it’ll get the most engagement.

    Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential.  When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!

    We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.

    Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you.  Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!

    The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.

    A range of software exists where you can buy ads using programmatic. These are often called DSPs or Demand-Side Platforms. Adtech companies – like Somato and Google’s AdEx – fall into this category. There’s nothing stopping you from partnering with more than one DSP to attain your marketing goals.

    It can most certainly be. If your goals and strategy set out with crystal-clear precision, you’ll reap the rewards of reaching a specific target audience, wherever they are. That translates to leads that resonate, click-throughs, and ultimately sales – all ROIs that are worth your while.

    This cutting-edge style of advertising is responsible for at least 50% of online marketing – and growing. It’s projected to take up 85% of the online market in the coming years –  which is HUGE. You’ll want to have a good strategy down pat before then, so we suggest getting in the game now!

    As we outlined above, the effectiveness of programmatic advertising depends heavily on you doing the homework. If you’ve missed the mark on the people you’re marketing to – then it’s likely to be reflected in your results. One more thing we’d say is that technology has its limitations – like counting views rather than impressions for now – but as developments come along, so will improvements. Watch this space!

    Not quite; although Google Display Network is similar. Google Ads is a separate platform, whereas programmatic ads leverage a whole variety of resources in order to get results. That can mean websites, social media or apps – whatever the DSP offers.

    Ultimately, it depends on your overall strategy and what the DSPs can do for you. There’s a lot of positives to using this technology – as well as a few negatives, like banner blindness, which needs to be taken into account. Remember, a machine is only valuable if the human using it is thoughtful and skilled!

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


      iconIt only takes a few minutes!

      Michael Jenkins Image

      Michael Jenkins

      Digital Strategist
      Michael Jenkins Signature

      What you will learn from the chat

        Guaranteed Sales Starts With Locking in a Phone Call


        Michael Jenkins

        Digital Strategist
        In just 30 minutes I can map out an X-Chart, a guaranteed sales forecast for your business. Yep, that's's guaranteed
        Register for call

        Ready to Grow Your Business?
        We are.


        Michael Jenkins

        Digital Strategist

        You’re registering a call for


        You’re registered!

        We’ll see you on January 7 at 11am AEST

        A confirmation has been sent to your email address.

        Click here to access your copy of Growth Tips For The Post Covid Economy.

        What you will learn from the chat

        Michael Jenkins SEO expert

        Michael Jenkins

        Digital Strategist
        Michael Jenkins Signature