Programmatic advertising Company to Win the customer attention battle
Buy media at the speed of the internet with programmatic advertising agency
More importantly, don’t be seen in the wrong places. Shout’s
programmatic ads management experts use proven systems to make sure your content won’t be seen in the wrong place at the wrong time.
Your customer isn’t wedded to one platform. Neither are we. We create a programmatic display advertising campaign based on your business and marketing goals and ensure your content appears where it will have the most impact.
Set up a consultation to forecast the growth we can guarantee for your business.
Shout can set up a programmatic campaign on your terms. Pay per impression. For a minimum number of impressions. For a set price upfront. However it needs to work for you, we can make that happen. Programmatic is simply automated media buying.
Shout's experts ensure your programmatic campaign automatically cross-references your target market, your marketing objectives and your inventory to bid for relevant space, effortlessly matching your content to your target audience, in a place where they're more likely to pay attention to it, so you waste less money, and get results faster.
Make programmatic ads work for you. Set up your campaign to suit your marketing needs. And your business goals.
More and more media buying is programmatic. As soon as they click on a page before the page opens, a programmatic market has taken place selling advertising space on that page to advertisers.
The advertiser who pays the most for the page wins the auction (let's say it's you) and, as soon as the page opens, the viewer sees your ad. The effectiveness of your ads will vary depending on where the ads appear in your funnel.
We work to identify the right goals and KPIs to make your programmatic media buying campaign is more effective, wherever your ads appear in the funnel.
This form of advertising is the most rapidly growing area in the media buying sphere. But the challenge with it is that it’s often misunderstood and can be widely complex.
Because it deals directly with Google’s search algorithms, programmatic advertising can be hard to balance or find your success in. Luckily, our programmatic ad agency knows exactly how the field works, creating agile campaigns that remain on-budget and ROI-driven across the board.
Just like PPC, this form of marketing involves bid technology to win over a space for brands to advertising. In particular, it uses real-time bidding (RTB) to do this, which carries a very sophisticated algorithm to operate the ads included in the system.
To get traction with this technology, it’s best to use programmatic advertising companies that know exactly how to work their magic. Using the best tricks of the trade – without any shortcuts – experts like us can ensure you get the most bang for your buck, accessing bigger exposure through these ad placements.
Programmatic marketing companies – like us – use this technology to help clients bid effectively on competitive spaces across the likes of Google. This all happens in real-time and needs careful, constant monitoring to work.
When a user heads to a website, details are sent across to the ad exchange about their behaviour. The network then processes this information, putting it through an intricate algorithm that decides how to advertise best to that user.
Because there is so much analytical data and information driving these functionalities, you must have a programmatic ad agency on hand to assess all aspects of your campaign.
Let’s assume you have a prospect in a certain age, gender and interest group. We can make sure your ads are shown to those who fit this criterion the best through our technology in this field. This ensures you don’t waste any of your marketing budgets on those who won’t convert and experience lead generation that’s designed to bring you ROI.
Once you reach your most influential prospects, getting them to drive action with your brand is the next big challenge. We ensure all of your ad messaging and targeting is on track to gain the attention of those who matter most – a traif that makes us one of the best dedicated programmatic advertising companies in Australia.
Land more conversions for the long run, without sacrificing hard-earned revenue or resources.
A successful campaign needs plenty of tools in your belt. Luckily, we have all the knowledge, skills and insights to make this happened, effectively reducing bounce rates, abandoned carts and lost audiences. Ensure those who visit your site are more likely to convert without seeing them head over to a competitor instead. It all starts with a programmatic buying agency that can reflect the precise targeting your strategy needs.
We’re proud that we can offer our clients the most innovative campaigns and strategies in digital marketing. But what we’re even more proud of is that we can do all this without cutting any corners. No matter your objectives, we can utilise this revolutionary marketing channel to ensure you generate more conversions for the future.
Get in touch with Shout’s specialists now for a no-obligation discussion and tailored quote around our flexible packages.
Set up a consultation to forecast the growth we can guarantee for your business.
We’ve compiled a list of the most commonly asked questions about programmatic media buying & programmatic ads to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Programmatic marketing is a way for your product (or service) to reach your audience in a manner that resonates, using hi-tech tools. It allows for complete control over who you’re targeting, when and where your ads show up and give you far greater reach across the internet – a convenient thing!
In a nutshell: you place your goals and data on the back-end of an ad platform, and AI algorithms work to match bids. Once a match between advertiser’s price and your budget is reached, the request goes through, and your ad goes up to where it’ll get the most engagement.
Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential. When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!
We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.
Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you. Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!
The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.
A range of software exists where you can buy ads using programmatic. These are often called DSPs or Demand-Side Platforms. Adtech companies – like Somato and Google’s AdEx – fall into this category. There’s nothing stopping you from partnering with more than one DSP to attain your marketing goals.
It can most certainly be. If your goals and strategy set out with crystal-clear precision, you’ll reap the rewards of reaching a specific target audience, wherever they are. That translates to leads that resonate, click-throughs, and ultimately sales – all ROIs that are worth your while.
This cutting-edge style of advertising is responsible for at least 50% of online marketing – and growing. It’s projected to take up 85% of the online market in the coming years – which is HUGE. You’ll want to have a good strategy down pat before then, so we suggest getting in the game now!
As we outlined above, the effectiveness of programmatic advertising depends heavily on you doing the homework. If you’ve missed the mark on the people you’re marketing to – then it’s likely to be reflected in your results. One more thing we’d say is that technology has its limitations – like counting views rather than impressions for now – but as developments come along, so will improvements. Watch this space!
Not quite; although Google Display Network is similar. Google Ads is a separate platform, whereas programmatic ads leverage a whole variety of resources in order to get results. That can mean websites, social media or apps – whatever the DSP offers.
Ultimately, it depends on your overall strategy and what the DSPs can do for you. There’s a lot of positives to using this technology – as well as a few negatives, like banner blindness, which needs to be taken into account. Remember, a machine is only valuable if the human using it is thoughtful and skilled!
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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