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    Quicker. More effective. Drive sales with programmatic advertising.

    Programmatic advertising is a proven way to get to the exact shoppers you need at your site right now. With Australia's programmatic advertising experts, you can automatically target the shoppers you need to reach, for less.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    The best process to get the most out of programmatic advertising.

    We’re all about giving you faster, more effective media placement – all in the right place for the right prices. Our process is your key to making that happen.

    1

    See how it can work for you

    Get your business message out to customers everywhere. Our experts will sit with you to find out what you want to say, who you want to speak to, and where you want to say it. Then we get down to work, listening to what you expect from your campaign, from conversions to ROI.

    2

    A great return on investment

    Next, we plan to place your content so that it appears at the right place at the right time, targeting the audience most likely to find out more about your business. Shout’s experts make sure bids for advertising space are effective, so you waste less money and get results faster. 

    3

    Launch your campaign

    Let’s go! Shout programmatic evolves over time. This means we measure results in real-time, so you know your campaign is running at peak performance. Here’s your chance to double down on it. Shout will help you target your sweet spot and grow your business opportunities in an instant.

    4

    Analyse and review

    Testing and learning are the important parts. It’s where we open the hood on your campaign to see what drove it and where we can perform even better the next time. Your budget and return on investment are taken into account too because we want your next campaign to fire on all cylinders.

    Ready to excel with programmatic advertising?

    Partnering with a programmatic management expert is your first step to success. Set up a meeting with one of our paid search strategists to see how much more effective your online marketing can be. Let’s do this.

    We'll set your programmatic services up for success.

    Shout's experts ensure your programmatic campaign automatically cross-references your target market, your marketing objectives, and your inventory to bid for relevant advertising space, effortlessly matching your content to your target audience, in a place where they're more likely to pay attention to it. So, you waste less money and get results faster.

    We can make programmatic ads work for you. Set up your campaign to suit your marketing needs and your business goals. More and more media buying is becoming programmatic.

    As soon as they click on a page before the page opens, a programmatic market has taken place selling advertising space on that page to advertisers. The advertiser who pays the most for the page wins the auction (let's say it's you) and, as soon as the page opens, the viewer sees your ad.

    The effectiveness of your ads will vary depending on where they appear in your funnel. We work to identify the right goals and KPIs to make your programmatic media buying campaign is more effective, wherever your ads appear in the funnel. Our programmatic advertising agency is where to come for game-changing service.

    This form of advertising is the most rapidly growing area in the media buying sphere. But the challenge with it is that it’s often misunderstood and can be widely complex because it deals directly with Google’s search algorithms.

    Luckily, Shout is a programmatic ad agency that knows exactly how the field works, creating agile campaigns that remain on-budget and ROI-driven across the board.

    What’s all the buzz about?

    Just like pay per click, this form of marketing involves bid technology to win over advertising space for brands to showcase their offering. In particular, it uses real-time bidding (RTB) to do this, which carries a very sophisticated algorithm to operate.

    To get traction with this technology, it’s best to use programmatic advertising companies like Shout that know exactly how to work their magic. Using the best tricks of the trade, without any shortcuts, we can make sure you get the most bang for your buck, accessing bigger exposure through these ad placements.

    How it all works.

    Programmatic marketing companies like Shout use this technology to help clients bid effectively on competitive spaces across the likes of Google. This all happens in real-time and needs careful, constant monitoring to work.

    When a user heads to a website, details are sent across to the ad exchange about their behaviour. The network then processes this information, putting it through an intricate algorithm that decides how to advertise best to that user.

    Because there is so much analytical data and information driving these functionalities, you need a programmatic ad agency that can assess all aspects of your campaign.

    Target your most niche audiences.

    Let’s assume you have a prospect in a certain age, gender and interest group. Through our technology in this field, we can make sure your ads are shown to those who fit these criteria best.

    This ensures you don’t waste any of your marketing budgets on those who won’t convert and experience lead generation that’s designed to bring you ROI.

    Conversion at peak performance.

    Once you reach your most influential prospects, getting them to drive action with your brand is the next big challenge. We make sure that all of your ad messaging and targeting is on track to gain the attention of those who matter most. This makes ours one of the best programmatic advertising services Melbourne has to offer.

    Land more conversions for the long run, without sacrificing hard-earned revenue or resources. No more wasted opportunities A successful campaign needs plenty of tools in your belt.

    Luckily, we have all the knowledge, skills and insights to make this happen, effectively reducing bounce rates, abandoned carts and lost audiences. Ensure those who visit your site are more likely to convert without seeing them head over to a competitor instead.

    It all starts with a programmatic management services agency that can reflect the precise targeting of your strategy needs.

    All of the magic, none of the shortcuts.

    We’re proud that we can offer our clients the most innovative campaigns and strategies in digital marketing. But what we’re even more proud of is that we can do all this without cutting any corners.

    No matter your objectives, we can use this revolutionary marketing channel to ensure you generate more conversions for the future. Get in touch with Shout’s programmatic ad buying specialists now for a no-obligation discussion and tailored quote around our flexible packages.

    We're ready to generate real growth in real time.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our experts know all the programmatic advertising tricks for the Google Display Network.

    A programmatic advertising agency that gets you seen.

    You definitely want to be seen in the right places. Shout’s programmatic advertising Melbourne experts use proven paid search processes and analytics to make sure your campaign is a winner, every step of the way.

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    Win every programmatic advertising channel.

    Your customer isn’t wedded to one platform. Neither are we. We’ve created programmatic display advertising campaigns for businesses and brands of all sizes, based on their online marketing goals to make the most impact for less.

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    Effective real-time campaign management.

    Instant data means instant insights, which means being able to make more informed decisions, faster. Our dashboards made for effective SEO services management let you see what’s being bought, how much it’s costing, and what return you’re seeing.

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    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    The on-call programmatic agency Melbourne trusts

    Programmatic advertising agency FAQs

    We’ve compiled a list of the most commonly asked questions about programmatic media buying & ads to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and our digital advertising gurus will answer any questions you might have.

    You’ve probably heard a lot about the programmatic advertising system before when it comes to digital marketing campaigns. It’s a popular way to acquire media with a big audience, which is perfect for brands looking for more exposure. Just imagine: your ads are placed right in front of people who are already interested and engaged! That’s the power of a programmatic advertising platform.

    It uses artificial intelligence and an auction-based system on Google’s Display Network to buy ad space on websites, apps, videos, and other places where people are already spending time.

    There are lots of ways to use programmatic ads—for example, you can choose your target audience based on what they’re searching for or what they’re clicking on. Either way, it allows you to reach potential customers that you might not have been able to reach before.

    First, the advertiser chooses the type of campaign they want to run: display, video, mobile app, or universal app campaigns (like YouTube). Then, Google’s AI analyses the advertiser’s website and collects information about it: its audience and how its visitors interact with the website. This data is then sent to the advertiser so they can decide if they want to use any or all of it for their campaign. The AI also identifies similar websites that might be interested in running the same ads as the advertiser.

    Next, the auction takes place: each publisher’s available ad space is put on sale for bidding by advertisers. Advertisers bid on this space based on how much exposure they want to receive and how much they’re willing to pay. For example, an advertiser might bid $2 per 1,000 impressions (CPM), or $5 per click (CPC). The highest bidder wins that ad space.

    Absolutely – in the right hands. Like any tool, the technology depends on the operator’s skill – so doing a deep dive into your audience and goals is absolutely essential.  When that’s crystallised, you’ll see a major response to your ads – which is where all the hard work pays off!

    We’d say so. Since 2009, when bidding for digital ad space came up, it’s been going strong. Just like traders on stock floors now use algorithms to identify where to bid instead of using bits of paper, programmatic advertising uses a fusion between the human brain, and advanced technology capabilities for this kind of process.

    Basically, it’s a tool that is implemented in the back-end of an advertising platform. You specify your criteria (budget, goals, time slots, audience), and let the algorithm find a match for you.  Based on what you’ve put up, your ads will feature across social networks and websites on the wider internet. It also works across all devices!

    The first step is going deep into the mind, behaviour, needs, and wants of your customer. From there, you’ll want to form a strategy that sets out EXACTLY who you’re targeting, when, and where to reach them. Once you’ve got that down, it’s time to work with the programmatic marketing experts, who will make all that technology work for you in the best way possible.

    When most people think of programmatic advertising, they envision it as a type of pay-per-click (PPC) campaign. Although the two go hand in hand, programmatic advertising is much more than PPC or pay-per-click.

    PPC is an acronym for “Pay Per Click,” which is a type of marketing strategy that uses online advertising to drive business results. It focuses on the cost-per-click (CPC) model, where advertisers only pay when a user clicks their ad. These ads are primarily on search engines and social media platforms, such as Google and Facebook.

    “Programmatic” refers to automated buying and selling of digital media on the ad exchange. This can be anything from online display ads to video ads, and even article placements. Campaigns using this kind of technology are generally referred to as programmatic advertising.

    With programmatic marketing, you can use data to make changes to ads before they get placed. You can also use PPC for remarketing, which means showing ads to people who have already visited your site. Both PPC and programmatic are forms of online marketing that can help grow your business.

    A programmatic ad campaign is really a software platform that allows advertisers to purchase impressions—or the space on an online media property where ads are placed—in real-time. Advertisers set up automated processes that allow them to bid on available spaces at any given time. This means that the advertiser is able to buy the space for the lowest possible price, and the publisher (also called a “supply-side platform”) gets paid the highest possible price for the space.

    The concept underlying this type of advertising is simple: The best price wins the space for their programmatic ads.

    At Shout, we show you the best way to manage a campaign on this platform, helping you to get the most value for your investment and maximum results in the end. Throughout your campaign, we will monitor and adjust your strategy as needed, allowing you to compete for top spots on the exchange. This is essential for absolute success on this platform.

    A range of software exists where you can buy ads using programmatic. These are often called DSPs or Demand-Side Platforms. Adtech companies – like Somato and Google’s AdEx – fall into this category. There’s nothing stopping you from partnering with more than one DSP to attain your marketing goals.

    It can most certainly be. If your goals and strategy set out with crystal-clear precision, you’ll reap the rewards of reaching a specific target audience, wherever they are. That translates to leads that resonate, click-throughs, and ultimately sales – all ROIs that are worth your while.

    This cutting-edge style of advertising is responsible for at least 50% of online marketing – and growing. It’s projected to take up 85% of the online market in the coming years –  which is HUGE. You’ll want to have a good strategy down pat before then, so we suggest getting in the game now!

    As we outlined above, the effectiveness of programmatic advertising depends heavily on you doing the homework. If you’ve missed the mark on the people you’re marketing to – then it’s likely to be reflected in your results. One more thing we’d say is that technology has its limitations – like counting views rather than impressions for now – but as developments come along, so will improvements. Watch this space!

    Not quite; although Google Display Network is similar. Google Ads is a separate platform, whereas programmatic ads leverage a whole variety of resources in order to get results. That can mean websites, social media or apps – whatever the DSP offers.

    Google’s display network is similar to programmatic advertising campaigns. Both of them use the same technology. Programmatic advertising is a type of online advertising that uses advanced software to automatically buy and sell ads, usually with little human intervention.

    The two main differences between the Google Display Network and programmatic advertising are that the latter doesn’t allow you to choose which specific sites your ads will be shown on and has a higher impression-to-click ratio.

    In addition, Google’s display network allows you to target customers based on gender, age, language, and device, among other things.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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