Content marketing services that convert. Simple.
Back up your digital marketing with the written word.
Book a free consultation with our specialists today.
Book a free consultation with our specialists today.
Michael Jenkins
A Digital Strategist
As wordsmiths and content creators, we live to dive into the action, but we also love getting to know what makes your brand tick first. This knowledge gives us the capacity and insight to generate traction on direct marketing strategy platforms the world over – from social media networks through to blogging channels, your own website copy, landing pages, and more.
In the second step, our successful content marketing agency specialists will devise a tangible strategy that takes note of intended target platforms, personas, audiences, and keyword research, harnessing all the data we need to build a realistic roadmap that will generate leads for your business.
And we’re off. In this step, we finally get busy with our wordy ways and start creating engagement for your presence online. From crafting high-quality content to drafting valuable eBooks and more, this is where we do all of the magic. From there on, all you have to do is watch our content-savvy marketers make waves for your business.
In this step, we’ll make sure your words are ready to hit the market and get your final approval. We’ll also make any adjustments to your overall strategy and assess how it is performing to date. If things need to change in order to gain more traction, we’ll let you know before launching a swing and making it happen.
“Connecting” with buyers means more than making contact. At Shout, our online content marketing strategies ensure the right content is seen by people who are ready to buy. It’s the smart way to spend, and get a return on, your marketing strategy investment.
Your content is critical for your success, but too much great content goes unnoticed because it isn’t marketed correctly. Shout is a leading digital marketing company who can help you understand how to get your content seen by people who want to buy. Make the web sit up and pay attention. Match the content marketing activity to the purchase stage for real growth. Using the content you have and combining it with proven search and conversion strategies, Shout helps you engage customers from initial interest to after the sale has closed. The experts at Shout combine lead generation strategies, marketing automation and retargeting strategies, using your content to boost engagement and power growth.
Shout take a holistic look at your whole funnel, using data-led decision making to use content marketing to drive visitation, gather subscriptions and integrate with your social activity to make new visitors new customers. We align your content with customer behaviours, matching both to your business and marketing plans, removing roadblocks and improving navigation, to make your sales funnel more effective and, ultimately, generate more sales. Good content should be actively attracting attention, engaging visitors and converting leads. Prospects are regularly contacted and fed relevant information, specifically tailored to their stage of the buying journey.
Our team takes a look at your whole funnel, using a quality content strategy to drive visitation, visibility on search engines, gather subscriptions via email marketing campaigns, and integrate with your social activity to make new visitors new buyers.
By understanding what your audiences are searching for, or what problems they’re trying to fix, our industry experts create content writing for your website copy that meets their needs and solves their challenges, creating a positive brand image.
More than just words. Our in-house specialists add proven search and conversion strategies to help you engage customers from initial interest to after the sale, delivering opportunities for growth at every stage.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ll answer a few of the more common questions around content marketing. Anything you want to know that we haven’t covered here? Just give us a shout.
This form of advertising is the practise of sharing creative and strategic content online to establish and promote your business. It can be formatted as a social media post, podcast, webinar, white pages, or blog. And it can live on various platforms, like your website, YouTube, Twitter, TikTok, Instagram, or open news and publishing sites.
Regardless, its goal is the same: to get your audience’s attention and awareness, get them interested in and engaged with your brand, and then ultimately provoke a reaction or action that ultimately supports your business objectives in the long term.
If you’re a forward-thinking business that wants to succeed, then the answer is: always. This form of inbound marketing is integral to every business, no matter if you’re a hospitality business, you sell shoes, or promote shows.
According to Spencer McClung, a Harvard graduate, entrepreneur, and digital media expert, “most customers don’t start as customers; they start as people looking for information around a general problem.” The job of content marketing is to raise their awareness of that problem and then to offer trustworthy information about possible solutions (but not necessarily branded ones). Finally, in the last stages of customer awareness, when more leads have been nurtured and qualified by the previous stages, content introduces a product—whether that’s a specific eyebrow pencil or a SaaS tool.
Research shows prominent businesses in Australia and around the world incorporate online content marketing into their marketing strategy, including Apple, QANTAS, Bunnings, Telstra, Microsoft, Coca-Cola, and Woolworths. t’s also adopted and executed by small businesses, local businesses, one-person shops, sole traders, hospitality venues, and hobby enthusiasts. They use it because it works.
As a creative content marketing agency in Australia, we believe quality content should be a key part of your overall advertising mix, not separate. It should be aptly prioritised when it comes time to allocate your marketing strategy budget and schedule. And it should be used in conjunction with other outreach efforts and campaigns, as well as part of your general brand experience and brand maintenance.
This tactic is crucial because it allows your brand to demonstrate that its an authority and can be trusted. This, in turn, elevates trust between you and the consumer, helping you to make connections with your target audience and generate further for the future.
Overall, content marketing improves conversions because it enables you to connect with your customers and build the trust they require to engage with your product or service. While it is more of a long-term strategy that uses a variety of formats of content, its a far more valuable and loyal approach to marketing that audiences naturally engage with of their own accord.
When done right, removing barriers and offering content via marketing will generate leads that turn into conversions. For example, you can offer a discount or incentive in exchange for their email address (known as lead generation).
Yes, content marketing does work and often produces x3 more leads than each dollar you spend. This type of marketing is easy and effective, and the reason it works is that it’s popular with consumers, when it is done right. Our agency has all the right tools to make it an effecting marketing choice for you.
At our agency, we suggest our clients use a variety of tools for content marketing. These include using videos, infographics, webpages, podcasts, books, apps, presentations and paid ad marketing. Each has its place and creates the awareness of your brand that you have set out to achieve with content marketing.
This format of marketing works by turning visitors into customers by using the right strategies for your brand. Its purpose is to inform your audience, to boost awareness of your brand and to expand your reach to attract leads. Fundamentally, it works by answering your audience’s questions and to keep them informed about your product or service.
There are differences between digital marketing and content marketing, although they do fall under the same umbrella. The differentiation between them is that content marketing creates specific content for engagement with their audience – blogs, social media posts, graphics etc., and digital marketing has a focus on converting followers into sales.
Content marketing in Australia is imperative to business growth. People spend an average of 10–11 hours a day looking at content. During those 10–11 hours of scrolling through websites, email marketing, news sites, and social feeds, consumers are flooded with messages. Every day, there are literally thousands of labels vying for the attention, time, and dollars of consumers, and it’s becoming harder to stand out in this digital age.
As one of the best content marketing agencies in Australia, we know that content creation is all about knowing how to communicate with your customers without coming across as too sales cycle-focused or product-heavy, which is an instant deterrent for many consumers.
Content marketing continues to deliver results for businesses and makes substantial improvements that involve consistent and high-quality engagement with your audience. It is mainly effective because it builds trust between your brand and consumers, and due to this generates further leads and improves on conversion rates. Ask our team how!
Ready to kick your content creation into gear? You don’t need to know what to write or where to put it so the right people will see it. At Shout, we’ll take care of creating content, placing, and managing your content for you, so the only place you should start is here. Let’s get started with your free X-Chart.
Our content marketing agency is well aware that guarantees in business are few and far between these days.
An X-Chart is our guaranteed forecast of the results you can expect when you employ our digital marketing services. It doesn’t matter if you need social media marketing or email newsletters, lengthy blogs that utilise SEO content writing, or extensive white papers to showcase your thought leadership.
For some companies, the need to highlight facilities, services, or workmanship makes video marketing and YouTube advertising a valuable part of the marketing mix. For others, SEO copywriting ensures the content you put out is not only engaging and likely to convert your viewers, but that they’ll be sure to find this great content in the first place.
And built into every content marketing services at Shout is our growth objective—yours. We don’t write, design, produce, position, or manage any content that won’t have a positive impact on your bottom line. And we know what works – for any search engine and audience -because we’ve been doing it for our clients for over a decade.
Creating an original, engaging, relevant content strategy that builds relationships and trust in your brand is one of the best things you can do to rank highly with search engines and maintain your presence on their front page. And we know how to do it.
Get in touch today with our marketing manager team now.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
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