Content marketing that converts

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    Connect, inspire and convert more customers.

    Shout is a content marketing agency that knows how to turn content into traffic and traffic into sales.

    Michael Jenkins
    Digital Strategist

    The process behind our content marketing

    In just four steps, you could blow away your competitors and reel in your target audiences – all through a powerful content marketing campaign.

    1

    First words

    As wordsmiths and content creators, we live to dive into the action, but we also love getting to know what makes your brand tick first. This knowledge gives us the capacity and insight to generate traction on content marketing platforms the web over – from social media networks through to blogging channels, your own website and more. The initial step is to gain all of the insights we need to pack a punch through words.

    2

    But first – the strategy

    While we may have our fingers ready to tap away on our keys, we’re still not quite there yet. In the second step, our content marketing agency specialists will devise a tangible strategy that takes note of intended target platforms, personas, audiences and keywords, harnessing all the data we need to build a realistic roadmap.

    3

    Get set, go!

    And we’re off. In this step, we finally get busy with our wordy ways and start creating engagement for your brand online. From crafting high-quality blog posts to drafting valuable eBooks and more – this is where we do all of the magic. From there on, all you have to do is watch our content-savvy marketers make waves for your brand.

    4

    Editing and tweaking

    All written content needs a second pair of eyes, maybe even a third. IN this step, we’ll make sure your words are ready to hit the market and get your final approval. We’ll also make any adjustments to your overall strategy and assess how it is performing to date. If things need to change in order to gain more traction, we’ll let you know before launching a swing and making it happen.

    Connect to more people, and more profit.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Nurture your audience, and your bottom line.

    Your content is critical for your success, but too much great content goes unnoticed because it isn’t marketed correctly. Shout is a leading digital marketing company who can help you understand how to get your content seen by people who want to buy. Make the web sit up and pay attention. Match the content marketing activity to the purchase stage for real growth. Using the content you have and combining it with proven search and conversion strategies, Shout helps you engage customers from initial interest to after the sale has closed. The experts at Shout combine lead generation strategies, marketing automation and retargeting strategies, using your content to boost engagement and power growth.

    Shout take a holistic look at your whole funnel, using data-led decision making to use content marketing to drive visitation, gather subscriptions and integrate with your social activity to make new visitors new customers. We align your content with customer behaviours, matching both to your business and marketing plans, removing roadblocks and improving navigation, to make your sales funnel more effective and, ultimately, generate more sales. Good content should be actively attracting attention, engaging visitors and converting leads. Prospects are regularly contacted and fed relevant information, specifically tailored to their stage of the buying journey.

    We’re ready to create, coordinate and escalate your content marketing strategy.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our specialist team will market your content for growth.

    Get noticed, get found, and get bought.

    Shout is a leading content marketing company who work to understand what your market is looking for, and helps you discover how great content can turn a great site into a great sales pitch. And a great sales converter.

    Why just having great content isn't enough

    By understanding what your customers are searching for, and understanding how they’re searching we can help you structure your content strategy to match your marketing efforts.

    Shout's Content Marketing experts can help

    Recognised as onnline content marketing experts,, we look at the content you have, and identify the content you need, to help you better engage and convert eyeballs into business.

    Results worth shouting about
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    Looking for the content marketing agency Melbourne trusts?

    Content marketing FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    Brands use content marketing to create and distribute high-quality, valuable content that is relevant, ifnromative and consistent. Its purpose is to attract and retain an audience through videos, blog posts and social media, ultimately engaging the consumer to become interested in the products or service on a more subtle level. The ultimate aim is for these actions to drive profit and it’s not as ‘salesy’ as other channels. 

    Content marketing should be used anytime that you want to take controlled actions to increase sales, retain customers and build your brand. But moreover, it should be used to educate and nurture your audiences, not as a hard-sell. 

    This tactic is crucial because it allows your brand to demonstrate that its an authority and can be trusted. This, in turn, elevates trust between you and the consumer, helping you to make connections with your target audience and generate further for the future.

    Overall, content marketing improves conversions because it enables you to connect with your customers and build the trust they require to engage with your product or service. While it is more of a long-term strategy that uses a variety of formats of content, its a far more valuable and loyal approach to marketing that audiences naturally engage with of their own accord.

    When done right, removing barriers and offering content via marketing will generate leads that turn into conversions. For example, you can offer a discount or incentive in exchange for their email address (known as lead generation).

    Yes, content marketing does work and often produces x3 more leads than each dollar you spend. This type of marketing is easy and effective, and the reason it works is that it’s popular with consumers, when it is done right. Our agency has all the right tools to make it an effecting marketing choice for you.

    At our agency, we suggest our clients use a variety of tools for content marketing. These include using videos, infographics, webpages, podcasts, books, apps, presentations and paid ad marketing. Each has its place and creates the awareness of your brand that you have set out to achieve with content marketing.

    This format of marketing works by turning visitors into customers by using the right strategies for your brand. Its purpose is to inform your audience, to boost awareness of your brand and to expand your reach to attract leads. Fundamentally, it works by answering your audience’s questions and to keep them informed about your product or service.

    There are differences between digital marketing and content marketing, although they do fall under the same umbrella. The differentiation between them is that content marketing creates specific content for engagement with their audience – blogs, social media posts, graphics etc., and digital marketing has a focus on converting followers into sales.

    Content marketing is an essential tool for business because it answers questions that your potential consumers have. Our agency helps you build a rapport with your audience, so conversations are improved, and connections are created, which in turn to leads. Consumers expect high-quality engagement with brands that they love.

    Compared to traditional marketing, this tactic is essential for business because it significantly boosts visitors to your website and generates leads. As an agency, we produce consistent material to increase your traffic which in turn converts users into high-quality leads who buy and engage with your product or service. 

    Content marketing continues to deliver results for businesses and makes substantial improvements that involve consistent and high-quality engagement with your audience. It is mainly effective because it builds trust between your brand and consumers, and due to this generates further leads and improves on conversion rates. Ask our team how!

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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