June 6, 2024

How Brands Can Generate Revenue on TikTok in 2024

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Michael Jenkins

CEO - Shout Agency
[email protected]

Unlock Your Earning Potential & Start Your TikTok Marketing Campaign 

It’s no secret that TikTok is an authority on what’s trending in just about every industry. From culture to politics and beauty to fashion, TikTok is a rapidly growing force and with its sizeable user base (nearly 108 million users in the US), it’s clear there’s a lot of untapped marketing potential on the app. 

If you want to leverage TikTok to build your audience and bring in revenue, there’s a few things you should do to get started. These are some of the top revenue-generating strategies that TikTok’s top creators and marketers utilise in their day to day.

Start seeing TikTok as the marketing powerhouse it is and start generating revenue for your business. 

How Can You Make Money with NO Creator Fund? 

It’s no secret that Aussie creators can’t access TikTok’s creator fund so just posting videos and hoping to earn revenue from views alone won’t get you anywhere. WHen it comes to making money in Australia, you need to get creative with your marketing.

It’s all about showcasing your product to your audience in order to get conversions.  From producing quality content  to influencer marketing and everything in between, here’s how you can leverage TikTok in Australia to still make money. 

First, Create a TikTok Business Account

If you are hoping to garner revenue from TikTok, you’ll want to first ensure you have a business account set up and not just a personal account, whilst business accounts don’t have access to the full sound library – the analytics benefits far outweigh that!

The main differences between a personal account and and business account is that business accounts get access to tools and analytics, you can use third-party tools to schedule content and you can add a website link to your profile. 

Switching over to a business account is super simple, here’s exactly how its done: 

  1. Download TikTok and create new account 
  2. Go to your profile and tap the hamburger menu in the right hand corner 
  3. Tap settings and privacy 
  4. Tap manage account 
  5. Choose switch to business account 
  6. Choose the category that best aligns with your business

And that’s it! Your business is now ready to take over TikTok! 

How To Build Your TikTok Marketing Strategy 

Now that you’re set up, it’s time to start building your strategy, creating your content and building a following on the platform. While you won’t be TikTok famous overnight, we have ten tips that will help you get on the right track. 

These are the top ten things you should be doing when you start building your TikTok marketing strategy. 

1. Brand Your Account 

You want to make sure that your TikTok is recognisable alongside your other social media platforms, ensure your name, username and profile photo are all aligned with your branding across your channels. 

Make sure your bio reflects your business (you only have 8- characters so keep it short and sweet) and add in a link to your other social media accounts and your webpage/ 

You may even want to consider creating an auto-message feature for when people DM you, you can set this up once you’ve got your first 1,000 followers. 

2. Know Your Audience 

The key to TikTok success is knowing who you want to target with your content. Otherwise you might be getting the reach but it won’t translate into any conversions or sales meaning no revenue. 

TikTok skews towards a Gen Z audience predominately so aim to target your content for younger audiences. Stay on top of trends and be sure to jump on them quickly when they arise. You’ll also want to dig a little bit deeper than just the age range and find out exactly who your target audience is – are they male? Female? University students? Knowing all this information allows you to target your content to your primary audience and hopefully convert viewers to customers. 

3. Make Quality Content 

You want to ensure you’re creating quality, engaging content on the app. Unless you’re already an avid user, spend some time getting to know the platform and seeing what shows up most often in the “For You” Page AKA FYP. 

Check out the discover page while you’re here to see what’s trending. Look for trending sounds, hashtags, accounts and use those trends to guide your content. You may also want to look at other successful brand pages that are in your industry to see the kind of content that they are creating. 

When it comes to TikTok, you really need to test out different video styles to see what works best for your audience. Keep your content diverse by showing your product in action, highlighting your team, funny videos with trending soundbites and influencer content to keep your videos fresh and engaging. 

4. Don’t Be Afraid of Ads

If you want to reach a wider audience on TikTok, think about putting some of your budget towards TikTok ads. This can allow you to end up on the FYPs of people who may not have stumbled upon your content organically. 

5. Experiment With Influencer Marketing 

Working with influencers is a great way to get your product out there on TikTok. Find an influencer with experience in your niche and work together to create fun, engaging video content that spreads the word about your product and converts new customers. 

When you choose an influencer to work with it’s important to be strategic. Look at the influencers and creators that are popular with your target audience and begin by reaching out to them. You also want to ensure that the influencer you choose is trusted by their audience when it comes to showcasing products or doing reviews. 

6. Keep an Eye on Analytics 

When it comes to successful marketing on TikTok you want to keep a close eye on your analytics. This can be a game changer when it comes to seeing what kind of content is most popular and when the best time to post is. 

Keep an eye on your video views, growth rate, any trending videos and the average watch time for users for the best results. 

 7. Jump on Trends 

When it comes to TikTok, trends move fast, and jumping on them quickly is a great way to increase your chances of going viral. Look out for trending audios, challenges and video types and if you can create a video that is trending and relevant to your content – definitely do it! 

8. Use All The Features 

TikTok has a range of shooting and editing capabilities in the app and some of the best videos on the platform are shot and edited straight from there. Experiment with filters, captions, text overlays, voiceovers and so much more – and the best part? You don’t need any additional editing tools to create your TikTok videos. 

9. Keep Them Short & Sweet 

On TikTok you really want to keep your videos short and sweet. When it comes to in-feed advertising, TikTok data shows that 21-34 seconds is the recommended length.  An easy rule of thumb is to keep your videos to around 30-seconds for the best results. 

10. Try Going Live

TikTok is one of the platforms that offers live-streaming and as a brand you should consider taking advantage of this feature. Not only will it allow for your brand to show up on the FYP of your audience, it also gives you a live platform for things like FAQ responses and interaction with your audience.

Start Your TikTok Marketing Strategy Today to See Results! 

When it comes to making money on TikTok, it really is all about your audience. When you create quality content that converts your target audience, you’re already on the way to success. 

If you’re wanting to embark on your own social media marketing journey and you’re ready to take over TikTok you can contact our Social Media Agency Sydney for some of the best advice in the business. 

Reach more people, make more sales, and build your social media presence with a little help from our team.

Book a free 45 minute consultation today.

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    Give us your email address and we promise to send you the best articles on a wide spectrum of digital marketing topics to help your business grow to the next level.

      Book a free 45 minute consultation today.

        Shout logo in grey

        As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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