retargeting that gets you back in front

Make a better second impression

Discover how Google retargeting the same customer with a different offer can lead to serious business growth

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      X-GROWTH. GUARANTEED.

      Google retargeting turns first time interest into second time sales

      Sometimes, the easiest way to grow is to gain re-consideration with your consideration set.

      Michael Jenkins

      Digital Strategist

      PUT OUR RETARGETING SPECIALISTS TO WORK FOR YOU

      The tricks that drive effectiveness

      Relevant, customised tagging drives effectiveness. Ask Shout’s retargeting and remarketing experts how customised tagging can work for your retargeting campaigns.

      How you can grow using retargeting ads

      Retargeting with facebook or google can add a layer of effectiveness to a search campaign by using behavioural analysis to match certain visitor actions with retargeted communications. Ask us how.

      A new spin on proven old school methods

      Retargeting tech allows you to use traditional methods in new and profitable ways. Using remarketing analytics, we help you create workable, convertable lists to help you manage who you retarget with what and when.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Google retargeting keeps your business top of mind

        Just because the customer said no the first time, doesn’t mean they don’t want to buy from you. Studies show that people are more likely to buy from businesses they trust. From email retargeting campaigns to one-off mobile remarketing ads, the more times you can be seen by your potential customers, the more chance they’ll become actual customers – figures vary between 5x and 8x depending on your offer. A well-managed google retargeting campaign puts you in front of customers, without annoying them out of a sale. Using a mix of behavioural data, our proven search management processes, a commitment to evolving your campaign – allowing you to show a fresh promise every time.

        Shout’s PPC experts use google retargeting or remarketing as part of a balanced approach to search. Choosing the right mix depends on a number of crucial considerations which help us determine which channels you should use, for which shoppers, to make the biggest impact at the best time. This includes:
        Understanding our original terget and why they didn’t convert the first time
        Which remarketing channels have proven successful for similar audiences
        Adjusting components of second-time impressions – like price or colour or avialbaility or delivery – to further sweeten the deal

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          Just as it sounds, remarketing connects your brand to users who have previously interacted with your website or app previously. It means being able to strategically place your ads for these audiences when they browse Google and other websites in the Display Network. The purpose of this is to further increase brand awareness and encourage them to complete the desired conversion.

          Remarketing in Google Analytics re-engages with audiences that are most likely to convert, buy or interact with your product or service. Our agency works toward achieving this with audiences that have previously engaged with your brand on a warm enough level. They represent a group of users who’ve already responded to your marketing in the past and are therefore likely to turn into a customer, lead or sale.

          Our team creates remarketing campaigns to remind people that have interacted with your brand of the products and services when they leave your website without purchasing anything. The process includes engaging your visitors with relevant visual and text ads when they interact with other online media. Ask our agency how we can help your business move forward.

          Remarketing on Facebook is quite similar to that of Google’s Display Network. This includes engaging through personalised experiences by showing your ads on Facebook, rather than across websites and apps. 

          Remarketing is known to increase your conversion rates and return of investments when done strategically. What happens is that past visitors, who are familiar with your brand, are more likely to make a purchase with your products or services when remarketed to. This is incredibly successful with people who already have items in their cart.

          When you use an agency like ours, you can be sure that your remarketing campaign is effective. It creates opportunities to increase exposure for your brand and website through a carefully crafted strategy. Other than interaction and exposure, it persuades users to return to your site and make a purchase of your product or service, or get in touch with your business. 

          As an agency, we provide remarketing services by digitally advertising through the Google Display Network to give consumers a visual reminder of your brand. The targeted audience will have visited your website or clicked on one of your ads in the past. Once they stray away from your platform, your ads will appear in front of them wherever they dwell across the web.

          Connecting with people who have previously interacted with your brand on Google Ads can be remarketed to in a variety of ways. This includes a standard approach, which is to show your details to those that have previously interacted with your brand. Other methods involve using videos, lists and dynamic marketing.

          While remarketing and retargeting are similar, they have their differences, although both aiming for reengagement. Retargeting focuses on paid ads while remarketing focuses on concentrated messaging and upselling. Want to know how our agency can help you run a targeted campaign for you? Ask us how.

          Whichever you choose will generally depend on the type of platform you frequent the most as a business, and where your audiences are most active. The decision also involves whether you want to use ads to target your audience or stick to an email focussed campaign. Ask how our team can help you make the best possible decision.

          Remarketing with Google is the process of online advertising with the Display Network. However, it goes a few steps further by adding a pixel (a piece of coding) so that when consumers visit your website, they get added to your remarketing audience through cookies. These can be customised to target different areas on your website.

          Our agency team can take you through the whole process, but at a glance, remarketing with Facebook involves using a pixel which is a code that tracks people and their actions when engaging with your brand (much like Google). This enables you to know what consumers to engage further with and target your campaign towards.

          Insights

          Some interesting perspectives from our team. On SEO. On digital strategy. On growing your business online.

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            Michael Jenkins

            Digital Strategist

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              Michael Jenkins

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