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Leveraging the latent power in Sam’s personal brand to compele against the faceless big brands
28 By Sam Wood is an online fitness program. Sam wanted to scale up memberships on his SaaS Platform. The weight loss industry is highly competitive, with many competitors with large international brands. And significant digital infrastructure. The challenge was initially reach, then conversion and finally retention and increasing lifetime value. Shout was part of each stage, providing a fluid solution from startup, all the way through the growth cycle to over 15,000 online members.
Shout developed an integrated search strategy. Working closely with Google, Shout developed a rapid scale up model and forecasted growth on each channel with a guaranteed x-chart to provide dependable and transparent growth plans.
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