Take on the world with proven International SEO expertise

Dream bigger. Win on a global stage.

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      International SEO that puts your site on the map

      A Shout X-Chart shows how much bigger your business could be multiple times bigger on a global stage.

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR INTERNATIONAL SEO EXPERTS TO WORK

      Make your International SEO work harder

      Using the same geo-location technology that makes local SEO work so well, we work hard to target regions and countries, find relevant audiences and ensure great results.

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      Get social on an international stage

      If you’re going global, Shout can make your social spend work hand in glove with your international SEO. Think bigger, build a global community, and turn your social ideas towards bigger horizons

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      The right words make a world of difference

      Our experts can help you create international pages that shape your existing SEO content to suit new markets from the UK to the USA, from Singapore to NZ, and make it work across borders and across the globe.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        INTERNATIONAL SEO: YOUR PASSPORT TO GREATER SALES SUCCESS

        Multi-regional presence, multi-country markets, multi-cultural audiences, multi-lingual pages, multiply your possibilities with an international SEO campaign that aligns with your business strategy and amplifies your presence in markets you couldn’t dream of reaching with traditional comms.
        Creating searchable pages for other languages is just the beginning. Using geo-targeting, google-friendly hreflang tags, creating a more user-friendly experience for non-English speakers, and creating regional-relevant additional content, and ensuring your website is optimised to convert in relevant languages, we help you start operating overseas. And start succeeding on a much, much, much bigger platform.

        At its heart, International SEO works like any other form of SEO. It’s about being relevant. Being found by search bots. And being seen on the front page of a buyer’s search result. Whatever country your customer is in, whatever language they’re speaking, our experienced and friendly International SEO experts can help you understand how to turn your current site into a worldwide online superstore. If you want to get in front of more eyeballs, contact Shout today and let our experts expand your view to a more international market.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          There are many websites out there that are targeting countries all over the world, which include different languages as well. International SEO is the process of optimising your website so that Google and other search engines can easily tell which countries and languages you want to target.

          After you have determined which countries and languages you want to target, the first step is to set up international SEO-friendly URL structures. This could include different websites for different countries or by setting up a subdirectory structure on a single website. Then you will need to set up what is called Hreflang Tags which is used for language targeting.

          These are tags that you can place on your websites to direct people to the right language. You could have multiple sites with similar content in different languages and you want to ensure that people are being directed to the site that is in the language that they speak which is the function of these tags.

          While the answer may seem obvious (you want people to be able to read your content in the language that they speak), there is more the Hreflang tags than that. These tags are not just for the users, but for telling Google which countries and languages you are targeting so your different websites can be ranked in global searches accordingly.

          Hreflang Tags are essential for SEO. If you have invalid or incorrect tags (which can be caused by a simple typo in the HTML code) then this is going to be bad for SEO as Google may show the incorrect website to people. For example, an English-speaking user could be directed to a French version of your site and may not be able to read it.

          Once you have determined the countries and languages you want to target you need to change the Hreflang Tag in the HTML of each of your websites. You can change the value to a language and country region which clearly tells Google which users it should bring to your site. You should also align these values in Google Search Console.

          This is the process used to let Google and other search engines know which countries you want to target and which languages you want to use so that they can direct queries to the right version or subdirectory of your website which has the right language for them.

          Like most SEO strategies, international SEO is not a set and forget process. You need to conduct regular audits (at least annually) to ensure these are still relevant and functional. You can find any SEO errors you may have and correct them as well as enhance your SEO to improve your global search rankings.

          First of all, the standard rules of SEO apply. So you will need to have all of the right keywords and optimise your on-page SEO to give yourself the best chance of success. You will still need a strong list of backlinks and other SEO strategies. Then you will need to ensure your URL structures are set up to international SEO standards and add Hreflang tags for language.

          This is going to require a lot of work and those sites willing to put in the hard yards are more likely to succeed. You will need to research your competition in each target country and also do keyword research for each country. Your brand will need to be localised and optimised accordingly in each country to ensure you are reaching the top of Google rankings in as many countries as possible.

          One of the most important tips is to enlist an actual, human translator when you are populating content in other languages. Machine translation has come a long way, but the translation will still appear to be broken or amateur. Also, ensure you reflect the culture of each country in your design for the site that they will be directed to.

          Avoid cookies and scripts when it comes to showing different country or language versions of your site or Google may only crawl and index one version of your website. Ensure your domain and URL structures are set up correctly so that they make sense for humans as well as Google crawlers.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

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