Marketing Analytics. Use data to grow your business faster

Faster, more effective, marketing

If you're commited to data, and need someone to set up a great engine, and a strategy that leverages the data, Shout!

Get your FREE X-Chart from Shout in just 2 minutes!

    GET YOUR X-CHART

    SOME OF OUR PROUDEST MOMENTS.​

    Let's find out how big we can take your business.

    Set up a consultation to forecast the growth we can guarantee for your business.

      GET YOUR X-CHART

      Get your FREE X-Chart from SHOUT in just 2 minutes!

      X-GROWTH. GUARANTEED.

      Better use of data and analytics makes your marketing smarter

      Our analytics experts dive into the data to uncover the insights to target buying customers who are ready to buy.

      Michael Jenkins

      Digital Strategist

      PUT OUR MARKETING ANALYTICS EXPERTS TO WORK

      Analytics programs tailored for growth

      Shout measures. Shout optimises. Shout gets you heard by the right people. So you can engage, and convert. Across different channels. Leveraging data to drive enquiry. And leads. And sales.

      Multi-channel marketing, made easy

      Using a range of advanced marketing analytics tools and models, we create a data framework which makes your data work seamlessly, and consistently, across all channels.

      Make every part of your marketing work together

      It’s not just about how it works, but how it all works together. Shout takes a holistic analysis of your business and marketing challenges to create a technology stack which delivers usable, real-time data.

      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

        GET YOUR X-CHART

        Get your FREE X-Chart from SHOUT in just 2 minutes!

        RESULTS THAT SPEAK FOR THEMSELVES.

        Real time analysis lets you target customers in real time

        With Shout you’ll get: Full stack analytics for more effective targeting, Real-time data visualisation for more-timely actions, Multi-channel reporting and alignment, Refined segmentation for more personal engagement, Predictive modelling to allow better budgeting, Bespoke platforms for clearer business intelligence, Google analytics-driven strategies.
        Shout uses a wide range of analytic tools to give you the best possible picture of your customers and their behaviours. By utilising Adobe analytics, google data studio and google analytics 360, Shout’s marketing analytics professionals can give you a clearer picture of what should be possible, and help you set ambitious but achievable marketing KPIs.

        Great data analysis lets you track the same customer across different devices. Shout uses a holistic approach to drive marketing platform integration. By creating a multi-channel framework, Shout can provide you with single customer views for more focused targeting. By combining the data mined from individual channels and platforms, and providing coherent, easily understood cross-channel reporting, you’re able to see, in real time, what levers you need to pull to make the most impact where the most impact should be made. Proven predictive analysis helps chart probable behaviour and see where you shoud spend money for best possible ROI.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

          GET YOUR X-CHART

          Get your FREE X-Chart from SHOUT in just 2 minutes!

          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          Marketing is, more often than not, a trial and error process. In order to know EXACTLY how your marketing is performing, it’s worth investing in a way that will tangibly measure and record your efforts. The numbers and feedback give an overview of what your audience is responding to – which offers you, the business owner, an opportunity to allocate resources where they’re needed most.  

          Data is a driver, as well all know. In the field of marketing this info leaves a clear trail towards or away from success. Whether you’re starting from scratch or expanding into new areas, feedback on performance can uncover insights about your audience that aren’t consciously revealed. With that, not only can you allocate resources efficiently; but also un discover new ways to connect with customers!

          There’s never an exact one-size-fits all approach in this field. It truly depends on the goals you’ve set, and the tools you’re using. You might be looking at data from social media, Google analytics, or other platforms; but on it’s own, the numbers don’t necessarily show a picture of what’s going on.  That’s where a marketing analyst comes in, and interprets the data to see where you’re at!

          In the field of marketing, analysts are the humans behind the data. They look at numbers – whether it’s clicks, impressions, leads, or something more – and see whether or not they meet your goals. Depending on how your business is structured, they’ll share that data with the sales team to drive profit interest, or use it to fuel increased marketing efforts towards the new prospective avenues. 

          Most commonly, it’s used in an evaluative way. That means; trying something, seeing what the data says, and then tweaking your efforts according to the data. This is one of the driving forces behind performance marketing – but applies to digital marketing of any and every kind. Without it in use, your resources – and sales success – are just guesswork directed at the masses.

          Most commonly this field is broken up into three types: performance analytics, predictive analytics, and integrated analytics. Performance evaluated how well campaigns went, predictive uses existing data to extrapolate conclusions, and integrated analytics gather all streams of data, from every possible channel, to form an overall picture of the audience, and how what they’re receptive to. 

          The tools of the trade make sifting through data far easier and more efficient. Some zoom into specialised data, whereas others, liked Google Analytics, give a broad overview about what’s happening online. One tool is never enough in the field – so each specialised program, site, or software is an asset. Ultimately, these tools are the gateway to successful marketing – and their information helps you immensely.

          This is information coming from clicks, leads, impressions, and interactions on your online platforms. From social media to your website, display ads, and video content, you can gauge how a customer is reacting to the content that’s out there and, based on that information, potentially predict how similar users might behave.

          Information is constantly streaming in from a whole host of online platforms. The figures can be overwhelming – and meaningless – in their raw form; which is where data analytics comes into play. Comparing the facts against the goals, various streams of information reveal breakthrough insights that help brands and businesses see how they’re being received by the audience. All in all, the art of analytics is essential to marketing science!

          First and foremost, it helps them see what consumers are seeking. Secondly, it reveals what’s working, and what isn’t. Thirdly, it can generate formulas that predict consumer behaviour and identify whether a potential sale will be made or lost. That means that customer retention rates have the possibility of going up once insights are implemented!

          Sure we can! Besides the methods and uses that we’ve outlined above, there’s also something called shared data – whereby companies might use the facts and figures, and share with a vertically integrated business which can add value to the customer.  Think jeans retailer that works with a tailor and you’ll get the gist of this partnership.

          Extremely, we’d say. With the modelling made available through big data and quantified interactions, entire avenues for growth and diversification – or vertical products and services – can emerge.  Alternatively, a focus on one single channel or product could be rewarded with a boom in brand awareness and sales, simply by pointing the firm’s efforts into a precisely pin-pointed direction. Whichever direction is right for you, it’s sure to lead to growth if you follow the guidelines set out by quality analytics. 

          Insights

          Some interesting perspectives from our team. On SEO. On digital strategy. On growing your business online.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

            GET YOUR X-CHART

            Michael Jenkins

            Digital Strategist

            What you will learn from the chat

              Guaranteed Sales Starts With Locking in a Phone Call

              image

              Michael Jenkins

              Digital Strategist

              image

              In just 30 minutes I can map out an X-Chart, a guaranteed sales forecast for your business. Yep, that's right.....it's guaranteed

              Register for call

              Ready to Grow Your Business?
              We are.

              image

              Michael Jenkins

              Digital Strategist

              image

              You’re registering a call for
              .

              iconBack

              You’re registered!

              We’ll see you on January 7 at 11am AEST

              A confirmation has been sent to your email address.

              Click here to access your copy of Growth Tips For The Post Covid Economy.

              What you will learn from the chat

              Michael Jenkins

              Digital Strategist