Know what's working, change what isn't with marketing analytics

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    Target customers in real time, with our real time analysis.

    Our analytics experts dive into the data to uncover the insights to target buying customers who are ready to buy.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our data driven process

    Marketing analytics is one of the most powerful performance tools in modern marketing. But the quality of the output depends on the quality of the information you’re feeding the engine. We’ll get you firing on all cylinders.


    Understanding your data and how it’s used

    To start with, the expert data analytics team will delve into your existing data sources and analytical tools, to see what you’re working with. We do this from the outset to identify existing strengths and weaknesses to inform where we can add the most value. If it ain’t broke, we won’t fix it. But if it needs to be improved, we’ll shout until it’s humming.


    Marketing analytics prep

    Now that we know where to apply our analytical expertise and skill, our data driven marketing experts will decide what analytics will serve your business the best. It’s time to identify which tools and how much they will cost, to garner the most valuable insights from the datasets. While we identify the right tactics and tools, Shout will always aim for those that will help move the needle in a sustainable and profitable way, to achieve your database marketing needs. Our Google analytics consultants are just one of those experts that we’ll put to work, to guarantee results. 


    Implementing an analysis plan

    We’ve agreed on the data sources, the methods and tools of analysis and the KPPIs, objectives and strategies are in place. Now it’s time to roll up our sleeves and find the customers in the data. This is where the analytical magic happens. Data marketing is only half the story. Without the marketing analysis to interrogate, validate and help us update the work, you could be wasting money without knowing it. During this implementation phase, the Shout team and your team will be in constant contact, ensuring the plan is executed to perfection.


    Analysis of the analysis

    While we’re talking about analysis, let’s do some more analysis. The fourth and final step in the process is a review of all the activity, the spend and the return, the effort and the pay off and our impact on achieving what we set out to. At this point, if any course correction is needed, we’ll carry it out swiftly and intently, based on knowledge and the confidence that our data and analytics have provided.

    We'll use advanced marketing analytics to see your customers from every angle.

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    Let us evaluate and accelerate your marketing strategy.

    With Shout you'll get: Full stack analytics for more effective targeting, Real-time data visualisation for more-timely actions, Multi-channel reporting and alignment, Refined segmentation for more personal engagement, Predictive modelling to allow better budgeting, Bespoke platforms for clearer business intelligence, Google analytics-driven strategies.
    Shout uses a wide range of analytic tools to give you the best possible picture of your customers and their behaviours. By utilising Adobe analytics, google data studio and google analytics 360, Shout's marketing analytics professionals can give you a clearer picture of what should be possible, and help you set ambitious but achievable marketing KPIs.

    Great data analysis lets you track the same customer across different devices. Shout uses a holistic approach to drive marketing platform integration. By creating a multi-channel framework, Shout can provide you with single customer views for more focused targeting. By combining the data mined from individual channels and platforms, and providing coherent, easily understood cross-channel reporting, you're able to see, in real time, what levers you need to pull to make the most impact where the most impact should be made. Proven predictive analysis helps chart probable behaviour and see where you shoud spend money for best possible ROI.

    We’re ready to strategise, analyse and optimise your marketing.

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    Your expert analytics marketing agency partners.

    Analytics programs tailored for growth

    Shout measures. Shout optimises. Shout gets you heard by the right people. So you can engage, and convert. Across different channels. Leveraging data to drive enquiry. And leads. And sales.

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    Multi-channel marketing, made easy

    Using a range of advanced marketing analytics tools and models, we create a data framework which makes your data work seamlessly, and consistently, across all channels.

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    Make every part of your marketing work together

    It’s not just about how it works, but how it all works together. Shout takes a holistic analysis of your business and marketing challenges to create a technology stack which delivers usable, real-time data.

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    Results worth shouting about

    Looking for a winning Google analytics marketing strategy?

    Marketing analytics FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    Marketing is, more often than not, a trial and error process. In order to know EXACTLY how your marketing is performing, it’s worth investing in a way that will tangibly measure and record your efforts. The numbers and feedback give an overview of what your audience is responding to – which offers you, the business owner, an opportunity to allocate resources where they’re needed most.  

    Data is a driver, as well all know. In the field of marketing this info leaves a clear trail towards or away from success. Whether you’re starting from scratch or expanding into new areas, feedback on performance can uncover insights about your audience that aren’t consciously revealed. With that, not only can you allocate resources efficiently; but also un discover new ways to connect with customers!

    There’s never an exact one-size-fits all approach in this field. It truly depends on the goals you’ve set, and the tools you’re using. You might be looking at data from social media, Google analytics, or other platforms; but on it’s own, the numbers don’t necessarily show a picture of what’s going on.  That’s where a marketing analyst comes in, and interprets the data to see where you’re at!

    In the field of marketing, analysts are the humans behind the data. They look at numbers – whether it’s clicks, impressions, leads, or something more – and see whether or not they meet your goals. Depending on how your business is structured, they’ll share that data with the sales team to drive profit interest, or use it to fuel increased marketing efforts towards the new prospective avenues. 

    Most commonly, it’s used in an evaluative way. That means; trying something, seeing what the data says, and then tweaking your efforts according to the data. This is one of the driving forces behind performance marketing – but applies to digital marketing of any and every kind. Without it in use, your resources – and sales success – are just guesswork directed at the masses.

    Most commonly this field is broken up into three types: performance analytics, predictive analytics, and integrated analytics. Performance evaluated how well campaigns went, predictive uses existing data to extrapolate conclusions, and integrated analytics gather all streams of data, from every possible channel, to form an overall picture of the audience, and how what they’re receptive to. 

    The tools of the trade make sifting through data far easier and more efficient. Some zoom into specialised data, whereas others, liked Google Analytics, give a broad overview about what’s happening online. One tool is never enough in the field – so each specialised program, site, or software is an asset. Ultimately, these tools are the gateway to successful marketing – and their information helps you immensely.

    This is information coming from clicks, leads, impressions, and interactions on your online platforms. From social media to your website, display ads, and video content, you can gauge how a customer is reacting to the content that’s out there and, based on that information, potentially predict how similar users might behave.

    Information is constantly streaming in from a whole host of online platforms. The figures can be overwhelming – and meaningless – in their raw form; which is where data analytics comes into play. Comparing the facts against the goals, various streams of information reveal breakthrough insights that help brands and businesses see how they’re being received by the audience. All in all, the art of analytics is essential to marketing science!

    First and foremost, it helps them see what consumers are seeking. Secondly, it reveals what’s working, and what isn’t. Thirdly, it can generate formulas that predict consumer behaviour and identify whether a potential sale will be made or lost. That means that customer retention rates have the possibility of going up once insights are implemented!

    Sure we can! Besides the methods and uses that we’ve outlined above, there’s also something called shared data – whereby companies might use the facts and figures, and share with a vertically integrated business which can add value to the customer.  Think jeans retailer that works with a tailor and you’ll get the gist of this partnership.

    Extremely, we’d say. With the modelling made available through big data and quantified interactions, entire avenues for growth and diversification – or vertical products and services – can emerge.  Alternatively, a focus on one single channel or product could be rewarded with a boom in brand awareness and sales, simply by pointing the firm’s efforts into a precisely pin-pointed direction. Whichever direction is right for you, it’s sure to lead to growth if you follow the guidelines set out by quality analytics. 

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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