B2B Content Marketing. The secret weapon to boost digital ROI

Content is still king

Discover what 89% of your competitors already know, and why they're using B2B Content Marketing Agency to boost their digital ROI.

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      B2B content marketing for more effective lead generation and conversion

      Shout's carefully calculated B2B content marketing crosses all channels, to work harder, 24/7

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR B2B CONTENT marketing EXPERTS TO WORK

      Discover the numbers that really add up

      74%* of B2B buyers will research online before making an offline purchase. Shout’s B2B digital experts can help you create, curate and manage content that gets searched, engages and converts.

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      Content Strategy for B2B Businesses

      Don’t risk having content that’s irregular, inconsistent and unlikely to deliver a return on your investment. Shout helps you develop a B2B content strategy that keeps everyone on the same page.

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      The best first step in creating B2B qualified leads

      From creating informative content that demonstrates your company’s expertise and services to attract B2B buyers to total campaign management for ongoing B2B marketing success.

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      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Turn your website into your best B2B salesperson with b2b content marketing

        It starts with a clear b2b b2b content marketing strategy

        We follow a very specific course: starting with s careful and precise audience definition, then look at the segmentation, targeting and specific messages to specific targets. We engage with your team through strategic content workshops, content audits and curation, creating content roadmaps, user journeys, channel planning, content calendars and finally, conversion strategies.

        Consider the added benefit of social amplification when paired with relevant content, social works for B2B. Our social media strategies make sure your content is shared regularly with your targets. Amplifying via social helps you get the most value from viral shares.

        Consider Google Remarketing

        For content marketers, Google Ads is an excellent way to drive qualified traffic or to get more of the right people engaging with your very best content. A Google remarketing campaign gets get your name back in front of potential leads while they’re browsing other sites. A remarketing campaign is vital in any lead generation optimisation activity.

        And we look at your landing pages to ensure effectiveness and ensure your conversion landing pages are relevant to the link that got the lead to you.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions about B2B content marketing agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          When you are a business that is looking to market your products and/or services to other businesses, B2B content marketing helps you attract attention and grow your audience through the use of compelling and engaging content like articles, videos, images infographics and more targeted at other businesses.

          One of the key things to remember is that you are still marketing towards people, not businesses. While the goal is to create leads and sales from other businesses, successful content marketing campaigns reach the human side of that business to engage them and inspire them to take an action like purchasing your products or services.

          A common mistake many businesses make is thinking that anyone can write blogs or social media posts. That may be the case, but writing successful articles, blogs and posts require skills and experience honed over years in the industry, a strong ability to tell stories, understand brands, SEO, audience personas and engagement and much more.

          Before selecting a B2B content marketing agency ask them about their history and to view case studies and client results so you can see if they have a strong track record of success. Another thing you should look for when selecting the content strategy agency is the number of social media shares they were able to achieve on their posts for clients as well as the general engagement on posts.

          As previously mentioned, you need to tailor your content towards people rather than entities. Create buyer personas and create content that is going to appeal to them and you are likely to have more success. Identify gaps in the market, challenges and needs of your potential buyers and create content that provides solutions and always ensure your SEO and keywords games are on point.

          Planning is essential and it all starts with setting goals on what you want to achieve with your content plan. The next step is research to understand your potential customers so you can create content that meets their needs. Brainstorming content ideas is a great way to generate a list that can be rolled out over time so break out the whiteboard and get those creative juices flowing.

          To put it simply, content marketing is going to generate leads and sales which is the lifeblood of any business. This is the way to directly reach other businesses to educate them on your brand, your products and services and how you can solve problems they may have or improve their operations.

          Video is king in the modern world and this requires a lot of planning, skills and experience to get right. It includes more than just standard video advertising, with YouTube channels and social media accounts to populate, video podcasts, webinars and webcasts as well as videos that help showcase your brand and personality with interviews with your staff as well as video testimonials.

          Absolutely. Video content is very easy for your potential customers to consume and digest which makes it highly effective. You can use video in a range of different ways to be entertaining, to be educational and to be engaging. Thanks to social media platforms it is very easy to quickly distribute video and potential audiences that do not have the time to read articles are more likely to watch a short video.

          There are many different kinds of content you can utilise. We have already touched on written content like blogs as well as podcasts and video content that can be easily shared across social media channels. There are also other options like newsletters and email campaigns and more traditional content marketing including articles in print media and advertising on television and radio.

          There are numerous examples of effective B2B content marketing strategies available online. A good starting point is with some of the bigger, more successful digital content agencies in your local area and around the world so you can see what ideas and strategies they are using to find some inspiration for your own campaigns.

          While you can track your own content marketing strategies and gather data on how successful they are (or are not), how do you compare it to your competition and their strategies? That is what enterprise content marketing will achieve, giving you the metrics you need to ensure you are outperforming your rivals.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

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            Michael Jenkins

            Digital Strategist
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