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      How to get a bigger business with Active Campaign

      Shout’s growth consultants can show you how many times bigger we can grow your business with ActiveCampaign

      Michael Jenkins

      Digital Strategist

      PUT OUR TEAM OF ACTIVE CAMPAIGN EXPERTS TO WORK

      Leverage ActiveCampaign's machine learning

      ActiveCampaign uses world-class machine learning and a huge range of tools and templates to continually improve your marketing. Shout’s ActiveCampaign’s consultants can show you exactly how.

      Genuine multi-channel connection

      Shout’s ActiveCampaign specialists can map you a bespoke path to success for your business, creating multi-platform marketing campaigns that unite social, email, text, content, search and chat to drive growth.

      Manage social scores to drive visitation

      ActiveCampaign makes it easy to manage social reputation online, creating, measuring, evolving and managing content and experiences that customers will love, and that you can scale.

      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Driving effectiveness and efficiencies for B2B and B2C.

        ActiveCampaign gives you world-class marketing automation that helps you increase awareness, traffic and leads. Managed well, by Shout’s ActiveCampaign consultants, the platform’s capabilities allow you to generate more leads, faster, effectively shortening the sales cycle and freeing you up to do big picture reputation building campaigns – and not get stuck in the details. Extra personalisation, and the ability to evolve the campaigns through data and smart analytics, let you segment finer. Clever use of tags (again, Shout’s specialists can help you here too) gives you greater insight into customer behaviours and preferences for cross-channel performance.

        ActiveCampaign is also an emerging power in the world of eCommerce. As ActiveCampaign put it – 75% of ecommerce shopping carts get abandoned. ActiveCampaign gives you the capacity to retarget people who have abondoned carts with new promotions or new offers to entice them back – onto your site, into your sales funnel, on to checkout and through to a sale. Further capabilities that Shout’s ActiveCampaign consultants can help you leverage include text message automation, social integrations and personalised landing pages – and unify all activity on all channels to reach paying customers wherever they’re searching.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          It’s a detailed email marketing software and sales tool that offers a highly controlled way to automate your emails and track their performance, leading to better connections with your customers. As the name suggests, this platform is all about campaigns, and is loaded with features that enable you to design, send, and activate email marketing, with live monitoring and lead generation.

          This software does have a CRM but it’s more than a customer relationship manager. The entire platform is sales-focused and made with optimisation in mind, so that leads and sales can efficiently be generated, sorted, and worked with. Every action from a customer base is analysed and can be tagged, giving you valuable insight to predict behavioural patterns as more subscribers come on board.

          The platform’s biggest strength lies in being able to sort and specify detailed data and groups, then integrating them into workflows. Using tags, you can sort customer interactions to give them the best experience possible, and send out specialized campaigns according to what they’re interested in, improving your marketing reach and lead potential along the way.

          When you purchase the software, it’s sent directly to you. You then need to install it, set up an account, and start working with tags to sort your content and customers. Then there are the email lists, which need cleaning before you send campaigns out. From there, your next actions depend on your goals, business and audience, which are all topics best discuss with marketers who know their way around the system.

          It does –  as a separate product that can be added to your existing account. When it’s installed, you’re free to design your landing page with customisable elements and forms, drawing new subscribers to your email base and working with them from there. If you’re not confident with the behind-the-scenes action and coding, give us a shout – we’d happily lend a hand!

          Like with tags in a CMS, Active Campaign tags offer a way of sorting information. In this case, it’s all about the subscriber, and can be highly personalised, which is incredibly useful for sending out emails. Specific actions can be named and grouped, with campaigns sent accordingly, giving you an excellent way to get relevant information to each specialised audience group.

          Unfortunately not. This is a paid software, with different tiers of payment that are  geared towards user’s needs. You do get quite a lot of customisation, analytics, and great features even at the entry-level price, and results can be generated in this tier – so it’s a worthwhile investment for getting leads, and growing.

          Your ActiveCampaign account is your HQ for emails and CRM. From there, you can get a tracking code to put on your website, and check how the site’s content is performing, plus where conversions are coming in. You can also set up email signatures, campaigns, and tags from here – just be sure to fill out the company details to prove you’re a real, legitimate venture.

          With it’s highly specialised and customisable sorting features, we consider this integrated software to be one of the best. Getting crystal-clear with your audience and intentions is the key to successful marketing – and the software solutions provided under this umbrella art fantastic for doing that. A tool works best when wielded in the right hands – so if you want to make the most of it, it’s best to work with certified experts.

          According to many experts (including us), we believe so. The sophisticated systems and sorting features allow you to fine-tune the little details that count, more so than Mailchimp. What’s more, you can then pull the leads and data into the CRM and get a clear picture of your audience, and what kind of experience they’re looking for from you.

          Go to the campaigns section of your ActiveCampaign account. Then, find the email templates tab. Create a template that works for your purpose – EDM or text-based – and fill it out with powerful content that moves people. Once done, you can assign tags and lists to the template, then send it out to relevant subscribers. Ask us if you need tips of advice, we’d happily lend our expertise to making your next campaign a success!

          The complexity of this platform’s systems is high, and so is the learning curve. With a blend of marketing know-how and ActiveCampaign expertise, a consultant can produce compelling emails, generate leads, and then find pipelines to get sales going. Managing and interpreting the data is a science in itself – but we’re qualified to take it on and fuel your growth. If that’s what you’re after, look no further than our certified specialists!

          Insights

          Some interesting perspectives from our team. On SEO. On digital strategy. On growing your business online.

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            Digital Strategist

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