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By boosting keywords across key performing categories traffic was increased
Competitors such as Super Cheap, were miles ahead of Repco in organic search. And with 400 stores across Australia and New Zealand, Repco wanted to make up serious ground and scale up
organic search quickly.
Working with the CIO, CMO, internal and external web developments teams, Shout worked from the infancy of the project developing search analysis, market opportunity size, forecasting traffic and revenue, reviewing wire frames, designed and developing content strategies and development through a large and lengthy site build. Post-launch, the goal was to lift organic revenue from 50,000 sessions to 1m sessions within one year of launch.
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