Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The Meta Ads agency for brands who expect more from their spend
Meta performance now depends on creative diversity, clean conversion signals, automation-ready campaigns and landing pages that convert. Shout helps you turn Facebook and Instagram spend into profitable growth. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
Amelia Gayl
Trusted by Australia’s most recognised brands
Facebook ads on autopilot aren’t profitable
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Spend going up but results are staying flat
More budget goes in every month, but leads or sales don’t grow in line with it.
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Creative fatigue setting in fast
The same handful of ads get shown until performance drops, with nothing fresh ready to take their place.
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No clear line to revenue
There’s plenty of likes and comments, but is any of it contributing to the bottom line?
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Too much managing, not enough growing
Hours go into logging in, checking numbers, and making small tweaks, which is time better spent running the business.
There’s a real difference between running ads and running them well
Get a clear picture of your Meta performance
Before you invest more in Meta Ads, you need clarity on whether your current strategy is actually working in your favour, how your results compare to competitors, and where opportunity is being missed. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to turn your ad spend into results.
No obligation to sign
100% Confidential
Personalised for brand
Real business growth starts with the right Facebook ads agency
Here’s what that looks like in practice
Facebook and Instagram have changed more in the last two years than in the decade before it, but we’ve been helping clients grow through algorithm overhauls, iOS tracking changes, rising CPMs, and every “best practice” that came and went along the way. As a Meta Partner, we get access that makes running campaigns easier, like early features and dedicated support, but it’s the judgment that comes from hands-on management, knowing when to scale, when to pull back, and when creative is about to fatigue before the data even shows it, that actually gets results.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’ve scaled over 1,000 brands, and every account is handled by a dedicated senior team that brings that same hands-on approach to your campaigns, whatever your industry or budget. Our clients have generated over $100 million in new revenue working with us, a track record built on knowing when to scale, when to pull back, and when to change course before the data forces you to. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Our Meta ads services explode your profit, not your budget
It’s only getting more expensive to run ads, so trusting a Facebook ads agency with your budget is a big deal. Meta ads are increasingly powered by automation, but performance still comes down to strategy, creative variety, data quality, and conversion experience. Our goal is to keep your acquisition costs low and your ROI high, building campaigns that give Meta stronger signals and give customers stronger reasons to act.
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Tailored strategy
We don’t do templates or copy-paste playbooks. Every campaign is built around your business model, margins, and growth goals, aligning objectives, budgets, and audiences to commercial outcomes.
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Eye-catching creative
Attention is earned in the first half-second of a scroll. We build creative that stops the thumb and holds it, then keep a rotating pipeline ready so performance never rides on a single ad for too long.
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Strategic targeting
Reaching more people isn’t the same as reaching the right people. We build, test, and refine audiences around who actually converts, then re-engage warm audiences with relevant proof, offers, and next steps to keep them moving through the funnel.
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A/B testing
Nothing runs on assumption. Creative, copy, audiences, and offers are constantly tested against each other, backed by clean pixel and Conversions API data so Meta’s optimisation has something worth learning from.
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Ongoing optimisation
A campaign that’s “set and left” is already losing performance. We stay hands-on, week after week, across everything from ad delivery to landing page relevance, so more of your paid social traffic actually converts.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meta ads only perform as well as the people managing them
Behind every high-performing account is someone who actually knows what they’re looking at. We’ve put in the hours and delivered the results business owners rave about.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to turning Meta ad spend into profit.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See where your ad spend is being wasted
- Get the fixes that'll turn spend into results
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your Meta ads questions, answered
Find all the answers to your questions about our Facebook ads services here.
Yes, essentially. “Meta ads” is the umbrella term for ads run through Meta’s ad platform, which covers Facebook, Instagram, Messenger, and the Audience Network. “Facebook ads” is often used as shorthand for the same thing, even when the ads are actually running on Instagram. We manage all of it as one connected strategy rather than treating each platform separately.