Facebook advertising & marketing. Don’t just be liked. Be lucrative.
Book a free facebook marketing consultation now.
Speak to our FB marketing specialists today.
Speak to our FB marketing specialists today.
Michael Jenkins
Digital Strategist
We’ll work with your investment to determine how facebook advertising can best benefit your business depending on the goals you want to reach.
We’ll determine which payment method such as pay per click or cost per action suits best, and agree on how we’ll deliver on your objectives with guaranteed returns.
Identifying who you want to reach is next. There’s no wasted money at Shout. We use your audience data to create highly targeted audience personas to uphold your brand image and reputation.
And our extensive experience in social media marketing to deliver the right message to the right people at the right time.
This is where our consultants excel. We’ll design and create your paid advertising campaign tailored for facebook, test creative options like video to gauge response, monitor audience engagement, retarget to lost customers you thought you’d lost and guide you through managing community feedback
Only with ongoing optimisation can we ensure your facebook advertising keeps meeting your goals.
This means tracking and measuring your results against KPIs, tweaking creative as we learn which executions are working best, and promptly pivoting when there are changes on the platform or in the market.
Imagine equipping your business with targeted Facebook and Meta marketing strategies that land more bucks in your bank. Shout’s team of experts are pioneers of powerful integrated campaigns that get results.
Facebook advertisements comprise more than just posts on a feed. As a full-service digital marketing agency, Shout offers the complete suite of Facebook marketing services including:
It’s just a small part of an even bigger opportunity. And Shout helps you do it all.
Facebook advertising campaigns require results-focused testing to find the ideal combination of targeting, ad format, frequency, content, design and budget – to reach and engage your audience when it matters most. Plus, they can even help you find ways to get a second chance to close a deal.
You know how Facebook seems to know what you’ve been looking at, then hits you with an ad for it? At Shout, we use the platform’s advanced targeting technology to remarket to customers you thought you were lost.
Imagine equipping your business with targeted Facebook marketing strategies that land more bucks in your bank. Shout’s team of experts are pioneers of powerful integrated campaigns that get results.
Back in the day, Facebook was just another platform to take over Myspace. Fast-forward to today, and it’s no longer just a consideration for brand awareness, but a powerhouse for it. Businesses across the globe flock to facebook to generate leads, conversions and click-throughs, giving them more possibility of expansion than ever before.
If competitors across the online space are currently drowning out your voice, our facebook advertising agency can revolutionise the way you get engagement using this ever game-changing platform. You’ll be rewarded with an active, engaged audience that turns their attention to your offering, coming back time and time again to invest in your brand. And that’s just the beginning.
Gone are the days where reeling in the Likes was enough to get by. facebook marketing now allows you to target audiences right down to geographical location, age and even interests. Use retargeting to get them when they’re at their most engaged, and pique their interest in new creative ways. So you can connect with them like never before.
It all starts with the support of our facebook marketing agency. We already help clients like you all across the country, so let us do the same for your business.
It’s vast, but so are the opportunities. So don’t tackle your facebook ads marketing strategy alone. Eliminate guesswork and risk with targeted campaigns that are based on thorough research and analysis. See the trends in action, then turn them into ROI, generating realistic outcomes for the future.
Like Google, facebook is known to mix up its algorithm, but we know how to keep ahead of the game. Ensure you always come out on top with our facebook advertising agency that knows how to ride these shifting waves.
Book a no-obligation consultation now by getting in touch with our experts at Shout. We’ll give you a 3, 6 and 12 month sales forecast with a tailored X-Chart for your business. And we guarantee the results that we forecast.
When you run a business, it’s hard to keep tabs on what’s best practice and what’s making an impact on your social platforms. At Shout, we’re well-versed in all aspects of social channels, and we know how to maximise all their features to ensure the best possible results for our clients.
All of our facebook advertising campaigns are built on a solid foundation that includes:
Best of all, we use A/B testing and experimentation to see what ad formats work best for your campaign, including:
Is that a thumbs up? Get in touch now to partner with our leading agency in facebook management Melbourne.
Getting on top of competitors on this platform doesn’t have to be the overwhelming challenge it’s made out to be. Just Shout for a little support to get you there.
Making real connections means really knowing who you’re connecting with. With facebook’s advanced segmentation tech and Shout’s expert social media marketing team, we’ll deliver incredibly specific targeting to reach the people that matter.
Should you create lead ads, feed ads, carousels or collections? Are you reaching, engaging, converting or generating? Will you target custom or lookalike audiences? There may be a lot of terminology, but Shout is here to make facebook advertising easy. Just tell us what you want to achieve with your marketing strategy and we’ll show you how we can deliver.
At Shout, we make sure your company is more than visible. We guarantee it’s profitable. No business is on Facebook just for the fans.
So our experienced team optimise the power of the platform to deliver a guaranteed return on your marketing investment.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We answer a few of the more common questions around facebook marketing. Anything you want to know that we haven’t covered here? Just give us a shout.
The social network’s stance on charging to advertise on Facebook or on your Facebook business page is unequivocal: you cannot charge a third party for advertising.
The only form of advertising that can be paid for is Facebook’s ads. Agencies, however, can manage ad campaigns on this social media platform, on behalf of clients, using the native software.
At Shout, we have a team of Facebook Business Manager experts and Meta platform specialists who can help you set up a campaign quickly and easily.
Whatever your budget, whoever you’re trying to reach, we can help you create compelling Facebook ad copy that works. We can also provide Facebook ad support, help you manage your dashboard, and keep your Facebook ads cost to a minimum to maximise your ROI.
Many businesses that haven’t used this platform for marketing are surprised at the power of Facebook advertisements. If you already have a Facebook page for business, you’ve taken the first steps towards growing your visibility.
However, using an experienced Facebook advertising agency like Shout to market your brand strategically through this channel will turn concepts into real leads.
The Facebook ad campaign platform is called Ads Manager. Whoever you are, whatever you’re looking to achieve, Ad Manager is your starting point for running Facebook ad campaigns.
It’s your one-stop-shop for creating, managing, and tracking Facebook ads to ensure success. You can even keep an eye on your Facebook ads using the Ads Manager app for Android and iOS, so you’ll always be connected to your campaigns as and when you need to be.
Ads Manager can help you:
Create brand new ads
Choose and upload your creative, insert your copy, select your Facebook campaign parameters, and preview your ads on different devices.
Choose your audience network
Be as broad or specific as you like as you select your target audience based on a range of characteristics, including age, location, and gender.
Set up and manage your budget
Define how much you want to spend on making the best Facebook ads possible, and set a budget that applies to both your daily and lifetime campaign activities.
Run ads across multiple apps
If you decide you want your Facebook ad to extend across Facebook’s other apps, including Instagram, this can easily be achieved with Ads Manager.
Adjust your campaigns
If testing reveals something that isn’t working, you can easily adjust your budget, audience, placement and creative to suit you. This includes managing your Facebook pixel.
Performance marketing on Facebook can help small companies cut through the noise and grow their revenue. Reaching out to new and existing customers through Facebook’s sponsored advertising is a powerful tool that we can help you elevate a target custom audience based on their interests.
Right now, 1.6 billion people around the world are connected to a small business on Facebook. That’s a lot of potential new customers. People connect on this platform (not to mention other Meta platforms like Instagram and YouTube) every single day, which is why your business needs to be part of the conversation.
Did you know that Facebook achieves 80% greater discovery for new brands or products than brand retailer websites? What’s more, over 10 million businesses have used Facebook advertising to increase sales and access new lead generation streams, the majority of which are small to medium businesses like yours.
The time has come to explore this channel to see how it can take your business activities to the next level.
While it isn’t currently possible to target specific members of a group with Facebook Ads, with the right type of creativity and Facebook ad support from an agency, it is possible to serve relevant ads to the right people on the broader environment of this platform. With Facebook Ads Manager, you get to choose who sees your Facebook ads by narrowing down your target audience based on interest, gender, location and more.
Here are some tips to help you find the people most likely to click:
Absolutely. Facebook advertising costs are relatively low (much cheaper than print, radio, TV and other forms of digital advertising), so you can expect a significantly higher ROI.
There are also lots of ways to enhance Facebook ad performance in real-time, so if something isn’t working, or you’re not getting the returns you expected, this can be fixed quickly and easily.
Plus, here’s a feature you’ll love. Revenue can be increased with a Facebook advertising strategy by using a variety of options such as video ads, using the popular ‘Boost’ option to reach new and wider audiences, strengthening your brand identity, and targeting potential clients. The most influential part of the ad is the image, effectively drawing the user’s eyes immediately.
Our Facebook ads agency in Melbourne is on hand to help you create compelling Facebook ads that get clicks, convert customers, and ultimately increase your revenue. As a result, you will land more ROI, more brand awareness and the exposure you need to advertise on Facebook for the future.
In its simplicity, a Facebook ad campaign interacts with potential audiences. The more times they interact with your posts and content, the more likely they are to convert to your business.
You’ll reach more prospects with targeted advertising than with organic posts, and our Facebook management agency Melbourne knows how to best create visibility for your business.
Facebook ads are extremely affordable
When it comes to defining your Facebook ad budget, you can go as low or as high as you want, depending on how extensive your campaign is. What’s more, if something isn’t working, you can change it in real-time, so no campaign spend is ever wasted.
Facebook ads are effective
Whether your focus is on B2B or B2C, text and Facebook video ads are highly successful at converting new customers to your business. In fact, Facebook achieves 80% greater discovery for new brands or products than brand retailer websites.
Your audience connects to Facebook every day
More than two billion people around the world have an account. Furthermore, 1.6 billion of these connect to small businesses on Facebook every single day, so it certainly pays to give your business visibility in this space.
You can target specific people
For better or worse, Facebook has a huge amount of data about its users, from their age, sex, and location to their education level, job title, and interests. We can help you capitalise on this information to help you target broad and specific audiences.
Advertising on Facebook is so easy
Facebook Ads Manager makes it easy to create, track, and monitor your campaigns in real-time. The platform is highly intuitive and customisable, and you can even track your campaigns on the go with its Android or iOS app.
How does Facebook advertising work?
Facebook advertising targets its users based on their profile information, location, and demographics, among other identifying options.
Your brand needs to ensure these features narrow down on the right people at the right time, or your marketing spend can be wasted. As an experienced Facebook marketing agency, we’ll help you resolve this risk. We’ll also help you capitalise on the ease and simplicity of Facebook’s advertising platform, Ads Manager, which helps you create, track, and monitor your ads in real-time.
With Facebook Ads Manager, you can:
Create new ads
Choose and upload your creative, insert your copy, select your Facebook Page Ad parameters, and preview your ads on different devices.
Target your audience
Be as broad or specific as you like as you select your target audience based on a range of characteristics, including age, location, and gender.
Define your budget
Define how much you want to spend on your Facebook ads and set a budget that applies to both your daily and lifetime campaign activity.
Run ads across multiple apps
If you decide you want to create ads to extend across Facebook’s other apps, including Instagram, this can easily be achieved with Ads Manager.
Adjust your campaigns
If testing reveals something isn’t working, you can easily adjust your budget, audience, placement and creative to suit you.
Facebook advertising is a cost-effective marketing option. Your Facebook ad cost could, in fact, be a very small part of your overall marketing budget, but also a high achiever regarding ROI and revenue.
Once your ads are designed and ready to go, it’s up to you how much you spend. The great thing about this channel is that if your budget is just $7 a day, then that’s all you’ll pay.
You can also adjust your campaigns quickly and easily if something isn’t working, which means that no campaign spend is ever wasted, and you’ll always be able to optimise for a greater return.
How much Facebook ads cost depends on how you pay for them. There are four ways to pay, each with their own benefits – pay per click, cost per like, cost per action and cost per 100 impressions. Confused? Our agency can break down what option is best for your business and can take specific action for your ad campaign.
Here’s a quick rundown of what these terms mean:
It’s not impossible. There are many free ways to promote your business on Facebook and, as a specialised agency, we have the expertise to manage this, and other Meta platforms, for you. Some examples include listing your events, syndicating your blog, posting with intent, making your profile page stand out, and creating a community in a Facebook group.
However, it is important to remember that Facebook is an extremely competitive space with many businesses vying for the attention of their customers.
Additionally, Facebook advertising costs are relatively low, so you can actually get quite a good ROI without spending a huge amount. At Shout, we can work with you to find the right blend of Facebook activities, both free and paid, to ensure you’re getting the best deal possible for your business.
Building followers on your page means being active on Facebook yourself. This includes joining relevant groups, sharing your page outside the platform, ensuring you’re active in your online community, and implementing strategic and targeted marketing to increase brand awareness.
When done well, the results of this can be extraordinary, you just need to make sure you have the time and space to put the work in. If you don’t, or you would rather someone else handle it for you, the Facebook ads team at Shout is always here to help.
Shout, your facebook advertising agency Melbourne is ready to get to work on your facebook marketing. So forget about likes that do nothing for your bottom line, and let us turn your facebook presence into a profit centre.
With a strategic social advertising campaign, Shout can elevate facebook from a place to connect, into a revenue stream that drives conversions and sales for your brand. Our social media strategists put your brand in front of the ideal audience and deliver your message only to those most likely to purchase. We use facebook to increase brand awareness, drive website traffic, promote products and offers, retarget leads and website visitors, and identify new customers and niches, all depending on your business needs.
Shout’s Paid facebook Advertising/Retargeting includes:
Also, we don’t set and forget. Split testing and data analysis are central to our success, meaning we carefully dissect all relevant metrics to ensure each individual advertising element is delivering in the best way possible. Ongoing success of any Social Advertising campaign relies on consistent optimisation of the advertising according to goals, objectives, changes in the market and developments in facebook’s platform.
Our package of ongoing deliverables includes:
At Shout, we’re all about the power of X. Multiplying performance, returns and ultimately, revenue for your business. And we’re not just talking about doubling your performance, some of our case studies have seen huge national brands get a 14 X return on what they were previously seeing from their performance marketing efforts. This goes for in-house and agency results as well. You might be thinking, 14X, surely not. But we have the case studies to prove it. Not only that, we can sit down with you, have a look at your goals and objectives and plot out guaranteed returns for your business. We call this the X-Chart. And it’s your path to multiplied returns for your business using Facebook optimisation.
Our X-Chart is your roadmap to guaranteed success. So the only question that remains is, how much do you want to grow? You might be rapidly blinking right now, and no, there isn’t something wrong with your contact lens. Yes, you can believe your eyes. Guaranteed results is what Shout offers. And we can show them to you before we even start going to work. Because of our intricate knowledge of Facebook advertising, and our proven track record of delivering results through careful and effective Facebook optimisation, we’re able to plot an achievable path of growth for you and your business with our X-Chart.
And this doesn’t just help you understand the trajectory of your business when it comes to Facebook advertising and Facebook performance marketing. This can help you prepare for bigger growth across your entire business. If you were sitting on the fence about whether to open that new location or bring on that staff member or releasing that new product, our guaranteed path to growth might be able to help you paint a clearer picture. Partnering with a performance marketing agency like Shout can do more than just give you great results with your Facebook marketing, it can completely reshape your business.
It also doesn’t matter what stage your business is at. If you’re a fledgling start up, or a multinational, we can guarantee improvement on what you’re currently doing. And we don’t say it lightly. We’re the best at what we do, and can validate that through our X-Chart growth plans. From category leading brands to challengers, we’ve got Facebook marketing strategies that will get you where you need to go.
Between your knowledge of your customers, Facebook’s targeting tools, and Shout’s Facebook ad copy, Facebook ads dashboard, Facebook performance marketing, and Facebook management, we’ll get you to your ROI goal, guaranteed.
You’re not expected to know every one of the ins and outs of Facebook advertising and marketing. We are. So, outsource that part of your business to us, so you can get back to what you do best, running your business.
In the digital age, businesses now have access to more customers than ever before. If Facebook were a country, it would have the largest population on the planet. So think about that for a moment. Your business has the potential to reach a community of 2.6 billion people globally, via this shared network. The potential is quite clearly massive. It shouldn’t be a question of if, but how, your business should be leveraging this kind of platform to grow its brand presence and sales channels. The world, is quite literally, at your feet now as a business owner. And while that’s great at surface level, it’s the same for all of your competitors. So not only do you need to be on Facebook, you need to be dominating on Facebook. And to do that, you need to partner with Shout’s team of Facebook experts.
So, 2.6 billion people. That’s a lot of reach. But can you truly know who you’re talking to? And do the people that you are talking to trust the message you’re delivering? The ungoverned nature of Facebook means that fake news, scam ads, hate speech and the live streaming of crimes has plagued the platform in recent times. As has the proliferation of fake profiles used to create hype around causes or spam innocent Facebookers. This has made the community at large more wary about digital content than ever before, and for good reason. This has made life challenging for Facebooker marketers. Well, the not so good ones anyway. For those who know what they’re doing, it’s given us an even bigger chance to stand out amongst the noise. So when considering how your brand can be at its most effective in this environment, It’s also worthwhile considering the value attached to partnering with a team of experts on how to best navigate Facebook. We’ve been through all the ups and downs of Facebook and know how to deliver and maintain great results for brands of any size. We’ll even offer up a few tips here for free. So here are a few things you need to keep in mind.
Set yourself up for the future. Social media is rapidly changing. And while that might feel initially overwhelming, teaming up with Shout is the best way to jump back in at the front of the pack. Many clients feel like they’re always chasing their tail, or catching up to their competitors. We get it. No matter what stage you’re at with your Facebook advertising, we’ll put you ahead of the game. And every time the landscape changes, we’ll be right there to move you forward. A lot of our clients are long term relationships, not just people we set up on the platform. Once we get your business and Facebook advertising humming, the onus is then on us to continue that growth trajectory for you. Our team of dedicated Facebook experts have built a reputation for being the best in the business. We’re regularly updating our own best practice standards in order to do the very same for you and your customers. It’s why we also talk about Facebook advertising as an investment, rather than a cost, or a budget. Because it guarantees a return. Not only now, but for years to come. If you’re not currently growing, you will, and if you already are, then we’re here to multiple those returns even further. It’s what we’re all about.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
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