A social media marketing agency building campaigns on every platform that matters
No two platforms reach customers the same way, and treating them the same way wastes budget. Shout builds paid social strategy around how each audience actually behaves. Get your free X-Chart and find out where the opportunity is.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what local SEO could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Strategy Director
22 years Experience
Trusted by Australia’s most recognised brands
These performance marketing struggles are costing you growth
Unsure which platforms are even worth the spend
With so many options, it’s hard to know where your audience actually is, and where budget is being wasted.
Rising costs, no clear return
CPMs keep climbing across every platform, and it’s getting harder to prove the spend is worth it.
Spread too thin across too many platforms
Trying to be everywhere at once means no single platform gets the investment it needs to perform.
No one connecting the dots between platforms
Each platform is run in isolation, so no one has the full picture of what’s driving results.
Paid social clarity starts with an X-Chart
Understand your social media advertising performance
Paid social spend adds up fast, and without the right visibility, it’s easy to keep funding what feels like it’s working rather than what actually is. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months, showing you exactly what’s working, what isn’t, and where the next dollar should go.
No obligation to sign
100% Confidential
Personalised for brand
A social media marketing agency that knows one size doesn’t fit all
It’s why brands choose Shout
Meta, TikTok, LinkedIn, Pinterest and Reddit each reach a different audience, at a different moment, for a different reason. Shout Digital builds strategy around those differences, drawing on 15 years of experience and clients who’ve generated over $100 million in new revenue. Our senior specialists understand how to make each platform perform on its own terms, while keeping every campaign working toward the same goal.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We know paid social only works when you treat it with real expertise, not a one-size-fits-all approach. We’ve scaled over 1,000 brands across a wide range of industries, backed by multiple 5-star Google reviews from businesses who’ve felt the difference firsthand. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Strategic social media marketing services for
brands ready to grow
Your audience doesn’t behave the same way on every platform, so your strategy shouldn’t either. Shout builds campaigns specific to how each one actually works.
01
Meta ads
Reach and convert audiences across Facebook and Instagram with creative and targeting built around your sales goals.
02
Instagram ads
Build campaigns designed around Reels, Stories, and Feed, wherever your audience spends their time.
03
TikTok ads
Create native content that earns attention in a feed built for scrolling, not skipping.
04
LinkedIn ads
Reach decision-makers directly, built for the realities of B2B budgets and longer sales cycles.
05
Pinterest ads
Reach shoppers while they’re planning, saving and preparing to buy.
06
Reddit ads
Earn genuine attention in a platform where authenticity matters.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
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We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
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Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
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I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
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We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
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We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the team behind your business growth
Every platform performs differently, and every account is led by senior specialists who understand exactly what that means for your strategy, backed by 15 years across the industry.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Paid social campaigns can generate visibility and traffic almost immediately once launched, but meaningful optimisation takes time as we learn which creative, audiences and placements are genuinely converting. Stronger, more consistent results typically build over the following weeks and months as campaigns mature.
Not necessarily. Spreading budget too thin across every platform at once often means none of them gets the investment needed to actually perform. We typically recommend focusing first on the platforms most likely to reach your specific audience, then expanding once those are performing well.
Yes, and the combination often performs particularly well. Paid social can build awareness and consideration earlier in a customer’s journey, while paid search captures high-intent searches and SEO builds long-term, compounding visibility, together covering more of the customer journey than any single channel alone.
One of the most common mistakes is running the same creative and messaging across every platform, without accounting for how differently audiences behave on each one. What earns attention on TikTok rarely performs the same way on LinkedIn, and treating every platform the same usually means underperforming on most of them.
We back our strategies with a guaranteed sales forecast, not vague promises reassessed months down the track. A dedicated senior team handles every account, and with 15 years in the industry and clients who’ve generated over $100 million in new revenue, we know what genuinely drives results across every platform we manage.
Yes. We commit to a baseline result we guarantee to hit, built from a genuine understanding of your industry, audience and competitors. It’s built into every X-Chart from the outset, so you have real certainty before you spend a single dollar on ad spend.
We manage paid social media advertising across Meta, Instagram, TikTok, LinkedIn, Pinterest and Reddit. We treat each platform differently, since the audience, ad formats, and what earns attention vary significantly from one to the next.
Yes, this is core to how our paid social media management works. Rather than running each platform in isolation, we build them into one connected strategy, so budget, creative and targeting decisions are informed by performance across the entire account, not just a single channel.
Yes. We often start by auditing existing campaigns to understand what’s underperforming and why, whether that’s inefficient targeting, creative fatigue, or budget spread too thin across too many platforms, before building a strategy focused on turning that spend into real, measurable results.
Beyond social media marketing, we offer SEO, paid search, AI search, and digital marketing services that bring every channel together under one connected plan, as our social media marketing company works alongside the rest of your strategy rather than in isolation.