These platforms have transformed the digital marketing landscape by turning everyone with a smartphone or computer, into a publisher. Many years ago, marketers would’ve found it hard to believe that their own customers would be not only consuming, but creating content on their behalf.
Today, that’s precisely what social media for advertising can provide: an online army of brand advocates who actively promote you and your products if you approach them right. To many consumers, keeping up to date with their favourite brands on these networks is just as enjoyable, addictive, engaging and interactive as keeping up with their closest friends and family. It can be like wearing a badge of pride. Are you ready to pin it on your biggest target audience?
As a business owner, you’ve already got a mountain of challenges to keep on top of. Your industry alone, especially at this moment in time, is already going through a massive transformation. Keeping abreast of online trends isn’t something you can do ‘on the side’. But that’s okay, because you’re best at what you do, and we’re the best at social media advertising.
The technique for optimising social media advertising campaigns is something we at Shout have mastered to a fine art. It’s what we live and breathe. We’ll help you create and post show-stopping content to your profiles.
We’ll also help you start an engaging conversation with your followers, using social media listening tools to monitor their comments and concerns. From there, we help you build valuable relationships with your customers and develop a tone of voice for the digital world. We’ll even back you with vital data and connections so we can analyse your campaign performance and optimise it in a way that you can’t do so alone.
If you’re new to social media, and have little or no followers, it can feel like standing at the foot of Everest. But here’s the thing, it doesn’t actually matter as much as you might think. The added benefit is that you’re able to reach a wider net of prospective leads than just those who actively follow your account.
Social media marketing can even help you transcend borders. Segment your audience by demographics like age, income and gender through powerful Facebook ads campaigns, or take to Instagram to get visual. You can segment based on the most niche of interests, behaviours and more. This is where these networks can be more powerful than any other form of media.
For years, there’s always been an accepted loss when it comes to your marketing spend; you’ve just learnt to acknowledge that part of your budget will go towards targeting the wrong people.
Not any longer.
With Shout, we only target your most influential audiences on the most influential platforms for your space. Stop wasting hard-earned money on strategies that aren’t tailored for you. It’s time to change the game.