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SOCIAL MEDIA MARKETING SERVICES THAT POST PROFITS

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    X-GROWTH. GUARANTEED.

    Now's the time to put social to work.

    Most social media advertising agencies are using and measuring social media the wrong way. Focusing on reach, audience and impressions is not the way to grow. At Shout, our social media marketing experts know how to get thumbs to stop, and then to click again where we direct them to click. With our social media plans and social media management, we’ll make sure your social media strategy keeps delivering ROI, 24/7.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A unique process for social media success that harnesses SEO

    Search advertising used to be limited to keywords, but with advancements in targeting within search platforms like Google Ads, Double Click and Bing, keywords are just the beginning. Adding to that the targeting capability of social platforms like TikTok, Instagram and LinkedIn, the game has changed forever. Now, audience targeting and keyword selection, backed by our strategy and cutting edge AI, lets you reach more prospects with more precision and more personalised creative. To achieve this, we default to our tried and tested paid media framework to deliver you social media success that combines social with SEO. Delivering more ROI from facebook advertising, Instagram advertising, LinkedIn advertising and TikTok advertising.

    1

    Define planned budget and campaign goals

    Starting with your allocated budget, our social media marketing services define the realistic touchpoints and scale of the campaign. From there, we’ll agree on the expected commercial outcomes of the campaign that this budget can deliver.

    2

    Identify social media marketing activity

    At this point, Shout’s digital marketing experts will determine the best activity, platforms and audience segments required to achieve the commercial outcomes defined in step 1.

    3

    Execute the plan

    This is our time to shine and prove to you why we’re known as the best social media team in Melbourne. We’ll allocate the right people and technology required and execute the social media marketing strategy.

    4

    Evaluate, report and optimise

    Here’s where we put our entrepreneurial minds to work, treating your campaign as if it were our own. We determine if the activity and resourcing plan were effective and document all learnings for reporting. From these learnings, we re-attribute waste, if any, and optimise our efforts.

    We’ll get your posts performing.

    Social media performance with Shout will deliver your business ROI through high-performing posts. You’ll think our Facebook advertising is thumbs up, you’ll heart our Instagram advertising, and with us, LinkedIn advertising doesn’t feel like work.

    IT’S TIME TO GET SERIOUS ABOUT YOUR SOCIAL MEDIA MARKETINGS STRATEGY

    For too long, social media has been used by businesses and their digital agencies as a place to show off. Much like many people use their own social media accounts. The problem with this is it becomes a one way, passive touchpoint. Potential customers scroll right past it without any engagement, interest or intent. At Shout, we see social media management as a profit centre for our clients. We ensure your social media marketing strategy is used to drive traffic, drive lead acquisition and drive sales.

    By synching your social with your CRO and content marketing strategies, Shout is a digital marketing agency that will boost the performance of your entire funnel. We get it, with so many social channels making noise, it’s hard to know where to put your investment for the best results. We can help. We have an acute understanding of user behaviours and how they differ from platform to platform. Which informs what we post, when we post it, what our call to action needs to be and when a specific audience will be most likely to respond the way we intend them to.

    Shout’s social media specialists believe your social spend should be seen as a sales investment. By setting KPIs and metrics around outcomes and not engagement, we use social media to drive conversion.

    Shout is considered one of Australia’s top social media agencies because we make social campaigns work. And evolve them to ensure they keep working through sustainable engagement. Shout makes social media services more accountable by ensuring each post has a purpose and delivers real cut through.

    So you can use social media to get a sale, get a lead or drive people into your sales funnel. Shout uses a range of data analytics tools to understand customer behaviours, set programmatic activity and fine-tune the message and delivery to improve the effectiveness of social campaigns over time, delivering you measurable social media results.

    If you’d like a genuinely open discussion about how Social Media can drive sales for your business, just shout.

    We’re ready to optimise your social media marketing.

    Don’t leave social media strategy to chance. The social media experts at Shout will have you outperforming your competition in no time. Just tell us when to get growing.

    We have social media experts you’re gonna like. With performance you’re gonna love

    We can turn Facebook posts into funding.

    Facebook has more eyeballs on it than any other social platform, meaning it doesn’t just reach people, it can multiply the effectiveness of multi-channel campaigns to drive business growth. When used properly, you can profit from Facebook like a Zuckerberg.

    Shout can stop thumbs and monetise them on Instagram and YouTube.

    By understanding how people use social channels, our social media marketing agency can help you create social media advertising campaigns that don’t just look good, and get noticed, they generate growth opportunities and revenue.

    Don’t just post content, post a profit from your content.

    In digital marketing, relevant messages and content on the right channels can generate leads, start conversations and give you a voice in the precise moment that your best customers are listening. Drive engagement. Generate more demand. Grow your business with Shout as your social media marketing agency.

    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    Looking for a one-stop-shop social media agency to kickstart your brand awareness?

    Social media advertising FAQs

    We answer a few of the more common questions around social media management and digital marketing below. Anything you want to know that we haven’t covered here? Just give us a shout.

    Initially, platforms like Facebook were launched so a group of college students could share, communicate and collaborate quicker, easier and in one place. Since then, the explosion of other social media platforms has grown to include those dedicated to photos, video, work and even play in the form of video gaming social networks. As a result, the user behaviour on each platform has become extremely specific, and in some cases, niche. Which has broadened the role social media plays in our lives on a daily basis. According to one recent report, of Australians aged between 16 and 64, one in three choose to search for brands that they’re considering via social media instead of traditional search engines. So, the days of using social media to only catch up with friends and family are over. It’s now imperative that all businesses embrace social media as they do a search engine or their own home page.

    Here are some of the major social media platforms at play in Australia, with their current monthly usage numbers:

    • Approximately 60% of Australians use Facebook
    • Approximately 50% of Australians use Facebook daily
    • Approximately 50% of Australians use YouTube
    • Approximately 45% of Australians use LinkedIn
    • Approximately 30% of Australians use Instagram
    • Approximately 25% of Australians use Snapchat
    • Approximately 25% Australians use WhatsApp
    • Approximately 20% of Australians use Pinterest
    • Approximately 20% of Australians use Twitter
    • Approximately 1.1M Australians use TikTok 

    Basically, you need thumb-stopping creativity, excellent media planning and buying, the right use of technology, and a clear idea of who your audience is. This may sound simple enough, but trust us when we tell you it’s not. Just as it takes a village to raise a child, it takes a whole team of social media management experts to reach your target audience and amplify your brand awareness. Let us show you what Shout can do with your next big campaign today.

    While we’d love to give you a full-proof out-of-the-box road map for starting a social media marketing strategy, it doesn’t actually work like that. Every campaign is different depending on what you’re trying to achieve, who you’re trying to connect with, and how established your social media presence is. Why don’t you start by giving us a call and letting us help you with our social media marketing services? If something is worth doing, it’s worth doing well, so let our digital marketing company help you out.

    There are so many different forms of media in the modern age and the number of different devices, platforms, sites, and services is growing every single day. Media agencies advise advertisers and marketing companies on the best strategies for advertising and marketing on these platforms. This is to ensure you are getting the right value for money, reaching the correct audience, and having your branding and message portrayed clearly and correctly.

    A media agency can work with your in-house marketing team, your advertising agency, or independently to develop your external brand positioning in a way that both results in a high rate of consumer conversion and creates brand awareness generally. At Shout, we believe that the first sign of a great media agency is the creation of a coherent visual language, tonality and approach across all platforms, executed with expertise, experience and awareness of every client’s needs. Of equal importance is the media agency’s awareness of the consumer, changing media habits and differing behaviours from platform to platform, and divided by industry. No matter what business you are in, you need to advertise to reach your audience and sell your products and/or services. Without the proper knowledge, you can waste your advertising budget without seeing results.

    A media agency can handle all of this for you and ensure you are getting a return on your investment and growing your business. Here at Shout, we take care of your digital marketing strategy and media campaigns using the latest technology and years of advertising experience so that you can focus on your business and keep doing what you do best.

    The role of a media agency is much greater than simply booking spots and dots to run your advertisements. It involves extensive market research into consumer insights and demographics to understand your target audience and what is likely to get them to act. It involves a strong insights team to inform your marketing assets, strong brand knowledge as well as insights into your competition and plenty of digital marketing strategy and management to ensure your efforts are always delivering optimum ROI — something we do at Shout, every day. So, it’s much more than putting the right ads in the right places.

    We start by conducting extensive research to develop and expand your potential clientele. Then we engage them across a variety of social media marketing platforms with techniques designed to target their individual wants and needs. That is where our detailed research, insights and demographic segmentation comes in very handy. Then, using industry insider knowledge, we help you formulate strategies to position your company/organisation in order to achieve your business goals with a social media lens.

    Through an ongoing process of alignment, transparency and communication, Shout is committed to taking your marketing from the brainstorming stage all the way through to production. And we’re committed to turbocharging your social media efforts with longevity, smarts, engagement, and efficacy to transform a social feed into a revenue stream.

    If you’re not optimising social media to grow your business, chances are your competitors are. The sheer volume of people living their lives through platforms like Facebook and Instagram should be reason enough to promote your brand in these spaces. However, if you’re looking for something extra, here are five arguments that highlight the importance of social media agencies.

    You will save enormous amounts of time and labour and also achieve much better results

    By attempting to manage your advertising and marketing in-house, you are going to be diverting considerable resources towards the task that you will not be as knowledgeable and capable as dedicated media agencies. A social media agency understands every platform, all of the algorithms, your target audience and possesses the skills, resources, platform relationships and technology to create better assets in a much shorter time.

    We know how to communicate your brand across multiple platforms

    Whether you’re a start-up or a well-established industry leader, it’s tempting to keep all your social media marketing strategies in house. As a successful social media management company, we know the importance of understanding a business’s culture, presenting a familiar tone to potential customers, and liaising with clients in a way that feels like collaboration rather than intrusion or delegation. We also know how to create a cohesive brand identity and communicate it across a range of social media platforms, regardless of their similarities or differences.

    We can help you keep your social media costs to a minimum

    As a full-service digital agency, we understand every social media platform – how they work, who uses them, and how to maximise ROI – we have expert knowledge of how to make every dollar you spend work harder. Gone are the days when you had to figure this stuff out on your own. We are here to help you structure and target campaigns quickly and easily with tailored social media packages that cut the fuss and increase returns.

    A social media agency can offer an outside eye

    Sometimes, when you’re so focused on a product or brand, it’s all too easy to lose sight of the bigger picture and get caught up in the minutia. If this resonates with you on any level, it might be helpful to enlist the support of a social media marketing agency, like us. We have heaps of experience and perspective to offer, so whether you’re wanting advice on creative, planning, or lead generation, give us a shout and we’ll see what we can do.

    A social media agency can help you avoid those awkward moments

    Because social media advertising campaigns often lead to a fast and direct two-way conversation between your business and your customers, the margin for error is small. We’ve all heard the cringe-worthy stories of organic social media marketing efforts gone wrong, and we’ve all seen the fallout that can occur when they’re handled poorly. So, maybe it’s time to enlist an established and experienced social media agency to navigate these choppy waters for you.

    A social media agency provides total social media services to businesses and companies that do not have the in-house resources and expertise to carry out these functions. These agencies understand all of the social media platforms and how they operate, ensuring you are delivering your brand, messaging, products, and services to the right audience.

    The function of a social media company is similar to a general media agency, although evidently more targeted towards a presence on social media platforms and strategy, as well as the incredible nuance of the algorithms they use. This kind of agency might seem highly specific to some, but in an ever-increasing number of businesses across a variety of sectors, executives and marketing teams worldwide are realising that social media is where consumers spend their time most… and their money. 

    Think about what you were doing earlier today. How many times have you visited social media sites like Facebook, Instagram, or LinkedIn? Now imagine millions of people around Melbourne and beyond doing exactly the same. As a full-service agency that offers the total social media package, we can help your business connect with these people on all levels, putting your business at their very fingertips 24 hours a day.

    Trying to manage your own social media campaigns without the proper expertise is going to ultimately cost you. Not only will that result in a drain on time and money, but it could ultimately cost your brand’s reputation too, even if just one post is made erroneously. You are going to have to divert resources that will work much less efficiently than experts, your campaigns will not be as effective, and you run the risk of not getting your messaging and branding correct which might impact the entire online persona of your business.

    Just one Google search using the terms ‘social media agency Melbourne’ or ‘social media management Melbourne’ will show you how in-demand agencies like ours are. That’s because we understand the value of social media platforms for business success. And we know how to keep your social media costs to an absolute minimum by making the platforms work smarter and harder for you.

    Anyone with any industry know-how understands that social media advertising campaigns require more than a one-size-fits-all approach. They take planning, creativity, and industry insight to be executed to perfection. If you enlist us to take the helm of your social media campaigns, you’ll get access to one of Melbourne’s smartest and most cohesive teams to give your activities the social media business booster they need.

    A media agency is going to develop your winning social media marketing strategy (hopefully)and execution, whereas a creative agency is more about refining your image and content. The two go hand-in-hand in successful marketing and advertising campaigns as the creative team will design what your ads look like, and the media agency team will ensure they are placed in the right locations for the best chances of success. In other words, the creative side will come up with the ideas, design how they look and sound, and make your messages pop. The media team will then communicate these to the right people using the right platforms, at the right time.

    While these were once considered separate tasks, conducted by separate agencies and teams, we now prefer to bring them together to provide clients with a holistic service that really helps them make the most of their social media marketing campaigns. Read on to hear what a full-service media agency can provide you (that’s what we are by the way!)

    As the name suggests, a full-service media agency takes care of the entire suite of operations in your advertising, marketing and promotion across all digital channels. This includes the creative side of the operations as well as the strategy, planning and implementation of marketing and advertising campaigns.

    A full-service agency like Shout brings the optimal combination of function and form to your brand positioning and marketing from beginning to end. We’re a bit like a Swiss army knife, able to offer our clients just one service, like SEO, social media or strategy, and other clients come to us for a full suite of services. What this means for you is that you don’t need to have multiple agencies and multiple invoices to complete one stream of work.

    Shout can deliver efficiencies and a much more streamlined process for better social media returns, but simply ensuring there’s no double up, there’s no miscommunication and there’s no time wasted by dividing your own resources. We can build economies of scale for your business by pooling together efforts across Shout’s expert marketers. So, there are internal communications happening at all levels, rather than separate agencies trying to play nice with each other. All of which will bill you for their time, all of which will require your effort, and all of which will protect their slice of the pie.

    Here’s a taste of what we’re capable of:

    User Journeys

    • Buyer persona development
    • Strategy
    • Content strategy user
    • Journey mapping
    • Behavioural data collection

     

    Media

    • Media Planning
    • Website Placement
    • Website Audit
    • Data-driven website development
    • Landing page consultation
    • Conversion path strategy
    • Data-driven design and creative

     

    Web Development, Design & Creative, SEO

    • Paid marketing analysis
    • Social media marketing
    • Social media management
    • Social media Engagement
    • Paid management & spend allocation
    • Email marketing
    • Sales prospecting Tools

     

    Social Media, Content Marketing, Programmatic

    • Programmatic development
    • Marketing automation
    • Predictive lead scoring
    • Pipeline management
    • Lead nurturing

     

    CRM & Marketing Automation, Performance Marketing

    • PPC
    • Google Ads
    • Paid media strategy
    • Lead handover

     

    Marketing Analysis

    • Market research
    • Competitor analysis
    • Content research
    • Business audit
    • Strategy

    A social media buying agency often works in tandem with a marketing division, whether that is in-house at your business or outsourced as well. The marketing team will work on your advertising, marketing and promotion and the paid social media company will deliver all of the data on where, when and how to place these ads to get the best possible results.

    This means taking creative content from your chosen source (internal or external) and adapting it to be published and engaging for the selected locations of your advertisements. Though this sounds rather simple, we can assure you that this process is highly complex, requiring high levels of industry and competitor analysis, in addition to strategic targeting of your desired audience to optimise exposure and conversion. 

    As already mentioned, there are creative agencies, media agencies, and also full-service media agencies that encompass both. There are also traditional advertising agencies that deal with media, like television, print and radio, specialist social media advertising agencies and also media buying agencies. Each of these offers something unique to support your marketing activities, so read on to find out more about how they work.

    Media buying agencies are hyper-focused on media strategy and media planning, delivering information on the best times to market, establishing budgets, identifying the right platforms and all of the important information a marketing team needs to ensure the marketing and advertising campaigns are reaching the right eyes to be successful.

    Media planning consists of comprehensive market research to establish competitors and define your niche, in addition to a detailed analysis of your target audience (not just for your company in general, but also for your specific offerings). The buying, which follows, means that we establish the ‘locations’ for the buy — that is, we find the best platforms, markets, media formats and publications for you to reach easily convertible clients. Due to this financial focus, media buying often focuses less on the creative side and focuses more on analytics in order to achieve their clients’ goals.

    To this end, we have built a solid understanding of the many social media ‘locations’ on offer, to help your paid and organic content reach the exact audiences you’re looking for. No matter how niche or specific your requirements are, we have the right people to translate your social media plans into tangible social media returns. Whether that’s on Facebook, Twitter, or LinkedIn, we have a social media package that’s right for your business.

    A social media buying agency often works in tandem with a marketing division, whether that is in-house at your business or outsourced as well. The marketing team will work on your advertising, marketing and promotion and the paid social media company will deliver all of the data on where, when and how to place these ads to get the best possible results.

    This means taking creative content from your chosen source (internal or external) and adapting it to be published and engaging for the selected locations of your advertisements. Though this sounds rather simple, we can assure you that this process is highly complex, requiring high levels of industry and competitor analysis, in addition to strategic targeting of your desired audience to optimise exposure and conversion.

    Social media has become an essential platform for marketing and advertising and these agencies specialise in creating effective campaigns across these platforms. This can include a wide range of different posts including engaging content, paid social advertisements, products and more that are targeted to reach the right audiences.

    Social media marketing agencies are particularly popular with companies hoping to access newer, younger, and more engaged audiences, from a small company to a Fortune 500 company. Most kinds of goods and services do well via social media marketing, particularly in combination with killer graphic design and high-quality copy to go with them. That’s exactly what Shout Agency aims to deliver, giving you the best possible chance at captivating your audience on these channels.

    Right now, there are multiple social media platforms to consider, including Facebook, LinkedIn, Twitter, Instagram, Snapchat, TikTok, Tumblr, YouTube, Pinterest, Reddit, and many more. Each has its pros and cons, which is why it helps to have a social media marketing agency to show you the way and keep an eye on emerging platforms that may offer your business an opportunity to grow and succeed. After all, we know exactly how these platforms work and how their users interact with them.

    We also have a bird’s-eye-view of your industry, which positions us perfectly to help you create social media advertising campaigns that work. Where do you see your business in one, three or five years? How far do you want to take your social media marketing and to what extent do you want to grow your revenue in this area? Social media marketing agencies, like ours, are ideally positioned to help you answer these questions, and support you to think bigger in a space that is only growing day by day, and year by year.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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