Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Stop paying for every visitor. Shopify SEO services that get you found.
Shopify growth now depends on clean technical foundations, optimised collections, product content, schema, speed and readiness for AI-driven shopping journeys. Get your Shopify X-Chart and see where your store stands.
Get your personalised free X-Chart to find out
Michael Jenkins
Trusted by Australia’s most recognised brands
Sound familiar? Common Shopify SEO struggles
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Relying on paid ads to drive every sale
No organic traffic coming in, meaning every visitor comes at a cost.
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Limited technical control compared to other platforms
Shopify’s structure makes certain SEO best practices harder to implement without custom development.
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Duplicate content from Shopify’s default structure
Product variants, tags and collections create near-identical pages competing against each other.
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No results despite following generic SEO advice
Applying general SEO tips that don’t account for Shopify’s specific platform quirks and limitations.
Get the clarity your Shopify strategy’s missing
Understand your Shopify SEO performance
Before investing more in Shopify SEO, you need clarity on whether your current site structure and content are working in your favour, how your store compares to competitors, and where your organic visibility is losing ground. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of where you’re winning, where you’re losing ground, and exactly what it will take to grow your organic revenue.
No obligation to sign
100% Confidential
Personalised for brand
Shopify SEO services built by a team that knows the platform inside out
Here’s what that looks like in practice
Shopify has its own rules with product variants, collection structures, hosted-platform limits, and generic SEO tactics don’t account for any of it. But our experienced team does, having worked with Shopify stores of every size, from fast-growing challengers to major established brands, across every category and catalogue structure. Every Shopify SEO account is handled by a dedicated senior team that reports on real sales and traffic growth, not rankings alone, so you always know exactly what’s driving results.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
Our clients have generated over $100 million in new revenue working with Shout, with specialists who bring hands-on experience across a wide range of industries, platforms and catalogue sizes. We’ve helped scale over 1,000 brands, including Shopify stores navigating the platform’s own technical quirks and growth challenges. Ready to see where your store stands? It starts with a 30-minute call.
Michael Jenkins
Shopify SEO services that leave nothing overlooked
Shopify SEO works best when store structure, product content, technical performance and conversion are aligned. Shout helps Shopify brands improve organic discovery and revenue without breaking the customer experience.
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Collection page SEO
Grow visibility for high-intent product category searches, capturing shoppers at the exact stage they’re ready to browse and buy.
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Product page optimisation
Improve product clarity, schema, internal linking and buying confidence, helping pages rank and convert once they’re found.
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Shopify technical SEO
Fix indexation, duplicate content, app bloat and theme performance issues that generic SEO advice consistently overlooks.
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Content and buying guide strategy
Capture research demand before shoppers choose a product, building trust and visibility earlier in the buying journey.
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SEO revenue reporting
Connect organic improvements to sales, conversion rate and customer value, so growth in traffic translates into real business impact.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the team behind your Shopify SEO growth
A senior team with hands-on experience optimising Shopify stores across industries and catalogue sizes, dedicated to turning organic visibility into real sales.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to growing your Shopify store’s organic revenue.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- Clear, data-backed view of your store’s opportunities
- Roadmap to close the gap on competitors
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your Shopify SEO questions, answered
Find all the answers to your questions about our Shopify SEO services here.
Shopify provides a solid technical foundation for SEO, including fast hosting, automatic SSL and mobile-responsive themes, but it also comes with some built-in limitations, such as a fixed URL structure and restricted access to certain backend files. With the right optimisation, Shopify stores can absolutely rank well, but success depends on working within, and around, these platform-specific constraints.