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See your sales skyrocket with laser-sharp search engine optimisation- we'll do everything possible to get you there.

Book a free consultation with our SEO marketing experts now.

    Book your free consult now.
    Our digital marketing experts continue to make waves for our clients.
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    X-GROWTH. GUARANTEED.

    Ready to watch our Melbourne digital agency explode your growth?

    Want to know how it feels to experience business in the online fast lane? At Shout, we turn things up a notch, delivering you powerful growth that continues to amplify your brand both now and into the future. With a wide range of services all ready to help you kick-start your brand awareness – from SEO, SEM, CRO, marketing automation and more – we’re the first port of call for your digital needs.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A smarter, smoother process for SEO success.

    In just four simple steps, you'll learn how we create bespoke search engine optimisation strategies to help brands from all walks of life gain traction online.

    1

    Kick-off session

    We’ll converse with you to get to know your business hurdles and goals, exploring various budgets and processes along the way. Getting answers to all the most important questions allows our SEO marketing experts to tailor a strategy that wholeheartedly fits your brand. What’s more, we’ll explain it in plain English – zero jargon, zero smoke and mirrors, and absolutely no obligation. 

    2

    We love tailored SEO strategies

    At our SEO agency, our digital marketing experts only use the most appropriate, effective, and up-to-date techniques to create customised SEO campaigns for your brand. Gain peace of mind that your hard-earned money is put to good use, generating results that are ROI-driven and destined for conversions.

    3

    Pressing go on SEO services

    It’s all about to happen. At this stage in the cycle, your SEO strategy is pushed live, allowing your brand to rise up the ranks on Google. Throughout this step, our dedicated digital marketing account managers and SEO experts will make sure every aspect of your strategy is ticking away as it should be, sparking more website traffic and better engagement.

    4

    Frequent optimisation

    We know how to dominate organic search, so our commitment to carefully analysing and tweaking your SEO strategy is all a part of the journey. Whether you’re undertaking a local SEO campaign or going international, we’ll tweak your strategy when it needs it, keeping it relevant and results-driven.

    Get Growth You'll Want to Shout About

    Our digital marketing services are all customised to suit our individual clients. To ensure that every campaign is bespoke and fitting for each brand we work with, we use a long list of proprietary tools that give us the edge we need to create winning SEO campaigns.

    In every industry - and especially in Melbourne's landscape - digital marketing can spark rapid-fire growth, but it always needs a unique approach. Know that when you choose our ROI-shifting SEO services, you're always getting a bespoke experience that's designed specifically for your brand and it's objectives.

    Let us craft you a proposal that gives you the peace of mind that we know how to walk the talk when it comes to search engine optimisation.

    Explode your website with more traffic now.

    There's Never Been a Better Time to Invest in SEO Marketing

    Our Leading SEO agency is built on your business, not ours

    We've taken the time to truly commit ourselves to refine our Melbourne SEO campaigns and the process that they're built on. When you choose Shout as your Melbourne digital marketing expert, you're choosing to work with a team that's committed 100% to your growth and bottom line.

    While SEO is not a quick fix or immediate win, it delivers mammoth growth for the future when it's carried out by SEO agencies that know what they're doing. Luckily, we're among that list, with years of success stories behind us to back us up.

    So what's the secret to this success? Well, we devote our time and energy to creating customised, bespoke SEO services for everyone we work with. No cookie-cutter approach, no tired, generic tactics. When you choose Shout, you get a tailored online marketing campaigns that suits your KPIs, not ours.

    More digital marketing experience than we can count

    At Shout, we don't just talk about what's best for your business, we actually implement proven methods to achieve those goals. In most cases, we smash them out of the park, sparking home runs for the brands we work with.

    With years of experience behind us, we're seo specialists that are not afraid to take risks when they're necessary. Know that as one of the top SEO agencies in Melbourne, we know search engine optimisation like the backs of our hands, so you'll always gain results that generate growth, not anchor you down.

    At all times, we uphold extreme levels of transparency, helping you feel peace of mind that your investment in SEO campaigns is worth its weight. You'll never feel pressured into making decisions.

    Finally, we believe in building long term relationships with our customers because happy customers mean repeat business. Our many years in the game have taught us that, and we love seeing our clients succeed.

    We're not like the others

     We know you're as sick of the industry BS and fluff as we are. We pride ourselves on being an SEO company that's different from the rest of the flock, upholding a reputation for honest services that are pioneered by real specialists in the field.

    When you place your website and brand in our hands, you receive expert-driven SEO services that are 100% white-hat. Each element of your campaign is tailored around organic traffic and online users, and formed on a tangible SEO audit that we conduct at the very beginning. This winning combination is the reason why we're considered one of the top SEO companies in Melbourne - and we're proud of it.

    Let's get serious about search engine optimisation

    With our SEO services powering up your digital marketing, you'll be enjoying life on top of the world before you know it. Our industry insight and specialist skillsets give you the juice you need to see more website traffic than ever before. All it takes is an SEO strategy that fits your brand like a shoe and is able to consistently generate ROI-shifting results.

    -> Increase organic traffic from Google to your website

    Target your audience and get ready to fire; engage them when they're most interested and gain their loyalty.

    -> Stay in the fast lane of Google at all times

    Rank for the most competitive keywords in your field, from local SEO phrases to international queries and more.

    -> On-demand digital marketing support

    Our SEO company is here when you need us most. At all steps of your campaign, you'll receive unwavering support and assistance around your digital marketing experience with Shout.

    It's Time to Put You on Top of Google's Search Results

    Ready to rock your rankings on search engines? Let’s prime your brand for success and get you leagues ahead of your competition.

    Meet Our Search Engine Optimisation Specialists

    Target search phrases your competitors wish they ranked for

    SEO isn’t anything new, but creating a winning SEO strategy takes skill. From pioneering unique campaigns to cultivating the interest of niche audiences, choosing Shout to manage your online presence is the best step you can take to achieving your business goals.

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    Our SEO specialists are ahead of the game

    As Melbourne’s leading SEO company, we have one thing on our minds: ROI-driven results. While we focus on ranking you up on Google, it’s the website traffic and conversions that stem from it that matters most.

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    There's a reason why we overtake other SEO companies

    We’ve refined our SEO strategy process to be granular, driven by attention to detail and centred around our clients’ unique objectives. Enjoy transparent reporting and a team of search engine marketing specialists who know what real success looks like.

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    RESULTS THAT SPEAK FOR THEMSELVES.
    EVEN MORE HAPPY CLIENTS

    If you want to see how we've delivered results, get in touch today.

    Frequently Asked Questions

    We know the field of search engine optimisation can be overwhelming, so we’ve compiled some of the most common questions we receive on the topic. From understanding how our SEO company works to the intricacies of local SEO, Google Ads, online marketing and more, these questions give you a glimpse into what you can expect from our industry-leading expertise.

    If there are any questions left unanswered, please do not hesitate to get in touch with our SEO Melbourne team.

    Search engine optimisation is an essential part of any business strategy and online marketing journey, whether you’re in Melbourne or not. It can be used as a standalone service or it can be combined with social media, content creation and paid advertising campaigns like Google Ads. At Shout, we offer both local SEO and national services to suit the size and nature of those we work with.

    Our approach as an agency in Melbourne is simple – we use our expertise to create strategies that deliver real ROI for businesses by increasing your rankings on search engines like Google. In turn, you receive more online users to your website and a higher conversion rate that keeps those analytics trending upward.

    Local SEO strategies allow your business to be seen by the most interested audiences in your postcode, making them more likely to engage and convert.

    Local SEO is designed to get you more website traffic from users in your postcode area. If you’re looking to target potential customers who live close to your location, then local SEO can play a vital role in helping your business grow online. Because these campaigns are focused on reeling in more interested traffic, the investment is often far more worth it if you’re not looking for a wider campaign. 

    How do local SEO services work?

    A localised SEO strategy optimises a website for searches across a specific geographical area. This includes things like city-specific keywords, address specific keywords, or even neighbourhood-specific keywords.

    The goal of any good SEO campaign like this should be to get as many people from their target area searching on Google for what they offer. If someone in your target market types “best plumber in Melbourne” into Google’s search bar, then it makes sense to optimise your site for plumbing services in that area.

    Why it deserves your attention

    Hear us out. There are many reasons why local businesses should optimise their online presence for geographical searches over broader ones. Some reasons include:

    • Attracting customers who are physically located near where you do business.

    • Increasing sales locally.

    • Ensuring potential clients see your name before they call a competitor.

    • Having your competitors think twice before targeting your market.

    The most important things to include

    If you’re looking to target a local area in Melbourne through your SEO strategy, it’s important that your chosen agency (hopefully us) focuses on the following:

    • Optimises your website for geographical intent and technical details
    • Adding your business to Google My Business and directories
    • Ensuring your address is up to date and physical
    • Running geo-targeted ads simultaneously (if you’re doing PPC at the same time)
    • Aligning social media marketing if needed
    • Optimising the campaign for mobile devices
    • Targeting geographical keywords for your local market.

    Think you’d like to dominate Google search on a localised level? Let’s get talking now. We will provide you with a free SEO strategy session and audit to help you understand your search engine rankings and where they could sit in the future.

    Search engine optimisation is not easy. It takes knowledge, skill, dedication and patience. But it doesn’t have to cost thousands of dollars. At Shout, as an seo company in Melbourne we believe that quality should never come at a price tag that makes you cringe.

    Search engine optimisation (SEO) is a way for websites to appear higher in search results when someone looks for information relating to the same theme. The goal of this online marketing method is to increase organic traffic to a website by making it easier for users to find it.

    Ultimately, SEO helps businesses reach potential customers who are searching for their products or services. There are many factors involved in achieving successful SEO. Some of these include:

    • Keyword research – Finding keywords people actually type into search engines so you can build pages around those terms. Keywords aren’t always obvious though; think carefully about what words might mean to your target audience before choosing them. During your consultation with Shout, we will highlight the most competitive keywords in your niche.
    • Website structure & coding – How easily did you scroll down this page? Is everything clearly visible? Are there any broken images or text issues? If something isn’t displaying properly, it can affect your user experience and bounce rates, correlating to negative rankings on Google.
    • Content creation – We will work hard to create high-quality content that not only ranks but provides your users with value. We will also make sure it matches up with your overall branding guidelines.
    • Link building – This involves finding other relevant webpages/sites for your own to link to and vice versa. This “juice” tells Google that you’re an authority, resulting in better rankings.
    • Local listings – Local citations like maps, phone directories, local news articles, reviews, etc. all play a part in helping searchers find you. During the initial stages, we will ensure you claim your address and contact number on all major listing platforms.
    • Social media signals – Social networking profiles such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc. also play a role in improving your visibility, even in SEO. We will try to guide your social signals through to your website traffic.

    On-page SEO is all about making sure your website is optimised for search engines, particularly all the elements on the given page. This means making sure it has clear navigation, easy access to information, and relevant, high-quality content. It also involves using keywords in the right places.

    The importance of titles and meta tags

    A big part of on-page SEO is your meta tagging and title tags. For example, your meta description should tell browsers exactly what’s inside your page. Search engines will look at the first few hundred characters of your page’s copy to determine whether it meets user needs and expectations. In addition, titles and descriptions matter when it comes to increasing conversion rates.

    A well-written description makes it easier for users to understand the benefits of clicking on your link in search results. Meanwhile, the title gives further clarity about the page’s context and primary keyword.

    And then there’s internal linking

    The internal link structure refers to the way your links are placed throughout your entire website and how they connect together with relevancy. When creating these links, keep in mind that most search engine algorithms prefer natural links rather than paid link building. Paid links often come across as spammy and could negatively impact your ranking. Natural links, however, provide value to both readers and search engines. They can improve the quality of your pages by directing people back to them via hyperlinks.

    Weaving in keyword research

    Once we’ve selected what keywords to target, the next step is determining their competitiveness. To do so, we carefully keyword research using our many proprietary tools. Some popular methods for seo success include analysing market trends, looking at competition levels, and brainstorming with colleagues. But the best method is usually some combination of those three, complete with analytics.

    Off-page SEO is about optimising your website OUTSIDE of your own platform. It allows you to increase authority and let Google know that your website is genuine, high-value and credible. But in order to optimise your website for off-page. Off-page optimisation is also often referred to as link building.

    How to optimise your off-page SEO

    Unfortunately, there are many of these elements that are also outside of your control. But for those you CAN control, here are the most important off-page factors:

    Links – Links play a huge role in how well your site performs in search results. The more links pointing back to your site, the better chance you have at ranking highly on the Search Engine Rankings Placements (SERPs). You should focus on building quality content with relevant keywords, but don’t forget about link building! Shout conducts only white hat seo techniques and we never use black hat seo tactics.

    Social Media Engagement – If people like what they see when searching online, chances are they will share their experience with others through social media channels such as Facebook or Twitter. These social signals are crucial to your overall authority, and let Google know that you’re the real deal. 

    Content Marketing Strategy – Content marketing is one of the best ways to build trust with potential customers. Create valuable content around topics related to your industry, then promote this content across multiple platforms. Whether it’s on a guest blogging site or a high-authority publication, all of your efforts in this part of the strategy create more and more connections back to your website.

    Backlinks – Backlinks are another way to improve your rankings. They come from other websites linking to yours. When someone else mentions your name, it tells Google that your site has something worth mentioning. And if enough sites mention you, you’ll rank higher in search results.

    Keyword Research & Competitor Analysis – Even in your off-page content, you’ll need to target the right keywords and phrases. If you go in blind, you’ll likely not appeal to the right audience or won’t receive any traffic as a result. 

    Reviews – This is a big one. Your reviews on pages like Trustpilot, Yelp and even Google itself all have an effect on your overall rankings via off-page optimisation. Even your company information on listings plays a role, so it’s important that all of these are maintained continuously. 

    When you enagage Shout’s seo services, we will go through all of these bases to ensure that your off-page SEO meets the needs of both search engines and your audience. 

    Hiring an agency for SEO helps you avoid common mistakes that can otherwise end up in a penalisation from Google. Black-hat tactics are still used by inexperienced or untrustworthy ‘experts’ out there, so it’s important to choose an authority to help you with your SEO services.

    Black-hat techniques are a big no-no

    These shortcuts include things like keyword stuffing, which can cause Google to punish your site and plummet your rankings. Also, hiring an agency allows you to focus on other aspects of your online business, like product development, while they handle the technical side of SEO.

    Without using an SEO agency in Melbourne that knows all the white-hat techniques of SEO, you’re gambling the integrity of your website. Taking shortcuts or trying to do it for yourself (especially link building) can mean your campaign doesn’t work at all, or you end up with a penalisation that you can’t get back from.

     
    What they look like

    While established agencies stay away from these tactics, black-hat techniques are still commonplace. If you’re not sure how to spot them, run far, far away from anyone who tries to use the following in your SEO services:

    Keyword stuffing

    As we said above, this technique involves using an abundance of keywords on one page and then trying to rank for those terms. It’s considered bad practice because it can be seen as spammy by search engines when it reads unnatural or only has the purpose of serving the algorithm.

    Link farms

    These sites have lots of links pointing back to their site with no content at all. They exist solely to manipulate Google rankings. Using these websites to build your link profile is never good news.

    Content duplication – copying and pasting content from anywhere across the web is not only plagiarism, but it’s also a huge no-no in terms of SEO. Even automating your material can be risky, so it’s important to use proper, human-written, high-quality content on your site.

    Fake reviews

    Need we say more?

    Hidden text

    This was something that was extremely common even just a decade ago, where businesses would hide keywords and text on their site so that they didn’t have to have content showing, mostly due to design purposes. But this is something that Google definitely doesn’t favour, so we recommend against hiding any content on your pages. 

    Misleading redirects

    When a user clicks on a link, they’re expecting to land on the page they were interested in. When a site redirects to something else as a way of tricking the user into looking at a different URL, this is extremely negative – both for user experience and for SEO.

    There are many other ways that black hat SEO tactics can be used, and they still continue to evolve as the years go on. When in doubt, always do the hard work to create authentic rankings. 

    1. On-page SEO is the most important part of any SEO campaign because it directly affects how well you rank in organic searches. This includes things such as optimised content, internal linking and site structure, heading tags, alt text on images, and other factors that impact user experience.

    2. Off-page SEO refers to all those activities outside of your control that may negatively affect your rankings including link building, social media marketing and reviews. These include guest blogging, forum posting, article writing, press releases, bookmarking sites, and others.

    3. Technical SEO involves using HTML5, CSS3, JavaScript, and other technologies to create better experiences for users. For example, if you have ecommerce businesses, you should make sure that products load quickly from different browsers. In this case, we recommend having separate mobile versions of your pages so they render properly across devices.

    4. Local SEO allows businesses to target specific areas within their city/state. The goal is to increase awareness among local customers via online reviews, directory listings, and citations. For smaller businesses, this is far more beneficial than a broader campaign.

    5. International SEO is similar to localised SEO but focuses on a global target audience and multiple countries, rather than suburbs. If you’re an enterprise or large company, this is likely to be on your agenda.

    5. Mobile SEO focuses on optimising websites for smartphones and tablets instead of desktop computers. A holistic campaign will always incorporate both formats of SEO.

    6. White-hat SEO does not involve spamming links or keyword stuffing. Instead, white-hat techniques focus on producing useful information that people will be interested in reading and gain value from. It also includes building high-authority links through manual, credible processes, and zero shortcuts to get rankings.

    7. Black-hat SEO uses unethical methods to achieve higher rankings. For example, a big part of black-hat techniques is to try to trick algorithms into thinking their content is unique when it’s really just copied from another source. This content is also often keyword spammed and unnatural. Ultimately, this type of SEO is anything that goes against Google’s guidelines.

    8. Negative SEO is one of the worst forms of black-hat SEO. It attempts to damage a competitor’s reputation by spreading false stories and negative comments through blogs and forums and having them rank.

    At the end of the day, a high-quality and credible agency will only ever use white-hat techniques that focus on your unique business goals. For example, if you’re only wanting to target a specific postcode, they will focus on local SEO. If your website is struggling to keep bounce rates low, they will focus on on-page optimisation.

    When you choose Shout, you will gain an SEO audit that covers all of the ways we will rank you in organic search results through proper techniques. At the end of the day, the right SEO campaign all starts with personalised services; our SEO team always offers bespoke marketing efforts to help you gain more traffic and target relevant online users.

    Sound like a plan? Let’s get chatting to give you your personalised X-Chart.

    Search engine optimisation costs vary based on how much traffic you want to drive to your website, the keywords you want to target and where your presence currently sits. At Shout, we custom-tailor your package so that it suits your needs and budget, rather than give you a stock-standard figure. This ensures we deliver exactly what you expect and deserve, without giving same-same SEO services that don’t reflect your business.

    The dangers of cheap SEO

    Not all SEO Melbourne experts are made equal, and it can become a buyer beware experience. If someone offers you dirt-cheap SEO, chances are you’ll get exactly that: cheap results. These results can harm your business and website, causing havoc across the board. You need to ensure that any company offering cheap SEO knows their stuff before signing anything away. It could save you thousands down the line if you choose wisely.

    What should I look out for?

    When looking for an SEO Melbourne company, there are several things you should consider. First, ask them questions. Ask them why they think they can help you succeed with your marketing strategy. Then, consider questions like:

    • What have the agency achieved in the past?
    • How long have they been doing SEO?
    • Do they offer guarantees?
    • Are they transparent about fees?
    • Can they provide references?
    • What do their testimonials say?
    • Do they have positive Google reviews?
    • Do they even rank themselves?

    Finally, be wary of companies who promise too many benefits. They might sound good, but oftentimes this means they won’t actually perform as much as they say they will.

    Our approach to seo campaigns is simple: we work hard to build relationships with our clients because we understand their businesses and goals. It doesn’t matter if you need us to manage your AdWords account, run paid search ads, develop new pages, optimize your site for mobile devices, or anything else — we treat everyone like family. And we never stop working until we reach our goal.

    Our mission is to become the most trusted specialist SEO agency in Melbourne, and we’re already on that path to success.

    We focus on the bigger picture

    Our clients love our SEO experts because we focus on the long term, not quick wins. We do not try to trick our clients into thinking they need our services. Instead, we provide quality work for reasonable prices, and we always deliver on that. Our success depends entirely on yours.

    We love numbers

    The most experienced agency also knows what numbers to focus on most. At Shout, we put a massive emphasis on using the right data, rather than just looking at your rankings. While we can land you on the first page of Google, it’s what happens after that, that matters most.

    After all, if our SEO services aren’t generating your business money, then what are they doing for you at all?

    Our digital marketing agency gives you transparency

    When you choose Shout, we’ll give you an audit and discussion beforehand so you know exactly what to expect about our SEO agency in Melbourne. Our team will discuss everything from keywords to content strategy, backlinks to social media campaigns. Once we’ve discussed every aspect of your digital marketing project, we’ll then create a plan together to achieve success across your SEO campaign.

    We are multi-channel

    We’re not just another SEO agency in Melbourne – we’re a full-service digital marketing agency that knows how to pack a punch across many platforms, including web design & development to PPC management, email marketing, conversion rate optimisation, social media advertising, video production and beyond.

    Most of all, our SEO experts are backed b years of experience in the field, allowing us to pave the path for search engine marketing in Melbourne. With such a diverse background of skill sets, we are able to pioneer some of the most innovative and agile SEO strategies on the market, giving us our name for quality services.

    As a digital marketing agency, we don’t make promises we can’t deliver on. We also feel that guarantees are risky business and aren’t genuine about results. For this reason, we keep transparent about our SEO services and tell you what to expect up front instead.

    What we offer instead

    We provide our clients with an X-chart to show you exactly what your business can achieve using our SEO services. This includes a 30-minute consultation with our team of specialists. With this documentation, you’ll get a 3, 6 and 12-month forecast for your sales, all directly affiliated with your SEO rankings. That’s our guarantee.

    Why this is better

    We believe in delivering tangible results. We could promise 30 keywords at #1 position on Google in a month, but we know that won’t give you real traction or conversions. Instead, we focus on the bottom line and what it really means for your business. While we drive website traffic as our bread and butter, we want to know that that activity is actually generating ROI for your business that gives you real organic search results- and that’s the priority we focus on. 

    At Shout, we offer outstanding eCommerce SEO services for brands that use platforms like Magento, Shopify, BigCommerce and more. Whether you’re looking to increase sales from existing products or launch a completely new product category, we can help through these services.  

    Why you need eCommerce SEO

    The first step to any online business is to set up a website. This could be done by yourself or through a web design company. Once this has been completed, it’s important to optimise the site so that it ranks well in search engines.

    For online stores, this is no exception. An eCommerce SEO campaign is vital to ensure customers find your store when searching for specific items. In an age where online shopping is bigger than ever before, this type of marketing strategy is crucial.

    How to rank your online store

    Online stores need SEO to drive visitors to their sites, just like traditional websites. This means that every aspect of your store needs to be optimised for Google’s algorithm AND user appeal. The challenge is, it takes time and technical know-how to make sure you generate the best possible results. That’s where our SEO specialists come in.

    When you partner with our digital marketing agency, we’ll optimise your online store by:

    Keyword research & page optimisation

    Shopify SEO includes everything from keyword research to page optimisation. The goal of eCommerce SEO is to help your online store rank higher for specific keywords related to your business. This increases traffic to your site, which means more sales. We work closely with online retailers like you to understand what keywords are best to target, and how to optimise your pages for them. This includes using advanced tools such as SEMrush and Ahrefs to analyse competitors’ efforts and pinpoint opportunities.

    White-hat techniques

    Once we’ve determined where improvements should be made across your eCommerce store, our SEO agency implements all of these changes using white-hat methods. This part of the process includes elements like adding internal linking, creating quality blog posts and improving metadata across your product pages.

    The bottom line

    Without eCommerce SEO, you risk losing out on target customers that may not otherwise know you exist. An SEO campaign that’s tailored to drive website traffic through to your store – whether on Shopify, Magento or BigCommerce – unveils loyal customers that stick around for the future.

    An SEO company helps you get more traffic from the major search engines like Google, Bing and Yahoo by improving your website’s ranking in those searches. The process of getting a higher rank on these sites can be very complicated but it doesn’t have to be if you use an experienced SEO agency that knows what they are doing.

    What they offer

    A Melbourne SEO company focuses on raising your rankings on search engines like Google. The challenge is, not all agencies are made equal, and transparent and honest ones will always use white-hat techniques to get you the best possible results. 

    They improve your rankings

    When people use search engines such as Google or Bing to find information, websites with higher search engine ranks appear above those with lower ranks.

    In order to beat these competitors, you need to ensure each SEO component targets both the user and the search engine algorithm itself. This is the focus of any agency that claims to offer the best SEO services to increase your local online presence or national image. To do this, a good SEO company in Melbourne will create a strategy that includes aspects such as:

    • Content creation targeting influential, competitive keywords for your niche
    • Backlink building from authoritative websites 
    • Listing and citation building for more authority and credibility in directories
    • On and off-page technical optimisation on your website.

     

    The difference between a good and bad SEO agency

    A reputable SEO company provides ongoing support after completion of work, rather than setting up a campaign and letting it turn stale. Moreover, those that offer authentic results never offer guarantees or quick fixes, as these are red flags that their tactics are not white-hat. 

    When done correctly, your search engine rankings will rise to offer you more results for your business, including: 

    • Increase sales through targeted keywords

    • Get more customers for the long term

    • Increase visibility on search engine first-page results

    • Improve brand awareness

    • Build more engagement, leads and conversions. 

    Finally, SEO agencies use the most innovative and state-of-the-art tools to gain the clarity and data they need to create a powerful strategy. Without these tools under their weapon belt, they lack the ability to drive traction that sticks – and this is always something we recommend investigating when choosing your own provider.

     

    Can you do it yourself?

    At the end of the day, anyone can learn and do SEO themselves, but gaining the best results targeting SEO Melbourne fields isn’t an easy feat. It takes years of experience and proper tools to land long-lasting rankings, complete with the technical know-how to ensure it sticks.

    Without the experience and resources behind you, you may inadvertently do more harm to your website than good, putting your site up for a potential penalisation from Google.

    Finding the most powerful keywords to target typically works by using different tools such as SEMrush, Moz etc to gain insights and also provide top level SEO audit. These platforms help us to track down the exact position of each keyword within SERPs and then understand how to incorporate it into your SEO Melbourne campaign. During this stage, our team analyses all the factors of these phrases, including volume, difficulty level, CPC, competitor activity, word counts and more.

    Why target keywords at all?

    The main goal of every company is to increase its revenue. So, naturally, companies try to optimise their sites for various channels where they expect customers to click. – i.e. using phrases that are often searched for.

    By consistently targeting these terms and ensuring your site is optimised for them, you have the best possible chance at ranking for them and being seen before competitors when users search for products and services relating to this field.

    How to find the best SEO keywords

    These days, there are a bunch of tools available that allow you to enter specific terms into their respective databases and then provide suggestions to suit the nature of your brand and campaign. At Shout, we have an extensive list of proprietary tools that we use to uncover these opportunities and find your target audience.

    Essentially, SEO keyword research should be a consistent and constant part of your campaign. Tired and outdated keywords need to be reviewed periodically, while competitive ones can be swapped in or made to be longer for better targeting (i.e. long-tail keywords).

    From there, it’s crucial to diversify your campaign over time and ensure you’re reviewing your targeting as user behaviour and algorithm changes take place. 

    And then there are long-tail keywords

    Long-tail keywords are often used when someone searches for something specific rather than just typing out their query word for word. For instance, instead of saying “golf club,” someone may type “best golf equipment” or even “how do I play golf?” These types of searches can yield much higher conversion rates since there’s less competition for them.

    To use long-tail keywords effectively, make sure you include relevant search phrases within your title tag, meta description, URL structure, page copy and image alt tags.

    So how do you choose the right keywords?

    Whether as DIY or through a Melbourne SEO agency like us, there is a careful process involved:

    1) Start by identifying your target audience. Who are they? What do they want or need? This will help you figure out where to focus your efforts and targeting. You may have multiple audiences depending on who you sell to. If it’s an eCommerce store, then there might be different groups of customers based on age, gender, location, etc. All of these will translate into the keywords you put an emphasis on. 

    2) Determine what terms best represent those needs. Once you know who your customer base is, think about which words they are likely to type into Google if they were looking for something related to your product/service. The next step is to look up similar searches from other websites so you get some idea of competition. It also helps to see what types of content others are creating around the same topic. From here, you’ll start building lists of potential keywords. 

    3) Use software to analyse data. There are many free options online but paid versions offer even greater functionality. For example, with SEMrush, you can easily identify popular keywords, compare organic vs PPC performance, check backlink profiles, basic seo audit, view top pages and much more. We recommend starting off with one tool and moving on to another once you’ve gained enough knowledge.

    4) Test & refine. Now comes the fun bit! Using the information gathered above, test new variations of your chosen keywords until you feel confident that they perform well. Over time, you’ll be able to see what keywords need to be replaced or refined, so it’s important to review your data frequently. 

    SEO stands for Search Engine Optimization. It’s a way to get more qualified traffic to your website by making sure that search engines like Google, Bing, Yahoo, etc., find your site. There are four main types of SEO: On-page, Off-page, Technical and Local SEO. Each type has its own benefits and drawbacks.

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