Finding the most powerful keywords to target typically works by using different tools such as SEMrush, Moz etc to gain insights and also provide top level SEO audit. These platforms help us to track down the exact position of each keyword within SERPs and then understand how to incorporate it into your SEO Melbourne campaign. During this stage, our team analyses all the factors of these phrases, including volume, difficulty level, CPC, competitor activity, word counts and more.
Why target keywords at all?
The main goal of every company is to increase its revenue. So, naturally, companies try to optimise their sites for various channels where they expect customers to click. – i.e. using phrases that are often searched for.
By consistently targeting these terms and ensuring your site is optimised for them, you have the best possible chance at ranking for them and being seen before competitors when users search for products and services relating to this field.
How to find the best SEO keywords
These days, there are a bunch of tools available that allow you to enter specific terms into their respective databases and then provide suggestions to suit the nature of your brand and campaign. At Shout, we have an extensive list of proprietary tools that we use to uncover these opportunities and find your target audience.
Essentially, SEO keyword research should be a consistent and constant part of your campaign. Tired and outdated keywords need to be reviewed periodically, while competitive ones can be swapped in or made to be longer for better targeting (i.e. long-tail keywords).
From there, it’s crucial to diversify your campaign over time and ensure you’re reviewing your targeting as user behaviour and algorithm changes take place.
And then there are long-tail keywords
Long-tail keywords are often used when someone searches for something specific rather than just typing out their query word for word. For instance, instead of saying “golf club,” someone may type “best golf equipment” or even “how do I play golf?” These types of searches can yield much higher conversion rates since there’s less competition for them.
To use long-tail keywords effectively, make sure you include relevant search phrases within your title tag, meta description, URL structure, page copy and image alt tags.
So how do you choose the right keywords?
Whether as DIY or through a Melbourne SEO agency like us, there is a careful process involved:
1) Start by identifying your target audience. Who are they? What do they want or need? This will help you figure out where to focus your efforts and targeting. You may have multiple audiences depending on who you sell to. If it’s an eCommerce store, then there might be different groups of customers based on age, gender, location, etc. All of these will translate into the keywords you put an emphasis on.
2) Determine what terms best represent those needs. Once you know who your customer base is, think about which words they are likely to type into Google if they were looking for something related to your product/service. The next step is to look up similar searches from other websites so you get some idea of competition. It also helps to see what types of content others are creating around the same topic. From here, you’ll start building lists of potential keywords.
3) Use software to analyse data. There are many free options online but paid versions offer even greater functionality. For example, with SEMrush, you can easily identify popular keywords, compare organic vs PPC performance, check backlink profiles, basic seo audit, view top pages and much more. We recommend starting off with one tool and moving on to another once you’ve gained enough knowledge.
4) Test & refine. Now comes the fun bit! Using the information gathered above, test new variations of your chosen keywords until you feel confident that they perform well. Over time, you’ll be able to see what keywords need to be replaced or refined, so it’s important to review your data frequently.
SEO stands for Search Engine Optimization. It’s a way to get more qualified traffic to your website by making sure that search engines like Google, Bing, Yahoo, etc., find your site. There are four main types of SEO: On-page, Off-page, Technical and Local SEO. Each type has its own benefits and drawbacks.