The local SEO agency that turns “near me” into
new customers
When customers search locally, they compare maps, reviews, services, and trust signals before contacting you. Shout helps your business become easier to find, easier to choose and easier to convert. Get your X-Chart and see where your business stands.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what local SEO could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Strategy Director
22 years Experience
Trusted by Australia’s most recognised brands
Are these local SEO struggles holding your business back?
Invisible in the map pack
Legitimate and well-reviewed, but nowhere in the top 3 local results.
Too many ad formats, no clear strategy
Listings or content across areas are competing instead of working together.
Listings scattered and inconsistent across the web
Old directories and outdated details are quietly working against your rankings.
Lack of SEO expertise and time
Local SEO takes know-how and consistent effort, two things that are rarely spare.
Local SEO success starts with an X-Chart
Get a clear picture of your local SEO performance
Before you invest more in local SEO, you need clarity on whether your current listings, reviews and local presence are working in your favour, how you compare to nearby competitors, and where you’re falling short. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to become the business customers choose first.
No obligation to sign
100% Confidential
Personalised for brand
The local SEO agency built to outperform, every time
It’s why local businesses choose Shout
Shout Digital works with businesses tired of being outranked by competitors with stronger local visibility, building strategies rooted in what actually makes you more visible in local search results. Every local SEO account is handled by a senior team with hands-on experience across a wide range of industries and locations, so strategies are shaped by what’s genuinely worked for other local businesses, adapted to fit your specific market and competition. It’s this considered, senior-led approach that sits behind every local SEO campaign we run, whatever your industry or location.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re backed by multiple 5-star Google reviews, and we know that trust is earned through consistency and great results. Having scaled over 1,000 brands and helped clients generate over $100 million in new revenue, we bring that same track record to helping local businesses become the ones customers find, trust and choose first. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Local SEO services to put you ahead
of the (map) pack
Local SEO connects your business with nearby customers who are ready to call, book or visit. Shout strengthens your map presence, local relevance, reviews, service pages and conversion pathways, so you’re visible and chosen.
01
Google Business Profile optimisation
Improve how your business appears in map and local pack results, with a profile fully optimised for the categories, attributes and details Google rewards.
02
Local landing pages
Capture suburb, city and service-area demand with pages built around real search intent, helping you rank for the specific locations you serve.
03
Review and reputation strategy
Build stronger trust signals that help prospects choose you over competitors, with a steady, genuine flow of reviews that reflect the quality of your business.
04
Citation and listing management
Improve consistency across key local directories and business profiles, clearing up outdated or conflicting details that hold your rankings back.
05
Local conversion optimisation
Turn local visits into calls, bookings, enquiries and store visits, so increased visibility translates into real business growth.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
Trustindex verifies that the original source of the review is Google.
We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven. A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up. Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again. We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class. Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results. Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported. We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the minds behind your local SEO results
A senior team with hands-on experience driving local SEO results across industries and locations, dedicated to keeping your business ahead in local search.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Local SEO is the process of improving your business’s visibility in location-based search results, like Google’s Map Pack and local organic listings, so you show up when nearby customers search for things like “plumber near me” or “cafes in [suburb]”. It works by optimising your Google Business Profile, on-site content, reviews and citations to help Google understand where your business is, what it does, and how relevant it is to local searches, making it one of the most effective ways for businesses that rely on foot traffic, phone enquiries or a defined service area to reach customers who are ready to take action.
Traditional SEO focuses on ranking a website for broad, often national or global search terms, while local SEO is centred on visibility within a specific geographic area. Local SEO also relies heavily on factors traditional SEO doesn’t, such as your Google Business Profile, local citations and proximity to the searcher.
The Map Pack, also known as the Local Pack, is the group of three business listings that appear at the top of Google’s search results alongside a map, typically shown for searches with local intent such as “near me” or a specific suburb or city. Each listing usually includes the business name, rating, category, opening hours and a link for directions or a website visit, giving searchers everything they need to make a decision without scrolling further.
Your Google Business Profile is one of the most important local SEO factors, as it directly feeds the information Google uses to rank you in the Map Pack and local results. A fully completed profile with accurate categories, attributes and regular updates gives Google (and customers) a clearer picture of your business.
Yes, reviews are a strong local ranking signal. The number, recency, rating and quality of your reviews all influence prominence, one of Google’s three core local ranking factors, and reviews also play a major role in whether customers choose you over a competitor.
Yes, though the approach differs slightly. Service-area businesses can still optimise their Google Business Profile, build location-specific landing pages, and gather reviews, even without a physical location for customers to visit.
Generative search tools like Google’s AI Overviews increasingly summarise options directly, pulling from multiple sources rather than just listing links, meaning customers may get a recommendation without clicking through to your site or the Map Pack. Staying visible means maintaining strong, consistent signals across your Google Business Profile, website and reviews, since these are the key sources AI draws from when generating answers.
Local SEO is highly effective on its own for improving visibility in map and local search results, but it works best as part of a broader digital strategy. Combining it with a strong website, paid advertising, or broader SEO efforts can accelerate results and help capture customers at every stage of their search, not just local searches. For example, paid ads can drive immediate visibility while local SEO builds long-term, sustainable rankings in the background. The right mix ultimately depends on your goals, competition and how quickly you need to see results.
A good local SEO agency should be transparent about its strategy, provide clear reporting tied to real business outcomes, such as calls and enquiries, and have genuine experience managing Google Business Profiles, citations, and reviews. It’s also worth looking for a senior, hands-on team rather than one that outsources or automates the bulk of the work, along with proven results and reviews from other local businesses. Ask how they measure success, whether that’s rankings alone or genuine business metrics like phone calls and bookings, and how often they’ll communicate progress. A trustworthy agency will also be upfront about realistic timelines, rather than promising overnight results that local SEO simply can’t deliver.
Shout Digital has years of hands-on experience helping businesses improve their visibility in local search, backed by a senior team, clean tracking and a results-first approach. Accounts are managed by experienced strategists rather than handed off to junior staff, ensuring decisions are informed by what’s actually worked in similar industries and locations. That depth of experience, combined with transparent reporting, means you always know what’s being done and why.
Local SEO pricing depends on factors like the number of locations, level of competition and the scope of work involved, from Google Business Profile management through to ongoing content and citation building. Businesses with multiple locations or highly competitive markets typically require more investment than a single-location business in a less contested area. Shout Digital provides a free X-Chart audit upfront, so you have a clear picture of your current performance before committing to any spend. If you want to learn more about SEO pricing, you can read our blog ‘How much does SEO cost in Australia?’
Yes, we have experience managing local SEO for multi-location businesses, including optimising individual Google Business Profiles, building location-specific landing pages, and avoiding common issues such as duplicate content or listings competing against each other. Each location is treated as its own local market, with strategy tailored to the specific competition and search behaviour in that area. This approach helps ensure that growth in one location doesn’t come at the expense of visibility in another. For businesses expanding into new areas, this experience also means fewer setup issues and a faster path to ranking in each new market.
No, while Shout Digital has extensive experience helping Australian businesses improve their local search visibility, local SEO strategies can be applied to businesses in any country or region. The core principles of local SEO remain largely the same regardless of where a business is based. Our international SEO expertise means we can work with businesses across different markets, adapting strategy to account for local search behaviour, competition and directory platforms relevant to that region.
Alongside local SEO, Shout Digital offers complete SEO services,AI search optimisation, paid social media marketing, and Google Ads, giving businesses the option to build a broader digital strategy beyond local visibility. Each service is delivered by specialists in their respective areas, so your local SEO strategy can sit alongside these other channels to reach customers at every stage, from local searches to broader brand visibility.