High performance marketing that gets high performance results

We’ll help you own performance marketing and turn leads into conversions

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    Turn your visitors into buyers faster with performance marketing.

    Using real time data and behavioural analytics our performance campaigns boost traffic and revenue.

    Michael Jenkins
    Digital Strategist

    Our truly accountable performance marketing process

    Make every little bit of the web work for your business with our performance marketing process. Here’s what will happen from the moment you first get in touch with us.

    1

    Plan your campaign

    Performance marketing is the new way of looking at digital marketing. Reach isn’t enough. Now we’re finding that more marketers want to target the entire shopper journey. We sit with you to find out which customers you want to target (no tyre kickers!), and make sure we’re selling to them at the time they are ready to buy. These are important meetings, and can be the winning moment of formulating your campaign, but remember, you’re not obliged to do anything until your mind is at rest.

    2

    Build your strategy

    There’s no wasted money at Shout. We devise an effective strategy with return on investment in mind. This means we’ll devise a strategy that targets buyers who want to come to your website. Performance marketing is provable marketing, so everything we do is based on best practice and our experience working closely with some of the world’s biggest brands.

    3

    Launch your campaign

    It’s all ready to go. At launch and throughout, we keep your campaign targeted to the right people. Better measurement leads to more effective marketing, every step of the way. Through cross-channel attribution, targeted analytics and clear activation strategies, we align the placement with better conversion. And we’re ready to tweak any of it whenever you think we need to, as soon as you call. 

    4

    Learn from your marketing

    This is when we ask the tough questions. How did we succeed? And what can we do next time? Then we measure every part of your campaign against your expectations and ours. This is part of the process that makes an accountable web strategy even more accountable. And this is the time we can work out how we can do even better than next time.

    Does your performance marketing agency guarantee growth? We do.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Grow fast while keeping an eye on the prize.

    Integrate your activity across channels for greater effectiveness. We manage your social media, paid search and organic search, measuring efficiency, attributing orders and allocating budget to make it work, seamlessly. Performance marketing is provable marketing. It unites and aligns your marketing efforts across all media channels to better target, better engage and better convert.

    Shout is a performance marketing agency that leverages the strengths of each paid channel and aligns them to get real shoppers into your funnel. It uses adwords, google ads, keywords, search terms, content marketing, social activity, media strategy, and cross-channel attribution to produce real, provable business results.

    A performance strategy starts with a clear understanding of your target market. We combine behavioural and conversion data from multiple sources to see where best to invest your efforts. From bespoke performance strategies to smarter bidding to channel integration and cross-channel attribution targeted analytics and clear activation strategies, Shout aligns the placement with the experience to better convert attention.

    We align intent and conversion data to ensure you're able to put the right product information in front of the right eyeballs to raise performance and lower the cost per click.

    We're ready to boost your online performance for less.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our performance marketing experts want to drive visitors to your site without breaking the bank.

    How customer insights boosts traffic

    A performance marketing eCommerce strategy starts with a clear understanding of your target market. We combine behavioural and conversion data from multiple sources to see where best to invest your efforts.

    Think smarter to succeed bigger

    Optimised media buying simply means personalising the power of programmatic marketing to your unique challenges. From bespoke strategies to smarter bidding to channel integration and cross-channel attribution.

    Measure your success for greater success with a performance marketing agency

    Better measurement leads to more effective marketing. Through cross-channel attribution, targeted analytics and clear activation strategies, Shout aligns the placement with the experience to better convert attention.

    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    Your on-call performance marketing Melbourne experts.

    Performance marketing FAQs

    We’ve compiled a list of the most commonly asked questions about performance marketing to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    In short: it’s a way to gather information on user engagement over the internet, and use it to produce relevant results that reach your goals. Whether it’s an ad or an affiliate link, every click placed on the link is paid for, giving you a way to track whether the content is resonating with the audience.

    To put it simply: you create an ad (display, search, or video), and bid on it with an ad platform (e.g, Google Adwords). Every time someone clicks on that ad, you pay the price that you’ve agreed on for that particular advert. It doesn’t necessarily hinge solely upon ads – it could be the fulfilment of a new lead (i.e, filling out a form), or some other measure that’s valuable for your campaign. Essentially, you define the parameters, and when your audience engages with it, you pay.

    An expert in this field does a number of things. Firstly, they define what your goals are, and set out what to reach them using digital engagement with the target audience. Once that’s done, they can take the data, and review it across the channels that you’re targeting, peering into the minds of consumers, and evaluating how much the campaign has affected them. This is an invaluable input that can help steer your product or service towards greater sales and distribution.

    In this data-driven style, it’s all about having solid insights into what works and building upon that. It takes a little time to gather the data, but once that’s done, better ROI can be gained by devoting resources into the channels that audiences will truly connect with, and take action on. In turn, every successful campaign is one more step forward to growth.

    With performance marketing, it’s all about the actions. Unlike other paid campaigns – for example programmatic or other styles – every click, lead, or conversion is measured and gives insights on performance and engagement. The above styles, on the other hand, measure impressions or views – which can be very passive interactions that may not be right for your cause.

    If it’s a paid keyword campaign, sure. This is one of the best ways to gauge what your audience is searching for, and provides plenty of info on what keywords are working for you, and which aren’t. Google’s search engine ads – the top few you see when you’re searching for something – are an example of this. If you were targeting that keyword, you’d have a campaign in place – likely CPC (cost per click) to measure how relevant and effective your campaign is at reaching the desired audience.

    Campaigns are the road to reaching your marketing goals. When it comes to performance marketing, these could be campaigns that are launched in order to gather data which is useful to hone in on for the launch of a new product, etc. Pay-per-click ads, search engine ads, and affiliate partnerships are just a few things that fall under this category!

    Brand marketing hinges on drawing users in through association with the brand as it’s emphasis. Performance marketing, on the other hand, goes deeper and looks into the elements behind what users are looking for from that brand, and captures the data with every click. As a result, it’s a highly useful tool for growing companies that want to get their name out there!

    There are a whole host of performance marketing channels out there. Facebook and socials,  affiliate links,  paid Google ad SEO campaigns…you name it. Display ads aren’t ruled out either; nor are CTV, audio, and movie ads. It’s more the engagement that differs here compared to say, programmatic marketing; measuring action rather than impressions.

    The internet is a huge place, and it’s impossible to cover it all. Most people don’t have the resources to do that, anyway – so they want to know what works, and channel their resources towards very specific areas that align with their audience and goals. Performance marketing’s aim is to make that happen through a highly analytical approach grounded in numbers, facts, and insights – providing a streamlined solution for effective marketing.

    A manual approach is a must here. All channels have their own individual analytics – but if you only look at one side of the story, it’s very easy to miss the plot. For example, a Facebook ad might not get engagement on the platform – but search data could reveal that users are, in fact, interested in the brand or product, and want to know more about it.

    This approach to marketing is, in essence, a data-driven way to reach audiences. Being analytical, having the right KPIs, and making decisions based on the information and feedback that comes through leads to results. Best of all, it means that you’re putting resources into channels and marketing methods that you’ve tested and proven efficacious!

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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