performance marketing Makes the entire internet a oneway channel to your door

High-performance marketing agency

Shout's performance marketing services can optimise your eCommerce site into a highly effective multi-channel growth machine.

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    PPC Management
    SOME OF OUR PROUDEST MOMENTS.​
    Repco parts
    BabyBunting Baby Goods Store
    Porsche Australia
    Cocobella Coconut water
    JBL Headphones
    Tontine pillows
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      X-GROWTH. GUARANTEED.

      Performance marketing agency turns visitors into buyers, faster

      Using real time data and behavioural analytics our performance campaigns boost traffic and revenue.

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

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      How customer insights boosts traffic

      A performance marketing eCommerce strategy starts with a clear understanding of your target market. We combine behavioural and conversion data from multiple sources to see where best to invest your efforts.

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      Think smarter to succeed bigger

      Optimised media buying simply means personalising the power of programmatic marketing to your unique challenges. From bespoke strategies to smarter bidding to channel integration and cross-channel attribution.

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      Measure your success for greater success with a performance marketing agency

      Better measurement leads to more effective marketing. Through cross-channel attribution, targeted analytics and clear activation strategies, Shout aligns the placement with the experience to better convert attention.

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      Let's find out how big we can take your business.

      Set up a consultation to forecast the growth we can guarantee for your business.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Performance marketing agency makes every bit of the web work for you.

        Integrate your activity across channels for greater effectiveness. We manage your social media, paid search and organic search, measuring efficiency, attributing orders and allocating budget to make it work, seamlessly. Performance marketing is provable marketing. It unites and aligns your marketing efforts across all media channels to better target, better engage and better convert.

        Shout is a performance marketing agency that leverages the strengths of each paid channel and aligns them to get real shoppers into your funnel. It uses adwords, google ads, keywords, search terms, content marketing, social activity, media strategy, and cross-channel attribution to produce real, provable business results.

        A performance strategy starts with a clear understanding of your target market. We combine behavioural and conversion data from multiple sources to see where best to invest your efforts. From bespoke performance strategies to smarter bidding to channel integration and cross-channel attribution targeted analytics and clear activation strategies, Shout aligns the placement with the experience to better convert attention.

        We align intent and conversion data to ensure you’re able to put the right product information in front of the right eyeballs to raise performance and lower the cost per click.

        Let's find out how big we can take your business.

        Set up a consultation to forecast the growth we can guarantee for your business.

          GET YOUR X-CHART
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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions about performance marketing to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          In short: it’s a way to gather information on user engagement over the internet, and use it to produce relevant results that reach your goals. Whether it’s an ad or an affiliate link, every click placed on the link is paid for, giving you a way to track whether the content is resonating with the audience.

          To put it simply: you create an ad (display, search, or video), and bid on it with an ad platform (e.g, Google Adwords). Every time someone clicks on that ad, you pay the price that you’ve agreed on for that particular advert. It doesn’t necessarily hinge solely upon ads – it could be the fulfilment of a new lead (i.e, filling out a form), or some other measure that’s valuable for your campaign. Essentially, you define the parameters, and when your audience engages with it, you pay.

          An expert in this field does a number of things. Firstly, they define what your goals are, and set out what to reach them using digital engagement with the target audience. Once that’s done, they can take the data, and review it across the channels that you’re targeting, peering into the minds of consumers, and evaluating how much the campaign has affected them. This is an invaluable input that can help steer your product or service towards greater sales and distribution.

          In this data-driven style, it’s all about having solid insights into what works and building upon that. It takes a little time to gather the data, but once that’s done, better ROI can be gained by devoting resources into the channels that audiences will truly connect with, and take action on. In turn, every successful campaign is one more step forward to growth.

          With performance marketing, it’s all about the actions. Unlike other paid campaigns – for example programmatic or other styles – every click, lead, or conversion is measured and gives insights on performance and engagement. The above styles, on the other hand, measure impressions or views – which can be very passive interactions that may not be right for your cause.

          If it’s a paid keyword campaign, sure. This is one of the best ways to gauge what your audience is searching for, and provides plenty of info on what keywords are working for you, and which aren’t. Google’s search engine ads – the top few you see when you’re searching for something – are an example of this. If you were targeting that keyword, you’d have a campaign in place – likely CPC (cost per click) to measure how relevant and effective your campaign is at reaching the desired audience.

          Campaigns are the road to reaching your marketing goals. When it comes to performance marketing, these could be campaigns that are launched in order to gather data which is useful to hone in on for the launch of a new product, etc. Pay-per-click ads, search engine ads, and affiliate partnerships are just a few things that fall under this category!

          Brand marketing hinges on drawing users in through association with the brand as it’s emphasis. Performance marketing, on the other hand, goes deeper and looks into the elements behind what users are looking for from that brand, and captures the data with every click. As a result, it’s a highly useful tool for growing companies that want to get their name out there!

          There are a whole host of performance marketing channels out there. Facebook and socials,  affiliate links,  paid Google ad SEO campaigns…you name it. Display ads aren’t ruled out either; nor are CTV, audio, and movie ads. It’s more the engagement that differs here compared to say, programmatic marketing; measuring action rather than impressions.

          The internet is a huge place, and it’s impossible to cover it all. Most people don’t have the resources to do that, anyway – so they want to know what works, and channel their resources towards very specific areas that align with their audience and goals. Performance marketing’s aim is to make that happen through a highly analytical approach grounded in numbers, facts, and insights – providing a streamlined solution for effective marketing.

          A manual approach is a must here. All channels have their own individual analytics – but if you only look at one side of the story, it’s very easy to miss the plot. For example, a Facebook ad might not get engagement on the platform – but search data could reveal that users are, in fact, interested in the brand or product, and want to know more about it.

          This approach to marketing is, in essence, a data-driven way to reach audiences. Being analytical, having the right KPIs, and making decisions based on the information and feedback that comes through leads to results. Best of all, it means that you’re putting resources into channels and marketing methods that you’ve tested and proven efficacious!

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

          Guaranteed sales?
          Imagine how that can change your marketing strategy.

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            Michael Jenkins

            Digital Strategist
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