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Importance of Mobile SEO is to ensure your site is mobile friendly will reduce bounce rates, increase engagement and drive sales. Let Shout’s Mobile Search experts show you how.
Mobile SEO techniques helps you target even better – not just targeting the sort of people who are likely to buy, but when they’re likely to buy, making your SEO budget even more effective
The secret to Mobile SEO success is constant monitoring. Adjusting search campaigns to make sure they work and keep working. Leveraging voice responses to discover better ways to drive more traffic.
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People tend to buy where they search. Shout’s mobile SEO professionals can help you ensure your mobile site is optimised for eCommerce, making it easier to convert mobile interest into mobile sales. Get mobile. Remember, people don’t just start searching on google, they start searching on their phones.
SEO optimised for mobile, matters. If you’re not on their phone, you’re not on their shopping list. It doesn’t matter if you’re trying to attract local buyers, national customers or an international audience, if you’re not looking at how your SEO works on their mobiles, if your site isn’t optimised for mobiles, you’re missing out.
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We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
This relates to search engine optimisation that is tailored specifically to how websites appear and function on mobile devices like smartphones and tablets. It ensures that people directed to your site from Google on a mobile device are getting an experience that is tailored for that particular device. This includes aesthetics and also the functionality.
More than half of all searches conducted through Google are done on a mobile device. Google wants to ensure that the top-ranked websites have been optimised for these mobile devices including layout, page speed, structure and more. If you want to appear at the top of Google searches, you have to factor in the mobile experience because more than half of the queries are coming from these devices.
If your page is already optimised for mobile, there are still several things you can do which improve the user experience. Work on strategies to make sure your site is responsive (clicks go through straight away) and the site speed is acceptable. Avoid pop-ups and multiple redirects and don’t block HTML and CSS code.
When you do not have a mobile-friendly website you are effectively eliminating over half of your potential audience which is a massive hit. Google is aware of this as well and its web crawlers will index your page as not being mobile-friendly and your SEO will take a significant hit. Google is always going to favour mobile-friendly websites over pages that have not been optimised for mobile devices.
One of the main SEO indicators Google will look for is how long people spend on your page. If they bounce straight out, this is going to hurt your SEO. A responsive website provides a better user experience and people are more likely to spend time on your page. That means they are more likely to make a purchase or take another action and it is going to improve your ranking in Google searches.
There are a number of apps and websites that can check your website for mobile SEO and ensure that you are providing the right levels of optimisation to appear highly in Google searches. These are paid services so shop around for the best option for you. There are options that offer free trials as well.
There are differences between mobile SEO and desktop SEO. The screen size is obviously different and you need to optimise the experience for desktop, smartphones and tablets. But user intent is also different. People on desktops are more likely to spend time searching for information while people on mobile devices tend to be seeking immediate information like an address or phone number.
The usual rules of SEO apply to mobile optimisation. You want an XML sitemap that can help Google better understand your website, user-friendly URLs, good backlinks, internal linking, optimised images and video and original content. With mobile SEO you also need to ensure that every page and function is compatible and functional on all devices.
When your website has been optimised correctly for mobile devices users are going to notice that it loads quickly, it responds immediately and the overall user experience is positive. This means that not only is your site going to be favoured by Google, your visitors are also going to be more engaged, spend more time on your site and are more likely to make a purchase.
If you load up a website on your smartphone and it looks identical to the same website on desktop, it has not been optimised. Think about how difficult it becomes to navigate and how small everything is because it is not designed for small smartphone screens. Any site that has large, clear and visible menus, buttons and information have been mobile optimised and this is what you should be looking to achieve.
The three main things you want from your mobile SEO strategies is to make your site look good on all devices, load quickly and be responsive on mobile devices and have content that can be easily consumed without the need to zoom or squint the eyes. If you tick all of these boxes you will be favoured by Google and your visitors will have a more positive experience and are likely to stay for longer.
A big thing to consider in 2021 is the volume of voice searches that people are using to find information. This is steadily increasing and people will say things differently than they would type them. This needs to be factored into your keyword research as part of your mobile SEO so you can appear towards the top of the responses to these voice queries.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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