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    Case Study
    Haileybury

    Enhancing the public face of Melbourne’s biggest private school.

    We helped Haileybury grow 5x organic revenue

    What do you want to grow?

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      "A world-class reputation. A local success."

      Lead generation increase
      37%
      Increased Open Day bookings
      9%
      Increase in organic sessions
      2x
      Increase in enrolments
      4%

      A Very Public Success

      Smarter timings for campaigns aligned the campaign with the purchase conversations parents were having.

      “Shout took a complex brief and created a simple solution. Very smart. Very approachable. Very effective.” Haileybury College

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        THE PROBLEM

        With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.

        OUR SOLUTION

        In the private school space, the School directories rank very well. We saw an opportunity for Haileybury on a Melbourne level (rather than a Victoria-wide level or national level) to rank above these directories, and well and truly above competitors.
        To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin. We also implemented a Melbourne wide campaign via “Private Schools Melbourne”, and also targeted suburbs surrounding each campaign.

        Haileybury is the only private school ranking for private school Melbourne, and also has the highest volume local terms rankling across private school and suburb variation
        Private Schools Melbourne 
        #6
        Private Schools Brighton 
        #1
        Private Schools Berwick 
        #1
        Private Schools  Keysborough
        #1

        Imagine how guaranteed sales would change your marketing strategy.

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          Michael Jenkins

          Digital Strategist
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            Michael Jenkins

            Digital Strategist
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