Case Study
Haileybury

Enhancing the public face of Melbourne’s biggest private school.

We helped Haileybury grow 5x organic revenue

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    "A world-class reputation. A local success."

    Lead generation increase
    37%
    Increased Open Day bookings
    9%
    Increase in organic sessions
    2x
    Increase in enrolments
    4%

    A Very Public Success

    Smarter timings for campaigns aligned the campaign with the purchase conversations parents were having.

    “Shout took a complex brief and created a simple solution. Very smart. Very approachable. Very effective.” Haileybury College

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      THE PROBLEM

      With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.

      OUR SOLUTION

      In the private school space, the School directories rank very well. We saw an opportunity for Haileybury on a Melbourne level (rather than a Victoria-wide level or national level) to rank above these directories, and well and truly above competitors.
      To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin. We also implemented a Melbourne wide campaign via “Private Schools Melbourne”, and also targeted suburbs surrounding each campaign.

      Haileybury is the only private school ranking for private school Melbourne, and also has the highest volume local terms rankling across private school and suburb variation
      Private Schools Melbourne 
      #6
      Private Schools Brighton 
      #1
      Private Schools Berwick 
      #1
      Private Schools  Keysborough
      #1

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        Michael Jenkins

        Digital Strategist
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          Michael Jenkins

          Digital Strategist
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