Enhancing the public face of Melbourne’s biggest private school.

In the private school space, the School directories rank very well. We saw an opportunity for Haileybury on a Melbourne level (rather than a Victoria-wide level or national level) to rank above these directories, and well and truly above competitors.
To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin. We also implemented a Melbourne wide campaign via “Private Schools Melbourne”, and also targeted suburbs surrounding each campaign.