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Spend was made more effective by creating a coherent messaging hierarchy across all channels.
The board had mandated a need to scale up the digital department. And the results were being generated purely on branded search terms. Baby Bunting needed to be found across the board for people who were searching for baby products online. Whether they are looking by product category i.e. prams, or by their favourite brand. Baby Bunting needed to own the search space when people were looking. And moreover, get reach on social media.
Shout developed an omni channel organic search, paid search, content and social strategy to boost online and in store sales quickly. Bringing dominance to the space online.
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