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    Get genuine customers when they’re ready to buy.

    Google Shopping ads are perfect if you want customers to come to your site with their credit cards in hand. These campaigns are exceptionally powerful at finding those who are ready to buy in the moment. And we're the driving force behind them. Give us a Shout and we’ll show you how a Google Shopping Campaign can change your business world.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our process gets the most out of Google Shopping ads.

    Google Shopping finds the customers who want to buy exactly what you sell. Our process gives you maximum potential, so shoppers will flock to your site, all while we both keep an eagle eye on advertising and marketing costs.

    1

    Detailed consultation

    Together, we find out what your online store needs, your strengths, challenges, and the goals you want to achieve. Then we look at proven strategies to suit your business, fit in your budget, and shoppers to your site. You’ll never be swamped with hard-to-follow information, because this is a partnership, and we want your campaign to go through the roof.

    2

    Strategy development

    Shout’s Google Shopping strategy is tried and true – we look at keywords online shoppers use to search for your products and then bring them to your site. The strategy we put together brings into line the current search trends while giving you the advantage over your competitors without you having to spend too much along the way.

    3

    Campaign execution

    Here come your shoppers! This is the exciting time when we watch as the orders fly in. But it’s not time to relax. If you think your Google Shopping campaign settings need a tweak here or there, we’re ready to swing into action and get the changes made. Don’t hesitate to call us anytime, you can rely on us to help keep your Google Shopping ad traction pumping.

    4

    Test and review

    Did your paid Google search campaign bring in new shoppers? What can we do next time to get even more of them to fill their shopping baskets and head off to the checkout? The goalposts are always changing. What worked before, might not work again. That’s why at Shout, we test all your ads to know what works best and improve your ROI. 

    Ready to grow? We are.

    As a leading Google Shopping agency, we’re proud of what we’ve done for businesses across Australia.

    Grow your sales instantly through Google Shopping.

    Open your doors – Google Shopping can be your business’s best new friend. It’s amazing for boosting sales and a proven way to generate leads that you can nurture over the long term. But first, you need a Google Shopping expert to make sure it works from the start and keeps working. That's us!

    Our data wizards weave their magic into creative formats that spark the perfect balance between strategy and art. Measure your ads’ effectiveness with transparent reporting that keeps you in the loop, and consistent communication from a team that’s always on the ball. See all of your stats in action as your campaign progresses, and know when your campaign’s goalposts are shifting to meet any market trends.

    Know exactly how your product data feed is driving success.

    When it comes to Google Shopping campaigns, the only way to know if they're really packing a punch is to assess the data. Luckily, the Google Merchant Center gives you everything you need to understand how your strategy is working (or not). Using these insights, we'll continuously tweak your campaign to ensure it never tapers down, giving you complete profitability on your ROI.

    We're not just an agency. We're your partner.

    Providing your customers with a fast, simple, and secure experience is critical to winning them over. But so is providing them with the ability to make confident purchasing decisions.

    Shout's Google Shopping campaigns are designed to give you the best possible conversion rate. We'll ensure that your products are showing for relevant search queries, maximise their exposure and ensure they are optimised for maximum conversions.

    Choose Shout as your agency and we'll ensure you get the best possible support. Our marketing is designed on trust.

    Conversion-driven.

    We're committed to helping your business grow. That is why we are here; our strategies are designed to drive conversion as much as possible.

    Our Google Shopping Ads give you sales, not just clicks. Our team of experts will put together a custom strategy that works for your business. We can get you started with a free audit, or sign up now and let us launch your campaign today!

    We know that every business is different, and we can help you reach your goals, whether it's increasing revenue or driving more traffic to your store. Our team of experts has years of experience in digital marketing and will create a plan that works for you.

    Our goal is simple: to help businesses succeed in today's digital world. We're committed to providing the best service possible so your company can thrive online and offline.

    We believe that every business owner deserves access to high-quality digital marketing services without breaking the bank. That's why we offer affordable prices on all our products, including Google Shopping Ads!

    The best part about Google Shopping? First page results.

    Google Shopping puts your products on the first page of search results, with a photograph, price, and store name. Your products are listed in the order that Google determines is most relevant to the shopper's query. This can mean that your product appears even before organic listings.

    This means that when someone searches using keywords related to your business such as "shoes," they'll be able to see all available options without having to click through multiple pages or even leave the page itself. And since this feature works across devices like smartphones too, it's entirely mobile-optimised.

    Additionally, you only pay when shoppers click on your ad to visit your website or to call your business. You don't pay when they see it or click on it to get more information. And you can set a daily budget that works for you.

    Finally, there are so many other benefits to enjoy about this platform, as it takes care of all of your marketing needs in one place. For starters, it:

    • Helps you find the best price.
    • Be seen by prospects who are ready to purchase.
    • Save money and maximise your cost per click.
    • Target competitive keywords when it matters most.
    • Get positive reviews from customers who can then spread the good word about your products.
    • Collect instant conversions faster than other marketing methods like SEO.

    By now, it should be clear that Google Shopping offers many benefits for its users. If not, let us prove to you the power of this marketing avenue.

    Who is it for?

    Google Shopping is a great tool for any retailer to use. If you haven't tried Google Shopping, it's essentially an online shopping mall where people can find the products they want at the best prices. The way it works is that retailers list their product on Google and pay Google a fee when someone buys their product through the platform. It's a win-win situation.

    The most important thing to know about Google Shopping is that anyone can list their products on it, but it's not as easy as it sounds. To make it easier for retailers, Google has created a network of partners that have expertise in listing and optimizing products for Google Shopping. These partners are called Merchant Center Partners and are essentially digital marketing agencies that specialize in Google Shopping.

    AdWords vs. Shopping

    Did you know that Google Shopping is free? That's right, free advertising!

    Google Shopping auctions are structured very differently from the traditional AdWords text ads you see on Google.com. With Google Shopping, it's not about who can bid the most for a keyword - it's really about who has the most relevant product data.

    So what do we mean by "relevant"? Well, if you have all of your product data filled out in your Merchant Center and set up correctly, then your products will be eligible to show up in front of users on Google.com or on other websites that use the shopping search engine.

    And now for the best part of it all...you only pay when someone clicks on your product ad! So, if 500 people see your product but no one clicks, you won't pay a cent. That's a bonus.

    So who is it for? The short answer is everyone. Of course, there are some products that just aren't eligible to show on Google Shopping (like alcohol) but for the most part, any brand with an online store should be taking advantage of this free opportunity to get their products seen by millions of users. And we can help you do just that.

    We're ready to get more shoppers to fill their carts.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our Google Shopping experts know how to get the orders coming in. Now watch them help fill yours.

    Boost sales with the Google ads agency you can trust.

    We can help you structure a paid search campaign that brings more customers to your door. Ask us what’s working right now for businesses like yours, and we’ll also tell you what’s not. Let’s get more shoppers to fill their baskets ASAP.

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    Why use Shout's shopping management team?

    At all times, we make sure your smart shopping campaigns remain trending upwards, giving you maximum exposure across the board. When you’re looking to dominate the Google Display Network, we’re your first port of call.

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    Expert support when you need it.

    At Shout, we know how fast Google Shopping campaigns can work, and how you need to be able to change direction, quickly, adjusting a campaign when you need to. You need a professional you can rely on and that’s exactly where we come in. Shout’s use best practices designed especially for businesses of all types across Australia. 

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    Results worth shouting about
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    Your on-call Google Shopping services expert.

    Google Shopping FAQs

    We answer a few of the more common questions around Google Shopping. Anything you want to know that we haven’t covered here? Just holla.

    According to the search giant itself, “Google Shopping is a new product discovery experience. The goal is to make it easy for users to research purchases, find information about different products, their features, and prices, and then connect with sellers to make their purchase.”

    Formerly known as Google Product Search, Products and Froogle, today this channel is a quick and simple solution that allows users to hunt for products they want to purchase that are available through online shopping websites and compare prices between them. A Google Shopping campaign gives consumers the opportunity to get the best deal by creating a competitive marketplace.

    It is simple to link your business site to this platform. First, you will need a Google Merchant Center Account, which you can get here. You will then need to link your website to both. From there, you will have the option to optimise your imagery and collate product feed data so that you can set up targeted campaigns that reach the right audience. This operates very much like Google Ads with an auction-based, cost-per-click model.

    Obviously, at Shout, we’ve done plenty of this sort of campaign set up in the past. So if you need a hand with your Google Shopping campaign setup, or want to tap into our experience when it comes to Google Shopping campaign best practices, you know where to find us. 

    You feed your product and website information into the system, and the search platform does the hard work for you. When people look for your products, they will see your Google Shopping campaign with an image of your product and essential information like its title, the store name, and your price. Other products from your rivals will be displayed as well, as being competitive is essential for success.

    If you think you need an agency that can hold your hand through the experience, we’d be happy to help. Regardless of your industry, product, service or the size of your organisation, we’re ready to get you growing. 

    In April 2020, Google created a free option for users in the USA. Australia’s version got the very same update early the following year. What that meant was that consumers had a much broader range of products to choose from, and sellers had access to audiences around the world.

    While Google doesn’t expect the free ads to replace the paid variety, it is meant to enhance and augment paid campaigns.

    To access free listings, select ‘Growth’ and then ‘Manage’ programs in the left navigation menu and select the surfaces across Google. The platform now effectively operates like normal organic searches; there are ‘normal’ search results and ads displayed.

    If you’re searching for a Google Shopping ads agency to help manage your free and paid campaigns, our expert staff are only too happy to help.

    There are many variables in Google Shopping that you use to optimise your targeting and your ads themselves. You can choose the search networks you want to appear in, add keywords and negative keywords and your target demographics just like in Google Ads.

    If you are using Shopify as your merchant on your website, you can sync your products and all of the relevant information about your Shopify store and your products with the Google Merchant Centre. That means your listings are automatically updated directly from your Shopify dashboard which makes it easy to streamline your product placement on your site and your presence in Google searches.

    There is a free option, which we mentioned previously, but the costs associated with paid advertising depend on the level of competition there is for your product. Ad ranking is determined by mini auctions, and you can determine your maximum amount. Win these mini auctions and you will be at the top and you pay per click.

    Something we often advise our clients to bid high on keyword search queries that are the most valuable. This requires a lot of awareness and analysis of your current campaigns. You need to look into what’s working and what’s not, what people are searching for and who is converting once they’ve found you. But bidding higher on some keywords and running a test on them can often turbo boost your results.

    Simply put, it’s your menu of products and the details of those products. Because your products could be constantly changing and the details (like price, availability, colour range) can change as well, your Feed keeps those details up to date in your ads. 

    The Google Product Feed extension enables you to build a portfolio to show your product information to the Google Merchant Center instantly. This saves you from having to manually change your product details on multiple platforms, for multiple SKUs, and multiple variables.

    In short, the answer is no. You don’t need one. But if you have multiple product SKUs and options that come with each SKU, it could solve a lot of headaches if you allow an agency like Shout to manage your Google comparison shopping services.

    Managing your feed can become a full-time job. Each of our clients has a completely unique product offering, target audience, marketing objectives, and internal resources. For us to answer that question for your business with a hand on our heart, it would require an individual discussion to ascertain where your business is at and if a Google Shopping Feed manager is necessary for you, or an extravagant expense you can live without.

    Because Google Shopping provides attractive, visual representations of products, customers are easily engaged as it makes the shopping experience as simple as possible. The more attractive your ads look and the higher they appear in the rankings, the more likely you are to drive purchases.

    Google Shopping ads now make up over 80 per cent of paid traffic for online retailers which makes it an essential tool for driving sales on your website. You will be connected with people actively seeking out your product who are ready to purchase.

    Google allows you to advertise your shop and your products by using two different types of Shopping ads.

    • The first one is called Product Shopping Ads. This type of ad is created based on your product data feed that you create and deliver to the Merchant Centre.
    • The second ad type is called Local Inventory Ads. This type of ad is created using a combination of your product data feed and your inventory data as submitted by you in the Merchant Centre.

    Google uses powerful artificial intelligence and machine learning programs to weed out fraudulent websites. While the search giant is actively working hard to ensure all consumers are safe, Google Shopping does direct users off-site to other websites, so ensure you are using your due diligence as well. If a deal seems too good to be true, it probably is.

    It’s always wise to read reviews and other users’ experiences if you’re a nervous shopper, and if you’re a retailer, building trust with reviews, accreditations, and positive customer experiences should always be a feature on your site.

    Google Shopping has been designed to give businesses of all sizes the chance to be competitive. For smaller businesses, it is one of the most effective in terms of Return on Ad Spend (ROAS). Because you are engaging in mini auctions, you have the chance to be displayed on the front page of searches just as effectively as the big players, so this is a great platform for smaller merchants. 

    In a Google Shopping ad unit, there’s no way of distinguishing if you’re a one-person operation or a multinational organisation. Your store footprint is entirely irrelevant at that point, which levels the playing field for the smaller merchants who lack the reach of the bigger fish.

    For bigger businesses, they’re a great way of building awareness of your product range, upselling by clustering or grouping products together, and maintaining relevance among searches.

    In other words, Google Shopping is a great way for all types and sizes of businesses to get in front of their audience and increase conversions.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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