Google adwords turns your website into a shopper magnet
Let google find buyers for you
Adwords gets your offer in front of shoppers. People with the money who are looking to buy, now.
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Using Google Adwords as part of a well-structured PPC campaign, Shout can get to the front page of Google. Complement with great CRO to turn extra traffic into extra sales.
Shout’s Google Adwords specialists use Google Shopping best practices to make sure your words stay relevant to your main market, even as key words change. So you stay top of mind by staying top of search.
At Shout, we understand how fast Google Shopping Campaigns can work, and how you need to be able to change direction, quickly, adjusting a campaign when you need to. It’s why we offer 24/7 phone support.
Set up a consultation to forecast the growth we can guarantee for your business.
Shout boosted awareness, drove traffic and increased time spent on the site for their online launch.
Google shopping and Google adwords can be your business’s best friend. It’s great for boosting sales. It’s also a proven way to generate leads you can nurture over the long term. It’s a short-term, long-term solution perfect for businesses looking to drive the business they need to grow. But you need a Google Shopping expert to make sure it works as well for you as you hope it can. Google Adwords Management is about making sure the right people keep clicking on the right words. Shout takes the time to understand your business’s short and long term goals, so our Google Adwords Managers can create a campaign that can help you meet those goals, help you scale and help your business grow.
Set up a consultation to forecast the growth we can guarantee for your business.
We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Formerly known as Google Product Search, Products and Froogle, this is a solution that allows users to hunt for products they want to purchase that are available through online shopping websites and compare prices between them. This allows consumers the opportunity to get the best deal and creates a competitive marketplace.
It is simple to link your business site to Google Shopping. You will need a Google Merchant Center Account and a Google Ads account. You will then need to link your website to both. From there, you will have the option to optimise your imagery and collate product feed data so that you can set up targeted campaigns that reach the right audience. This operates very much like Google Ads with an auction-based, cost-per-click model.
You feed your product and website information into the system and Google does the hard work for you. When people look for your products, they will see display ads with an image of your goods and essential information like its title, the store name and the price. Other products from your rivals will be displayed as well so being competitive is essential for success.
There is a free option available in the Google Shopping tab. To access free listings, select Growth and then Manage programs in the left navigation menu and select the surfaces across Google. Google Shopping effectively now operates like normal organic searches; there are ‘normal’ search results and ads displayed.
There are many variables in Google Shopping that you use to optimise your targeting and your ads themselves. You can choose the search networks you want to appear in, add keywords and negative keywords and your target demographics just like in Google Ads.
If you are using Shopify as your merchant on your website, you can sync your products and all of the relevant information about your Shopify store and your products with the Google Merchant Centre. That means your listings are automatically updated directly from your Shopify dashboard which makes it easy to streamline your product placement on your site and your presence in Google searches.
Your products could be constantly changing and the details (including price) can change as well. The Google Product Feed extension allows you to create a feed to supply your product information to the Google Merchant Center in real-time to save you having to manually change your product details on multiple platforms.
How much does Google Shopping cost?
advertising depend on the level of competition there is with your product. Ad ranking is determined by mini auctions and you can determine your maximum amount. Win these mini auctions and you will be at the top
Because Google Shopping provides attractive, visual representations of products customers are easily engaged as it makes the shopping experience as simple as possible. The more attractive your ads look and the higher they appear in the rankings, the more likely you are to drive purchases.
Google Shopping ads now make up over 80 percent of paid traffic for online retailers which makes it an essential tool for driving sales on your website. You will be connected with people actively seeking out your product who are ready to purchase.
Google uses powerful artificial intelligence and machine learning programs to weed out fraudulent websites. While the search giant is actively working hard to ensure all consumers are safe, Google Shopping does direct users off-site to other websites so ensure you are using your due diligence as well. If a deal seems too good to be true, it probably is.
Google Shopping has been designed to give businesses of all sizes the chance to be competitive. For smaller businesses, it is one of the most effective in terms of Return on Ad Spend (ROAS). Because you are engaging in mini auctions, you have the chance to be displayed on the first page of searches just as effectively as the big players so this is a great platform for smaller merchants.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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