A Google display advertising agency with a difference.
We’ll help you own Google Display and turn leads into conversions
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Book a free consultation with our SEO specialists today.
Michael Jenkins
Digital Strategist
A Shout expert will meet with you to determine which tried and tested strategy is best for your company, whether you’re looking to grow, you need a monthly boost on your YouTube channel, or you’re performing a remarketing campaign for your business.
Here is where you get to witness what the Google Display Network can do for your brand. It’s also where we get the chance to shine. As we work with your team, we’ll put a strategy in place that smashes your biggest goals out of the park, complete with a ROI on your advertising spend.
Here the work gets going, but we don’t sit still afterwards. We’ll launch your strategy from start to finish, making sure every aspect of it goes off without a hitch. No matter your objectives, we’ll keep your campaign in line with them, every step of the way.
We don’t just set and forget. Once your campaign is running on the Google Display Network , we will keep an eye on your campaigns and competitor activity to ensure you have the most up-to-date strategy in place.
We know lots of tricks to getting your audience’s attention with Google display ads, and we can’t wait to share them with you. If you’re ready to get started, so are we.
The Google Display Network (GDN) reaches 90% of all internet users. With a deep knowledge of online display, Shout’s experts will help you strategically work out where your ads are placed on the network, which will help you reach your customers most likely to buy.
Google is the world’s biggest search engine. Whenever people search online, or simply go online, they’re more often searching on Google. This is spectacular news for anyone wanting to sell anything.
Shout’s paid search experts know how to make Google display marketing campaigns work. They learn from every interaction and use what they learn to make your campaigns more and more effective.
Depending on the capability of the site your responsive display ads are shown on, you can run banner ads, image ads and responsive ads - the choice is yours, and we’re here to power it up.
Once the campaign is booked, your Google display ads appear just like other responsive display ads: as banners across the top of a page, or down the side. It can even appear as a responsive ad in whatever space is available. However, remember that this can limit where your ad appears, which is why we recommend creating multiple versions of different formats for greater efficiency.
We all know Google runs the online world with its mammoth suite. Gain more leads for your business through a targeted channel that converts. In comparison to organic SEM options, native display advertising through the GDN generates huge impacts for brands, from all walks of life. See your compelling visuals and ad copy, videos and marketing messages pack a punch with your biggest prospects online.
As a leader in Google display ad strategies, we’re dedicated to paving successful pathways for our clients, especially through this evolving channel. Ready to see our search ads magic in action? Let us show you.
Think of us as an extension to your marketing team, sliding into your structure to evolve your online efforts into hard-hitting strategies.
Use our expertise to:
• Manage your display advertising campaign
• Tie it into Google Ads
• Leverage offers and discounts you have running for your brand
• Go head-to-head with your biggest competition
• Complement it with PPC social campaigns, remarketing, content, SEO and more
Are you inspired to see us formulate your success? So are we. As a leading digital marketing agency, we're ready to show you the way.
The best part about the GDN is that it’s complex and able to narrow down your audience to pinpoint them, wherever they may dwell across the net. Watch as we zoom in on your prospects and target them through compelling ad copy, powerful video content and marketing messages that resonate with their needs and pain points. Solve their biggest challenges by appearing across the web when they need it most, complete with the ability to convert them then and there.
With experts from our team right next to you, you can take advantage of powerful marketing capabilities created by the world’s largest search engine. It all starts here with Shout.
Shout offers end-to-end marketing solutions for brands working across any niche imaginable. No matter how particular your offering is, we can amplify it to the world through:
• Engaging campaigns that spark engagement
• Strategies destined for success
• Consistent reporting to refine and retarget
• Precise budget tracking for maximum value
• State-of-the-art audience targeting for hot leads
How do we do all this? Well, we:
• Find your audience, wherever they are dwelling online
• Identify their behaviour and engagement on Gmail (non-intrusively)
• Target YouTube video feeds
• Explore the potential for your ads to be seen on portable/mobile devices
• Power it all up with exceptional content and ad copy
We’re numbers people, but we like to get creative just as much as we like to get mathematical. See our data wizards weave their magic into creative formats that spark the perfect balance between strategy and art. Measure your ads’ effectiveness with transparent reporting that keeps you in the loop, and consistent communication from a team that’s always on the ball. See all of your stats in action as your campaign progresses, and know when your campaign’s goalposts are shifting to meet any market trends.
Based in Australia, we’re here and ready to get started on your very own display ads campaign. No matter what corner of the country you’re in (or beyond), our experts can tackle any challenges you throw our way.
Let us hear your brand’s story so that we can take the first step towards bigger and better success for your business. Get in touch with Shout now for a no-obligation discussion around your objectives, your current efforts and the budget you have to work with. We’ll provide you with a tailored quote or helpful guidance.
Demand provable impact. Demand results on your bottom line. Ask Shout’s experts how marketing on the Google search network can work for you every time.
Whether your audience is actively searching for a product you sell, watching music videos, or simply killing time checking their Instagram feeds on their mobiles, Google display advertising can reach them. So can you. And our search experts will help you.
Our experts only use approved Google display Ads tools to track clicks against visits. This gives you the clearest possible picture of your performance, and our reports are always transparent.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
Anything you want to know that we haven’t covered here? Just give us a shout.
Google Ads run on several different platforms or networks, including Google Search, YouTube, Google Shopping and the Google Display Network.
The Google Display Network (GDN), is an assortment of over two million partner apps, websites and videos where your selected ads can appear, and it accounts for over 90% of the internet.
You can target your display ads anywhere on that network in a variety of ways:
• By target audience, broken down into demographics or interests
• By content, using keywords
• By placement, looking at the exact websites that are being visited
Ultimately when you get into display advertising, you would predominantly be looking at visual images and videos, delivered in the form of a banner, image, or text ads. These are shown to internet users on websites, social media platforms and the GDN itself.
This form of marketing reaches consumers with ads that are specifically targeted. These appear on their mobile apps, favourite websites and during YouTube videos.
Through this platform, you can engage with existing customers or new consumers that have previously shown interest in your brand. The network reaches people over millions of websites, blogs, news platforms and Gmail.
While it may not immediately be the obvious choice because of the low click-through rate, this type of marketing does create brand awareness, and consumers are more likely to buy their product. Due to the ads’ creative nature and prominent position, they build customer engagement, and your brand becomes familiar to consumers.
As a form of digital marketing, this advertising channel is a method used to attract an audience from social media, a website, or other digital mediums for a specific purpose. These are made up of images, videos, and text-based advertisements with click-through options which our agency has the expertise to deliver.
This network is a group of websites, apps, and videos where your ads appear to reach over 90% of worldwide internet users. This format allows you to target your ads to a specific audience – such as “retirees” or “busy professionals” or particular contexts – such as “collectors” or “outdoor lifestyles”.
They say that a picture paints a thousand words, and that’s certainly the case with Google display. From a statistical standpoint, it must be said that this type of advertising may not sound like a fruitful investment, considering that only around 0.06% of people actually click on display ads. For any ad medium, that’s a very low conversion rate.
However, if you created an ad for a website that has 1 million monthly visitors, at a 0.06% click rate, that’s 60,000 new potential users clicking on your ad – a huge ROI for such an affordable marketing strategy.
While it may not mean that those clicks are going to turn into conversions, it does create an intangible brand awareness that can be further developed. There is a reason it’s still growing in popularity. Ask our team how we can help you develop your strategy.
Google display advertising reaches consumers with ads that are specifically targeted. These appear on their mobile apps, favourite websites and during YouTube videos. Through this platform, you can engage with existing customers or new consumers that have previously shown interest in your brand. The network reaches people over millions of websites, blogs, Gmail and news platforms.
Within digital marketing, Google display ads have long been used to entice an audience from a website, from social media or any other medium for a specific purpose. These ads mainly comprise images, videos and some text-based advertisements with click-through options.
The ads have a creative nature and are built to encourage customer engagement, so that your brand becomes familiar to consumers. Google display advertising companies like Shout have the expertise to deliver this all for you.
If you have some experience working with display advertising, you can spend time testing different types of ads, on different platforms, for different lengths of time and marketing to various groups.
With all of these variables, the only way to find the sweet spot with ROI is to test and analyse regularly. In addition, working with an agency could help you to develop the right type of ads that will perform well, giving you creative quality and peace of mind.
At Shout, we have access to technology based on artificial intelligence. This is made to reach the correct target group and increase your brand, product or service awareness.
Unfortunately, there is no one-size-fits-all answer here. Google display ads will vary depending on the platform you choose.
For example, Google Ads could cost around $2.32 per click, and on the display network, it could cost around $0.58 per click.
For more information on numbers, you’d be best placed to run a campaign, or speak to a display advertising Google Ads agency that can create one for you.
There is a range of options that have a positive impact overall on these campaigns.
These include:
• Static – an unmoving image usually containing some text
• Animated – this may use 5-10 seconds of a looping/bouncing movie or GIF
• Floating – this will be visible in the same place on the page, even when the consumer scrolls up or down
• Expanding – usually these are relatively small, but grow in size when an interaction happens such as moving the mouse over the banner, or clicking on it
• Interactive – this kind will require some engagement from the consumer, like playing a short game or filling out a survey
• Video – these ads play some kind of self-contained video for up to 30 seconds
• Pop-up – in the form of a small window that covers the website, the user would need to minimise it to see the site page
• Wallpaper – this usually sits in the background of the website page, like a watermark
Our agency has seen a positive impact on using keywords for this purpose. Using targeted phrases for your products or services will find relevant websites and consumers who are interested in those key areas and in turn, create traffic and sales to your business. In other words, it helps connect likely buyers to you.
The best way to make money this way is through pay per click advertising. This type of advertising can work in two ways. One is that you don’t pay anything until someone clicks on your ad or an advertiser pay you once someone clicks on the ad. Our team can help you understand this further.
Working with an agency like ours will help you develop the right type of ads that will perform well. In the care of professional hands, we can improve your campaign with creative quality, targeting the right audience, and ensuring that it doesn’t become part of ad clutter.
For the most part, yes. Keywords are just one of the options you can use for targeting on the Google Display Network.
Occasionally your ads on the Google Display Network may be shown on platforms that seem unrelated to your keywords. This isn’t a cause for concern; your ads may be showing to audiences based on their recent history, rather than the content of the page they are currently looking at.
At Shout we’ve seen the positive impact of using keywords exactly for this reason. Using targeted (or retargeted) phrases for your brand will likely find consumers who are interested in those key areas, and thus it can direct traffic and conversions to your business.
Pay-per-click (PPC) is the most common and runs through your Google Ads account. It’s also arguably most effective way to make money through advertisements. This is where you display your ads in the format and platform of your choosing, and you only pay once the ad is clicked on by a consumer. Typically, PPC ads are prominent in search engines, though they can be found elsewhere too.
Display advertising is the process of showing banner, image, or text ads, which are strategically placed on relevant websites and apps. Most companies use a combination of both to capture users at different stages of their browsing journey. The more times a user ‘comes into contact’ with a brand online, the more likely they are to engage.
Explode your brand awareness and power up your conversions with a tried and proven Google display ads campaign from Shout. Backed by a tailored X-chart, you’ll see growth you never thought possible.
Want to know the best way to use the Google Display Network to promote your website or product? If so, it’s time to see how Shout’s digital marketing services can take your business to the next level. Learn how we can power up your campaigns with strategic ad groups, targeting, cost-per-click budgeting and more.
When you choose to work with our experts, we provide you with an industry-leading X-chart that shows you everything you can expect from our solutions. Know what your sales forecast will be and the kind of ROI we’ll hand over – guaranteed.
Google display advertising (GDA) is the advertising channel this major search engine uses that allows you to target people based on the sites they are viewing across the web. Known as the Google Display Network (GDN), GDA is different from Google Ads in that it lets you pinpoint audiences during their natural browsing behaviour, rather than by them searching for keywords relating to your offering.
At Shout, we use the most innovative techniques and strategies to maximise the best possible performance out of this platform. To put it simply, GDA in the offline world would look like placing adverts in a newspaper or magazine. In an online setting, this means using GDA to display banner ads on websites in an online setting.
There’s a lot that goes into GDA and how it works. With our Google display advertising agency by your side, you’ll be able to take the very best of this platform and put it to good use for your business. Ultimately, we’ll make magic across the three major components:
GDN lets you get into highly targeted audiences and experiment with different headlines, offers, positions, copy and bids. See what works best, and then maximise your results from it. With our campaign managers by your side, we’ll also narrow down your audiences by location, interest, income, age, gender, occupation, and a whole host of other categories.
One of the best parts about this network is that it includes massive amounts of websites – more than two million, in fact. And those websites reach an accumulative 90% of internet users. Now imagine your brand landing in front of those eyes.
At Shout, we make it happen.
GDN targets people who are in need of what you have to offer or may carry an interest. It may be an existing client or it could be someone who has never done business with you before, but they are likely to be eager and willing to invest if you target them properly.
Google display ads let you target customers near the point of sale in the buyer’s cycle, driving up your sales and exploding your ROI. So what other benefits can you expect from this world-renowned platform?
At Shout, we care for our clients. Instead of working with 20 different agencies (as many direct marketers do) imagine working with just one agency that is fully committed to your success – one that’s going to give you the attention and dedication you need to make a real impact in your market.
As a digital marketing agency that’s formed on the value of delivering realistic and pure results, we understand that the success of our clients is based on the success of their projects. We don’t take shortcuts. We take time to understand your business and your goals before we create your website or improve your current site. It pays off in better results and a much higher quality of service.
We have worked with clients from multiple industries, including heavy machinery, fashion, information technology, and retail. We’re experts in all forms of marketing, and we’re ready to show you why.
Get in touch with our team now for your free X-chart. You’ll gain exclusive insights into how your performance could explode with our Google Ads Display Advertising network solutions, complete with the guidance of our experts.
Contact Shout for more information or to have any of your questions answered. We’re always more than happy to navigate you through the process, no matter how experienced you are with digital marketing.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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