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Digital Strategist
Our goal is to help you attract and nurture prospective B2B leads and clients through more strategic, more efficient engagement with buyers, partners, influencers, and advocates.
We focus entirely on your business objectives and design growth-driven and scalable B2B marketing solutions to develop a digital marketing plan that get the results you’re looking for.
Shout’s B2B experts understand the need for industry specific campaigns and create marketing programs designed to improve your B2B lead generation, your conversion rates, and your sales opportunities.
Set up a consultation to forecast the growth we can guarantee for your business.
Shout boosted awareness, drove traffic and increased time spent on the site for their online launch.
It starts with sound B2B strategic thinking.
We define strategies that marry your budget and business goals.
We look closely at customer journeys, barriers to purchase and engagement tools to ensure growth where you need it most.
Then we choose the right channel.
The channels are endless, and the landscape is ever changing but desired outcomes seldom vary.
That’s why we focus on the methods that drive growth and results in B2B Marketing.
And we love content, so whether your creating microsites, blog posts, world class editorials, research reports, infographics, or video, Shout can show you how to create and harness that content for effective lead generation results.
Set up a consultation to forecast the growth we can guarantee for your business.
We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
B2B stands for business-to-business and this is the practice of marketing services or products directly to a business. Any business that sells their products or services to another business needs B2B strategies to ensure they are reaching the right people in the right market.
The first step of any marketing strategy is to conduct the proper research to understand the buying journey, demographics and behaviours of the businesses you are trying to market your products and services to. You are also going to need a high-performing website that has been optimised (SEO) as well as a social media presence across Facebook, LinkedIn and any other relevant platforms.
These are two different audiences, with B2C marketing concerning businesses trying to market directly towards consumers. When marketing towards consumers you can use a lighter, friendlier approach whereas B2B marketing is about building relationships and delivering strategies that position your products and services as a positive return on investment for other businesses.
If you are looking to expand your reach and audience base globally, B2B is the marketing strategy that is going to achieve that. B2B marketing strategies and commerce can leverage the internet to reach a wide business audience through your search engine presence, your website and through social media channels.
Data is important in all digital marketing and the same applies to B2B marketing strategies. You want to be able to understand your audience better and which strategies are effective and which ones may need work. There are many different platforms available to analyse this data for you and you should find the best fit for you to ensure your strategies are as effective as they can be.
Marketing requires a lot of work which can be a large burden if you don’t have the labour and resources to match that volume of work. There are a number of technologies available that will automate many of the manual processes, tasks and workflows to help reduce this workload and streamline your marketing operations.
When people think of B2B marketing channels they often think of digital channels like social media, your website, email marketing, display advertising and your SEO. While those are obviously crucial, it is also important to remember offline channels as well including trade shows, trade shows, direct mail and traditional media.
To improve your chances of success, there are a number of things you should do to boost your LinkedIn profile. Ensure your company page is as informative as possible and that you are creating valuable content that reaches your identified audience. Video content is especially powerful on this platform.
Facebook is a very powerful tool for B2B marketing as you can reach an audience of millions by using the advertising feature. Identifying your audience is critical here, as Facebook allows you to market to custom audiences. You can also make use of a pixel to analyse the visitors to your website and emulate that demographic in your Facebook campaigns.
LinkedIn is the clear standout, but there are many others you should consider as well – including Facebook. Other platforms that have proven to be very successful for B2B marketing include Twitter while multimedia platforms like YouTube, SlideShare and Vimeo have also proven to be very effective.
The best thing you can do is constantly ask for feedback. This two-way dialogue helps build relationships while also assisting you in getting to know the real needs of your potential customers. Your content marketing is also highly important so if you don’t have the right resources, it is worth investing in. Finally, marketing automation is important for businesses of all sizes to eliminate labour-intensive manual work as well.
Artificial intelligence is going to be the central driver of B2B marketing changes and we are already seeing this through the creation of chatbots and programmatic advertising. Investing in these technologies will be crucial for future campaigns for lead generation and nurturing.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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