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Growing Business Online 2021

Best SEO Strategy of the Year 2021

Best E-Commerce Campaign 2021

PPC marketing is all about return on investment. And we know how to get it.

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    These happy clients demand the best pay per click advertising in Australia

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    Let's get to the point. You need leads, and we know how to give them to you.

    Take your lead generation to the next level with Google Ads services from our team. With helpful staff, a smart approach and tailor-made solutions, we'll help you connect with more of what you're looking for – customers.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our process for PPC campaigns puts you on top.

    1

    We get to know you.

    With Shout, you’re in the hands of Gold Coast’s best local pros in the space, all of whom are ready to guide you through the process. We’re an Australian-owned and operated team, so you can trust that we’re looking out for you, putting in the attention to detail to get to know your brand and what makes it tick. We’ll ask all the right questions to ensure we know exactly what you want from our digital marketing services, and assess how a Google AdWords campaign can shift your business’s revenue.

    2

    Your vision, our strategy.

    Choosing us for PPC management services on the coast means you’re able to reap the benefits of an online marketing team that knows the difference between success and vanity metrics. We’ll tailor a strategy that specifically suits your brand, all with a free digital marketing audit at the very beginning. Then, and only then, will we dive into action, backed and ready to go with a clear-cut road map.

    3

    And we're off.

    In the third phase of your PPC campaigns with Shout, we get into the good stuff, pushing your search engine marketing strategy live. Once this is underway, we’ll make sure all of your paid search efforts go off without a hitch, ensuring the best possible result.

    4

    Tweak, shift and refine.

    When we need to, we’ll amend your Gold Coast Google Ads so that they meet changing consumer behaviours or trends. If your competitors are up to something in this space, we’ll know about it, refining your search engine marketing to suit the nature of the times. We never sit still, and neither will your PPC campaigns.

    We're the Gold Coast PPC advertising agency you've been looking for.

    Unlike other SEO companies, we know what makes every individual brand tick. And that’s because we put in the hard yards upfront to get to know our clients’ businesses before we go all in.

    Advertising campaigns that shift the tides.

    No matter where your target audience is dwelling online, we'll reach them through Google Ads campaigns that are tailored to the coastal landscape.

    PPC services Gold Coast brands continue to trust.

    At Shout, our PPC Brisbane team of experts is ready to show you a new way to get your company on top. With proven strategies and cutting-edge technology, we'll get your message the exposure and recognition it's been waiting for.

    Google Search Engine Marketing is all about helping your business connect with customers when they want, where they want. With our PPC solutions, you'll be able to hone in on your strengths and target those who would most benefit from what you're selling. We'll develop a carefully selected strategy to help you reach the right customers fast and effectively – at only a fraction of the cost of other agencies.

    More than just PPC advertising.

    Did you know we're also an SEO company? Beyond Google Ads, we also specialise in a variety of other digital marketing solutions, including social media advertising, SEO strategy, Bing Ads, marketing automation, and more.

    But here's what we want you to know: we're experts in all of these things, not just one or two of them. That means if your goal is more revenue, more leads, increased brand awareness, or any similar task, you should partner with us because we have the right knowledge, skills, and ability to get the job done based on data-driven strategies and proven methods.

    We love our line of work.

    We're not driven by just making money; we want to change the world. It's about creating something great for people who need it, helping brands of all kinds access consistent business growth. When you work with Shout, you're working with a team that's passionate about changing your business ROI for the better.

    Give us a run for our money.

    We know we can turn your precious marketing dollars into massive ROI using tailored Gold Coast PPC services. let us show you how.

    There's a reason our team are the leading experts on the Gold Coast.

    We're Google Ads masterminds.

    We know how search engines work, and we know what makes paid ads so profitable. When you work with our team, you’re backed by advertising campaigns that focus on your biggest messages, target audiences, keywords and products.

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    Bigger and better lead generation.

    Tired of your competitors taking away all your business? Sick of being outspent by other companies with more money? The secret lies in search engine advertising. We’ll show you how a simple, cost-effective campaign can get you more leads than ever before.

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    We're ready. Are you?

    Shout is a Gold Coast PPC advertising company with a singular focus on increasing your profitability. We look at both the technical and the behavioural aspects of your campaigns in order to gain a full understanding of how to move forward.

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    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    It's time to get the ball rolling on your Gold Coast PPC campaigns.

    FAQs on PPC Gold Coast

    Every form of pay per call advertising has its pros and cons. At Shout, we take a multi-channel approach to show you how Google Ads, Display Marketing, remarketing and other avenues can all tie together to give you a winning combination. Trying to decide whether Google Ads or Facebook Ads is best for your business? Don’t worry, we’re here to help. We know that every brand is different, with different needs and business goals, so there’s not one perfect solution. We’ll help you decide which PPC advertising channel is best suited to your business and goals, your target audience and the factors that are unique to your business.

    It’s not a one-size-fits-all solution, but when you look at the various factors that go into deciding on a form of advertising, it’s clear that some forms of PPC are better for some businesses than others. For example, the below are three of the biggest ways to use these channels in your digital marketing suite.

    Google Ads

    Google Ads (formerly known as AdWords) is an online advertising service created by Google where businesses can show ads to users who are searching for specific relevant keywords and phrases. The platform offers programs tailored for marketers with specific goals, such as increasing brand awareness or driving traffic to a website.

    Display marketing

    Display marketing allows you to create ads that reach a larger audience and appear on websites outside of Google. This means your ads will be seen by more people who are already browsing websites, creating an even more natural feel for your ad.

    Facebook Ads

    It can be an effective way to reach customers naturally through Facebook’s massive network., but using paid ads on the network, you gain access to a variety of demographics that you can target with precision.

    The issue with Facebook Ads is that you are at the mercy of their algorithm. You don’t get control over how frequently your ads show up or when they appear in news feeds. You also don’t know exactly who will see them. That makes it a gamble for those unfamiliar with how Facebook ads work. The best way to tackle this is to use an expert agency (like us) that knows how to get around these hurdles.

    Yes and no. No form of PPC is free in the sense that you have to pay a cost per click (CPC). However, it is free to get started and create an account with Google AdWords.

    The biggest benefit is that you can try out a campaign or ad group without spending too much money to see if it works for your brand. You only pay for your clicks, so you can see what works for you before forking over any hard-earned money.

    For example, a common approach is to sign up for an account, try out a few keywords related to your business. Then, set your daily budget to $1 and start bidding on those keywords. It won’t cost you a thing until someone clicks on your ad, and this will help you understand whether it is worth your investment.

    When you work with Shout, though, we will provide you with a free X-Chart that shows your sales forecasts through Google Ads upfront. This means you don’t have to spend a single sent to know whether this platform will work for you.

    Paid search advertising is an umbrella term for the act of paying for your website to show up on search engine results pages (SERPs) for certain keywords through ad placements. These appear at the top of results with the ‘Ad’ icon next to it.

    On the other hand, PPC refers to the type of model that this service operates on. For example, when you choose Google Ads, it uses a pay per click (PPC) model to charge you.

    PPC is a great way to boost online sales quickly without spending a lot of money. But it’s important to know what you’re getting into before you dive in. Here are some things to consider:

    Time investment. PPC campaigns take time to set up and manage. You can’t just set it and forget it, and you have to be willing to adjust your strategy as time goes on. It requires a commitment, but if you’re serious about increasing your site’s sales, you need to be willing to put in the work.

    PPC ads are expensive. While paid ads can help boost sales quickly, the money can add up fast — especially if you’re not seeing measurable results right away or if you’re starting out with small ad budgets. You might spend $20 or $30 for a customer who would have bought from you anyway, even if you hadn’t run any ads at all.

    Don’t let your budget run wild; monitor your sales closely so that you don’t invest too much in PPC before seeing results.

    Paying for traffic is risky. If people aren’t clicking your ads or making purchases, then PPC isn’t working for your business.

    Bidding is challenging

    There are several factors that can affect your bid, including the location of your business, the competitiveness of your keywords and the seasonality of your product sales. You might have to experiment a bit to find out what works best for you.

    You need skills

    If you don’t know what you’re doing, it can be very frustrating and time-consuming trying to get your PPC campaign going. Sometimes it can take a few days before you see any results at all.

    How to avoid any issues:

    This type of digital marketing is one of the most cost-effective forms of advertising available to you. However, it can be very expensive if not managed correctly. We have seen many businesses spend thousands of dollars on AdWords only to see their campaigns fail.

    If you are going to run effective campaigns, there are some best practices you will want to follow:

    1. Hire an agency to run your Gold Coast Google Ads for you

    2. Do your market research

    3. Know who you want to target

    4. Know what keywords are the best ones to target

    5. Understand how the bidding system works

    6. Assess whether SEO may be a better option for you.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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