Marketing, Sales & eCommerce Consulting
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With so many options available to the modern retailer, so many ways of setting up an eCommerce site, so many approaches and methods and systems and processes, it can be hard to know which one is best for you.
With decades of experience in retail marketing, with a clear focus on digital and technology, Shout consultants understand how to align your business and brand challenges with provable retail and digital solutions – and can shape a retail sales strategy to turn your sales funnel into a sales superhighway. We have a great blend of ex-client-side marketing talent and industry best agency talent to understand both sides of operations.
We believe in the power of strategy to drive outcomes and provide focus. We work with you to understand your business challenges, keep up to date with the latest changes in technology and shape our solutions to match those changes to your business challenges. And we explain it in simple English.
We look at where you are. And where you want your business to be. We understand the data and the challenges whilst working with all levels of your business to see strategy developed.
By looking for the one thing you can do differently that turns, “good enough” into “no more please, we have all the business we can handle.”
The best strategy won’t get you anywhere if it’s poorly executed and not modelled. We’ll set up a plan that works, based on your business goals and your business plan. We will help model out the commercial returns of that plan and ensure operational impact is clear. So you see consistent growth results
Business moves fast. What works this week might not work next week. Your audience can change. Their tastes evolve. Markets move. We will work with you ongoing to ensure strategy and roadmap continually align and whatever needs to change, does.
Set up a consultation and one of our expert strategists can talk you through how we work and how effective a strategy and roadmap can be for your business.
Our consultants have experience at every stage of the buyer lifecycle. We can help you with everything from retail and marketing strategy, aligning marketing goals with business plans, online sales cycles, marketing and brand attribution – including online and offline attribution – effective loyalty programs, and the establishment and management of KPIs through better data management.
Our consultants have experience in all industries and can provide specialist retail online sales and marketing insights into:
Don’t be afraid of the data
In modern retail and eCommerce, data rules. If you have an eCommerce component to your sales cycle, if you have a retail site that acts as an extra 24/7 salesperson, you need to harness the data. Find out what you need to measure to ensure better success and better sales performance at every stage of the funnel. Determine which data points contribute to better performance. And understand how to tweak the messages and communications and digital experiences you provide to help those specific aspects of your path to purchase work harder. Day after day after day.
Superior Data Set Ups
You can’t manage what you can’t measure.
By setting you up to better measure the performance of your online retail store, Shout’s consultants can help you better manage the performance at every point in the buyer journey.
If you’re not set up to monitor, measure and analyse data, and leverage the data to improve sales success, it’s never too late. Shout can help. The sooner you start understanding the power of effective data management, and how easy it is to leverage the data and the insights gleaned from the data, once you’ve set up your own bespoke system, the sooner you start supercharging your sales funnel.
An effective data management system also opens the door to letting you successfully launch a mass personalisation program. A program that allows you to reach more potential customers with more engaging sales messages and convert a higher percentage of interested consumers=. With personalised messages and the incredible opportunities presented through contemporary digital and CRM platforms, and the potential of AI quickly being realised by first movers, mass personalisation is no longer just a pipe dream. Shout’s data consultants can help. To learn more, contact us here, or read more about the potential of mass personalisation, here.
Shout consultants make it easy
Working with you, and the data management experts at Shout, we work with you to understand your sales strategy and your marketing needs. Taking that understanding, we look at a wide range of systems, identifying the one which will work best for your needs – in the short term and as your online business grows. We can then help you establish your data management system – and ensure it aligns seamlessly with your sales and key performance metrics. Our retail eCommerce consultants then take you through your dashboard and help you understand how, by adjusting different inputs, you can quickly establish different outputs.
Discover more about Shout’s data management expertise here.
The more you understand which parts of your communication program works best, and which parts are underperforming, the easier it is to tweak, change or drop that aspect of your marketing, brand or sales strategy.
Shout’s retail consultants specialise in attribution and can help you understand how each part of the funnel (and each communication at each part of the funnel) can be made more effective. So, you get a high performing funnel. And a higher performing bottom line.
Discover more about Shout’s expertise in attribution, here.
Loyalty program consulting
Shout’s retail loyalty consultants have an incredible depth of knowledge in creating effective loyalty programs which make it easier for you to increase sales while maximising your return on spend. Put simply, you spend less to get more sales. Our consultants will work with you to understand your customer, business model and profitability, then help you develop a loyalty program which helps you keep more of the customers you already have – by reducing churn – get more new customers, and get more ongoing sales from existing customers at lower average costs.
Find out more about our Loyalty Program expertise here.
Consultants who don’t set and forget
At Shout, we understand how complex retail sales can be. The modern retailer has to understand so many different aspects of the sales cycle – which can seem to be even more complicated by the inundation of digital sales tools and eCommerce demands.
It can seem like data and digitisation and eCommerce are the magic bullet that can boost sales, sustain profits, increase margins, and give your business a very healthy bottom line. And, the truth is, it can be the most effective way to grow a retail business, once you’re set up for success.
This is what Shout’s retail consultants will do for you.
We’ll help you understand what digital can realistically do for your business. We’ll help you identify which digital platform you need, and which systems you should or should not use. But good consultancy doesn’t stop there. We work with you to identify the key metrics you need to monitor and measure – identifying the key parts of your sales funnel, and the numbers you need to make at each stage to effectively run your retail business, and how to tweak the components to grow the numbers – and grow your business.
And we’re here for as long as you need us. Our consultancy philosophy is to ensure you’re set up for success. We understand how challenging change can be. We understand how, once sales start growing, you might need to tweak or adjust your strategy to set yourself up for even more growth.
We’ll be there when you need us.
To find out more about how Shout’s retail and eCommerce consultants can add value to your business, and boost your bottom line, please get in touch, today.
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It can be hard knowing which strategy is best for your business.
There are hundreds of ways you can go, but one place to start. Start with the right strategy for your needs and your business.
Our consultants have experience at every stage of the buyer lifecycle. To find out more about how Shout’s retail and eCommerce consultants can add value to your business, and boost your bottom line, please get in touch, today.
We’ve compiled a list of the most commonly asked questions about marketing automation agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Strategic marketing consulting is a service we provide to clients who need help creating, planning or executing their own marketing strategy within their business. It focuses heavily on the marketing, digital and customer areas of marketing. Along with marketing operations, financials and returns from marketing activity.
eCommerce marketing consulting is a service we provide to clients who need help creating, planning or executing their own eCommerce strategy. It focuses heavily on the direct to customer eCommerce channel of your business. You can expect deep dives on digital marketing, conversion rate optimisation, data, UX and web development programs along with key financials and returns generated from the store.
Retail marketing consulting is a service we provide to clients who need help creating, planning or executing their own retail marketing strategy within their business. It focuses heavily on retail marketing, digital and customer areas of a retail store that has an online and offline direct to customer channel. Along with marketing operations, financials and returns from marketing activity both online and offline.
A Go to market strategy consultant focuses on how, when and why a business engages with its customers to convince them to buy a product or service. Ultimately focusing on enhancing the customer experience and delivering the outcome of the business.
Marketing operations we focus on include your resource structures and how those resources are focused on delivering outcomes. It could include the operation of media planning, creative briefing, processing customer feedback, developing a promotional plan and more.
A strategic marketing roadmap is a series of executional plans that you focus on over a pre-defined period of time that will support a strategy you have created.
KPI or Key performance indicator are ultimately the measurements of success you want from your strategy. It could be an awareness target, customer acquisition target or sales.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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