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    LinkedIn management is networking that really works.

    LinkedIn advertising lets you slice your market anyway you like – by industry, by size, by interest or by title. That’s a lot of angles to amplifying business growth. For access to all these strategies, just Shout.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A powerful process for LinkedIn advertising

    Looking to gain a competitive advantage with the professional platform? Our process ensures you’re more than just present on LinkedIn, but that you’re a powerhouse.


    Understand your business

    Every industry, and company, is different. At Shout, we work to identify how LinkedIn marketing can work for your business, and work harder than your competitors. Do you want to grow relationships, increase leads or traffic buyers to your website? Our consultants do a deep dive on your goals, to guarantee we deliver on them.


    Create your profile

    Our expert team will help you set up your business profile using powerful keywords that help the connections that need you, find you. We’ll make sure your profile is optimised to create brand awareness, promote curated content, find new business opportunities and convey a solid, positive and lasting impression.


    Build your strategy

    Using LinkedIn’s dedicated Campaign Manager, we’ll design your marketing strategies around the goals you want to see, whether it’s improving audience engagement, brand awareness or quality leads. We’ll also explore boosting your posts to enhance your reach to new or lookalike audiences.


    Measure your results

    It’s through reports that we prove our forecasted results. At Shout, we’re transparent about our tracking and reporting of our LinkedIn marketing activity. That means, at every step of the way, you know where your investment is going, and that our strategy is working.

    We'll make your LinkedIn campaign work much harder.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    The best LinkedIn advertising can grow your business, where business lives.

    With over 11 million members in Australia (and 774 million worldwide), there are a lot of connections to be made on LinkedIn. It’s simple – if you’re in business, your business needs to be on LinkedIn, and Shout is the expert in building brands on this professional platform.

    LinkedIn advertising is one of the most effective B2B marketing and advertising channels. Shout knows how to use LinkedIn advertising to grow awareness of your product or business, to use content and timely placements to improve engagement, and build brand awareness through consistent and coherent campaigns.

    By identifying relevant data, we capture the knowledge you need to finetune LinkedIn campaigns, enhance cross-channel activity, and evolve marketing messages to drive more effective campaigns. Shout's LinkedIn experts can help you use your campaign to build lists to drive more opportunities in the future. Linking list-based activity helps fill your funnel with potential business.

    LinkedIn has a reputation for being the business channel because everyone in business is on it. A well-crafted LinkedIn campaign will help you:

    • Increase business traffic
    • Increase visibility with prime B2B audiences
    • Boost long-term and short-term results
    • Build brand recognition on LinkedIn

    Your best reference for LinkedIn marketing
    With years of experience in crafting holistic LinkedIn campaigns to generate more quality leads for businesses worldwide, we craft and implement targeted ads campaigns to deliver your message to influential audiences who are ready to convert. 

    At Shout, we take care to ensure your campaign is consistent across all of your marketing efforts, touching base with your customers through a seamless journey that expands your brand awareness and sparks action. 

    Get the conversation going through a LinkedIn ads agency that knows all the ins and outs to this agile, powerful marketing outlet.

    More ROI for B2B
    We deliver leads that give you return on investment, not wasted time and resources. As a critical tool for your marketing suite, this platform is one of the biggest ways to communicate with a B2B audience. At Shout, we help you tap into that community using our LinkedIn management agency secrets.

    More than 770 million professionals use the platform daily. If you’re not turning that into action, you’re missing out.

    With our help, we’ll build you an ads campaign (paid or earned) that gives you:

    • Better relationships with your audience
    • Credibility through thought leadership
    • A platform to showcase your products and services
    • Leads for the long-term
    • Engaged and relevant audiences
    • Crucial market and industry insights

    Leading the way in lead generation
    Our LinkedIn management Melbourne team utilise a range of tried and tested strategies to generate more quality leads across the board. Complete with compelling copy and targeted planning, your campaign will give you the best possible results and bang for your buck.

    As experts in our field, we have the necessary experience to ensure this B2B network becomes a powerhouse of opportunity for your business, from initial concepts through to the go-live stages of your campaign. 

    Let us accelerate your growth using a bullet-proof process that looks a bit like this:

    Market listening and research

    The most important part of every social campaign is to make sure you have the clarity and information to take advantage of it. We gain crucial data and insights that let us create solid strategies that deliver results. We never go in blind, carefully accumulating everything we need to pack a punch. 

    Consistent brand awareness and messaging

    As we continue your campaign, we’ll make sure your message stays on brand and in line with all of your existing marketing efforts. As your USP (unique selling proposition) continues to be amplified on the network, your audience will know who you are and what you offer, and come to you when they need your help most. 

    Thought leadership

    There’s a lot of noise online, and LinkedIn is no exception. We create credibility for your brand through copy and content that positions you as a leader in your niche. This, in turn, gives you the authenticity and trust you need to win over prospects. 

    Lead acquisition and prospects

    We’ll utilise the power of Sponsored InMail to generate hard-hitting leads that drive your ROI upwards. Watch as your engagement turns into tangible conversions, creating a consistent strategy that adds to your bottom line for the future. 

    Reporting and budget tracking

    At all stages of your campaign, you’ll know where your spending is at, and where your dollars are going. You’ll never feel in the dark about your strategy with our consistent and transparent reporting, from start to finish.

    No matter where you’re at with your presence on this platform, our LinkedIn advertising Melbourne team can revolutionise the way you reel in business. Get in touch for a no-obligation discussion with Shout now.

    We’re ready to connect you to key LinkedIn decision makers.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Put our LinkedIn management agency team to work

    Your LinkedIn marketing is in great company.

    Using proven LinkedIn advertising tactics like sponsored content, sponsored InMail and text ads in combination with other social and digital channels, Shout creates effective, profitable campaigns for businesses like yours.

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    A LinkedIn marketing agency, Melbourne with powerful connections

    With our contacts, experience and strategies, the Shout team works to understand your specific business challenge, if LinkedIn marketing might help and where in the funnel it should be, plus we manage the campaign to help you meet critical goals.

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    LinkedIn management with business sense.

    Shout gives you accountable digital marketing. For every LinkedIn campaign we create, we determine goals and KPIs and provide reports on performance, providing attribution figures and relevant data on specific activity.

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    Results worth shouting about

    Looking for the LinkedIn marketing experts?

    LinkedIn marketing FAQs

    We answer a few of the more common questions around LinkedIn marketing. Anything you want to know that we haven’t covered here? Just give us a shout.

    If you are looking at B2B marketing, then LinkedIn is the best social media platform to achieve results. This channel is designed to embrace the professional world and is centred around business connections. In fact, there’s over 450 million of them actively present on this widely used platform. 

    For highly effective B2B marketing, there’s no better social media option.

    According to Hubspot, LinkedIn is 277 per cent more effective at lead generation than other social media platforms like Facebook and Twitter. This shows that the proof is in the pudding; LinkedIn’s audience is primarily made up of decision-makers, meaning you’re targeting the right audience without having to cut through outside noise.

    There is no other place online where you are going to find as many engaged business decision-makers as you would on LinkedIn. Your campaigns are always going to reach the minds of those who matter most to your sales success, literally because this channel was built for the purpose of B2B networking.

    There are many different objectives you can achieve through LinkedIn by using its dedicated Campaign Manager. Here, you can set your marketing strategies around the goals you want to achieve – including more engagement, brand awareness, website traffic, generating quality leads and much more. There are also different strategies you can trial and training resources you can explore. 

    It all begins with creating a company profile and then publishing compelling, engaging content that is highly conversion-driven or nurturing. You can boost these posts using the LinkedIn Campaign Manager or you can create specific advertising campaigns set around your objectives and goals. LinkedIn gives you the opportunity to reach matched or lookalike audiences from your website data as well. However, to get the most out of this form of marketing, we always recommend utilising an expert – like us.

    LinkedIn marketing works how you want it to work. You can use it to generate leads or build relationships. Alternatively, you can drive traffic to your website or boost overall engagement. You have total control of your objectives and the Campaign Manager is a user-friendly platform that allows you to take the reins entirely. 

    LinkedIn operates on a Cost-Per-Click (CPC) system, so you only pay for results. You determine the ceiling on how much you are willing to pay-per-click and LinkedIn’s algorithm will deliver your campaign to the businesses that are most likely to engage. How much you may need to set your CPC at depends on your industry, your competition and the businesses you are targeting. The challenge is knowing how to balance all of this with your desired outcomes. Experts in this field can help you get the most value out of your spend and ensure your strategy still hits home.

    The short answer is yes. Because the platform remains relevant (it is used by over a quarter of all US businesses) and it is growing every year. While it is “only” the fifth-largest social media platform, the people using it are the precise people you want to market to, making it the most effective platform for B2B marketing by far.

    Your competition is almost certainly using LinkedIn. They have a competitive advantage if you are not using it as well and you need to ensure you are monitoring their content and campaigns and ensuring that your strategies are better. It is not a platform that you can afford to ignore.

    Not only is this a platform that is populated by business decision-makers, but it is also a place where these decision-makers are actively looking to be inspired. You are not trying to market to an audience that could be resistant, you are sending your message directly to an audience that is receptive to what you are offering.

    It is an extremely simple process. All you need to do is set up a LinkedIn company account and an advertising account that is associated with it. You can then use the Campaign Manager to create ads and marketing campaigns with tutorials and education available through the platform.

    There are numerous benefits. You can target your audience with far greater accuracy than other platforms; you have total control of your budget; the potential audience you can reach is massive and the people who actively make decisions for their business are on this platform and motivated. 

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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