Build your reputation where it matters with reputation management

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    Michael Jenkins
    Digital Strategist

    Our winning four-step process to reputation management

    We didn’t rise to the top of our competitors without managing our reputation like pros. Learn exactly how to do it for your own brand.

    1

    The first chat

    Kicking it all off with a transparent discussion is what we’re all about at Shout. During this process, you’ll meet with our reputation management specialists to go through all of your KPIs, current pain points and goals for the future. This gives us the vision we need to create a strategic approach to transforming your brand for the better.

    2

    The strategy

    After we’ve gone through the nitty-gritty, it’s time to get to work to create a hard-hitting reputation management strategy that covers all of your objectives. From setting up campaigns across multiple channels to optimising your presence on the most influential platforms, we’ll dive straight into crafting a roadmap that’s refined and bullet-proof.

    3

    Pressing play

    With the strategy in our hands, we can get started with confidence. This is the step where we go live on your campaign and strategy and start to work towards cultivating a positive brand image online. As your campaign progresses, we’ll report back to you on its performance and help you understand where further opportunities may sit.

    4

    Refinement

    No digital marketing campaign goes off without little surprises along the way. During this step, we refine your strategy to make sure it remains aligned and in touch with your goals. If goal posts shift, we will ensure your campaign goes with them, always working hand in hand to bring about success.

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    Positive perceptions, and profits.

    The best digital marketing agency is one you can understand. We are a digital marketing, SEO and reputation management agency that speaks your language, making digital marketing easy to understand.

    Shout gives you provable and effective digital marketing. We know results matter.

    It’s why we continue to push boundaries for our valued clients, every day, delivering extraordinary results time and time again.

    We’re collaborative by nature; we understand broader business objectives and seamlessly translate these into your digital marketing strategy.

    It's why Shout are one of Australia's leading full service digital marketing agencies.

    We're responsive. The social, digital and business landscape changes all the time.

    You need to be able to respond at the speed of the internet.

    Wherever you are in Australia, Shout is a leading digital marketing agency that gets you, and your business goals, and can deliver.

    Shout looks at buyer behaviour to create an online reputation management strategy that effectively guides them from search to sale.

    It’s all about what you need, and what your goals are.

    Shout is a full service digital marketing agency that will work to put your message where it can do the most good for your business, to give you the edge you need, online.

    We’re ready to respond swiftly when your brand name is at stake.

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    You'll be in good standing with our reputation management team.

    Discover how online reputation marketing works

    For reputation marketing that works, choose a digital agency that makes sure every thing you do, from search to automation to programmatic to analytics helps you build the reputation you need.

    Reputation management needs fast response

    Shout is a nimble, dynamic and agile digital marketing company, because the online reputation management needs to be nimble, dynamic and agile – able to meet your changing needs when you need it.

    Use content to grow reputations and drive traffic

    Content marketing may be one of the great, largely under-utilised tools for reputation management businesses online. The right content gets noticed, gets shared and builds your reputation, driving traffic to your site.

    Results worth shouting about
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    Looking for proven online reputation management?

    Reputation management FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    This is the process of influencing how people perceive your brand through online channels so that they have a positive view of you, your operations, and what you do. This extends beyond people as well, with modern reputation management including delivering a positive message to artificial intelligence systems that might portray your brand online as well.

    The first step is stringent media monitoring, to see how your reputation is perceived on all online channels, by media, by your audience, and by the general public. Then you should have a response plan to mitigate any negative portrayal. Negative comments should be handled delicately but not ignored and you should build on the positives to improve your brand’s reputation.

    Having a positive reputation means that your brand is going to be more trustworthy and is going to be more likely to attract customers and convert sales than brands with a poor reputation. Positive reviews mean more than just reputation as well, they are a signal that Google uses to rank brands in their search engine so having good reviews can lead to a higher ranking.

    Social media monitoring requires a lot more time and effort than other channels because it is a platform designed for people to comment and your brand can quickly be in the spotlight for the wrong reasons if there is a flood of negative sentiment. It is vital to monitor this content, eliminate negative material (like trolling) and respond correctly and properly to genuine concerns.

    While you can quickly and easily delete troll comments on your comments sections and social media platforms, negative media articles, Google reviews and more cannot be erased. Online reputation works by responding to these negative articles and reviews by releasing your own content or release that addresses the issues and shifts public sentiment back towards favouring your brand.

    It is possible to do this yourself, but it does require a lot of time and effort. Monitoring all channels can be an around-the-clock task and it can be easy for negative content to slip through the cracks. Professional organisations that specialise in this can monitor more effectively and also have strong experience in creating public relations responses which you should also consider.

    They do work, but only to a certain point. Reputation management is not a silver bullet for all PR disasters and it is important to learn from each experience and improve the underlying issues that are causing the negative comments, reviews and articles. Customer service is usually at the forefront of negative reviews so always work towards ensuring customers are getting a positive experience.

    It is critical. Ensuring that your brand identity is positive in the eyes of your audience is the difference between them using your services or purchasing your product or going to your competition. In the modern world, a potential customer can make their own assessment of your brand quickly by searching online channels so ensuring you are perceived positively is very important.

    When you are preparing a response to negative content or articles published about your brand, it has to be carefully strategised and this falls under the responsibility of your public relations team, in-house or external. It is about crafting the right words that are going to negate the negative messaging and re-position your brand in a positive light.

    Monitoring your brand online manually is highly labour intensive and this software automates the process for you. It can deliver real-time alerts when your brand is mentioned (especially in a negative light) and allow you to be nimble and act swiftly no matter how big your company is. It will also give you detailed analysis including the origin of where these negative comments and articles are coming from so further strategies can be developed.

    When you are building a client’s online assets for their new business the process of reputation management begins immediately. As soon as the business has an online presence they will come under scrutiny and building a positive presence and managing their reputation is highly important which means it can be sold as a process to customers.

    Paying to improve your online reviews and social media management can be relatively inexpensive, but when it reaches the point of trying to suppress articles or reviews you are looking at considerable costs. The cost of not acting, though, can be devastating and result in the end of your business. Having a professional PR team, either in-house or external is strongly advised and working to prevent the negative articles and reviews from appearing in the first place should be the primary goal.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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