Work smarter, not harder, with marketing automation

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    These happy clients demand the best marketing automation agency in Australia


    Our marketing automation gets you back to business.

    Discover how many multiples of growth Shout's specialists can guarantee your online business

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our process for marketing automation services

    In as little as four steps, we’ll tailor a custom roadmap and robust marketing automation strategy to suit every aspect of your brand.


    The initial discussion

    At the beginning of the process, our experts will sit with you to narrow down your biggest goals and objectives, as well as your biggest pain points. This is where we get all the good stuff that allows us to create a clear-cut strategy that’s filled with laser-focus resolutions to help you pick up the pace and increase your efficiency. Our marketing automation services are designed to make your life easier. Best of all, there’s zero obligation – just real talk from real people. 


    Creating a strategy

    As an expert marketing automation agency in Melbourne, we don’t like to go in blind and we’re sure you don’t either. At Shout, we work hard to establish a thorough strategy from the ground up, analysing every aspect of the initial brief to flesh out a highly refined marketing automation approach. Using your biggest pain points and challenges, we’ll create a winning process that highlights how automation will revolutionise the way you target your biggest audiences online. 


    Rolling out the AI

    This is where the real magic happens. The Shout team will action all of the discussed solutions – from platforms to codes, and everything in between – to get your marketing automation suite up and running. From there, all you need to do is watch it all take care of itself, with leads and conversions swinging in at the same time. Wouldn’t that be nice?


    A little tinkering

    There’s no such thing as set and forget in the marketing automation world, and that’s the way it should be. We’ll assess how your suite has worked for your brand to date, then refine any details we think can better optimise your final solution. This process continues on a frequent basis so that you always get the most bang for your buck.

    Let's streamline and speed up your operations.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Automate your marketing, amplify your growth.

    Shout is a full service digital marketing and marketing automation agency that uses and recommends best practice marketing automation methods, such as email automation, Mailchimp, HubSpot and Salesforce marketing automation.

    Using recognised and proven sales nurturing and lead nurturing techniques, Shout's marketing automation services can help you create a smoother, simpler path from the first contact to return sales.

    Use data the way data loves to be used. To identify the way customers like to shop. And then enhance that experience to make it easier for them to take the next step.

    By understanding the changes in behaviour as people get closer to purchase, you are more able to identify which leads are most likely to respond to a prompted contact from your salespeople.

    The secret to success with automated marketing is a well-tuned lead score. Shout's marketing automation experience maps lead scoring to multiple aspects, including demographics and behaviour, to gives you the best chance for success.

    By automating your marketing funnel, you leave less to chance. You can make better decisions, more informed marketing decisions, to turn more visitors into more leads and implement them based on behavioural data.

    Make your existing platform work harder, or implement a new platform. Shout Digital can connect your CRM systems, your channels and your website.

    We’re ready to make you more productive, and profitable.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    The team helping you out-market your competitors.

    Streamline your marketing efforts

    Build a more effective sales funnel. A faster, smoother path to sale. Shout can help. Create more leads and nurture customer relationships. Leverage the power of automation to create more effective campaigns.

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    Put the data to work for your business

    Used well, marketing automation can create more customer-centric models, improve market and buyer intelligence, and provide a deeper and more detailed analysis of communications campaigns.

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    Marketing automation specialists

    A well-managed database coupled with a guided, automated delivery engine gives you the capability to do everything you know you need to do, faster, more effectively and with less frustration.

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    Results worth shouting about

    Looking for the marketing automation agency Melbourne trusts?

    Marketing automation services FAQs

    We’ve compiled a list of the most commonly asked questions about marketing automation agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    This is the use of technology and software platforms to automate marketing processes across multiple platforms. It can help you achieve compliance, improve workflows and identify potential customers. It also helps reduce manual and repetitive tasks by moving these away from people and into automated processes built into the software.

    These software platforms work in a number of different ways to improve operations. It takes those time-consuming and repetitive tasks like email follow-ups, reporting, reminders and social media posting and digitalises them so that people in your organisation get more time back in their day for other tasks. It also leads to a higher quality of the lead and increased sales as these campaigns deliver the right information to the right people.

    The smaller your marketing business is, the more benefits you will get out of this tactic. It helps lean teams remain competitive with bigger companies that have more human resources available for manual operations. It is also important for larger companies to ensure they are ahead of their competition.

    It is a big decision to choose a software platform and there isn’t a single option that will suit every business and out-perform all rivals. You will need to assess the different options available and see how they align with your goals, your marketing funnels and your plans for the future. Most platforms will offer live demonstrations and you can also apply demo versions of software in real-world environments to see if it is the right fit for you.

    The software is made up of a series of tools that help you achieve automation in different parts of your business. These tools are designed to streamline and simplify individual processes and can help you identify your audience, produce the best quality content and set up trigger actions – like emails and follow-ups – that align with these customer schedules and behaviours.

    This marketing channel essentially gives you more scope to do what you already trying to achieve. By removing the time-consuming, manual tasks it gives you more time to focus on improving marketing operations. This computerisation will deliver better data and intelligence which will allow you to create more effective campaigns, will assist in putting potential customers in the right place in the marketing funnel and will streamline many of your processes to give you more time back in your day.

    While there are many parallels between marketing automation software and CRMs, the key difference is that automation is focused on marketing, while CRMs have been designed for sales teams. Marketing automation software is more about streamlining and improving your processes, while a CRM manages your interactions with current and potential customers.

    Many of our operations have moved into off-premises, hosted, cloud services and marketing platforms are based in the cloud so that you don’t have to install any software. This is especially beneficial for companies with large headcounts and operations spread far apart geographically because it eliminated the need for expensive and expanded software rollouts and server upgrades.

    It is important to have a strategised plan before attempting to implement software. This includes training for every staff member and stakeholder that is going to be using it, plans to update your website and other software platforms, planning and developing your content and cleaning data. This is all going to take time, so strategise this properly for a successful rollout.

    There are many online training courses available and individual software and product packages will include training as well. Most of these platforms are user friendly and easy to adopt. Having a background in sales is beneficial in helping align processes, but it is not essential. When you are choosing the right solution for you look for a level of user experience that fits with your level of knowledge and also assesses the levels of support and training provided.

    All of the data surrounding these platforms show that it delivers enormous differences to businesses. To boil it down to stats, marketing automation has been proven to increase sales by 14.5 per cent while it is also going to reduce your overheads by over 12 per cent through the processes that it provides.

    If you want to save money, improve the quality of your leads, streamline processes and speed up repetitive tasks by cutting out manual handling, this solution is definitely a path to consider. Moreover, it can help your sales team become more productive and keeps your brand compliant where possible.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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