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    Turn data into a winning strategy.

    Whether you need a set-up to make the most of your data, or an ongoing consult, we can help.

    Michael Jenkins
    Digital Strategist

    Our process works smarter with data, not harder

    When we see your data, we look beyond the numbers to identify the faces of your target audience. These four steps are how we use data to get you a competitive edge.

    1

    Kick off consultation

    We’ll start your data marketing journey with a proper look at what you currently have underway. Do you have an online marketing database of prospects, clients and leads? Do you know where your business sits in the competitive mix? Do you have the information about what your customers are searching for? Or are you just starting off with customer database marketing? Before we build our data driven marketing strategy, we’ll gather all the necessary data we can, about you and what your individual situation requires. 

    2

    Data-driven strategy development

    At Shout, we only use the most appropriate, effective, and up-to-date methods to build you a bespoke data strategy. We’ll evaluate whether you need email database marketing (db marketing), a Google analytics consultant or if big data marketing is more suitable to what we’ve identified in phase 1. From there, we’ll work with you to build out a strategy for growth. 

    3

    Executing to a plan

    As one of the best database marketing companies in Australia, we pride ourselves on delivering you data marketing results, time and time again. We can achieve this by executing our strategy with transparency, commitment to results and accountability at every step. So you’re never left wondering where your data investment is going.

    4

    Review, optimise, course correct

    At Shout, our satisfied customers keep coming back to us over and over again because we deliver the results we’ve promised. And on those rare occasions that we’ve missed the bullseye, wastage is minimised through a constant process of review, adaptation and optimisation. Sure, we’re not perfect, but it’s a destination we aim for with everything we do.

    Personalise your brand, power up your profits.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    Let's get your data dominating.

    Our approach is simple. Find the things that work. And make them work harder. Match the strategy to your business goals and your marketing goals, so you get real results. Customers database marketing works. Take the hard data and give you an even harder, sharper competitive edge. By developing strategies based on the data, not on the "I reckons", we create campaigns that drive business growth, campaigns that deliver results, campaigns that work now and continue to work for you. And we offer a complete suite of services and offerings, from site analysis to campaign development, regularly tested, measured, learned and optimised to make your campaigns more effective over time.

    Data is the tracks of human behaviour. By following the right tracks we can see trends earlier, define clearer goals, make insightful decisions and act and react when we need to to ensure your campaigns drive sustainable growth. Clarity matters. having a clear view of the data helps you become more effective, faster. We make sure you have access to all the facts, and know what the facts mean, so you know what needs to be improved, what needs to be started, and what needs to be changed to create more success.

    We’re ready to devise, analyse and optimise your data.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our marketing analysis experts identify hidden growth opportunities.

    B2B database creation and maintenance

    If you want to build great a data-driven marketing strategy, start with the foundation. Start with the database. Get the “who you’re talking to” right, and the rest follows.

    B2B Data and Marketing Analytics

    From highly visual dashboards which highlight the data that matters to real time reporting for real time actions and real time outcomes, Shout makes sure the right analysis helps you take the right action.

    Creating acquisition and retention campaigns

    Truly effective data marketing gives you a clearer view of customers and their behaviour, helps you create clear strategies, and provides transparent reporting to help you run a genuine growth program.

    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    Looking for a data driven marketing strategy?

    Database marketing services FAQs

    We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    The term database marketing is in reference to the practice of direct marketing that involves collecting customer data such as names, email addresses, phone numbers, customer service support tickets transaction history and so on. This type of marketing enables the experience for your customer to be personalised or can be used to attract potential clients.

    Sometimes reading marketing data can be a little bit tricky, which is why our team with experience can help you work through where it is at. The key is gaining customer insights and overall trends through analytics and metrics that analyse where you are at. Narrow the focus and read a little bit at a time for better understanding.

    The main and most crucial benefit is being able to personalise your brand. Through this you can identify your most loyal or first time customers, what loyalty programs best suit each individual or how to improve customer service. This is just a small handful of benefits, ask us how we can help your brand.

    Big data marketing is the term used for both structured and unstructured data that is gathered during day-to-day business, including online purchase information, browsing behaviours, social media interactions and so on. It’s not necessarily about the amount of data that is collected, although there is a lot, but more so about the quality.

    When employing a data-driven approach, it is strategically used to enable the examination and organisation of a company’s data so that they can serve customers in a personalised way to them. Our team is on hand to talk you through how we do this and can work towards making strategic decision for your business.

    Using analytics with marketing data enables businesses or agencies like ours to evaluate the success of marketing on your company by measuring performance. The data comes from a range of channels, including ROI, social media, customer interaction with the website and so on. In its simplicity, it tells you how your marketing is preforming.

    When analysing your marketing data, there can be a maze of information with its many twists and turns. Your attention should be focussed on the numbers and is best interpreted for someone with knowledge of statistics and math. Want help with analysing your marketing data? As our team, how we can help.

    Data-driven marketing is recommended because it helps optimise brand communications based on the information you have gathered about your customers. Using this information, you are able to predict their needs, future behaviours and desires when it comes to interacting with products or services. Delivering such personalised services enables the highest return on investment.

    Marketing data comes from a variety of places, including your website, social media and ROI statistics are just a few. To manage and explain this to you, an agency can help you move forward and compile all your data to help you make informed business decisions and marketing strategies.

    Data-driven marketing is one of the most valuable resources that are scalable and easily repeatable. Communications are optimised based on information gathered from customers that enable their needs to be predicted and their future behaviours prepared for. Overall, it enables you to better use your resources for getting the highest conversion rates for your brand.

    Yes, which is why a lot of agencies like us manage this for businesses who are well equipped to manage these challenges. Two of these may include data decay – which simply means when clients don’t update their information and accuracy of data which is when they don’t give accurate information.

    Using data in marketing drives sales and conversions, and you will see an ROI. Given the marketing is customer focussed and personalised it engages with people in a way that makes them want to engage further with your brand. Ask us how we can help you move forward.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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