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Growing Business Online 2021
Best SEO Strategy of the Year 2021
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Michael Jenkins
Digital Strategist
There aren’t many businesses we speak to that don’t already have a website of some description. So we start with what you already have. Once we understand your current site, its issues and what you’re looking to improve, we can turn the page and move onto step two of the process.
Together, we’ll strategise what your web development needs involve. Is it website optimisation, is it web design, is it Google Ads management, is it link testing or is it a start over? Regardless of what your individual business site needs, we’ve done it before and we’ll be able to devise the perfect strategy to prepare your business for success on the web.
It’s time to put our web development plans in place. Here, we’ll design, build and implement whatever our strategy has outlined. Ensuring all wireframes, designs, back and front ends are addressing your concerns, and achieving our high standards. Before we go live from our staging site, our team of expert web developers will consult with your team to ensure there are no nasty surprises once we’re live, and the only energy we need to spend on the development, is optimisation.
The job is far from done. Now we watch to see how the page is performing. Loading times, dwell time, cta effectiveness and constant quality control. When anything isn’t working as planned, we dive back in to repair, reroute or optimise. So your web development needs are always in development. After all, the worst thing you can do with your site, is send it live and leave it.
Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.
Your website should be able to convert visitors into leads and leads into sales and sales into return sales.
Shout uses customer insights, search data, messaging, performance metrics and best practice user-experience to create websites that improve leads, drive enquiry and deliver real leads to your people.
Shout is a leading website development agency based in Melbourne.
Using highly experienced UX and UI designers and ensuring all decisions are based on relevant customer data and provably effective design, Shout makes websites that make your bottom line look better.
If your website isn't your best sales person, sack it and get a better one.
The best website development businesses, like Shout, understand three simple things.
Your site needs to support your marketing and sales people, acting as the first port of call in your sales funnel.
Once you have a visitor, the site needs to act as a concierge, hand-delivering potential buyers with critical information at the right time.
And it must be easy to use. We determine your needs, identify customer needs, create a workable messaging hierarchy and work with experts to design, publish and improve your site, constantly, to make it more effective time after time
If your website provides a powerful user experience for your visitors, it can transform the way you’re positioned online. If you're looking for ways to improve conversion rates, increase engagement and improve customer satisfaction, investing in UX and UI website design is essential.
In digital marketing, it’s the process that focuses on the user’s experience when visiting a website. Essentially, UX is about making sure they can find what they need quickly and easily, without any frustration or confusion. When done well, this form of conversion optimisation makes sure your platform is performing at its very best level.
Enlisting Shout as your website development agency means you’re able to turn interested visitors into loyal customers. Entice them to come back time and time again all through an enjoyable, hassle-free experience. In addition, our eCommerce web developers work closely with you to understand what makes sense from both a technical perspective and a marketing perspective.
Build something that meets every need of your business while remaining aesthetically pleasing for your users.
Driven by our experts, Shout create’s hard-hitting platforms tailored to the needs of modern brands just like you. Enjoy a platform that’s as beautiful as it is functional, increasing ROI for your business right across the board.
Our website design and development agency works side by side with you to make sure our strategies are aligned with your goals. From custom creations to eCommerce solutions, we’ll tailor your approach to meet the needs, goals and budgets of your brand.
The aim of UX design is to funnel users through an eCommerce website design using functional layouts and conversion-driven elements that end with a sale. A well-designed UX, combined with functional UI, allows any page to become a high-performing sales machine.
Creating a functional layout includes incorporating factors such as screen size, input methods (like a keyboard vs. touch screen), device capabilities, visuals and more. When mapped out strategically, the end result is a seamless experience across all platforms.
Customer retention is the key to success in any business. It's essential that your customers are happy with their experience and come back again and again. But it can be challenging to know what they want, how they feel, or what will keep them interested.
The best way to ensure a visitor sticks around is to entice and nurture. Funnelling them through your platform using functional, flawless UX and UI turns happy visitors into loyal customers for the future. Put your brand on track towards conversion-driven performance with the help of our experts, ready to rise to any challenge you throw our way.
The UX design process starts with understanding your users and their needs. Then, it's about ensuring they have an enjoyable, easy, and valuable experience on your site or app. The better you understand them, the more successful your product will be.
Customer engagement is one of the most critical aspects of any business. It's not enough for your customers to simply buy from you; they need to feel like they are part of something bigger than themselves. Ensure they remain loyal and become repeat buyers all through our top-tier custom website design solutions.
Shout is an award-winning eCommerce website development agency with over a decade of experience in the industry. We’ve worked side by side with brands from all corners of Australia – including Sydney, Melbourne, Brisbane and beyond. We are passionate about what we do, and our team works closely with you every step of the way, creating an asset that powers up your operations.
Enable your business to stand out from your competition. We have everything you need to turn your position online into a powerful presence. With our expert knowledge and dedication to customer satisfaction, Shout takes your brand to the next level. Get started now with a no-obligation consultation from our knowledgeable team.
Data driven user experience makes it easier to make a better site. Shout uses user data to identify where customers are currently losing engagement with your site, then works to turn leavers into stayers.
Shout can set you up for scale. We develop your site as a marketing hub, align the experience with the buyer’s journey, enhance organic SEO and make sure any engagement is measurable, to make your site work.
If your site isn’t converting visitors into soft leads, Shout. If your site isn’t converting soft leads into hard ones, Shout. If your site isn’t helping you reach your business goals, Shout. Today.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ve compiled a list of the most commonly asked questions about eCommerce web design agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Website design is based primarily around the user experience, referring to the actual design and layout of the site, how it looks, what content is available, logos, graphics, colours etc rather than the actual software and functionality of the site. Web development is an extension of this, taking this development and turning it into a fully functioning website.
There are seven basic steps for the design and development of a website, beginning with information gathering, planning and design of the site. Then the content is created (words, video, images etc) and assembled. After this, the coding process can begin to make the website functional. Finally, the site is tested and reviewed and then launched to the public. The final step is ongoing maintenance.
How long is a piece of string? Like anything, you get what you pay for and websites can cost anywhere from around $2000 to $12,000 to completely build in Australia. There are DIY options available, but if you want your website to be a tool that helps grow your business and serve your customers around the clock, you will need to make the investment so you can be better than your competition.
It is possible to create a website without spending any more, but there are going to be restrictions. You are not going to get a custom URL, for example. If you are using a free templated tool to create your site you are going to have to pay money to unlock a lot of the features including the ability to have your own URL (which also attracts an annual fee). If you want a professional website for your business, there are going to be fees associated.
Put simply, the web designer is the one that shapes how your site is going to look, where objects, assets and creative content are going to be placed, your logos, your colour scheme – everything about how your site looks. The web developer is the one that will place these assets and make your website functional.
This depends on your level of experience. There are many simple DIY, templated sites that will allow you to create basic sites. These are perfect for sole operators and businesses with a very small budget that just requires a web presence and nothing more. The more you learn about website development and coding, the more hands-on you can be when it comes to the development of your site.
Templated sites are usually cheaper and quicker to put together, but the negatives are that you can’t truly put your own personality onto your site, you risk using the same templates as other websites (including your competitors), they may not be search engine friendly and you will not be able to do any customisation. Custom sites take more time but will deliver much greater results in search engines, across all browsers and will include all of the features you want.
The scope of a web designer is enormous. They can help shape your entire brand including the creation of your logo and even your business name. They will design all of the content that goes on your website (which can also be included on other business assets). Whether you are an established business or starting from scratch, they will ensure all of your branding and messaging is clear in the design of your website.
First impressions are everything and your website is how you are going to instantly impact your audience. A professional web designer is going to be able to work with you and ensure all of the right messages and branding are present, as well as taking care of the aesthetic and user experience side of things to ensure your customers are met with a positive experience.
Here is the key thing you want to establish from the start, are they coming into the room telling you how to do things, or are they asking questions and listening to you? You want the latter, a company that is going to take the time to get to know you, your brand, your challenges and your goals and then bring in their skills, ideas and expertise to bring it to life.
User experience is about more than just how your site looks, it is also how it performs. Developing your website is important to ensure that it is running and loading quickly and that the user experience is seamless. This development is done behind the scenes and involves coding to optimise and maintain every aspect of your website.
There are many great tools and educational websites available for people of all skill levels. These can assist in learning how to code, including HTML, CSS, JavaScript, PHP, Ruby and Responsive Design. There are other resources where you can learn about the latest web technologies and there are also sites that can link you to web developers that you can employ for your project.
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