LAW FIRM DIGITAL MARKETING, SO GOOD IT SHOULD BE ILLEGAL

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    Michael Jenkins
    Digital Strategist

    The Shout SEO Process

    Our proven process works and continues to work for businesses of all sizes & industries.

    1

    SEO Consult

    We believe in the power of SEO. Properly applied, Search Engine Optimisation boosts your business. By boosting SEO leads. We understand how it works.

    We work with you to understand your business challenges, keep up to date with the latest changes in technology and shape our solutions to match those changes to your business challenges. And we explain it in simple English.

    2

    Search Engine
    Optimisation Strategy

    We look at where you are. And where you want your business to be. We’ll work out an SEO strategy that gets you there.

    By being smarter.

    By making your SEO a key part of an aligned strategy.

    By looking for the one thing you can do differently that turns, “good enough” into “no more please, we have all the business we can handle.”

    3

    Search Engine
    Optimisation Execution

    The best SEO campaign won’t get you anywhere if it’s poorly executed. We have some of Melbourne’s best SEO experts making sure what you’re promised is what you get. We’ll set up a plan that works, based on your business goals and your business plan. So you see consistent growth results. Every day. Every week. Every year.

    4

    SEO Review and evolve

    Business is moving at the speed of digital. What works this week might not work next week. Your audience can change. Their tastes evolve. What gets their attention today might bore them tomorrow. We work hard to keep their attention, by making sure your SEO plan changes as the market changes.

    Let’s get started on your SEO strategy.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    A Digital marketing plan unique to your lawyers & legal firm's needs

    Shout takes a multi-channel approach to create effectice, ethical legal marketing, constantly fine-tuning campaigns with key analytics and lead scoring processes, to make sure you remain top of mind when people need you most.

    When you add SEM to SEO, you multiply your chances of success.

    Performance marketing takes paid media and makes it more accountable and more effective.

    It can cost a little more, but it is a great way to boost attention and interest for short term campaigns.

    Automation works for legal firms by matching your audience to your message, providing you with an always-on campaign, keeping your firm in the front of people's minds when they need you.

    When people start looking for a lawyer, they'll use search, and then look for third-party endorsements.

    It's why we use third-party endorsement to enhance all legal search marketing.

    And content marketing, done well, can provide that endorsement for your firm.

    We use reputational marketing to build awareness and preference.

    Shout builds your reputation by helping clients see you in the best light, ranking favourable wins, publishing blogs and in-industry articles in respected literature, highlighting panel appearances, to showcase your whole firm.

    We’re ready to discuss our vision with you and see how we can bring yours to fruition.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Our team of SEO experts can help.

    Search engine optimisation for Lawyers and Legal Firms

    So many firms fighting for attention, and so few search terms. Let Shout’s search experts show how cost effective a well-managed search campaign can be to drive visitation and grow awareness for your firm.

    From social to content marketing services for Lawyers & Law Firms

    LinkedIn marketing can get you seen in the right context. Content marketing can help people discover your reputation. Ask Shout’s specialists which channel works best for your legal marketing campaign.

    Effective campaign management for growth

    Done well, a digital marketing campaign can provide an always-on presence in the market, ensuring whenever someone needs your services, they can find you, driving visitation and creating sustained growth.

    RESULTS THAT SPEAK FOR THEMSELVES.
    EVEN MORE HAPPY CLIENTS

    If you want to see how we've delivered results, get in touch today.

    Frequently asked questions

    We’ve compiled a list of the most commonly asked questions about law firm marketing to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

    Legal marketing is any legal firm’s advertising method to gain current and potential clients’ interest. The type of marketing will differ depending on whether you use print or digital methods. Marketing for your legal firm is more than running a social media account; your firm needs to reach out to your potential clients.

    When digitally marketing your law firm, it is essential to have a well-functioning website. Your website should be optimised with good SEO by organically creating content that has been carefully researched. This marketing type also includes using relevant social media platforms, personalised email campaigns and reviewing analytics for further development.

    The type of marketing used for your law firm will depend on the strategies and how you wish to brand your company. It will include using high-quality links, specific and researched SEO to construct formidable websites and social media accounts. It is also about building up your Google reviews and engaging your current and potential clients.

    As a legal firm, if you want to gain clients online, you need to immerse yourself in the digital community. List your law firm online, create an SEO forward website, engage with social media in meaningful ways and use paid to advertise such as pay-per-click to improve your visibility. Ask us how!

    Inhouse client relations and marketing team usually do business development; however, in this digital climate getting outside help can by digital advertising experts propel your business forward. Choosing an agency such as ours, our sole focus is on digital marketing, and we have industry experts using tried and tested techniques.

    Legal marketing services are where you find the right mix between traditional and digital marketing strategies. Using both these tactics is a proactive way to create awareness of your firm. These services are a system to connect with prospective clients and converting them to use your legal practice.

    Using an agency like Shout Digital, we can help you advertise your law firm through a range of online services. This includes investing in SEO, creating specialised web pages, collecting and displaying reviews and emphasising your branding through ads and PPC. Let’s being this journey together and build your online presence. 

    Legal marketing strategies include:
    • Developing an online marketing plan;
    • Using local SEO;
    • Generating content for SEO;
    • Publish relevant blog articles;
    • Use Google advertising; and
    • Have a regularly updated and relevant website
    These strategies are bests achieved by an agency who have experience in running legal marketing campaigns with a digital focus.

    Traditionally, law firms have marketing through traditional advertising forms such as print ads. With emerging technologies, lawyers marketing plans, often with an agency’s assistance, use effective strategies such as pay-per-click ad campaigns, SEO and social media platforms. These are proving to be effective in converting potential clients when planned out.

    Legal digital marketing has three primary objectives: informing potential clients, persuading them to use your service, and reminding them that you are a service suited to their needs. It’s a solid strategy for creating awareness of your service and educates them about the benefits of hiring your firm for legal matters.

    Creating brand awareness through social media personalises your service and is highly effective in personalising your brand and making an emotional connection with your potential clients. It is a way to gain your clients’ trust by sharing information about your firm, achievements, and history. Ask our team how we can move forward together.

    Digital marketing in legal services involves using strategies to encourage clients to hire your firm for their legal matters and create professional relationships for familiarity with your team. Learn how Shout Digital can help you market your law practice, professional networking, referral services and online marketing. 

    Latest insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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