Sales & Marketing Alignment | Smarketing Agency

Working in Sync

Aligning your Marketing and Sales teamsis a performance opportunity personified.When those team unite around a single revenue metric, you’ll see dramatically improved ROI, sales productivity, and most significantly, top-line growth.

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Use content to feed your sales funnel

Marketing traditionally generate leads and simply hand them to Sales for conversion. What if sales and marketing were truly in sync? Alignment opens the possibility of a more systematic and controllable end-to-end lead management process. Then both teams are planning for customer lifecycle activity.Bothcontrol the process and journey for the buyer right through the various stages in the funnel.

How can we help you?

Alignment Concepts

Alignment Concepts
Alignment process
Goal Sharing
Lead Generation
Metrics Definition

Alignment Concepts

Think for a second, on replacing the traditional sales funnel with a revenue cycle. The prospects of better alignment are truly exciting and Shout can show you how to maximise opportunities.

Alignment Process

It’s always easier said than done. Shout can outline relevant case studies and recent best process that helps you understand ‘how’ once you’ve grasped the essentials of ‘why’ alignment is critical.

Goal Sharing

Traditionally the departments are a long way apart. But getting sales and marketing to create shared goals paves the way towards getting your teams working together more efficiently.

Lead Generation

The modern digital consumer doesn’t operate in a linear fashion as the sales funnel might imply. Capturing leads is more effective when the teams work together to identify opportunism throughout.

Metrics Definition

Defining the shared measures of success is vital. Then you can turn your sales funnel into a shared revenue cycle. Enjoy better teamwork, better results and dramatically improved ROI.

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Content specific landing pages

Content specific landing pages
Match the content to the purchase stage
Remarketing and retargeting
Capture the lead

Use your content to capture their attention, and use their interest to capture their details. Driving interested parties to content specific pages is the first step in an effective conversion journey.

Match your content strategy to your business goals
Identify where quality leads come from
Create a more effective digital experience
Create a more engaging website
Align content strategy with creative production
Turn the attention you need into the business you want

Use the content at the right time to encourage the customer to take the next step. Each piece of your content should be a logical next step that leads an interested visitor into a phone number.

Match your content strategy to your business goals
Identify where quality leads come from
Create a more effective digital experience
Create a more engaging website
Align content strategy with creative production
Turn the attention you need into the business you want

Engage and re-engage. And re-engage again. By encouraging and nurturing contacts, Shout turns each piece of your content into another reason for your customer to spend their money with you.

Match your content strategy to your business goals
Identify where quality leads come from
Create a more effective digital experience
Create a more engaging website
Align content strategy with creative production
Turn the attention you need into the business you want

You've got the content. You know who's looking at it. Shout's content marketing expertise helps you convert their interest into a phone number or an email with permission to get in touch.