February 3, 2020

Google Trends and Tips

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency


Marketers need to study and understand trends to stay ahead of the competition. To achieve business success in a fast-paced world, you need to search for trending topics. And use them to your advantage.

Google Trends allows you to search for trends and obtain data on the search volume of those trends. This data is reliable because over 92 percent of internet search is on Google. Plus internet users conduct more than 3 million searches daily.

Google Trends data are obtained from daily searches on Google search engine and automated search queries. So, whether your interest is on a global search term or you’re searching for the latest stories and insights, you’ll get that and much more.

In this article, we’ll explore Google Trends and how you can use them effectively for research.

What is Google Trends

Google Trends provides reports on the popularity and relative volume of search terms or topics across languages and regions.  With the use of graphs, charts, and maps, Google Trends provides:

  • Customized keyword
  • Search data, and
  • Demographic insights

It also allows you to customize your data based on periods, search type, and categories.

Let’s take a look at the different aspect of Google Trends:

1. Google Trends Dashboard

Image Credit: Ted Eytan

The dashboard shows maps with three categories of interest:

  • Search interest by subregi0n for the past seven days
  • Global search interest for the past seven days, and
  • Search interest by subregion from 2004 to date.

You can enter a search term or topic to see what is trending.

Additionally, you’ll find a summary of ten of the latest trending topics or searches, plus the volume of searches per topic.

Plus, it gives a  summary of the latest stories and insights with a graph showing the highs and lows in search interest on specific terms over time.

2. Explore Trends

You can filter trends based on a custom time range or period, location, topic category, and search type. Search type may be web, image, news, Google shopping, or YouTube search.

The Explore trends will show you the twenty-five Top, and four Risingising search topics on the right and the search queries on the left.

Each topic or search query has a relative score,  with 100 as the most common search term or query. While a score of 50 means the topic has half as much search as the trending term.

You can click to view Top or Rising topics or search queries.

Top refers to the most trending or popular topics while Rising relates to topics that have the most significant rise in search frequency over a period of time.

Frequency results marked Breakouts shows the search term had a massive increase, perhaps because the topics are new and previously had few searches.

You can click on each topic, and search query to explore. You can also compare topic or search query, or view the topic on Google search engines

Furthermore, you can download the topics in CSV format, share trend results on Facebook, Twitter, LinkedIn, and Tumblr.

You can compare two or more topics and obtain data on interest over time, comparable breakdown by region, sub-region, and city.

You’ll also access data on each topic and related queries on each topic.

3. Trending Searches

This feature provides data on daily search trends and search volumes.

You can access real-time search trends in different regions and categories. A click on the search trends will reveal related news, related queries, and charts showing interest and news articles on those topics over time.

4. Year In Search

The Year in Search feature allows you to see what was trending in a particular year, both globally and in various regions. You can explore data on the top trending searches, news, actors, people, athletes, movies, musicians, and many more. You’ll even find information on deaths under the year in review.

5. Subscriptions

Google Trends subscription service will allow you t0 subscribe to receive updates about events, trending topics, and searches globally or in specific regions.

You can also specify the frequency in which you want to receive these messages.

How to use Google Trends for Research

Google Trends is a valuable research tool.  Here’s how you can use to achieve results

1. Keyword Research: Keyword research provides information on customer needs. Google Trends show trends and searches on specific keywords. You can optimize your website and create digital marketing strategies to increase traffic, reach, and conversion.

2. Quality Content: Google Trends helps you research compelling topics and current trends to keep your content fresh and readers engaged.

3. Promotional Campaigns: You can use reliable seasonal trend data from Google Trends to determine the best time to launch promotions that will target customers at different periods of the year. Also, you tailor advertisements based on trending topics in different regions.

4. Competitor Monitoring: You can monitor competitor performance and use the information to improve business strategies to outperform competitors.

5. Product Category and Niches: For business, Google Trends can provide information to help you create new product offerings or adjust product mix.

Now You Know Google Trends and Tips

Google Trends can give you valuable insights that will help you achieve business success. By exploring and applying some of the tips in this article, you can stay ahead of the competition. Just go ahead and use it.

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.


      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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