Your Content Marketing Strategy Guide

Do you have a golden content marketing strategy? One that just rains leads in from the sky? If not, then buckle your seat belts and let us help you create the type of content marketing results you always knew were possible. This guide shows you how to use content marketing tactics and SEO together to get […]

Personalised Marketing Tips

  As Internet, social media and smartphones usage increase, there is a need for marketers to find new and more effective ways to engage consumers. One of the latest trends in marketing right now that helps consumers engage effectively is personalised marketing.     Marketers know the importance of the target market. They seek to […]

23 Amazing PPC Tools

Pay-per-click campaigns can be challenging enough by keeping it in their budget, increasing conversions, and finding the best keywords for your campaign.Therefore, make your pay-per-click campaign (PPC) easier to use with the following PPC tools. 23 PPC Tools to Save Time and Money on Your Next Campaign Google Keyword Planner– Optimize your keywords for your […]

Understanding the New Google Analytics 360

Understanding the customer journey is a vital component of any digital marketing campaign today. However, to accomplish your goal you need to have quality data available to help you analyze the best approach. Google Analytics has long been a web developer’s top weapon in the arsenal to determine the path that happens on a website. […]

6 Ways to Prevent Click Fraud

Google Ads is one of the best-paid digital marketing strategies on the internet. However, like every platform, it does have downsides to it. One downside of using the platform is the potential for click fraud on your paid ads. Click fraud happens when an individual or group of individuals click on your ad repeatedly for […]

Retail Geo-Conquesting

Do you remember when you were a kid and you threw a ball into the neighbour’s yard? Who knew why you did it? Maybe it was an “accident.” Maybe you had a crush on the girl next door. Whatever the case was, you used the ball and hopped the fence. That is the modern technological […]

The Future of Intelligent Advertising

Throughout the history of advertising on the internet, most advertising used the shot gun approach. If you hit as many people as possible with your ad as many times as possible then you can generate amazing results. This is probably the reason why we never put the words intelligent and advertising in the same sentence. […]

The Pros and Cons of Using Brand Paid Search

To use brand paid search or not to use branded paid search? That is the question search engine marketers are asking today. Is it worth it to bid on branded terms for additional search engine traffic, or a trap lurking in the background? Instead of going one way or the other, this article takes a […]

Difference Between B2C and B2B Lead Generation

Every business needs to have a lead generation strategy in order to generate sales online. However, the difference between B2C and B2B lead generation companies have key differences.By understanding the differences in B2B and B2C lead generation, you can improve the results of your efforts. Below we discuss 5 ways that they differ and how […]

Google Shopping Pros and Cons

Google shopping is one of the most powerful traffic sources for eCommerce site owners. While there are a number of pros and cons to being listed on Google shopping, very few articles discuss the pros and cons of multiple listings.Below we discuss this in further detail to help you understand how to best use the […]