A few years ago, people were not even sure what Twitter was. Indeed, there was a time when many business owners thought it was a bird-watching site!
However, it is in fact a very powerful lead generation tool when used correctly. The challenge is that very few businesses know how to use Twitter lead generation correctly.
This is why we want to discuss a few Twitter lead generation strategies you can use for your business today.
5 Twitter Lead Generation Strategies
1. Twitter Advanced Searches
Just like you can do searches on Google for specific terms and ideas, you can also do Twitter searches.
A Twitter search helps you find the specific people who are talking about your company, product, industry, hashtags, and other relevant information.
The Twitter advanced search tab has a number of features to help you sort these searches by area, keywords, languages, and other important characteristics.
Even better, new tools like Feedly help you create Twitter RSS feeds to automate the process for regular checks on these keywords.
2. Twitter Cards
In the article How to Use Twitter Ads for Lead Generation, we discussed how a campaign can use Twitter ads to generate traffic to specific destinations.
One of the Twitter ads contains Lead Generation Cards. These are visual cards similar to tweets that can be displayed on your timeline.
Just for reference, the best Twitter lead cards have images that are 800×200 pixels.
The great thing about these lead cards is that they pre-populate prospect information, so they can sign up for your offer directly on Twitter.
Even better, the lead card integrates with a number of email marketing and CRM software platforms to ensure you can add these leads to your list.
In essence, these cards help you build your list directly on the social network. Then the user is redirected to your specific landing page to access your free offer.
3. Promoted Tweets
Instead of just tweeting out something that can help you generate leads; you should consider using promoted tweets to boost the reach of your ad.
The ads you pay for are based on engagement factors like follows, clicks, favorites, retweets, and replies.
It is a classic native advertising strategy to help bring leads to your business. Let us know how we can help you improve your Twitter ad strategies. Our expert team at Shout is ready to help you with a free consultation. Contact us to learn more!
4. Video Views
A newer strategy for Twitter lead generation is to use video plays. In this, case you only pay for video “plays.”
This is good and bad. Your costs are not tied to your lead generation efforts. You can potentially get multiple leads for the cost of promoted tweets that are tied in more with engagements and lead generation.
However, you could also pay for no results if your campaign is not optimized correctly.
This is exactly why you need an expert team to help you with your advertising. You do not want to be caught flat-footed with your Twitter lead generation efforts.
Discover how you get the most out of your video view ads with a free session with our team.
5. Track your top followers
If you plan on getting the most out of Twitter then you need to stay engaged with your audience.
By using tools like Commun.it you can track these interactions. Determine who your most active followers are, and engage with them more directly.
By recognizing your top followers you give them reason to connect with you even more. This in turn helps them to engage, share, and purchase your products and services at a higher rate.
Twitter has a number of important ways that they can improve your lead generations.
From promoting your business through ads to advanced searches to tracking your followers, you have a lot of options. They key is to have a targeted plan of attack to determine the best strategy. If you want to ensure that you get the most out of your Twitter lead generation efforts, then contact us at 1300 360 037 to learn more from our experts of social media management in Melbourne.