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The online shoe market had become incredibly competitive and over saturated with offshore players who were quicker to follow global trends and steal share of market. Windsor Smith needed to reclaim their spot in the hearts and minds of Aussie fashionistas by standing out online.
By implementing a world’s best practise search and social strategy, we were quickly and efficiently able to grow reach and exposure for the brand online. Not only did we tap into a younger, on-trend digital audience who were comfortable buying online, we also drove foot traffic in store.
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