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A broader search campaign delivered targeted leads aligned to their sales and growth goals.
Centrepoint Alliance is Australia’s leading community of financial advisers. They were going through a rebrand, and needed a digital marketing agency that could help them position the new brand in the marketplace. Moreover, they wanted to drive B2B lead generation to provide leads for their growing sales team. Specifically, they wanted businesses to use their solutions, and run under their AFSL licence.
Working closely with the head of revenue and the head of marketing, Shout developed a B2B strategy that would deliver highly targeted leads to brokers, and also build brand awareness for their solutions in the marketplace. This was done via Linkedin marketing, organic search, paid search, programmatic media”
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