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Appropriate media placement allows Tobin Brothers to be noticed without being loud or garish
Tobin Brothers has 23% market share in the funerals market within Victoria. It’s a highly trusted and respected brand. The brief is to maintain market share and ensure that Tobin Brothers is easy to find, should a family ever need their services.
Being at the top of search is critical. When the need for a funeral service arises people need to speak to a caring voice. Shout worked closely with Tobin Brothers to develop a digital strategy that aligned with their traditional media plan. Tobin Brother has a philosophy of “Celebrating Lives” and the search campaign was designed to resonate this message, and increase the volume of enquiries around chapel locations, and ethnic funerals.
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