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Case Study
Minter Ellison

We fought for the law and the law won.

Retail Express conversion rate grew 3.3x

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Teach a lawyer to fish and they’ll never go Hungry

Search traffic up

Poor SEO was against the law

Building out a robust search and content strategy kept Shout on the right side of the law.

“Shout showed us it’s not about how big you are, it’s how smart you do things.”

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Australia’s largest law firm needed to generate enterprise and government interest across Australia, NZ & China. But in doing so, we had to protect senior lawyers’ names via online reputation management.


We worked with Minter Ellison to optimise their site, while building out a robust content strategy to ensure their brand was top of mind in these target verticals. Our SEO implementation ensured the basics were done right, and we also executed comprehensive training of their communications team to allow them to leverage the leads from our deeply researched content to drive more reach and traffic, ongoing.

Imagine how guaranteed sales would change your marketing strategy.

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