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    Case Study
    Autoparts Group

    How do you get a weak digital presence firing on all cylinders?

    We Helped Auto Parts Group Grow B2B Leads by 2.5x

    What do you want to grow?

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      An audit of current capabilities put the high beams on all digital deficiencies.

      Truck leads up
      2500%
      B2B ecommerce sales up
      1200%
      B2B leads
      2x

      Putting acquisition into top gear

      With a clear understanding of APG’s target consumer’s personas, we knew how to reach them.

      “Shout knows how to find the right clients and develop significant B2B leads by using a combination of data, messaging and channel planning to achieve the desired outcomes."

      Let’s find out how big we can take your business

      Setup a consultation to forecast growth we can guarantee for your business.

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        THE PROBLEM

        APG’s digital presence was identified by the board as a threat, with smaller competitors gaining market share. They needed a solution that could develop leads, increase brand exposure to win new clients and support reps win new business.

        The other need was to increase the volume of purchases through a B2B ordering platform and increase new account holders, while increasing the frequency of purchases from current account holders.

        In addition, the company was launching truck parts as a new vertical, and also wanted to drive acquisitions in this area.

         

        OUR SOLUTION

        We did market analysis, competitor analysis and an audit of APG’s current capabilities. Then, we crafted unique selling propositions online to get cut through in the space. We built personas of the market and mapped user journeys, ensuring that the strategy for entry in the market was successful. Thanks also to our highly targeted paid search, organic search, social and Google Display remarketing and Linkedin Marketing to target lists of clients.

        Truck Leads up
        2500%
        B2B leads up
        2x
        B2B ecommerce sales up
        1200%

        Imagine how guaranteed sales would change your marketing strategy.

          GET YOUR X-CHART

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          Michael Jenkins

          Digital Strategist
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            Digital Strategist
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            Digital Strategist
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