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APG’s digital presence was identified by the board as a threat, with smaller competitors gaining market share. They needed a solution that could develop leads, increase brand exposure to win new clients and support reps win new business.
The other need was to increase the volume of purchases through a B2B ordering platform and increase new account holders, while increasing the frequency of purchases from current account holders.
In addition, the company was launching truck parts as a new vertical, and also wanted to drive acquisitions in this area.
We did market analysis, competitor analysis and an audit of APG’s current capabilities. Then, we crafted unique selling propositions online to get cut through in the space. We built personas of the market and mapped user journeys, ensuring that the strategy for entry in the market was successful. Thanks also to our highly targeted paid search, organic search, social and Google Display remarketing and Linkedin Marketing to target lists of clients.
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